enhancing communications with immigrants: an exploration of … · 2016-01-29 · enhancing...
TRANSCRIPT
![Page 1: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/1.jpg)
Flickr photo by Will Lion
Enhancing Communications with Immigrants: an Exploration of Immigrant
Use of Media
![Page 2: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/2.jpg)
How do immigrants access information? An overview of immigrants' use of the internet - pre and
post arrival Major trends - summary of TRIEC's previous IGR
research
How can we engage them better in current employment programs and in future program development? The importance of trust & credibility in information
provision Look at information problems & overload from their
perspective Go to the source, know your audience, importance of
personalized information provision Some promising practices in the sector
![Page 3: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/3.jpg)
Information needs & pathways
Needs:
Everyday life/Orientation information seeking – daily media habits
Practical (or problem-specific) information seeking – specific, sporadic
Pathways:
Social networks
Gatekeepers
Formal sources
Information media
Ethnic media
![Page 4: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/4.jpg)
Barriers to information seekingInformation overload
Where to access trusted, reliable info
Language issues
Credibility of information retrieved
Emotional stress
Social isolation
Unfamiliarity with overall systems
Knowing how or where to seek help – identifying and accessing relevant human resources
![Page 5: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/5.jpg)
Barriers to information seeking
24 printed pages long, mostly links to other sites...
![Page 6: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/6.jpg)
How do immigrants access info?
Immigrants tend to prefer to seek information from other human sources, particularly other immigrants (Fisher et al, 2004; Silvio, 2006)
Trust may play a large role in selecting information sources (Fisher et al, 2004; Sligo &Jameson, 2000)
Information practices build local networks (Chien, 2005; Dechief, 2006)
International sources such as websites may create feelings of closeness with home (Sampredo, 1998)
![Page 7: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/7.jpg)
Accessing Employment Information (TRIEC research)
Questions:
1.Where do immigrants get employment information?2.What demographic characteristics of immigrants
determine their level of awareness of employment information or settlement information in general?
3.What are the media habits of immigrants?4.What media channels have been used to market
employment information to immigrants and how effective have they been?
5.How could employment information be better channeled to immigrants?
![Page 8: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/8.jpg)
Source: Arnold Love, 2010
Settlement.org Evaluation - Major Sources of Settlement Information for Settlement.org Users
69%
12%
7%
5%
3%
1%
4%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Websites
Family and Friends
Settlement/Employment Counsellor
Newspapers
Social networking sites and online groups
English Teacher
Other Sources
Where do immigrants get information?
![Page 9: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/9.jpg)
Settlement.org Evaluation - Major Reasons for Using Websites for Settlement Information
42%
36%
12%
4%
2%
5%
Reliable source of information for newcomers
Faster and easier to use
Currently outside Canada
No time to visit an agency that helps newcomers
Live too far from an agency that helps newcomers
Other main reasons
Source: Arnold Love, 2010
Where do immigrants get information?
![Page 10: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/10.jpg)
![Page 11: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/11.jpg)
Statistics Canada, LSIC, 2003
Employment Information Source for Immigrants
10% 10%12%
29%
39%
0
5
10
15
20
25
30
35
40
45
Government agency Immigrant or Refugeeserving agency
School, communitycollege or university
Relative or householdmember
Friends
%
Where do immigrants get employment information?
![Page 12: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/12.jpg)
Source: Skills for Change Annual Report, 2009/2010
How Immigrants heard about Skills for Change
(14 000 + clients served)
51%
2% 4% 6%8%
12%17%
0
10
20
30
40
50
60
Friend Airpot Flyer Social Worker YMCA Internet Counselor
%
Where do immigrants get employment information?
![Page 13: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/13.jpg)
Major Trends1. Family and friends have continued to be a major source of
employment and settlement information for immigrants
2. Internet is evolving as a key source
3. In-language media is a priority channel
4. Peer and Informal networks are important
5. Little employment information is being channeled thru traditional media, even less thru ethnic media
6. Traditional advertising is still very effective
7. Lack of translated materials
8. Immigrants trust ethno-cultural media
9. Employed immigrants are looking for employment information
10. Women immigrants are under informed, fare worse than men
11. Cultural demographics matter regarding media access
12. Immigrant employment outcomes depend on source of employment information
![Page 14: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/14.jpg)
“Among people born in Canada, 75% used the Internet, compared with 66% of those born elsewhere. However, the rate was 78% among immigrants who arrived in Canada during the last 10 years.”
![Page 15: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/15.jpg)
New immigrants spend 54%
more time per day on mobile
devices
2014
![Page 16: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/16.jpg)
![Page 17: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/17.jpg)
![Page 18: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/18.jpg)
WhatsApp PLUS
Viber
WhatsApp Messenger
LINE
Facebook Messenger
Messaging apps and beyond
BBM
WhatsApp PLUS Holo
KakaoTalk
Snapchat
![Page 19: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/19.jpg)
Online learning
![Page 20: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/20.jpg)
30,288 members
Niche social networks
![Page 21: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/21.jpg)
112,956 members
74,035 members
and many more, including in other languages...
24,575 members
435,973 members
25,530 members
![Page 22: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/22.jpg)
How can we engage immigrants better?
Information services introduced into a community through outsiders could be regarded with suspicion and considered irrelevant to the specific needs of the community.
Credibility of information associated with the reputation of the individual – importance of identifyin key person/people/org (gatekeeper).
Need to understand how information moves within or between groups.
Design information services that take into account social, psychological and cultural factors that influence information seeking
![Page 23: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/23.jpg)
It's not all about technology
![Page 24: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/24.jpg)
Get to know your audience, community, clients.
![Page 25: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/25.jpg)
Assess information problems experienced by them
![Page 26: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/26.jpg)
![Page 27: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/27.jpg)
![Page 28: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/28.jpg)
![Page 29: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/29.jpg)
![Page 30: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/30.jpg)
![Page 31: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/31.jpg)
![Page 32: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/32.jpg)
![Page 33: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/33.jpg)
![Page 34: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/34.jpg)
![Page 35: Enhancing Communications with Immigrants: an Exploration of … · 2016-01-29 · Enhancing Communications with Immigrants: ... 10. Women immigrants are under informed, fare worse](https://reader036.vdocument.in/reader036/viewer/2022081406/5f0eee107e708231d441a368/html5/thumbnails/35.jpg)
Pre-arrival