Paola Ghione

Via Piffetti 27, 10143 Torino

Mobile: 3383712836

E-mail: ghionep@gmail.com

E-mail: paola.ghione@highmarketing.it

Site: www.highmarketing.it

LinkedIn:http://it.linkedin.com/in/paolaghione

Summary

Experiences: Over the years, at different jobs, I have gained knowledge and skills in sales working BtoB and BtoC,

inside and outside the corporate structure, in Strategic marketing, in Marketing Mix and in PR activities, managing to

maintain and implement positive relationships with the various publics of the enterprise. I have spent much of my

professional profile in the international workplace, both within multinational organizations and in foreign roles. In the

last 10 years I have run several projects for CRM and digital marketing initiatives, using various tools from the

marketing automation programs to ERP software (Oracle, Sap, AS400, and so on) and other digital devices.

Personal characteristics:

long-term relationship abilities and customer oriented

group work skills, problem-solving skills, and an outgoing and collaborative person

capable of working on my own initiative, and with excellent organizational abilities strong empathy with the brand and the company who represents it leadership who motivates and reinforce a sense of cohesion ability to interact with different cultures

Job Experiences:

2014-today KENT ITALIA s.r.l Multinational company in the chemical industry CRM manager and European data quality project manager

Since October 1st, I have been working as CRM manager in the above mentioned multinational company that is part of

the Berner Group, a German key player in the chemical industry.

My first activities which I carried out till the month of May were referred to the following topics:

to coordinate some CRM European projects

to manage customer analytics

to segment management and to manage the profitable clusters

to manage customer relationships together with the sales force

to run internal training on CRM activities and marketing campaigns

to measure customer based actions or other campaigns to build customer value

From May 2015, I was also involved in the big project of Data Governance with the following tasks:

to document current status for data, forms, templates, tools and processes for customer and campaign master

data

to optimize JDE/WOE interfaces and cust./camp. master data model

to establish standards, rules, templates, processes and quality benchmarks for customer and campaign master

data

to define data maintenance process, forms, templates

to proceed data quality controlling

to provide a Data Governance handbook

to manage roll-out and to provide training

to manage data cleansing and capture with data stewards

to establish a new industrial segmentation and a new procedure to enter this specific customer data

2014 HIGH MARKETING Strategic marketing and marketing mix advisor

2013-2014 MENOPERCENTO Digital start-up

Senior business analyst and developer

During 2013-2014, I worked as consultant for I3P, the Innovative Enterprise Incubator at the Polytechnic of Torino and

I devoted most of my time and energy to MenoPercento, a digital start-up for which I ran the following program:

to prepare a strategic plan and to segment the market

to do targeting and positioning

to provide presentations suitable to the various targets

to do PR

to create prospect list of the big players

to negotiate trade relations

to rewrite the business plan

to look for investors /clients (Banks, large groups, ....)

► Goals: thanks to my activities, trade agreements have been reached with dozens of associations and employee

recreational clubs which bring dozens of thousands of potential users.

At the same time I founded a consulting agency (High Marketing) that is focused on small and medium sized business.

2012 ALTAIR ENGINEERING s.r.l.

Multinational company focused in engineering software

Marketing and Communication Emea Manager

My activities were as follows:

to find out prospect lists

to organize events

to analyze the industries, the competition and our demand in the Italian market

to reorganize the storage and the communication of the brand identity material in the company

to lead the contact with suppliers and the American staff to rebuild the office ornaments according to the new

brand identity

to run the contact with the suppliers of a global event held in 2013 with the communication proposition

consistent with the new brand image

to rebuild the relationships with the corporate and with Europe offices after an absence of marketing

to accomplish PR activities with associations and institutions

to carry out sector analysis and loyalty and development strategy

► Goals: further to these activities, I rebuilt the entire information flow between Italy and the rest of the world, I set the

procedural flow for the realization of an event, I set the contacts of all the stakeholders involved in our events, I

renewed the office layout and graphics and I increased the supplier and prospect database (about 1,300 suspect + 3,000

prospect, making the e-mail available for each name), as well as reconnecting with industrial organizations that were

almost absent. All of this in 3 months.

2011-2012 VIA LIBERA s.r.l. Consulting firm to transport undertakings. Subsidiary of C & F Gastaldi, a French company

services, and Fitalog Service, a service company issuing of Fita (National Union of Transport

Companies)

Marketing and Communication Manager - Key Account Italia

In the first six months of work at Via Libera, I dealt with the following activities:

to develop a strategic and operational marketing plan

to develop a loyalty and customer satisfaction strategy

to draft a customer satisfaction survey and telephone interviews to all customers

to develop a web marketing plan and a brief for the project site

to choice providers for the creation of the site and finding / negotiating their proposals

to project for the newsletter and choice of suppliers

to organize the archive of corporate-identity material

to create workflows (Flowcharts) to coordinate the suppliers and the employees the previous activities

to coordinate sales force.

Afterwards, I carried out the following activities:

to develop, to implement and to start the monthly newsletter

to supervise the website development with a web agency

to choose online stock of images, pictures and photos for the newsletter and the website

to analyze and to measure the CS survey figures

to find and to develop prospects lists for sales dept.

to do PR in associations, institutions and other organizations to extend the reputation of my company and its

services

► Goals: strengthening of prospect lists, new documentation for the sales force, new communication strategy

highlighting the opportunities of our services, strategic analysis by identifying the most appropriate marketing mix to

improve brand awareness and increase sales, identification of internal process flows to every new business and office

organization, creation of newsletters, training the person in charge and subsequent coordination, study and

implementation of the site. The final result was opening the company to the market, bringing it closer to its target and

forming an open and more competitive mind: at last, the satisfaction of the customers and of the internal staff.

2010-2011 ACOVES – Association for the defense of the rights of motorists Start-up that provides legal services to those who incur financial or accessory penalties, or

commits a criminal offense driving a road transport vehicle

Head of Marketing and Communications

My activities were as it follows:

to identify the target market and to analyze competitors and their marketing strategies

to define customer segments, to target some of them and to lead marketing campaign focused on each target

to build strong relationships with some key stakeholders, getting a good return of image and favorable and

spontaneous publicity

► Goals: thanks to the above activities, the association has doubled the enrollment of individual motorists in a few

months and it obtained business customers which Acoves did not have before (companies and nonprofit organizations).

This negotiation was managed by me.

2009-2008 AUNDE ITALIA S.p.A. Multinational Company in textile industry for fashion and automotive application

International Outbound Logistics and Sales Manager

I sum up my activities:

to manage the inbound logistics planning, the delivery timing with foreign suppliers (especially Spanish-

speaking area) and the customer relationships within the logistics function

to support in the commercial

► Goals: improved response times and problem solving between customers and internal and external suppliers of the

product. Overall improvement of trade relations

2004-2003 EUPHON COMMUNICATION S.p.A. Subsidiaries Mediacontech dealing with the organization and installation of the equipments

used for the events

Sales Manager

I sum up my activities:

to lead the sale and rental of audiovisual and multimedia devices

together with my head, to follow the realization of events during the equipment and physical structures

selection

► Goals: good relationship within the company, with my responsible and the technical staff, which allowed me to keep

professional relationships until today

2002 – 2001 BITRON VIDEO S.r.l. Automotive company, inside Urmet Group, which manufactures intercoms and video

intercoms

Export Manager

I sum up my activities:

to develop the French market and to manage relationships with distributors in France

to find information about foreign markets unknown by Bitron Video, in order to extend its business in the

word

► Goals: improvement of relations with the French distributors and increase of French market share (especially

regarding high-income target) and conquest of the Chilean market by concluding a contract with a major national

distributor of electronic instruments

2001 – 1995 DELPHI AUTOMOTIVE SYSTEMS S.r.l.

Multinational company, leader in the automotive industry

I sum up my activities:

2001-2000 Sales Assistant

to manage the customer care activities for two new acquisitions that were ASEC, manufacturer of the exhaust

systems, and Diesel Engine, manufacturer of engine for automotive

1999-1998 Logistic/purchase Manager

to run the MRP process for all the OEM supplies in Italy

1998-1995 Sales Assistant

to follow customer satisfaction activities and other supports for logistics, price, technical issues

1995-1990 FRANCOROSSO INTERNATIONAL S.p.A. Now it is in Alpitour Group, Italian leader in the touristic sector

I sum up my activities:

to manage the planning of the stays and the flights sold in the catalogue

to create the journeys of groups and the promotional price lists in the sales department.

1989-1988 GENERALI ASSICURAZIONI S.p.A.

I sum up my activities:

to sell the life insurance

Training:

EDUCATION:

2008: I finished the master in Marketing and Communication (2007/2008 years), managed by professor G. Pellicelli,

chief of the “corporate governance” dept. at the Economics university in Torino (110/110). The master's thesis was its

2008 communication plan. The data and references that I researched were requested by the secretariat of the master

2006: I earned my triennial degree in business economics with a specialization in marketing (97/110). I proposed my

thesis argument to Prof. Bernardo Bertoldi for the course "Marketing of industrial goods and services" and it was

focused on new business opportunities in the energy industry especially regarding the H2 technology.

1985: I received my high school diploma at the ‘Liceo’ Gobetti of Torino specialized in scientific studies

FOREIGN LANGUAGES: English, very good knowledge (course in the College of the University of San Diego, California, USA)

French, very good knowledge (D.E.L.F. - Diplôme d’Etudes de Langue Française) Spanish, fairly good knowledge (course in the College of Salamanca at Torino)

COMPUTER SKILLS: Very good knowledge of Microsoft Programs, Internet, ERP systems (Oracle, Sap,…), database, marketing automation

software (Salesforce, Microsoft Dynamics CRM, ...) and of the digital platforms.

Personal Data:

Place and date of birth: Torino, 22/03/66

Status: married, with a son

Driving License: B.

I am available to travel in Italy and abroad

Ex art. 13 dlgs. 196/2003, I authorize to handle my personal data.