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Enhance Your Customer Experience VIDEO ANALYTICS FOR RETAIL UNDERSTAND YOUR CUSTOMER REFINE YOUR PRODUCT OFFERING STREAMLINE OPERATIONS OPTIMIZE YOUR STORE

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Page 1: Enhance Your Customer Experience VIDEO ANALYTICS FOR RETAIL · Customer Experience VIDEO ANALYTICS FOR RETAIL UNDERSTAND YOUR CUSTOMER ... insights as those used by the most sophisticated

Enhance YourCustomer Experience

VIDEO ANALYTICS FOR RETAIL

UNDERSTAND YOUR CUSTOMER

REFINE YOUR PRODUCT OFFERING

STREAMLINE OPERATIONS

OPTIMIZE YOUR STORE

Page 2: Enhance Your Customer Experience VIDEO ANALYTICS FOR RETAIL · Customer Experience VIDEO ANALYTICS FOR RETAIL UNDERSTAND YOUR CUSTOMER ... insights as those used by the most sophisticated

2018 BlackFord Focus

Date: 3-8-2020 (Sunday)Time: 4:14 PMWeather: Sunny 62°F, 47% Humidity, Wind 8 MPHEvents: Unusually heavy traffic due to road construction on East Chapman Ave.

ID: 4x9aa2743Male 40-45Ethnicity: CaucasianPrevious Visits: 6Conversations: 0

Page 3: Enhance Your Customer Experience VIDEO ANALYTICS FOR RETAIL · Customer Experience VIDEO ANALYTICS FOR RETAIL UNDERSTAND YOUR CUSTOMER ... insights as those used by the most sophisticated

Retail video analytics solutions use artificial intelligence (AI) technology to understand video streams/feeds, offering brick-and-mortar retailers the potential for a similar level of shopper insights as those used by the most sophisticated e-commerce sites.

The more retailers can learn about their shoppers, the better they can serve them – leading to improved sales and profits.

The Retail Video Analytics Platform from SMART Embedded Computing combines real-time analytics, interactive customized promotions and employee nudges to increase sales and improve operational efficiency.

You can integrate with existing security cameras to cost-effectively enhance your customer experience and streamline operational costs.

ID: 4x9aa2743Male 40-45Ethnicity: CaucasianPrevious Visits: 6Conversations: 0

IMPROVE CUSTOMER SATISFACTION

INCREASE CUSTOMER LOYALTY

GROW YOUR TOP LINE

This system does not collect personally identifiable information and it encrypts all data.

Page 4: Enhance Your Customer Experience VIDEO ANALYTICS FOR RETAIL · Customer Experience VIDEO ANALYTICS FOR RETAIL UNDERSTAND YOUR CUSTOMER ... insights as those used by the most sophisticated

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Learn about anonymized customer patterns, including age, gender and time of visit so you can target customer experiences based on business intelligence, rather than speculating about customer demographics

Get unique customer counts (including visitors who don’t make a purchase and aren’t captured by your point-of-sale system)

Identify missed opportunities

Identify trends in engagement with product displays to improve your understanding of the link between promotions, displays, and sales

Implement conversion prompts and identify ways to attract customers with cross merchandising

UNDERSTAND YOUR CUSTOMER AND REFINE YOUR PRODUCT OFFERING

PERSONAL INFORMATIONThe solution is designed to capture what is considered non-personally identifiable information. It collects pixel-level environmental information on selected objects, such as a car driving into a gas station or a person walking into a building.

Our AI platform aggregates and analyzes that environmental information against environmental information collected in previous encounters of similar class objects to recognize patterns. It then generates confidence interval data as to whether an object is recognized as the same class of object as in one or more previous encounters

The confidence interval data cannot be used to distinguish, identify or trace an individual’s identity (no biometric records, etc.), and is only used to recognize, track, and help understand behaviors of classes of objects.

Page 5: Enhance Your Customer Experience VIDEO ANALYTICS FOR RETAIL · Customer Experience VIDEO ANALYTICS FOR RETAIL UNDERSTAND YOUR CUSTOMER ... insights as those used by the most sophisticated

Anonymized visitor patterns (across multiple

stores)

Class of customer journeys

Capture pump-to-store conversions

Heat mapping

Parking space utilization, demand, capacity and vehicle

dwell times

Predictive modelling for rush hour,

unexpected increase in foot traffic, parking

space demand

Outdoor queue length

Pump dwell time

BY MEASURING VISUAL DATA AND COMPARING TRENDS OVER TIME, RETAILERS CAN ENHANCE STORE PERFORMANCE AND OPERATIONS.

Page 6: Enhance Your Customer Experience VIDEO ANALYTICS FOR RETAIL · Customer Experience VIDEO ANALYTICS FOR RETAIL UNDERSTAND YOUR CUSTOMER ... insights as those used by the most sophisticated

GAS STATION & CONVENIENCE STOREIncrease your pump-to-store conversion and in-store spend they spend

$

Real-timecustomized offers at the

pump

Optional enhanced

offers at low converting

pumps

Upsell customized promotions on tablets

and screens within the

store

OPTIMIZE YOUR STORE LAYOUTUnderstand how customers typically navigate through your store and how long they spend in certain locations to optimize product placement and in-store traffic flows to encourage sales. Seeing in-store traffic patterns and peaks, and what causes them, can help prevent friction in the path to purchase.

STREAMLINE OPERATIONS • Track customer types across areas of

interest in your stores • Capture dwell times and counts at areas

of interest • Learn average and max line/queue lengths

and times

Use AI-driven decision making to predict pain points such as queue lengths and send proactive nudges to employees or managers to prevent long lines from forming. You can also assess the effectiveness of self-checkout solutions.

Page 7: Enhance Your Customer Experience VIDEO ANALYTICS FOR RETAIL · Customer Experience VIDEO ANALYTICS FOR RETAIL UNDERSTAND YOUR CUSTOMER ... insights as those used by the most sophisticated

SMART VIDEO SOLUTIONSSMART Embedded Computing is working with RadiusAI, an innovative provider of AI application software, to create a set of scalable solutions to transform the way retailers use, store and access their visual data.

The SMART Edge Server SE1700, with integrated GPU AI inference engine and hosted video analytics software, can process up to 8 cameras using state-of-the-art data analysis software from Radius AI providing the ability to: • Identify customer types without storing personally identifiable

information, maintaining the shopper’s privacy • Track the customer types throughout the store • Track multiple cameras • Generate an intelligent and personalixed offer based on contextual

information using a recommendation engine • Push the personalized offer to the targeted shopper via an in-store

digital display or smart phone and apply the offer automatically at checkout for a frictionless shopping experience

In addition, SMART Video Solutions can integrate with back-end point-of-sale (POS), loyalty programs and social media integration for a complete intelligent retail solution.

SMART Embedded Computing video analytics solutions can also be applied to security, enterprise and smart city applications with options for extended temperature range support, ideal for roadside cabinet installations.

$

Real-timecustomized offers at the

pump

Optional enhanced

offers at low converting

pumps

Upsell customized promotions on tablets

and screens within the

store The SMART EC Video Analytics Platform for retail applications provides a real-time dashboard with immediate access to information such as:

• People counting

• Dwell time

• Queue depth

• Unique visitor count

• Count of family units

• Customer pump-to-store conversion rate

• Customer carwash conversion rate

• Customer heatmaps in store or lot

• Demographic identification

• Parking lot demand/capacity

• Car dwell time

• Parking utilization

• Gas pump availability

• Traffic counting on nearby roads

• Traffic exit time

The solution can be deployed on high-performance servers tailored to your needs.

Page 8: Enhance Your Customer Experience VIDEO ANALYTICS FOR RETAIL · Customer Experience VIDEO ANALYTICS FOR RETAIL UNDERSTAND YOUR CUSTOMER ... insights as those used by the most sophisticated

SMART EC Embedded Technologies

www.smartembedded.com

The stylized “S” and “SMART”, and the stylized “S” combined with “SMART” and “Embedded Computing” are trademarks of SMART Modular Technologies, Inc. All other trademarks and registered trademarks are the property of their respective companies. ©2020. All rights reserved. For full legal terms and conditions, please visit www.smartembedded.com/ec/legal

CONTACT DETAILS+1 602-438-5720 [email protected] www.smartembedded.com/ec/contact

SOLUTION SERVICESSMART Embedded Computing provides a portfolio of solution services optimized to meet your needs throughout the product lifecycle. Design services help speed time-to-market. Deployment services include worldwide technical support. Renewal services enable product longevity and technology refresh.

VIDEO-ANALYTICS BROCHURE 5Aug2020

Q Do we need to buy additional or new cameras?

A We work with your existing cameras so long as your cameras meet the minimum requirements and cover the area in which you would like to capture analytics

Q What are the minimum camera requirements?

A 1080p 2 megapixel or greater, IP cameras, RTSP/HTTP support, ONVIF compliant, multicast capabilities

Q Where is the data stored?

A All meta data is capture locally, securely stored in the cloud and encrypted both in the database and during transmission.

Q What are the hardware requirements?

A It depends on the use model and number of cameras; the most basic system requires a Smart Edge Server SE1700 and optional SE1000 firewall if one is not provided.

Q Do we need to have a datacenter?

A No

Q How long does it take to get the system up and running?

A Once hardware is in place and cameras are configured, we can have our solution integrated within 7 business days

Q Can you integrate into our existing Video Management System (VMS)? Is a VMS required??

A For enterprise customers, we can integrate into the customer’s VMS. Our solution works completely independently of your security system and does not require a VMS.

Q Does your system require cloud storage?

ABy default, yes, using an already contracted service provider or we can provide a cloud storage service through sister company, Penguin Computing’s Penguin-on-Demand service. We can also support local storage or data centers for enterprise customers.

FAQs