engr 185b final project 2
TRANSCRIPT
Freelance Photographers and videographers depend
on new clients to order to generate income
Connecting with new clients and maintaining
relationships with old ones is essential to the longevity
and success of their career
Hardest thing to do according to our market
validation of 30 freelance creative professionals
No single professional networking site focuses
exclusively on connecting
photographers, videographers, and digital media
professionals with clients.
ePortfolio is an interactive web 2.0 website
acting as a single hub connecting
professional photographers and vidographers
with clients
Professional photographers and
videographers can display their work and gain
valuable exposure
Maintain relationships with other
professionals / clients through social
networking.
• Design a professional web 2.0 interactive
professional social networking website
• Register a domain name (i.e.
www.eportfolio.com)
• Web Development Team to design website
($3,000 per page)
• Host website, yearly fee to use another
company’s infrastructure (servers)
• Limited Liability Company (LLC)
• Protection from personal liability
• Pass-through tax status
• Flexibility in type of investors and
investments
Our Competition Consists Mostly of Other Websites
With Similar Ideas, Although Their Lack of Views /
Members Creates a Niche Which ePortfolio Can
FulfillPictureSocial.comMembers : 23,855
Photography-Network.net49% of views are bounces (only one page viewed)
Pro Photography Association (PPA.com)Members : 22,300
Stats from Alexa.com
CrewsControl.com10-15 years experience required
15% commission for each job
Members : 2,000*
Most views by Men w/o College Degrees
ePortfolio Photograph
ySocialNet
work.com
Crews-
Control.co
m
Professiona
l
Photograph
yNetwork.c
om
PPA.com
Job Listing X X X XSocial
Networking X xForum X x
Tutorials X X
Free
Membership X xProfessiona
l X X X X
• Market Segment- 18-50, professional photographers and
videographers as well as students in these fields
• Initially- Start in California, Photography schools, build our initial
client base with students
•Estimated 76,000 self employed freelance photographers in 2010 (US
Census Bureau)
• Projected to have a 12% growth of professional photographers and
videographers over 10 years in both.
• Free Membership
• $1 Job Listing Fee
• $5 connection fee when booking a job
• Advertising pay per sale – 10% commission
• Advertising-Pay Per Click- $ .25 per
• $30k for initial startup for website design
• Estimated $2k-3k yearly for maintenance/improvements
• $10/yearly for domain name
• Estimated $5k a year for marketing
• Will Pay off employees in small amounts until company
grows.
• Unpaid Interns
-50000
-40000
-30000
-20000
-10000
0
10000
20000
Sept. 2010 Dec. 2011 Dec. 2012 Dec. 2013 Dec. 2014 Dec. 2015
Cumulative Net Income
TeamWeb Designer (Front-End): partially Dylan Guibert
Web Designer (Back-End): For Hire
Directors of Intellectual Property: Brian Yam
Business Development: Diego Rico
Directors of Finance: Chelsea Chinery and Ben Edelstein
Director of Network Operations/Research Team: Nick
Bonvouloir , Anatoly Shcherbatko
Marketing: Jerynn Brooks
FundingAngel Investors
- Brian Yam’s Father
- Nick Bonvolieur’s Parents = $50,000
Financial
StatementDec -2012 Dec -2013 Dec -2014 Dec-2015 Dec- 2016
Revenue
Job Fees 400 1000 3000 7000 10000
Connection Fee 750 2500 7000 20500 26500
Advertising 200 800 1800 3360 5040
Sponsorship 1500 2300 3500 4300 5000
Total Revenue $2,850 $6,600 $15,300 $35,160 $46,540
Expenses
Website Startup 30,000- - - -
Domain Name 10 10 10 10 10
Marketing 5000 5100 5200 5300 5400
Wages 2500 3500 4500 5000 5500
Maintenace/Misc 3000 2800 2600 2300 2000
Total Expenses 40,510 11410 12310 12610 12910
Net Income ($37,660) ($4,810) $2,990 $22,550 $33,630
-50000
-40000
-30000
-20000
-10000
0
10000
20000
30000
40000
50000
60000
Year 1 Year 2 Year 3 Year 4 Year 5
Net Income
Revenue
Expenses
• Job Listing- 400 Jobs x $1= 400
• Connection Fee- 150 Jobs x $ 5= $750
• Advertising- Pay Per Click= .25 x 8 ads x 100 clicks=
$200
• Pay Per Sale (Camera Company)= $1500
• Year 1 Revenue - $2850
• Job Listings- 1000 Jobs Listed x $1= 1000
• Connection Fee- 500 Jobs x $5= $2500
• Advertising Pay Per Click- .25x8 x 400 Clicks= $800
• Pay Per Sale (Camera Company)= $2300
• Year 2 Revenue= $6600
• Job Listing Fee- 3000 Jobs Listed x $1= $3000
• Connection Fee- 1400 Jobs x 5= $7000
• Advertising Pay per click-.30x8x750 Clicks= $1800
• Pay Per Sale (Camera Company) Sponsorship- $3500
• Year 3 Revenue- $15,300
• Job Listing Fee- 7000 Jobs Listed x $1= 7000
• Connection Fee- 4100 Jobs x $5= $20500
• Advertising Pay Per Click- .30x8x1400 = $3360
• Pay Per Sale Sponsorship-$4300
• Year 4 Revenue- $35160
• Job Listing Fee- 10000 Jobs x $1= 10000
• Connection Fee- 5300 Jobs x $5= 26500
• Advertising Pay Per Click- .30x8x 2100= $5040
• Pay Per Sale Sponsorship- $5000
• Year 5 Revenue- $46540
Team Member Yearly Salary Hourly Rate
Web Strategist $80,000 $107.56
Senior Producer $54,000 $49.85
Creative Director $80,000 $73.85
Art Director $61,000 $56.31
Web Designer $48,000 $44.31
Web Developer $60,000 $55.38
Copywriter $65,000 $60.00