enter the experience economy by thomas troch
TRANSCRIPT
ENTER THE
experience ECONOMY
Schillewaert & Pallini, 2014
Premium ValueMarket Value
Undiffe
rentiate
dD
iffe
rentiate
d
Adapted from Pine and Gilmore, 2011
MEMORY
EMPATHY
INTERACTOBSERVE4 REALMS OF
AN experience
Adapted from Pine and Gilmore, 2011
MEMORY
EMPATHY
INTERACTOBSERVE4 REALMS OF
AN experience
Adapted from Pine and Gilmore, 2011
WHAT IT TAKES TO STAGE
AN experience
ENTER THE
experience ECONOMY