Enterprise Collaboration +

Change Management

= Adoption

5 Tips To Ensure Success

ENTERPRISE COLLABORATION

ENTERPRISE COLLABORATION

IF YOU DO*

• 47% increase in employee engagement

• 71% faster access to knowledge

• 52% faster access to internal SME’s

*Sources: Gartner, McKinsey, Forrester

ENTERPRISE COLLABORATION

IF YOU DON’T

• Efficiency and productivity will decrease

• Silos will be perpetuated

• Teams will seek out their own solutions to collaborate and share knowledge

Do not be afraid of growing slowly, only of standing still.

Start with

what you knowRally the

troops

Empower and

motivate

Recognize and

rewardMeasure and iterate

Start with

what you know

ASK YOURSELF…

What is the problem I am trying to solve?

ASK YOURSELF…

What We Hear

I don’t want to answer the same question over and

over again…

[NAME] retired / went to another company. If she

were here, she would know the answer to this

question.

I saw that another office created a template for that. I already had one that they could have used. They look almost

identical.

I get at least 100 emails a day, many of which I don’t need, so

I stopped reading them all.

It took me a while to figure

out who to even ask about this

problem.

We have too many

meetings.

Start with

what you knowRally the

troops

WHO’S WITH ME?

WHO’S WITH ME?Top DownLeadership is responsible for committing to the solution on behalf of the organization and leads by example

Marketing / Corporate Communications

ITHuman Resources

WHO’S WITH ME?

Individual and Team DrivenDifferent activity streams are built for different business needs, focusing on defining distinct needs and common usage patterns, but rooted in organizationally defined guidelines

Top DownLeadership is responsible for committing to the solution on behalf of the organization and leads by example

Marketing / Corporate Communications

ITHuman Resources

WHO’S WITH ME?

Individual and Team DrivenDifferent activity streams are built for different business needs, focusing on defining distinct needs and common usage patterns, but rooted in organizationally defined guidelines

Community Manager This is the “tie that binds”. Community Managers foster meaningful interactions among individuals and teams while ensuring consistency with organization policies.

Top DownLeadership is responsible for committing to the solution on behalf of the organization and leads by example

Marketing / Corporate Communications

ITHuman Resources

Start with

what you knowRally the

troops

Empower and

motivate

LET’S DO THIS THING

LET’S DO THIS THING

By using [social collaboration tool] to[perform task], we aim to [objective] and [achieve results]

1. EstablishYour

Hypothesis

LET’S DO THIS THING

“By using [social collaboration tool] to pose questions to the technical community, we aim to access knowledge more quickly, avoid rework and ultimately decrease the time it takes to respond to clients.”

1. EstablishYour

Hypothesis

LET’S DO THIS THING

• Establish “terms of use” for using social tools in a business context

• Create tools and resources to support technical usage

• Provide training

2. CreateTools

LET’S DO THIS THING

• Define the duration• You know the category of success – be

sure to set the metric• Every attempt at social may not be a

winner and that is ok

3. SetExpectations

9%

Intermittent

Contributors

90%

Lurkers

LET’S DO THIS THING1% Heavy

Contributors

User participation often more or less follows a 90-9-1 rule:

• 90% of users read or observe, but don't contribute (i.e. lurkers).

• 9% of users contribute from time to time, but other priorities dominate their time.

• 1% of users participate a lot and account for most contributions: it can seem as if they don't have lives because they often post just minutes after whatever event they're commenting on occurs.

Source: http://www.nngroup.com/articles/participation-inequality/

LET’S DO THIS THING

• Start using the tool to perform the defined tasks

• Gather feedback early and often• Iterate/augment tools as needed• Track towards established goals

4. TestYour

Hypothesis

Start with

what you knowRally the

troops

Empower and

motivate

Recognize and

reward

SLOW CLAP

SLOW CLAP

Recognize individual participation

Reward individualcontributions

Source new Community Managers

SLOW CLAP

Recognize individual participation

Reward individualcontributions

Recognize team participation

Publicize team achievements

Conduct a feedback session followed by a celebration!

Source new Community Managers

SLOW CLAP

Recognize individual participation

Reward individualcontributions

Recognize team participation

Publicize team achievements

Publicize results (internally + externally)

Conduct a feedback session followed by a celebration!

Showcase success (quantitative + qualitative)

Communicate lessons learned

Source new Community Managers

Start with

what you knowRally the

troops

Empower and

motivate

Recognize and

rewardMeasure and iterate

THIS IS JUST THE BEGINNING…

THIS IS JUST THE BEGINNING…

• Review feedback gathered throughout the process and make a definitive plan to address open items

After Action Review

THIS IS JUST THE BEGINNING…

• Review feedback gathered throughout the process and make a definitive plan to address open items

After Action Review

Trend Success Stories

• Leverage hashtags to aggregate and trend success stories

THIS IS JUST THE BEGINNING…

• Review feedback gathered throughout the process and make a definitive plan to address open items

After Action Review

Trend Success Stories

Find New Problems to

Solve

• Leverage hashtags to aggregate and trend success stories

• Using lessons learned and trending success stories, identify other areas that could benefit from social collaboration tools

THIS IS JUST THE BEGINNING…

• Review feedback gathered throughout the process and make a definitive plan to address open items

After Action Review

Trend Success Stories

• To help ensure support for this new way of working, review and revise job descriptions and performance metrics

Find New Problems to

Solve

Revise Job Descriptions

• Leverage hashtags to aggregate and trend success stories

• Using lessons learned and trending success stories, identify other areas that could benefit from social collaboration tools

Start with

what you knowRally the

troops

Empower and

motivate

Recognize and

rewardMeasure and iterate

Want to learn more about Change Management?

Katie PriestChange Architect

P: 312.462.9886

kpriest@rightpoint.com