enterprise architect webinar series - identity management
TRANSCRIPT
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EA WebinarSalesforce Identity Managementin your Enterprise Architecture
Tuesday February 21st
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Mark Woodward Andrew Coveney
[email protected] [email protected]
EA WebinarSalesforce Identity Management in your Enterprise Architecture
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Salesforce Identity ManagementWhat we’re going to cover
What do we mean by identity management?
What are the key capabilities of Salesforce identity management?
A deeper look at employee access
How can we simplify customer access
Examples from the field
Next steps
Questions
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Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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Identity ManagementLet’s agree on the basics
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Why is Identity Important?
Seamless employee and customer experiences
An increasingly interconnected world
Cybersecurity as a #1 business priority
Regulation and reputation
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The Identity Challenge
How to deliver the right access to the right people at the right time?
How to secure our internal assets whilst collaborating and sharing with external customers and partners?
How to make the process as frictionless as possible?
How to integrate seamlessly with multiple applications and technology platforms across different deployment patterns?
How to govern, manage, maintain and audit the full identity lifecycle?
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What Is Identity?
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What Is An Identity Provider?
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What Is A Service Provider?
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What Is SAML?
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What Is oAuth?
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Identity Approach
Foundational Components
Single Sign-On
Access Request
Workflow &Approvals
CloudDirectory
Mobile Identity
Brandable Services
External Identities
Directory Integration
Traditional Modern
Employees Contractors Partners Customers
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SalesforceIdentity Management
Key features
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What Is Salesforce Identity?
Give the right people the right access to the right resources at the right time
You control who can:
• Access your orgs
• Use apps running on Salesforce, on-premise, other clouds, and on mobile
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Workflow &Approvals
Brandable Services
Single Sign-On
Access Request
Mobile Identity
External Identities
Directory Integration
CloudDirectory
Salesforce Identity
Provides convenience of single sign-on for employees and customers
Enable 360 degree view of the customer
Sign in using social credentials
Multi-protocols identity hub
Identity Bridge for user sync and SSO using Active Directory
User Provisioning
Identity for the Connected World
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Salesforce IdentityHow our products work together
Multi-Tenant Infrastructure
Identity
Force.com Platform (App Cloud)
Contact User
EXTERNAL USERS
INTERNAL USERS
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Employee AccessSecure and personalised
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Simplifying Access (Inbound)Personalised Additional Security (2FA)
Review of key capabilities
Secure Employee Access
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Personalised
MyDomain is a custom defined domain for the org
• Always includes the suffix my.salesforce.com
• Preserve deep links through any future splits and migrations
• Required for features such as IdP and SP initiated SSO with Salesforce as SP.
Create your own domain
Salesforce.com Confidential
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Additional Security – Two Factor AuthenticationProtect your account even if your password is compromised
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Simplified Access – Single Sign-OnEnable authenticated users to click through to Salesforce
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Simplified Administration – Salesforce Connect
When a user is created in AD, that same user account can be created automatically in Salesforce.
Users sign in to Salesforce using their AD username and password.
Synchronise users from Active Directory
On Windows or Linux
On premise
Linux/Windows
Provisioning
AD authentication
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External IdentitySimplified with social profiles
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Workflow &Approvals
Brandable Services
Single Sign-On
Access Request
Mobile Identity
External Identities
Directory Integration
CloudDirectory
Salesforce Identity
Provides convenience of single sign-on for employees and customers
Enable 360 degree view of the customer
Sign in using social credentials
Multi-protocols identity hub
Identity Bridge for user sync and SSO using Active Directory
User Provisioning
Identity for the Connected World
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Identity Management Approach
Consumer Professional
Person Account Business Account
Business Contact
User Record
Communities
eCommerceBrand web
sitesOther web properties
Account Contact
Orders Assets
Mobile apps
KB
Cases
Se
lf-s
erv
ice
AP
I
Attributes & Consents
Internal Systems
External Systems
Social Authentication
SMSMarketing Cloud
Results
1
2
3
4
5
6
7
8
9
10
11
12
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External User Lifecycle
Form
Social
API
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External User Lifecycle
Form
Social
API
Registration
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External User Lifecycle
Form
Social
API
Accounts and Contacts
Registration
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External User Lifecycle
Form
Social
API
Accounts and Contacts
Mobile Apps
Communities
Custom Apps
Existing Web Properties
Registration SingleSign-On
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External User Lifecycle
Form
Social
API
Accounts and Contacts
Mobile Apps
Communities
Custom Apps
Existing Web Properties
Registration SingleSign-On
3rd PartyIdentity Proofing
ProgressiveProfiling
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“Identity Hub” Deployment Pattern
Form
Social
API
Mobile Apps
Communities
Custom Apps
Existing Web Properties
MyProfile
AppLauncher
ConsentManagement
OtherApps
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Customer ExamplesSuccess from the field
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“Salesforce Identity was easy to implement, reduced friction in the customer registration process, and allowed us to meet vital business goals.”Ananth Krishnan, Director of Enterprise Architecture and InnovationLand O’Lakes, Inc.
Land O’Lakes, Inc. simplifies registration and login experience to 4500+ customers across three diversified agribusinesses spanning farm to fork
Third largest U.S. member-owned cooperative operating in 60+ countries
Provisioned external users with an outdated, homegrown system that required manual processes, generated customer service issues, and lacked branding
Implemented a self-service workflow and branding in the external registration process
Reduced both user provisioning time and service incidents by 33%
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Analyst Report
Salesforce Identity is a robust and scalable CIAM solution that provides much flexibility
for their customers.
For organizations that are already using Salesforce CRM or PaaS, adding Identity may
be a natural choice.
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Next StepsHow do I get started?
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Deep Dive SessionsHear from our product teams and customers at Dreamforce
Increase User Adoption and Strengthen Security with Single Sign-On
How Salesforce Deploys Identity at Scale
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Identity Basics
• https://trailhead.salesforce.com/modules/identity_basics
User Authentication
• https://trailhead.salesforce.com/modules/identity_login
Identity for Customers
• https://trailhead.salesforce.com/modules/identity_external
Hands OnStep-by-step guides on Trailhead
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Contact Your Account TeamTo discuss how identity can help you
Include Salesforce as a component of your enterprise security approach
Product information and licensing. Also refer to:https://www.salesforce.com/eu/platform/identity/
Technical deep dive
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Thank Y u