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ENGRO FOODS ENGRO FOODS

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Page 1: Engro Foods

ENGRO FOODSENGRO FOODS

Page 2: Engro Foods

ENGRO FOODSENGRO FOODS

SUBMITTED TO: SUBMITTED TO: MR.SHUJA ILLYASMR.SHUJA ILLYAS SUBMITTED BY: SUBMITTED BY: Sufyan Zamir MinhasSufyan Zamir Minhas Waqas ShawnawazWaqas Shawnawaz Khurram JawadKhurram Jawad Sohail ZafarSohail Zafar Abdul MajidAbdul Majid

Page 3: Engro Foods

Engro Businesses: Engro Businesses: 

Our diversified businesses represent our immense Our diversified businesses represent our immense growth potential to generate opportunities for creating growth potential to generate opportunities for creating and sustaining value for our stakeholders. and sustaining value for our stakeholders. 

Engro Fertilizers LimitedEngro Fertilizers Limited: : Engro Foods LimitedEngro Foods Limited: : Engro Polymer & Chemicals Limited: Engro Polymer & Chemicals Limited: Engro Powergen Limited: Engro Powergen Limited: Engro EXIMP Private Limited: Engro EXIMP Private Limited: Engro Vopak Terminal Limited: Engro Vopak Terminal Limited: Avanceon LimitedAvanceon Limited

ENGRO FOODSENGRO FOODS

Page 4: Engro Foods

ENGRO FOODSENGRO FOODS

HistoryHistory::  

  We are proud of our heritage and experiences, as these are We are proud of our heritage and experiences, as these are the things that define who we are and where we are going.the things that define who we are and where we are going.

From Esso to Engro:From Esso to Engro: The company was incorporated in 1965 and was formerly The company was incorporated in 1965 and was formerly

Exxon Chemical Pakistan Limited until 1991.Exxon Chemical Pakistan Limited until 1991. Company was renamed as Engro Chemical Company was renamed as Engro Chemical

Pakistan Limited inPakistan Limited in 1991. 1991.

Page 5: Engro Foods

ENGRO FOODSENGRO FOODS

Engro Foods Limited:Engro Foods Limited: . . Engro Foods started its business operations in March Engro Foods started its business operations in March

20062006 Engro Foods has already set up two processing plants at Engro Foods has already set up two processing plants at

Sukkur and Sahiwal. Sukkur and Sahiwal.

Engro Foods successful launch of Olpers Milk, Tarang, Engro Foods successful launch of Olpers Milk, Tarang, Olwell,Omore and Olpers cream Olwell,Omore and Olpers cream

Page 6: Engro Foods

ENGRO FOODSENGRO FOODS

Head OfficeHead Office: : Total Employees Total Employees

Stock Ticker:Stock Ticker: Executive Officers:Executive Officers: Our PeopleOur People::

Page 7: Engro Foods

ENGRO FOODSENGRO FOODS

Core ValuesCore Values 1. Leadership 1. Leadership 2. Innovation 2. Innovation 3. Diversity and International focus 3. Diversity and International focus 4. Quality 4. Quality 5. Continuous Improvement 5. Continuous Improvement 6. Candid and open communications 6. Candid and open communications 7. Individual growth and development 7. Individual growth and development 8. Enthusiastic pursuit of profit 8. Enthusiastic pursuit of profit 9. Ethics and integrity 9. Ethics and integrity 10. Safety, Health and Environment10. Safety, Health and Environment

Page 8: Engro Foods

ENGRO FOODSENGRO FOODS

Vision:Vision: ““Elevating Consumer Delight Worldwide".Elevating Consumer Delight Worldwide". Mission:Mission: Build Branded food business Build Branded food business to improve quality of life by to improve quality of life by offering tasty, affordableoffering tasty, affordable and highly nutritional and highly nutritional products to our consumers while maximizing stake products to our consumers while maximizing stake

holders' valueholders' value . .

Page 9: Engro Foods

ENGRO FOODSENGRO FOODS

SWOT Analysis:SWOT Analysis:   Strength:Strength: Engro’s back. Engro’s back. Positive response from customers: Positive response from customers: Strong consumer & product research: Strong consumer & product research: Third-Generation Plant:Third-Generation Plant:

Weaknesses: Weaknesses:    Owning Red Color: Owning Red Color: Low Quality Milk: Low Quality Milk: Packaging: Packaging: Milk collection & distribution costs:Milk collection & distribution costs:

Page 10: Engro Foods

ENGRO FOODSENGRO FOODS

Opportunities: Opportunities:    Increased funding by Government:Increased funding by Government: Awareness:Awareness:

Third largest producer of milk:Third largest producer of milk: Threats: Threats:    Competition: Competition:

Perceptions and Price Differentials:Perceptions and Price Differentials:

Page 11: Engro Foods

Planning:Planning: In Planning Engro In Planning Engro

managers engage inmanagers engage in

planning, they defineplanning, they define

goals, establish goals, establish

Strategies for achieving those goals and develop plans toStrategies for achieving those goals and develop plans to

integrate and coordinate activities. In Engro Pakistan all the integrate and coordinate activities. In Engro Pakistan all the mangers are involve in planning function. The chairman with mangers are involve in planning function. The chairman with the help of all the directors set some long term as well as the help of all the directors set some long term as well as short term goals, and then the directors and manager make short term goals, and then the directors and manager make

the strategies to accomplish such goals.the strategies to accomplish such goals.

ENGRO FOODSENGRO FOODS

Page 12: Engro Foods

ENGRO FOODSENGRO FOODS

  Objective and goals:Objective and goals: Engrofoods main objectives Engrofoods main objectives are to supply everyone theirare to supply everyone their favorite olpers Milk and tofavorite olpers Milk and to satisfy the consumer needs satisfy the consumer needs and wants. Engrofoodsand wants. Engrofoods second main objectives are to provide profit to the second main objectives are to provide profit to the

shareholders and increase the market share. shareholders and increase the market share. 

EFL dreams to be BIG. We want to be a major player in EFL dreams to be BIG. We want to be a major player in the food industry which is also evident in our vision, the food industry which is also evident in our vision, "Elevating Consumer Delight Worldwide". EFL wants to "Elevating Consumer Delight Worldwide". EFL wants to challenge the industry norms and surprise whoever has challenge the industry norms and surprise whoever has eyes on EFL. eyes on EFL. 

Page 13: Engro Foods

ENGRO FOODSENGRO FOODS

Long term Planning:Long term Planning: Engro Foods expansion on a bigger Engro Foods expansion on a bigger scale:scale:

Engro Foods Limited who had recently set up Dairy industry in Engro Foods Limited who had recently set up Dairy industry in Central Sindh (UHT Milk plant) by investing about Rs one billion, Central Sindh (UHT Milk plant) by investing about Rs one billion, further plans to set up a similar set up in Central Punjab and also further plans to set up a similar set up in Central Punjab and also emerging as Food Giant firstly on National Level and secondly as emerging as Food Giant firstly on National Level and secondly as world class International Food Giant by adding a large number of world class International Food Giant by adding a large number of other food products through investment of $200 million plus, probably other food products through investment of $200 million plus, probably envying to emerge as an international food company on similar lines as envying to emerge as an international food company on similar lines as NESTLE did. The company plans exporting its products to central NESTLE did. The company plans exporting its products to central Asia and Middle East.Asia and Middle East.

Page 14: Engro Foods

ENGRO FOODSENGRO FOODS ORGANIZING:ORGANIZING: . Administration:. Administration: . Finance and Accounts:. Finance and Accounts: . Human Resource:. Human Resource: . Marketing:. Marketing: . Milk Procurement. Milk Procurement . MIS:. MIS: . Production:. Production: . Quality Assurance:. Quality Assurance: . Supply and Distribution:. Supply and Distribution: Human Resource Management:Human Resource Management:

Page 15: Engro Foods

ENGRO FOODSENGRO FOODS

Hierarchy of Engro FoodsHierarchy of Engro Foods

PRESIDENT

CEO

VICE PRESIDENT

GENERAL MANAGER

REGIONAL MANAGER

ZONAL MANAGER

AREA MANAGER

TERROTIRY MANAGER

Page 16: Engro Foods

ENGRO FOODSENGRO FOODS

LEADING:LEADING: MOTIVATION:MOTIVATION: MOTIVATION FACTORS THATMOTIVATION FACTORS THAT REVOLVES AROUND ENGROREVOLVES AROUND ENGRO and THEORY Y:and THEORY Y: FlexibilityFlexibility EnvironmentEnvironment Top-level managersTop-level managers TWO FACTORS THEORY AND ENGRO WORKING TWO FACTORS THEORY AND ENGRO WORKING

ENVIRONMENT:ENVIRONMENT:

WORK LIFE BALANCE:WORK LIFE BALANCE: EMPLOYEE FRIENDLY POLICY:EMPLOYEE FRIENDLY POLICY: ENGRO WOMEN NETWORK:ENGRO WOMEN NETWORK:

Page 17: Engro Foods

ENGRO FOODSENGRO FOODS MOTIVATION IN ENGRO AT DIFFERENT LEVELS:MOTIVATION IN ENGRO AT DIFFERENT LEVELS: Mobile phonesMobile phones Compensation carCompensation car Field carField car Car earned outCar earned out Bonus which are performance drivenBonus which are performance driven Share option at higher levelShare option at higher level Annual leavesAnnual leaves SalariesSalaries Medical, spouse and deadly disease like cancer and heartMedical, spouse and deadly disease like cancer and heart Allowances, provident fundsAllowances, provident funds

Page 18: Engro Foods

ENGRO FOODSENGRO FOODS

Communication Network:Communication Network: Formal Communication:Formal Communication: Informal Communication:Informal Communication:

Communication Network in ENGRO FOODS.Communication Network in ENGRO FOODS.

Page 19: Engro Foods

ENGRO FOODSENGRO FOODS

CONTROLLING:CONTROLLING: According to MintzbergAccording to Mintzberg TheoryTheory Interpersonal RolesInterpersonal Roles Informational RoleInformational Role Decisional RoleDecisional Role Actions:Actions: Management CommitteeManagement Committee Internal Audit:Internal Audit: Board Audit Committee:Board Audit Committee: Human Resource CommitteeHuman Resource Committee Board Compensation CommitteeBoard Compensation Committee::

Page 20: Engro Foods

ENGRO FOODSENGRO FOODS

Standards:Standards: Comparison of SalesComparison of Sales::

0%

10%

20%

30%

40%

50%

Market Share (%)

Engro

Nestle

Others

Page 21: Engro Foods

ENGRO FOODSENGRO FOODS

Social ResponsibilitySocial Responsibility:: Environment Excellence Award-2009Environment Excellence Award-2009 Help for IDPs of Swat and Wana:Help for IDPs of Swat and Wana: Land for Forest Fruit Plantation Wheat CultivationLand for Forest Fruit Plantation Wheat Cultivation Water Purification PlantWater Purification Plant Education Programs:Education Programs: Training and Resource Centre:Training and Resource Centre: Sahara Welfare Society:Sahara Welfare Society: Tele-Medicine ProjectTele-Medicine Project