Enterpreneurship in Agro-businessEnterpreneurship in Agro-business

A strategic Opportunity for Greek Economy

Agriculture: A Dynamic Global EngineAgriculture: A Dynamic Global Engine

Leaving off the land Leaving off the land

Agriculture will become again the basic natural resource, since oil has risks and as it comes to an end it will become more and more expensive. Also, due to climate

change, globally, people will have to move back to the roots.

In that context, until 2050, 9 billion of people all around the world will need to be fed and farmland as well as other resources – water, biodiveristy etc – are

extremely limited. This becomes more interesting since in most of emerging markets (China, India, Mexico etc) people want to buy Packaged food.

Agriculture: A Strategic Choice for GREECEAgriculture: A Strategic Choice for GREECEIn that context, our country, GREECE is blessed with the opportunity to become a

global player in one of the most dynamic fields:1.The Micro-climate is considered one of the best in the world, with an unexploited potential2.The country has a strategic geographical position,in between 3 continents and at the heart of Eurasia3.Greek food (called also Mediterranean nutrition) is accepted as top-tier and is well-known globallyStill, all these years, we did not exploit this opportunity basically due to the wrong

business and economic model that was applied:

Now there is a DEBATE to come back to the primary sector.

Still, if we use the same model, we will again lose our Goal.

SO WHAT??

The launch of a New Growth modelThe launch of a New Growth modelBearing in mind that the OLD TOOLS cannot guarantee success and even if they did they would not guarantee long-lasting and sustainable global Excellence, we

shall introduce an INNOVATIVE ECO-SYSTEM, under a new concept: BIO-ECONOMY

BioBio-Economy & Entrepreneurship-Economy & EntrepreneurshipThe launch of the new Growth model under the umbrella of BIO-ECONOMY will mean a change in the primary, secondary and tertiary economy, in a long-term

sustainable paradigm:

New Techniques in

farming = knowledge,

tools etc

New usage of materials =

new suppliers of materials

New Sales channels and

definitely higher yields

New operational tools and needs for Industry and

processing

New materials usage – R&D for

packaging etc

New bi-products R&D like cosmetics,

pharma etc

New final products like

biomass or bio-fuel

New marketing and new global

USPs

New needs for transporation –

cost management

New need for knowledge, i.e.

University, consulting etc

New clusters that will need to evolve to

share knowledge

New banking and financing needs for expansion

…etc. So INCREMENTAL CREATION of thousands of new, well-paid, high value-added and expertise jobs from specialized new companies, parts of a new DIFFERENTIATED model

New leverage to Tourism as a new

differentiated point =

gastronomy

The Change to…The Change to…Bearing in mind that the OLD TOOLS have been part of the «culture» in the

primary sector, that means 700.000 producers and another 17.000 F&B SMEs.IT IS TRUE that the change to the new paradigm will be difficult and painful.

Access to KNOWLEDGE

Access to KNOWLEDGE

Access to MARKETSAccess to MARKETS

Thank You!!Thank You!!