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Jeff Bezos:

Jeff Bezos is an American technology entrepreneur and founder of e-commerce giant

Amazon.com. Entrepreneur and e-commerce pioneer Jeff Bezos was born on January 12

1!"# in Albu$uer$ue %ew &e'ico.

(is father was an engineer and his mother a housewife. As a child he spent his summers at

his grandfather)s ranch in *e'as. Jeff Bezos+ grandfather ,awrence reston ise wor/ed

as 0egional irector at the .3. Atomic Energy 4ommission. (e played a big role in Jeff+s

life and was the one who got him interested in computers.

Jeff has a passion for fi'ing things and figuring out how things wor/ and turning his

parents) garage into a laboratory.(e was always one step ahead of others as e5ident by his

desire to be a 6space entrepreneur7 from a young age. Bezos had an early lo5e of

computers and studied computer science and electrical engineering at rinceton ni5ersity.

After graduation he wor/ed at se5eral firms on 8all 3treet such as 9itel Ban/ers *rust

and the in5estment firm .E. 3haw and in 1!! became the youngest senior 5ice president

at the in5estment firm .E. 3haw. 9our years later he $uit his lucrati5e ;ob to open

Amazon.com a 5irtual boo/store that became one of the internet)s biggest success stories.

A&A


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When Amazon was started initially, its name was Cadabra as in

"abracadabra but One day Jef Bezos was talkin to his lawyer on !hone

about some leal issues #he lawyer misheard the name o$ Com!any name

as "Cada%er" #his made Jef to decide to chane his com!any&s name Jef

started by oin throuh words in dictionary 'e settled on Amazon as it

meant e(otic and diferent )ust as he wanted his store to be Jef Bezos

chaned its name to Amazon #he reason behind is that al!habetically this

name stands at the to! when listed somewhere 'e also thouht that i$

someone !re!ares an al!habetized list o$ com!anies, Amazon will come on

to! #his will hel! it to et a lot o$ !re$erence amon users Because in those

days search enines showed results in al!habetical order and "A" was listed

*rst and +econdly, Amazon i%er is the earth biest ri%er and he want to

make his store )ust like the same -Amazoncom launched with the taline

".arth&s biest book store"/

Amazoncom sold its *rst book $rom Jef Bezos& +eattle area arae in July o$

0112 #he book was 3luid Conce!ts 4 Creati%e Analoies5 Com!uter 6odels

o$ the 3undamental 6echanisms o$ #houht

Amazon logo

*he Amazon logo was created to represent the message that it sells e5erything from A to the arrow connects the two letters? and also represents the smile that customers would

e'perience by shopping on the Amazon.com 8eb site >the arrow becomes a smile?.

3tatistics and facts about Amazon

Amazon.com is an international e-commerce company offering online retail

computing ser5ices consumer electronics digital content as well as other local

ser5ices such as daily deals and groceries.


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According to recent industry figures Amazon is the leading e-retailer in the nited

3tateswith more than @@.!! billion .3. dollars in 21# net sales.

*he ma;ority of the company+s re5enues are generated through the sale of

electronics and other products followed by media and other acti5ities.

0ecently the Amazon reported that it has more than 2 million acti5e customer

accounts worldwide. ue to Amazon+s global scope and reach it is also considered

one of the most 5aluable brands worldwide.

4ustomer+s 5oice is constantly heard inside the Amazon

Bezos is 5ery accessible to his customers with an easy-to-find email address

;effamazon.com. 8hen customers send Bezos an email complaining about something

Amazon-related Bezos forwards the message to the appropriate person at the company.

*he only addition Bezos ma/es to the email is one character: CDC

C8hen Amazon employees get a Bezos $uestion mar/ e-mail they react as though they)5e

disco5ered a tic/ing bomb. *hey)5e typically got a few hours to sol5e whate5er issue the

4E= has flagged and prepare a detailed e'planation for how it occurred a response that

will be re5iewed by a succession of managers before the answer is presented to Bezos

himself. 3uch escalations as these e-mails are /nown are Bezos)s way of ensuring that the

customer)s 5oice is constantly heard inside the company.C

Jeff Bezos+ oweroint prohibition

68hen you ha5e to write your ideas out in complete sentences complete paragraphs it

forces a deeper clarity.7f you e5er get into aflowof writing you+ll notice something

amazing happens. Four brain produces thoughts and ideas faster than your fingers can
http://www.statista.com/statistics/293089/leading-e-retailers-ranked-by-annual-web-e-commerce-sales/http://www.statista.com/statistics/293089/leading-e-retailers-ranked-by-annual-web-e-commerce-sales/http://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/http://www.statista.com/statistics/266290/amazons-consolidated-net-revenue-by-department/http://www.statista.com/statistics/266290/amazons-consolidated-net-revenue-by-department/http://www.statista.com/statistics/237810/number-of-active-amazon-customer-accounts-worldwide/http://www.statista.com/statistics/237810/number-of-active-amazon-customer-accounts-worldwide/http://www.statista.com/statistics/269851/the-100-most-valuable-brands-2012/mailto:[email protected]://en.wikipedia.org/wiki/Flow_(psychology)http://www.statista.com/statistics/266282/annual-net-revenue-of-amazoncom/http://www.statista.com/statistics/266290/amazons-consolidated-net-revenue-by-department/http://www.statista.com/statistics/266290/amazons-consolidated-net-revenue-by-department/http://www.statista.com/statistics/237810/number-of-active-amazon-customer-accounts-worldwide/http://www.statista.com/statistics/237810/number-of-active-amazon-customer-accounts-worldwide/http://www.statista.com/statistics/269851/the-100-most-valuable-brands-2012/mailto:[email protected]://en.wikipedia.org/wiki/Flow_(psychology)http://www.statista.com/statistics/293089/leading-e-retailers-ranked-by-annual-web-e-commerce-sales/http://www.statista.com/statistics/293089/leading-e-retailers-ranked-by-annual-web-e-commerce-sales/


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type them. Fou+re totally in the zone. t+s an e'citing yet frantic e'perience because you

want to write down all of the thoughts so you don+t forget them.

n Amazon board meetings are structured around a " page narrati5e memo. t in5ol5es the

presenter preparing a #-" page memo written as a document not a oweroint

presentation. *he first 2 minutes of a meeting is spent reading the document $uietly as a

group. After 2 minutes the group then discusses the content of the memo often

$uestioning the presenter 5ery diligently but the idea here is to truly debate the points

made in the memo and let truth win out through a 5ery healthy debate. At the end

recommendations are discussed and decisions are made. 3o 6*hin/ comple' spea/

simple7. t is hard wor/ to prepare well enough to be able to spea/ simple.

7resent

8n early 9ecember :;0controlled machines that can !er$orm an array o$ human tasks=to

!ro%ide deli%ery ser%ices to customers Accordin to Bezos, these drones areable to carry items weihin u! to 2 !ounds, and are ca!able o$ tra%elin

within a 0;>mile distance o$ the com!any&s distribution center

E5er since he was a child he was immensely interested in aerospace. n 2 he started a

space company Blue =rigin with the 5ision to bring down the cost of space tra5el so

e5eryone can go into the space.

Bezos made headlines worldwide on August G 21H when he purchased the 8ashington

ost and other publications affiliated with *he 8ashington ost 4o. which owns the paper

and other entities for I2G million cash.

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