1. 1. Enhancing Customer ExperienceA Case Study on Product Video EvolutionMainak RoyDeepak Ravishankar
2. 2. Video Evolution
3. 3. Road Ahead Essentials Build Brand for the Product SEO Playlist Multi-Language support Trusted Links Build Trustworthy Links Case Study Analysis Advancement Change in Approach
4. 4. Call Log Analysis MarketingFeedbackListen to yourAudienceAssessmentVideoEssentials
5. 5. How to Build a Brand for a ProductUsing Videos
6. 6. FoundationSEOTrustedLinksPlaylistMulti-LangSupport
7. 7. FoundationSEO
8. 8. FoundationPlaylist
9. 9. FoundationMulti-LangSupport
10. 10. FoundationTrustedLinks
11. 11. Trust Worthy LinksResearch on KeywordKeywords inimagesDont demand;send invitationsDont lose youraudience, keepengagingCreate a buzz!
12. 12. Why we Changed our Strategy
13. 13. IncreasedRFI (RequestforInformation)callsReal timeinteractionEase ofAccessSimplificationof complexuser scenario
14. 14. How we Changed our Approach
15. 15. Case Study
16. 16. Analytics on Firmware Update Using FTP Server
17. 17. Audience RetentionAvg. industrystandard is 35-45%
18. 18. Traffic SourcesGoogle, Bing, Yahoo, Baidu etcTraffic with no referrals, for e.g. email footerSearch result from YouTubeYouTube SuggestionViews from videos embedded on other websites.
19. 19. Year on Year Analysis4500400035003000250020001500100050007060504030201002011-2012 2012-2013 2013-2014 2014-2015Avg. view duration in % Avg. views for top videos
20. 20. Backup
21. 21. References http://dip9.aaschool.ac.uk/wp-content/uploads/2014/01/Industrial-warehouse-inside-portrait.jpg http://stuckincustoms.smugmug.com http://files.hostgator.co.in/hostgator191409/image.jpg www.flickr.com