We live in a world where everyone thinks they’re a reporter and where one negative social media post can spur a national crisis. Don't you want to be in control of your company’s reputation?

© 2018 Reveille Group, LLC

Enhancing Public Perception to Boost Organizational Bottom Line

Manufacturing & Retail

Prior to kicking o� our e�orts, our client rarely received press outside of traditional trade publications. The organization had worked decades to build a brand focused on product quality, and had relatively little brand awareness outside of their existing customer base. As the organization’s campaign management and PR firm, Reveille Group’s challenge was to highlight their rich history, recent innovation in technology, and the products that they o�er, to successfully reach and attract new audience segments.

CLIENT CHALLENGEPublic relations is an integral part of managing your company’s message.

CLIENT INDUSTRY

OUR SOLUTIONTo achieve our client’s objective of reaching new target audiences, our team provided campaign planning and oversight, message and creative development, and conducted targeted outreach to support a successful campaign launch.

© 2018 Reveille Group, LLC

Conducted Marketplace Analysis

01 02Developed Integrated

Campaign PlanLaunched Campaign &Managed Performance

03Analyzed Campaign

Results

04

© 2018 Reveille Group, LLC

Reviewed existing plans and business processes

Conducted a landscape analysis of potential external threats

Researched new target audiences

OUR APPROACH

Developed campaign goals and KPIs

Created monitoringtools and a ProjectManagement Plan

Developed targetedcampaign messaging

Developed and deployed a tiered media strategy and conducted targeted media outreach

Provided ongoing campaign management and advisory support

Provided metric reporting and continued tracking and optimization

Conducted focus groups

Evaluated best practices and lessons learned

Developed and delivered an after-action report

To accomplish these goals, we:

Reveille developed and executed an integrated marketing campaign to:

OUR GOALS

Increaseawareness Elevate

the brand

Improvesales

Boostwebsite tra�c

&

40K

30K

20K

10K

010 11 12 13 14 15 16 17

ENGAGEMENTS PER DAY

53,574ENGAGEMENT

10,496LINK CLICKS

1,701,687IMPRESSIONS

FACEBOOK TWITTER

EVENT MANAGEMENTOver 18,000 viewers tuned in to product unveiling.

SOCIAL MEDIACampaign hashtag and product imagery trending on Facebook, Twitter, and Snapchat.

Organic social media posts averaging over 1 million impressions.

EARNED MEDIAAn estimated national audience size of 46 million people, valued at over 1 million dollars.

Earned media e�orts resulted in coverage in over 70 media outlets in a 48 hour period.

Data visualization of social media mentions after unveiling event

Social media coverage from January 10-17

OURIMPACT

46,738,346 $1,004,043ESTIMATED NATIONAL AUDIENCE ESTIMATED NATIONAL PUBLICITY VALUE

Reveille Group, LLC www.reveille-group.com | 1875 K Street NW Suite 400, Washington, DC 20006 | (202) 505-5322