enjovp brand introduction … · enjovp disposable electronic cigarette (mini kit)...
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ENJOVP Brand Introduction
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CONTENTS
Brief Introduction Supply Chain
SWOT
Development Path Product Display
Rapid Growth
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Brief IntroductionENJOVPE is one of the fastest growing e-cigarette brands in
the world.
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Brand Brief The products and services of ENJOVP have spreaded over more than 100 cities in China, and have also spreaded to Malaysia, Kuwait, Dubai, United States, Canada, South Korea, Taiwan etc.
Through continuous product, technology and service iteration, continuous development and innovation, it has become one of the fastest growing e-cigarette brands in the world.
ENJOVP was founded in Shenzhen, China in November 2018. Since its inception, it has been favored by capital and has completed 50 million in the first round of financing.
ENJOVP devoted itself into serving the over-all, with products as the cornerstone, technology as the core, industrial aesthetics as the soul, user experience as the driving force, and brand operation as the guide.
It is a e-cigarette brand service provider that strives to provide high taste and new healthy lifestyle to global users.
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Founder
He used to be the co-founder of Beijing Leisure Entertainment. The team he led has created outstanding achievements and attracted
the attention of listed company Kunlun Wanwei, which was successfully acquired by RMB 2 billion.
CEO / founder
Li Xing
Former Qihoo 360 channel leader, has more than 10 years of experience in the Internet industry, has extensive operational experience in brand marketing, and began to participate in e-cigarette product development in 2014, is one of the early e-
cigarette practitioners.
CTO / founder
Li Chen
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Adhering to scientific and technological research, we strive to
use the most scientific techniques and methods in the
structural design and manufacturing process of each product,
and fit into ergonomics to create products that are satisfactory
or even more than expected.
Technology
Listening to the voice of the user, while meeting the demands of the current
consumer, but also consider the style of self-products, self-branded tonality.
Only by knowing how to listen will you know how to "speak".
Consumer
In the current environment, perpetual new things like
“bamboo shoots in spring”. How to "advance with the times",
how to "innovate" and how to "iterate innovation" has always
been our thinking and ongoing target.
Iteration
We are not confined to the domestic market, and we are not
thinking about building a car behind closed doors. However,
based in China, Shenzhen is the core and radiates the world.
Letting more people enjoy our superior products and services is
what we have been doing.
Global Our MissionIntention and innovation. Create products, innovative technologies and services with heart
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Rapid growthAdhering to the creation of the ingenuity,
maintaining a high-speed growth
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Cooperation
Has been deployed in more than 100 cities nationwide distribution network, the United States, Canada, Malaysia,
Dubai, Kuwait, Poland, South Korea and other countries have also been laid out.
Revenue
Monthly revenue growth maintained a healthy
growth of around 30%
Growth
Distribution layout speed, monthly growth rate of 30%
to 40%
Has completed first round of 50 million
financing
Financing
Rapid Growth
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Development&
Accumulation
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Development History
ENJOVP first generation Pod system came
into market
January 2019
1st Generation launch
5th November 2018, Shenzhen Yingzhuo Technology Co., Ltd. was
established and completed the first investment.
November 2018
Establishment of the Company
20th November 2018, completed the first round of 50
million financing.
For the first time, it cooperated with Guomei in Shanxi provience, and
has completed the opening of three ENJOVP monopolized stores and
17 products regional stores in Guomei offline mall.
March 2019
Guomei cooperation
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Launched the monopolized store project of ENJOVP.
In Tianjin, Chongqing, Yinchuan etc.
There are also 10 monopolized stores under design and renovation.
May 2019
Start a monopolized store Project
ENJOVP disposable electronic cigarette (mini kit)
listed.”Vapeuture X" project start to set up.
March 2019
Disposable Mini kit Listed
Complete offline 50 cities distribution
network layout
April 2019
Distribution Layout
15th April, participated in the world's largest electronic
cigarette show - Shenzhen International Electronic
Cigarette Industry Expo (IECIE), which caused great
repercussions inside and outside the industry and got lots
of praises and cooperations.
April 2019
Participated in IECIE
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15th June, during the Xi'an Vibrato 618 promotion event,
ENJOVP associate with Guomei carried out brand
promotion activities.
June 2019
ENJOVP & Guomei Joint Promotion
……
30th May, "Vapeuture X" on behalf of ENJOVP
industrial design and user new experience started
to trial production.
May 2019
Future X trial production
22th June, ENJOVP stationed and had brand
promotion in the Beer Festival Harbin Heilongjiang
June 2019
Beer Festival Brand promotion
29th June, "Vapeuture X" on behalf of ENJOVP new
concept and new height of product - officially launched.
June 2019
New product - Vapeuture X listing
22th May, ENJOVP completed the
distribution of 100 cities in China.
May 2019
Distribution layout 100 cities
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ENJOVP designated cooperation supply
chain has passed CE, ROHS, ISO9000
certification, and has a profound
experience in R&D electronic cigarette!
The manufacturing team is the supplier of
the original Apple mobile phone , with
more than 10 years of trustable quality
manufacturing capabilities and skills.
ENJOVP
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Former Apple Supply Chain
International manufacturing process
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Strong Supply Chain Strength
Daily production capacity 75,000 pcs ecig
45 advanced production lines
Daily production capacity 500,000pcs cartridges
More than 200,000 square meters production base area
20,000 square meters 100,000 degree dust-free workshop
2000pcs FANUC System CNC lathe
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Dust-Free Workshop
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SWOTSituation analysis under
internal and external &
competitive environment and competitive conditions
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Our Sthrength
Independent R&D of core technology, independent control of
product industrial design. Differentiate other products on the
market and continuously enhance the actual "user experience"
Mature independent research and development team
Product, sales, marketing, operations, branding, finance,
personnel and other types of talent systems have been
completed, forming an efficient operation mode and process,
and have an international vision, with excellent teamwork spirit
Complete Talent System
The former Apple supply chain factory strives to penetrate the
international manufacturing standards in terms of quality,
process and mass production of products.
Mature Supply Chain
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Disadvantage
In view of the oil leakage and condensate phenomenon that is common in the
industry, it has been urgently needed to solve and upgrade. Product
differentiation in the industry is not large, and it is necessary to upgrade R&D
and industrial design to create more differentiated and personalized products.
So it costs a lot.
Large investment in R&D
China has not yet issued detailed policy, and it is necessary to
“intensively cultivate” in terms of product standards and qualifications
in advance so that when the policy is issued, it’s like “face the music”.
To some extent affected by national policies
Founded less than a year ago, the accumulation is not enough, still need
to work hard in product development, team building and market
integration
Short set-up time
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Opportunity
The global e-cigarette market has generally maintained a growth rate of
more than 10%, and the Asia-Pacific region is the fastest growing
market. There is no real head brand in the industry.
No head brand yet
The data shows that among users who use e-cigarettes, the smoke age is
more than 2 years, reaching 76.9%. Among them, the proportion of
smoke age in 2-5 years is the highest, accounting for 38.5%. At the same
time, nearly 80% of e-cigarette users have had intentions or behaviors to
quit smoking.
Smoking Cessation people pay more attention
E-cigarette users are characterized by youthfulness and consumption
potential. E-cigarettes should be subdivided according to the consumption
habits and needs of young and middle-aged people.
User Younger
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The outside world do not understand the ecig industry or products
enough. While building our own brand and products, we must also
shoulder the responsibility of educate market and users.
Challenge
There is a constant entry of new e-cigarette brands, thus the
industry is “mixed with fish and dragons”, and products and
services are “uneven”.
Lots of Competition Brands
User education
Because the serious homogenization in the industry, creating a
differentiated products,we must invest more manpower, energy, time and
actual costs, and the entire R&D process and cycle will be longer.
Long R&D Period
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Product displayFashion Crafts Based on
Best User Experience
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Product Display
ENJOVP classic first generation
Changing Cartridge Vape Pen
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Disposable mini kit
Product Display
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Five layers leak-proof design combined with
airway system technology. Better protection
against oil leakage and condensate.
Upgraded Protection
With a rare secondary anodizing process and CNC diamond cutting
process , the overall design of the curved aesthetics, while adhering to
the ingenuity of creation, also gives the product an aesthetic appeal
Industrial Aesthetics
Product Display
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Contact UsTianshu Building, Xingguang Tongchuang Hui, Bao'an District, Shenzhen City, Guangdong Province, China.
400-999-0897
Olivia Zhang
olivape.enjo
+86 17722417770
www.enjovape.com
+86 17722417770
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THANK YOU