enhancing traffic safety culture to move towards zero deaths vision zero symposium philadelphia, pa...
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Enhancing Traffic Safety CultureTo Move Towards Zero Deaths
Vision Zero Symposium
Philadelphia, PADecember 3, 2015
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AAA Foundation• Established in 1947• 501(c)(3) Not-For-Profit• Research affiliate of AAA/CAA• North American Focus• Funded Through Generosity of:
Mission:• Identify traffic safety problems• Foster research that seeks solutions• Disseminate information & educational resources
Saving lives through research and education
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“One death is unacceptable, and one death every 15 minutes is outrageous.”
“Vision Zero” is essential.”
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To achieve Vision Zero we must enhance traffic safety culture, and to
enhance the traffic safety culture, we must
ultimately achieve Vision Zero.
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Traffic Safety Culture
“Implicit shared values and beliefs that determine the way in which society acts in matters that affect traffic safety.”
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Existing Safety Culture
• Complacent, not outraged• Do as I say, not as I do• All drivers born in Lake Wobegon• Safety is our top priority, but …• We lack the political will to increase
investment in highway safety• Reluctant to set a TZD or Vision
Zero goal
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Enhanced Traffic Safety Culture
“A social climate in which traffic safety is highly valued and rigorously pursued.”
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Social Ecology
[Source: Nic Ward, WTI
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• Compendium and synthesis available
• Ignited national dialogue on the issue
• National survey of knowledge, beliefs, attitudes and behaviors
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• Culture of complacency
• Prevailing attitude: “Do as I say, not as I
do.”
TSCI - Key Findings - Individuals
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Did in last 30 days
Unacceptable
Serious Threat
27%
Texting and Emailing while Driving
96%
96%
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Did in last 30 days
Unacceptable
Serious threat
29%
96%
81%
Drowsy Driving
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Did in last 30 days
Unacceptable
Serious threat
36%
Red Light Running
94%
84%
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Cell Phone Use
Talking on the phone while driving
40% support a complete cell phone ban
70% agree “It should be forbidden to talk on the phone while driving.”
9% report regularly talking on the phone while driving (69% report doing so at least once in the past 30 days)
4% indicate they always or almost always talk on the phone while driving
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Pennsylvania TSCIAttitudes, Beliefs, and Behaviors of drivers in PA generally align with those of U.S. drivers, with the following exceptions:
Drove without wearing seatbelt
Support for red light cameras on residential streets
Drove 15 mph over the limit on a freeway
Drove 10 mph over the limit on a residential street
0% 50%
0.29
0.610000000000001
0.630000000000001
0.52
0.18
0.53
0.46
0.44
U.S.PA
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What can be done?
Culture change is possible, but it is:
ComplexLong termNo silver bulletNo one size fits all solution
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Significant Shifts in Health and Culture
Source: CDC, Grant Baldwin, PhD, MPHGwen Bergen, PhD, MPH
• Smoking
• Helmet Use & Return to Play
• Drunk Driving
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What can we do?
10. Adopt “Vision Zero,”
9. Reframe the debate as a public
health issue,
8. Educate and engage the public,
7. Refine public awareness
campaigns,
6. Start early,
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What can be done?
5. Focus on things that work,
4. Innovate,
3. Increase accountability and
transparency,
2. Support more research and
evaluations,
1. Be a Safety Ambassador
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“ Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.” Margaret Mead