enigeering the word of mouth
DESCRIPTION
Kim Fai Kok, Engineering the Word of Mouth, Truecaller M-Days 2013 Blog by Messe Frankfurt for the Digital Business: http://connected.messefrankfurt.com/en/TRANSCRIPT
Engineering the Word of Mouth
A Case Study from Truecaller
No presence
Limited presence
Developed market
Few markets have public phone directories available for consumers
The Market
Truecaller has significantly higher coverage than other public directories thanks to the company’s collaborative approach
Ind
ia
USA
Sw
ed
en
Truecaller
Public directories
India U.S. Sweden
Significantly Higher Coverage
Implementing the ‘Like’ button -In the right place
Ask for ‘Review’
Make the user re-use features
Show the user what they are missing
Make the user spread the word for you!
Make the user spread the word for you!
‘Facebook Ticker’
The outcome?
November = 13.555 new total likes
December = 29.709 new total likes
January = 37.255 new total likes
The outcome?
The outcome?
Active users has increased with 57.1% after implementing
‘virality pack’!
November – 1323 shares through the app
December – 24096 shares through the app!
January – 26693 shares through the app!
