enterpreneurship report

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  • 8/7/2019 Enterpreneurship Report




    C.B.D., NAVI MUMBAI 400614

    MBA - CORE









  • 8/7/2019 Enterpreneurship Report


    Submitted By



    Geeta Choyal 09099

    Ketki Shah 09100

    Anuja Vaidya 09081

    Anuja Hingorani 09118

    Neha Kumari

    Suruchi Bansal 09112

    Chitra Sakharkar 09077

    Prachi Desai 09093

    Kashmira Mogal 09095

    Smruti Patel 09088

    Ankit Bhangadiya 09132

    Ashwini Jalan 09128

  • 8/7/2019 Enterpreneurship Report



    Sr.no. Topic Pg. No.

    1. Executive Summary geeta

    2. The company Genesis



    Goals and objectives ketki

    3 Organizational structure smruti

    4. Operational plan kashmira

    5. Marketing plan

    Market analysis neha

    Market research

    Target customer chitra

    Competition and strategy

    Marketing strategy anuja

    Promotional strategy

    Distribution channel

    6. Strategic plan

    Sales strategy anuja v

    Warehousing and transportation

    Competitive strategy

    Key success factors prachi

    Future products and service

    Risk management

    7. Financial plan

    Company incorporation details ashwini

    Sales forecast

    Investment details suruchi

    Utilization of funds

    Financial performance measures

    Break even analysis ankit

    Exit strategy

    Key financial assumptions

    Product costing statement

    Profit and loss statement

    Balance sheet

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    Cash flow statement


    India is an agricultural country and most of the people live in villages. The

    villagers live in the midst of natural surroundings. Some villages are big but others

  • 8/7/2019 Enterpreneurship Report


    are comparatively smaller. They are generally cut off from the cities and have

    different kinds of life.

    But the villagers life has some serious drawbacks out of which the major one is to

    meet their daily basic needs. Taking this into consideration we have come up with

    the project in Takarda village, which is located in the Outskirts of Thane.

    There are more than 35 houses and the population is approx. 100-150. The

    villagers are socially knit together. They are mainly involved in cultivation and

    during their off season they work at construction sites. There are no suitable

    arrangements for their education or for the education of their children. There is a

    Marathi medium school at primary level.



    After interacting with the villagers the team came up with the various ideas like

    pickle making, selling of food grains and vegetables produced by them in their

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    own farm, and providing daily routine grocery items. The first two ideas were not

    possible as pickle making was time consuming for the household wives and the

    quantity of food grains and vegetables they were producing is not even self

    sufficient to satisfy their own needs for the entire year.

    We found out that they were not able to meet their basic needs easily as they have

    to travel a long distance of 2 kms by walking even to buy a small item like biscuits,

    toothpaste, etc. so the villagers were ready to cooperate with us and they all were

    in full support of this idea. One of the villagers Ravi Thapad was willingly ready

    to start with a grocery shop provided financial support is being given to him.


    To become an established community grocery shop which can meet the needs of



    The mission of THAPAD KIRANA DUKAN is to provide Takardas residents

    and visitors with an upscale grocery store which is a combination of quality and

    affordable price grocery items which are not available in the village till now.

    Goals and Objectives:

    THAPAD KIRANA DUKAN has the following goals and objectives:

    1. Create a grocery that exceeds villagers expectations and help to fulfill their

    basic needs.

    2. The grocery shop will provide quality products and services in a cost-

    effective manner.3. Our shop will be providing great and friendly service and will be involved in

    helping the community.

    4. The shop will be located in safe and clean environment.

    5. Achieve cash flow self-sufficiency by the end of the first year.

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  • 8/7/2019 Enterpreneurship Report



    Being a micro enterprise initially the focus of the operational plan is not to go

    for higher priced products and also the income generation of the villagers is

    very low being agriculture as their main occupation. The operation process is

    kept very simple which can be easily managed by the owner Ravi Thapad.

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    1.Wholesale:Firstly Mr.Thapad and his brother will purchase the items from the

    wholesale market on a monthly basis.2.Transport

    Then the items from the wholesale market will be transported to Takarda

    village by a tempo.

    3. StorageThen the items will be unloaded from the tempo and will be stored at Ravi

    Thapads house and as per the requirement the items will be kept in the

    shop from the storage.


    Finally the products will reach to the ultimate consumer.5. MARKETING PLAN

    Market Analysis: According to our survey we have found that there is no

    facility for villagers to purchase the day to day household grocery items. Even to

    buy small items like matchbox, soap, biscuits etc. they have to cover a distance of

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    2 km by walking as the travelling facilities are not available. The demand of the

    villagers is to meet their basic needs within the village with convenience. After

    analyzing all these aspects we have decided to come up with the Business plan of

    setting up a small Grocery Shop in the village which can fulfill the daily routine


    Market research:

    In order to understand the demand and needs of the villagers mainly primary data

    is used for market research.

    Primary data was collected by:-

    1. Talking to villagers by personally visiting their homes.

    2. Talking to Mr. Ravi Mane (School Teacher) and Mr. Ladkya Thakare (Head

    of village- Panchyat), we got the information about Takarda Village.

    3. Rotary club

    Target Customers:

    At the initial stage it would be seen that the targeted customer are from the village


    1. The target customers are villagers.

    2. Other nearby villages.

    Competition & strategy:

    At the initial stage, there is no competition for THAPAD KIRANA DUKAN as

    there is no other shop in the village.

    But in future there is possibility that other competitors might come up with the

    similar idea if our shop is successful in the village.

    So our strategy would be to capture major portion of market share before a similar

    grocery shop come up in near future.

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    Marketing Strategy:


    1. The products in the shop are kept as per the need of the villagers and the

    products which are often required for their daily routine life.

    2. All the products are of good quality and are branded products.

    Products which will be provided by THAPAD KIRANA DUKAN at initial

    stages are:

    Sr. No. Items

    1. Biscuits

    2. Kurkure and other wafers

    3. Sugar

    4. Hair oil

    5. Chocolates

    6. Toothpaste powder

    7. Tooth brush

    8. Garam Masala

    9. Chilly powder

    10. Dhaniya powder 11. Bathing Soap

    12. Washing soap

    13. Washing powder

    14. Shampoo( Re. 1)

    15. Candle

    16. Matchstick

    17. Tea

    18. Salt

    19. Phenyl20. Maggie


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    THAPAD KIRANA DUKAN is located in Takarda village which is in the

    outskirts of Thane.


    1. As the main occupation of villagers is agriculture high income generation is

    not there, so they prefer to buy mainly small packaged products as their cost

    is low.

    2. On an average people in the village are willing to pay around Rs. 5- 20 for

    buying a particular item.

    3. All the items are available at the affordable price.

    Promotional Strategy:

    1. Mouth Publicity in the village

    2. Advertising through Banner ( THAPAD KIRANA DUKAN, TAKARDA)

    Distribution channel:

    One Level distribution channels would be followed at the initial stage. Firstlyproducts will be purchased from whole seller and is then brought to the shop

    and finally it reaches to the consumers.

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    The main strategy of THAPAD KIRANA DUKAN is to provide the basic needs

    of the villagers at affordable price and best quality which will enable us to capture

    large market share.

    Rotary club of Hiranandani estate (thane) known as Service above help will help

    grow and develop our shop.

    Sales Strategy:

    Our shop will mainly sell the items which are required in day to day life of the

    villagers which will be available at the affordable price.

    Warehousing and Transportation:

    Quality products at the lowest cost can only be achieved through a proficient

    distribution system.

    Items will be brought from the wholesale market from Thane once in a month by


    Keys to success:

    The keys to success for THAPAD KIRANA DUKAN in village will be:

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    Reputation: Every customer visiting our store will want to return and will

    recommend us to their friends and family. Word of mouth marketing will be a

    powerful key for our business.

    Customer Service: Friendly service will be of the utmost importance.

    Location: Provide an easily accessible location for villagers convenience as

    the shop is located in the midsts of village.

    Product/Environment: Offer a variety of products which will be sold at a

    fair price in a clean, authentic, comfortable environment.

    Convenience: Our villagers will know that they can get what they need at

    our shop for a fair price and this will reduce their need to travel to thane.

    Future products and services:

    In future the shop will offer variety of products like oil, dal, ghee, etc.

    Later on we have planned to bring REFRIGERATOR so that the shop can

    provide cold storage items like cold drinks, perishable items such as fruits.

    Risk Management:

    1. Technology risk: Initially modern and sophisticated storage system is not used

    so there is a possibility of wastage of some products.

    2. Market risk: New competetitors might come up in the near future.

    3. Supply chain risk: Co-operation from wholesale marketers at the initial stage

    is a risk

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    Incorporation Details:

    The villagers of TAKARDA were in need of a shop which could provide them

    their daily necessities by which they can purchase items from the village itself.

    Therefore we came up with a grocery shop which had occupied one of the house

    place (owner- RAVI THAPAR).

    Sales Forecast:

    Considering the sale forecast the revenues are expected to be increased

    from the 1


    year to 2


    year (Rs 29614) and from the 2


    year to 3


    Year(Rs. 49995) of the revenue as seen below-

    Revenue Projections

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    Investment Deal:

    Here the investment done is with the help of Rotary club of hiranandani

    estate (thane) known as Service above help.

    Utilization of funds:

    Fixed assets: Rack - 1500

    Total product cost 3610

    Marketing cost 250

    Distribution cost - 200

    Financial Performance Measures:

    Profit Projections

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    Break Even Analysis:

    The break even achieved 1st

    year is Rs 878 which is sufficient to recoverour fixed cost i.e. Rs 150

    Key Financial Assumptions:

    The above financial projections have considered the following key

    financial assumptions:

    100% of the product will be sold considering the demand of the


    Depreciation is calculated on straight line method @ 10% per


    Change in working capital is determined on yearly cycle

    We have assumed a growth rate of 10% in each quarter of 1st

    and2nd year and 12% in each quarter of 3rd year.