enriching the reader experience with digital content: atria books–smart books for smart readers ©...
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Enriching the Reader Experience with Digital Content:
Atria Books–Smart Books for Smart Readers
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Atria EBook Initiatives—Speed to Market
Instant Short Story
• Submitted 10/26• Revised 10/27• Available for Preorder 10/28• On Sale 10/31
*Source: S&S POS Reports
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Atria EBook Initiatives—Price Flexibility and Expermentation
Iron Lake 99¢ promotion
• 0.99¢ pricing throughout October• Units sold prior to promotion: 2,200• Units sold since promotion: 62,000• Barnes & Noble Market Share: 89%• Post Promotion Units Sold: 4,311
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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EBooks as an Entry PointA book sale is no longer the end of a transaction
It is now the beginning of a conversation
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Eva Scrivo on BeautyWinner of the 2012 Publishing Innovation
Award for Enhanced EBook
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Text +
Print is still 2/3s of our business.
The question remains, how do we
integrate Print and EBooks
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Case Study: Zero RegretsTags Allow for Serialization
335 scans*Article Published 10/2012*data as of 2/6
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Case Study: The Time in BetweenTags allow for the sharing of additional content
194 scans*Ad ran 11/2011
*data as of 2/6
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Case Study: The Map of Time by Félix Palma
Integrated Advertising
238 scans*Ad ran 6/2010
*data as of 2/6© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
Case Study: White HorseMake the Smartphone a Store Front
“Stunning.... Everything I hope it would be and more.” –Susan Wasson, Bookworks NM
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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TRUE SPIRIT by Jessica Watson—Biography
7,484 scans*Published 9/2010
*data as of 2/612
© Judith Curr | O’Reilly Tools of Change for Publishing
Conference 2012
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THE TIMELESS SWING—Instructional
17,312 scans*Published 3/2011
*data as of 2/6© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Enhanced EBooks
Atria EBook Initiatives
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Praise for THE TIMELESS SWING“Perhaps the most ingenious aspect of Timeless is the inclusion of Microsoft Meta Tags for each chapter. This is truly an innovative and incredibly helpful tool.” —The Waggle Room
“I've never seen a golf book that is this simple and cogent and straight to the point. It's amazing. I started reading this….I could not literally put it down. I watched all the videos.”—The Rush Limbaugh Radio Show
“In addition to sharp photography and concise written explanations, much of which is highlighted to bring out the key points, there are many Microsoft tags throughout the book. Now, it doesn't matter how you learn. It's there to read or to watch.” — The Times-Tribune (Scranton, PA)
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
ROAM by Alan LazarThe Sound of Music Meets The Incredible Journey
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ROAM by Alan Lazar—Fiction
The Sound of Music Meets The Incredible Journey
867 scans*
*data as of 2/617
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Enhanced EBooks
Atria EBook Initiatives
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
THE NOW EFFECT by Elisha Goldstein—Self Help
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© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
THE NOW EFFECT by Elisha GoldsteinIncludes Guided Meditation
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THE NOW EFFECT by Elisha Goldstein
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Swing for Life by Nick Faldo—Starting EarlyPrepublication Promotion
Through Social Media, Atria and our authors engage with fan, build interest, and tease to content
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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The Book of Burger by Rachael Ray
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
Will include 7 videos original and exclusive to the book
FPO – IMPULSE JACKET TK
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111 scans*27 NFC taps*
*data as of 1/23
The Impulse EconomyThe World’s First Smart Book—NFC Enabled
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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MOBILE ACTIVATION CHANNELS
TXT SCAN TAP
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NFC-enabled phones become mainstream
• The new phone has 10,000 times more computing power in it than the computer that sent man to the moon
• The market for near field communications technology in cell phones is going to rise to nearly 550 million units per year in 2015, from about 50 million units in 2010 (IHS iSuppli Research)
• 35 million NFC-enabled phones were shipped in 2011 in the US, and that number is expected to double in 2012. (ABI Research)
• Apple will drive NFC in 2012 with iPhone 5
© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012
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Future Predictions
210 ,000
347,000
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BOOK as STORE
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© Judith Curr | O’Reilly Tools of Change for Publishing Conference 2012