enhance csr by sponsoring a docu mini-series on sikkim earthquake

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Sponsorship Opportunity Full Length Documentary on Sikkim Earthquake

Post on 13-Sep-2014

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Mediakraft Pvt. Ltd. has undertaken this noble venture to make a Travelogue Documentary Mini-Series on effects of the 6.9 Magnitude Earthquake that hit Sikkim on September 18, 2011 evening and whose tremors were felt wide across the Indian Subcontinent. In the course of the series the plight of the people of Sikkim will be highlighted along with in-depth coverage of the socio-economic issues faced by Sikkim today post the earthquake. Sponsorship Opportunity: As this a privately funded documentary venture we are looking for Sponsorships from the Corporates to recover our costs from this project. To know more about Sponsorship Opportunities with this series which will be made available via various mediums please take a look at the Project Sponsorship Brochure

TRANSCRIPT

Page 1: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Sponsorship Opportunity

Full Length Documentary on

Sikkim Earthquake

Page 2: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

A

Production

(TM)

Page 3: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Sponsorship Opportunity in a Documentary on Sikkim Earthquake

Mediakraft Pvt. Ltd., a Digital Content Production, Publishing & Distribution House based out of New Delhi, has undertaken this noble venture to make a Documentary Film on effects of the Earthquake in Sikkim and what the people are going through there, which will be distributed in Regional, National and International Markets via the Old and the New Media Content Delivery Channels.

This effort will create an International Awareness about what has happened in Sikkim and will highlight the Requirement of Funding and increase in Tourism related Revenue of the State.

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 4: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Young Monks Watching Their Devastated Prayer Hall

Glimpses

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 5: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Potential of Being an International Hit

December-January is an ideal time to market this Documentary as the next tourist season starts in Sikkim in March.

This topic is highly relevant right now to the National and State Tourism Industry and to the general public and tourists who are concerned for Sikkim and also to the Regional, National and International Media.

Sikkim will gain economically if we are able to create an awareness and get more tourists for the upcoming tourist season.

Ours is the First Documentary Film that is coming out of the Earthquake Ravaged Sikkim and this timing itself makes it a potential for being a hit Internationally. No other documentary coming out later than ours on the same topic will ever get the exclusive footage and interviews that we have gathered for this project and which we shot in deep in the earthquake affected areas within 22 days of the devastating earthquake.

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 6: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

One of the Many Devastated Buildings in Sikkim

Glimpses

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 7: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Directed by a Media Personality with an International Experience

Project is Produced and Directed by Aditya Basu who has over 16 years experience in working within various fields of the Media Industry like National and Regional Non-Fiction TV Productions, National and Regional TV News and International A/V & Text News Publishing over the Internet catering to International Markets.

Aditya Basu has been involved in production of over 40 Documentary Films financed by various Govt. and Private Non-Fiction TV Channels and TV News Companies.

Aditya Basu has also been, for the last Three Consecutive Years, a part of theJury for the International Digital Emmy Awards in the Non-Fiction Category which is held every year in conjunction with the MIPTV Awards in Cannes, France.

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 8: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Aditya Basu in Conversation with BRO Personnel

Glimpses

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 9: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Mode of Documentary Film Distribution

●Free Internet Previews●Video On Demand Over Internet●International Television Screenings●National Television Screenings●Regional Television Screening●DVD Distribution●Film Festival Screenings●Special Hall Screenings

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 10: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Free Internet Previews

Film will be heavily marketed on the Internet to increase Sale of its DVD and Video on Demand versions.

Film will be heavily promoted on popular video sites like Youtube, Vimeo, Dailymotion with help of 10-15 minutes Film Previews.

Film Previews and Trailers will also be promoted on various Blogging Sites and also on Podcasting and Vodcasting Sites.

All Film Preview Capsules to Have Sponsor's Logos and Video Ads

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 11: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Video On Demand

The Full Length Documentary Film will be made available to the National & International audience with help of various Video on Demand (Pay Per View) Sites.

The Full Length Documentary will carry Sponsor Logos and Video Ads

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 12: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

International Television Screenings

International TV Companies will be approached to screen the Full Length Documentary broken up into 3-4 Episodes Special Series.

While being telecast by various TV Channels the Documentary will carry Logo Sponsors and TV Commercials.

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 13: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

National Television Screenings

National TV Companies will be approached to screen the Full Length Documentary broken up into 3-4 Episodes Special Series.

While being telecast by various TV Channels the Documentary will carry Logo Sponsors and TV Commercials.

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 14: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Regional Television Screening

Regional TV Companies will be approached to screen the Full Length Documentary broken up into 3-4 Episodes Special Series.

While being telecast by various TV Channels the Documentary will carry Logo Sponsors and TV Commercials.

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 15: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

DVD Distribution

National and International DVD Distribution Companies will be approached for National and International DVD Distribution Deals for the Full Length Documentary

DVD will carry Logo Sponsors and DVD Commercials

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 16: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Film Festival Screenings

A Shorter Version of the Documentary Film will be entered in various National and International Film Festivals and upon being selected will be screened in those Festivals.

This will add to the Marketing Effort for DVD Sales and VOD Sales as it has the potential to achieve good press.

Film Festival Version to carry Sponsor Logos

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 17: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Special Hall Screenings

Special Hall Screenings of a Shorter Version of the Film to be organized in Select Cities in various Libraries, Film Associations, Film Schools as Public Screenings and Press Screenings.

This will add to the Marketing Effort of the Full Length DVD and VOD Sales.

Special Hall Screening Version to carry Sponsor Logos

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 18: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Logo Sponsorship Opportunities

Partner Logo Sponsors:

Plate A●Travel Partners●Logistic Partners

Plate B●Telecom Partners●IT Partners

4 Companies in Each Category

Sponsored By Logo: Open to One Company

Also Sponsored By Logos: Open to Two Companies

Logo Sponsors to be Visible in All Versions of the Documentary FilmInternet Preview, VOD, TV, DVD, Film Festival, Special Screenings

Co-Sponsors: Open to Four Companies

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 19: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Logo Sponsorship Tariff

Plate 4 & 5: Partner Logo Sponsors:

Rs. 25,000/-

Plate 1: Sponsored By Logo

Rs. 2,00,000/-

Plate 2: Also Sponsored By Logos:

Rs.1,00,000/-

Logo Sponsors to be Visible in All Versions of the Documentary FilmInternet Preview, VOD, TV, DVD, Film Festival, Special Screenings

Plate 3: Co-Sponsors Logos:

Rs. 50,000/-

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Avail 30% Discount on Combo-Bookings of Logo Ads & Video Ads (On the Lower Amount)

Page 20: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

30 Sec Video Ad Sponsorship Tariff

For the Version: Internet Preview

Pre-Roll Ad: Rs. 3,00,000 Infinite View As Long As Videos are Available Online (National + International)Only 1 Pre-Roll Ad Position Available

Mid-Roll Ads: Rs. 50,000 Infinite View As Long As Videos are Available Online (National + International)2 Breaks: 3 Mid Roll Ads Per Break

Scrolling-Text/GFX Ads: Rs. 15,000 Infinite View As Long As Videos are Available Online (National + International)1 Insertion after 5 Minutes of Preview

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Avail 30% Discount on Combo-Bookings of Logo Ads & Video Ads (On the Lower Amount)

Page 21: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

For the Version: Video On Demand

Pre-Roll Ad: Rs. 1,00,000 Infinite View As Long As Videos are Available Online (National + International)Only 1 Pre-Roll Ad Position Available

Mid-Roll Ads: Rs. 25,000 Infinite View As Long As Videos are Available Online (National + International)5 Breaks: 3 Mid Roll Ads Per Break

Scrolling-Text/GFX Ads: Rs. 10,000Infinite View As Long As Videos are Available Online (National + International)Insertion Slot: Every 30 Minutes

30 Sec Video Ad Sponsorship Tariff

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Avail 30% Discount on Combo-Bookings of Logo Ads & Video Ads (On the Lower Amount)

Page 22: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

For the Version: DVD - India

Pre-Roll Ads: Rs. 50,000 Only 4 Pre-Roll Ad Positions Are Available. Ads will come before the Menu Loads. For sale in India.

30 Sec Video Ad Sponsorship Tariff

Avail 30% Discount on Combo-Bookings of Logo Ads & Video Ads (On the Lower Amount)

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

For the Version: DVD - International

Pre-Roll Ads:Rates will be published as soon as we gain an International DVD Distribution deal.

Page 23: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

For the Versions: International & National & Regional Televisions

30 Sec Video Ad Sponsorship Tariff

As Per Existing Individual TV Channel Rates Depending Upon Screening Slots Made Available for the Documentary Film (Market Rate).

Our Existing Sponsors for this Documentary Can Avail 30% Discount on All TV Ad Bookings.

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Avail 30% Discount on Combo-Bookings of Logo Ads & Video Ads (On the Lower Amount)

Page 24: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Target Markets

The Documentary Film targets viewers in both in India and abroad and specially people who are well aware with World and Current Affairs and travel to various destinations.

Primary National and International Target Audiences Are

●People being catered by the Tourism Industry●People being catered by the High-End Hospitality and Travel Industry●People who browse English News Sites/Video Sites on the Web to keep abreast of Current Affairs●People who advocate Philanthropy, Human Rights, Social Causes●Intellectuals involved in Media and Arts and Film Making Industries●Business Community and Organizations who are interested in taking lessons in Crisis Management considering Sikkim as a Case Study

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 25: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Return on Investment

Low Cost Advertising:Our Logo Sponsors are getting exposed worldwide to a mass audience for a long time via Various Media Channels at a Fraction of the Total Cost if they would have advertised in each medium individually.

Enhanced CSR:Companies can enhance their Corporate Social Responsibility Image by sponsoring a film on the earthquake effect on Sikkim whose aim is to make an international audience aware of the economic loss faced by the people ofSikkim and help to boost tourism in that State in the long run.

We will donate 10% of our profits from this project to fund some NGOs/Govt. Organizations who are working in the earthquake affected areas in Sikkim.

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 26: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Documentary Team Helping a Stranded Vehicle in North Sikkim

Glimpses

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/

Page 27: Enhance CSR by Sponsoring a Docu Mini-Series on Sikkim Earthquake

Act Today

Contact: Aditya BasuManaging Director,Mediakraft Pvt. Ltd.D-12, G/F, Kailash Colony,New Delhi: 110048

Land Line: +91-11-3253-4127FAX: +91-11-4132-4389Mobiles:

Delhi: +919971483182Mumbai: +919004387694Kolkata: +919051044065

eMail: [email protected]: http://www.mediakraft.in

http://www.facebook.com/basu.adityahttp://in.linkedin.com/in/adityabasuhttp://www.mediakraft.in

Project's Official Pageshttp://on.fb.me/uZgQa4http://www.mediakraft.in/sikkim/