enhanced eccommerce reports: gain important insights in the purchase funnel to maximise the...
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Enhanced Ecommerce for Emob.eu
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About Emob
Enhanced Ecommerce Reporting
• Available since June 2014
• Product as a new Scope type
• “ec.js” plugin: complete new tracking data
• Focus on implementation
Classic Ecommerce Reporting
Classic Conversion Funnel & Goal Flow
New Ecommerce Reports
Ecommerce Enhanced Ecommerce
Shopping Analysis: Shopping Behavior
Check-out Behavior
Product Performance Report
Product List Performance
How to Set it up
• You need an Analytics Property on Universal Analytics
• Enable ‘E-commerce Reporting’ in data view
• Tag your site with the ec.js plugin
• Use a Datalayer
Enable your ‘View’ for Enhanced Ecommerce
“ec.js” versus “ecommerce.js”
• Migrate your existing property to “ec.js” completely• Remove ‘ecommerce.js’ and replace by ‘ec.js’
SOLUTION 1:
SOLUTION 2:• Use a new property • Use a separate Tracker
How to implement the code
• Work with dataLayer & Google Tag Manager (recommended)
• Use a Custom Javascript Macro (not recommended)
• Work with a plugin to automatically create and push your DataLayer and actions*
*Only for open source ecommerce platforms like Magento
How does the dataLayer look like
‘name’ OR ‘id’ required
TIP: ‘Dimension Widening’ to fill out ‘Price’, ‘Category’, ‘Brand’
Include more attributes
This is how our code looks like
Universal Analytics Extension
Marketing Reports
5 Take-aways
• Only for Universal Analytics, enable your View
• Site Developer is inevitably needed
• Custom Segment / Remarketing List
• Use dimension widening to enhance your data
• Ecommerce tracking code is not only for webshops!
#GAUCbe