enriching candidate profiles through social...

© 2014 Maximum Employment Marketing Group. All rights reserved. 11�

Enriching candidate profiles through social media.

Police Force of the Netherlands �

6

RI MASTERCLASS SERIES – TECHNOLOGY IN HR – HONG KONG�


Brief. A platform solution to targeting and talent pool management In order to be truly reflective of the society it serves, the National Police Force of the Netherlands wanted to be proportionately representative of the people they were serving. The problem was that their talent pipeline was heavily over-subscribed in certain demographics, and critically under-represented in others. And for some of the most under-subscribed cultural demographics, the idea of even being a Police officer was not something that they had ever considered.

Enriching candidate profiles. Talent Relationship Management�

They needed a precise way to target passive candidates from highly specific backgrounds and cultural demographics. Once they’d found them, they had to be able to build a meaningful relationship with them so that ultimately they may become active applicants. So they also needed a way to publish highly customised content in order to make the dialogue as relevant and engaging as possible.

To complicate matters further, as a public service they were liable to unpredictable hiring fluctuations, so they also needed a way to engage talent and keep them warm if there was a hiring freeze on. And once the freeze was lifted, they had to be able to expand to meet demand.


Solution. The solution was the design, development and build of a bespoke Talent Relationship Management (TRM) system. Sponsored content was published on social channels directing people to the front-end portal of the system. Once there, a user could sign-in via email or social profile and create an account, which allowed them to receive tailored content through the channel of their choice, based on the information that they had provided.



Invite to join�Invitations sent via various social media channels.



Sign-onRegister using social media accounts or email address.�



Define profile

The candidate creates a profile based on their specific areas of interest.The personal preferences and areas of interest can be defined during registration.

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creates a n their f interest.eferences erest can be egistration.



Define profile

Also the region can be selected and the type of information the prospect wants to receive.

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can be e type of prospect e.



Choose social media channels

The social media channels can be selected to be informed with news and other information.��

media

a channels to be

ews and n.



Personal page

The personal page with only relevant posts is created and can be used by the prospect. ��

age with only s created d by the



Dashboard A real-time overview with stats and a quick overview of comments on posts.



Menu In the left sidebar there are different areas like: messages for creating new messages, view concept messages and see the history of sent messages.



Admin menu

With the admin menu it is possible to view registered users (members) and the latest comments, including workflow of processing comments. ��



Target group selection

Select and refine the target group for a new message.�



Configure the channels

Choose the channels and type of posting (status or push) where the message should be sent to.



Potential reach

Note that the potential reach in the lower left corner will be updated in real-time.



Select the target group

Based on the user profiles it is possible to select a target group.

Note that the potential reach in the lower left corner is still being updated in real-time.



Compose the message

Select the type of message and write it.



Compose the message

It contains a text editor with basic features.

It is possible to upload an image with the message.

Because of different available lengths of messages there are special fields for Facebook and Twitter / LinkedIn.



Dan Fish Creative Director, Hong Kong [email protected] +852 9464 4166

Contact.�

Ed Barzilaij CEO and co-founder [email protected] +852 6742 0848


HONG KONG ROTTERDAM SHANGHAI SINGAPORE

3/F Universal Building 5-13 New Street Sheung Wan Hong Kong T: + 852 5808 58419 MAXIMUM.COM

© 2015 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.

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