Promotional ProductsThe Medium of Engagement

An Industry Born to touch people.

A Printer

A slow week

A clumsy kid

A bright idea

RelationshipsPromotional Products have the

unique ability to build relationships.

The relationship continues throughout the useful life of the

product.

The product contains a story.

Adding value and positive brand impressions

Offering consumers additional value in the form of promotional merchandise to motivate them to Buy nowBuy moreBuy again and

again

Using 3 Dimensional Media to Get Results through Consumer Engagement

Couponing

Mobile media codes

Sweepstakes codes

Using products such as bags, bumper sticker backers, temporary tattoo backers, iron-on transfer backers as a value-added interactive stimulus.

Medium of Engagement

What other media, do stakeholders sleep with, cuddle with, gift, or say “thank you” for?

Wearing the message

Identity with a cause

Channel Engagement

Display is an important promotion strategy.

Over 68% of retail sales are the result of an unplanned (impulse) purchase.

Items that can be used as retail displays.

Integrating Consumer and Channel Engagement

The consumer offer was offered to the dealer for setting up a display.

The offer reinforced brand attributes - personalization

The offer suggested product use-up — Soup mug

Carry a message to a well-defined audience.

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Seniors Kids And everyone in between

Engaging the Senses

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Of all the advertising and promotional media, only Promotional Products touch all five senses:

Sight

Sound

Taste

Touch

Smell

Tangible and Long Lasting

Your calendar

Watch

Your favorite tee shirt

Your favorite cap

Coffee Mug

Pen

Journal

Golf Ball (well, maybe not quite as long-lasting)

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Easily Distributed

Direct Mail

In-store

Trade Show

Person to Person

Display

Experiential

Event Marketing12

High Perceived Value

The relationship of the product to the recipient and the meaning it represents create a value way above mere costs.

A t-shirt is underwear. A marathon T-Shirt is a memory.

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Recognizing Individual Passions

Promotional Products build brands by touching lives and lifestyles.

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Complements Other Advertising Media

Bring other media to life.

Extend memories of positive encounters with a brand.

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Identification with a Brand = Relationship with a Brand

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Brand: ChristmasSights

Sounds

Tastes

Smells

Touches and Textures

Each Sense Can be Leveraged to Build a Better, Stronger, More Durable Brand.

You can create positive synergy across several touch points using multi-sensory media.

It’s not what a product does, it’s what a product means.

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Appreciation, Recognition

“…had reminders of their value on their desks and walls given to them by those who cared about their business and personal relationships.”