enlighting co., ltd. natural / environment friendly
TRANSCRIPT
Enlighting Co., Ltd.<COMPANY INFORMATION>
Natural / Environment Friendly
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Company Overview
Our company develops eco-friendly parts and materials based in productions of high efficiency light extraction plate for OLED lighting and TV diplays in expecta-tion of rapid growth within a few year.
Our products are manufactured by using high-end technologies to develop high efficiency light extraction plates including internal light scattering structure and high-refraction planarization layer. Importantly, we have accomplished to estab-lish a mass manufacturing system for our products as well.
The most important aspect of our products is that it significantly enhances light efficiency of OLED lighting. By using our technology, an OLED lamp will improve its brightness approximately more than 50%.
Mission state-ment
Ownership Struc-ture
75%
25%
NOVATECH Co., Ltd.ETRI Holdings, Inc.
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Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Key Milestones
11/2012 Establishment of Company
12/2012 Registered as a laboratory companyReceived light extraction technology transfer from ETRI
06/2013 Achieved affiliation with OLED development team at ETRI
02/2014 Recorded first sales of OLED nanostructure plate for lighting
present Developed 370x470 mm2 size of light extraction plate for OLED lighting
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Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Our CEO
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Education1982– 1986 B.S. in Physics from Yonsei University
Experience1989 – 1995 Senior researcher, Samsung Electronics
1995 – 2000 Quality Control Director, Samsung Automobile
2001 – present CEO at NOVATECH Co., Ltd.
2012 – present CEO at Enlighting., Ltd.
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Product
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The Company develops two set of prod-ucts.
1. Light extraction plate for OLED lighting
2. Light extraction plate for large sur-face area display with nanotech-nology
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Technologies
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Our products are developed by using following technologies.
1. Manufacturing technology of light scattering nano structure
2. Manufacturing technology of high-refraction planarizing layer
3. Mass manufacturing technology of light extraction circuit board for OLED light-ing
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Convensional OLED has a low out-coupling efficiency of about 20% due to factors such as the total internal reflection, absorption etc. Nanostructure for more light extraction is located between the transparent electrode of OLED and glass sub-strate. The light efficiency with internal nanostructure can be improved more than 50%
Convensional OLED lighting OLED lighting with nanostructure
Technologies
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Technologies
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DESCRIPTION OF MANUFACTURING PROCESS CONCEPT
Formation of random mask Etching Removal of mask
Planarization layer coatingOLED lighting
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Technologies
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Nano structure in detail, and planaizing layer on nanostruc-ture plate
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Patents
- No. 10-2013-0087087 High efficient light extracting substrate and display panel and manufacturing methods thereof- No. 10-2013-0087093 Manufacturing method of planarization layer on substrate for light extraction- No. 10-2014-0022966 Manufacturing method for substrate with nanostructure improving light extraction efficiency- No. 10-2014-0073577 Measurement system for average distance between nanostructures- No. 10-2014-0092275 Manufacturing method of planarizing layer using inorganic binder and light extraction plate
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Market
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Global market players
1. Ecofriendly light extraction plate
2. High efficiency light extraction
3. Wide area plate ( 370x470mm2 )
4. Low cost for production
Market character-istics
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Market
Marketing Strategy
The competition is anticipated to become stronger as foreign brands, as well as other Korean brands are entering the market.
The possibility to expand to China and Japan is currently being tested. Securing a broad distribution channel through large drugstore is expected to be the key to suc-cess.
Strategic Positioning
Low manufacturing cost due to simplified process
High efficiency light extraction plate secured wide area uniformity
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Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Target Customer
Current Customer
For OLED lighting
LG Chem, Kumho electric, Samsung, OSRAM
Lumiotec, NeoView Kolon, Philips, Parasonics
Potential Customer
For OLED TV
LG Chem, Samsung display, Philips, Parason-ics
Distribution Channel
We initiate the sales by attending exhibitions to demonstrate our technology and have direct negoti-
ation with potential buyers. So far, we have attended 3 exhibitions in Korea, Japan, and Hong Kong
since 2013. Especially in Tokyo and Hong Kong, we are able to talk with overseas buyers who ap-
proached us at the show.
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Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Risk
Operational Risk
Market Risk
As other R&D companies, it may be susceptible to any unexpected external changes, such as market and/or environmental changes which may require the company to de-vise alternative use and application of its technology and processes.
Since the technical development of light extraction is bounded by the size of OLED lighting industries, it is not sure when the OLED lighting market would grow into a sig-nificant market.
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Enlighting is a small company. Delay of the development, a wrong decision making for new development, and external events such as political and economical crisis in the world can be caused a great deal of the economical damage.
Enlighting Co., Ltd. PRIVATE & CONFIDENTIAL
Contact
Enlighting, Ltd.
PresidentKang, Dong Ho
304 annex, Chungnam National University, 99 Daehak-ro, Yuseong-gu, Daejeon, KoreaTel. ++0082-42-862-8881 Fax. ++0082-42-862-8882 E-mail. [email protected]
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