Entercom [INSERT MARKET]Websites + Spotlight Advertising

An Online Tool for Showcasing Auto Dealersand Featuring Real-Time Vehicle Inventory

Source: Harris Interactive, February 2007

Radio Websites + Spotlight Banners: 20% of all Internet users go to radio websites every month offering dealers

huge opportunity to reach potential buyers in the market Spotlight ads on [INSERT STATION NAME] websites reach car buyers in the

early, mid and final stage of their purchase process Spotlight banners display [INSERT DEALER NAME] actual inventory for

people living in [INSERT MARKET] Spotlight banners are cost-effective lead-generation, with the immediacy and

simplicity of online conversion

Ads on Traditional Auto Websites: Reach people primarily at final stage of purchase process Not focused on local market Expensive

Powerful Combination

Rich media ads combine featured models with direct response mechanism Premium results – perform 10x to 12x better than traditional banner ads* Database-driven LIVE inventory, pre-populated, targeted Multiple sizes and formats (IAB or custom), photos and video Performance tracking – impressions, clicks, calls

Spotlight Rich Media Ad BannersHigh Click Through Rates on Featured Models

BRANDING DIRECT RESPONSE

SUPERIOR RETURN ON INVESTMENT

*Source: AdMission Corp.

Easy, Automated Set-up For Dealerships

Sample

• Display Up-To-The-Minute New and Used Inventory

• Use Your Existing Data Feed

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Available Ad Sizes For All Campaigns: Leader Board (728 x 90) Medium Rectangle (300 x 250) Custom Sizes and Formats Available

Cost Details: $25 CPM (cost per 1,000 impressions served) $500 One-time Set-up Fee / Ad Creation (Custom Programming Additional) 6 Month Minimum Commitment 25,000 Impressions Per Month Minimum Dealer Exclusivity Available

Specifications & Cost