Enterprise

Fabienne | Hugo | Vicky

Mandate

Mandate Analysis Strategy Implemmentation Financials

How are we going to do this?

Attract young graduates to pursue a career at Enterprise

Independent competition

Increase online presence

Agenda

Mandate Analysis Strategy Implemmentation Financials

Analysis

Strategy

Human Resources

Implementation

Marketing

Key Issues

Mandate Analysis Strategy Implemmentation Financials

Return on investment

Trainee manager turnover

Employee satisfaction

Environmental Analysis

Mandate Analysis Strategy Implemmentation Financials

What works well

What to watch out for Where to grow

What needs work

Environmental Analysis

Mandate Analysis Strategy Implemmentation Financials

• Involved in on-campus activities

• Appealing career path to target

What to watch out for Where to grow

What needs work

Environmental Analysis

Mandate Analysis Strategy Implemmentation Financials

What works well

What to watch out for Where to grow

• Outdated recruiting process

• Dependant of other job posting sources

Environmental Analysis

Mandate Analysis Strategy Implemmentation Financials

What works well

• Industry does not appeal to women Where to grow

What needs work

Environmental Analysis

Mandate Analysis Strategy Implemmentation Financials

What works well

What to watch out for

• More flexible hiring• Low costs and effective

use of online resources

What needs work

Environmental Analysis

Mandate Analysis Strategy Implemmentation Financials

What works well

What to watch out for

• More flexible hiring• Low costs and effective

use of online resources

What needs work

Engage with potential candidates through an independent and modern initiative

Analyses des alternatives

Mandate Analysis Strategy Implemmentation Financials

Présence dans des foires d’emploi

Recrutement par référence

Compétition Présence en ligne

Coût

Risque

Adaptabilité

Strategy

Mandate Analysis Strategy Implemmentation Financials

Marketing

• Online video pitch• Pitch Competition• Offer internships

and interviews

Human Resources

• Employee website• Continue

incentivizing internal employees

Implementation at a Glance

Mandate Analysis Strategy Implemmentation Financials

• Branding• Design

Rent

• Launch• Advertise

Drive• Evaluate• Emphasiz

eArrive

Implementation

Mandate Analysis Strategy Implementation Financials

Message

• Community oriented• Hard work and honesty• Great benefits• Opportunities

Clear mission and attract target market

Implementation

Mandate Analysis Strategy Implementation Financials

Meet Claire

The HR profile you are looking for

• About to graduate• 23 years old • Hard working• Spends time on social media

Implementation

Mandate Analysis Strategy Implementation Financials

Greater online presence

Employee website

• Testimonials• “Apply Now”• Ask questions• Presence on LinkedIn

Implementation

Mandate Analysis Strategy Implementation Financials

Other efforts

Greater online presence

• Maintain hiring through employees• Community involvements• Posters in universities

Implementation

Mandate Analysis Strategy Implementation Financials

Video pitch campaign

Greater traffic towards website and more engagement

• One week• Receive an image• 5-minute video sent through website• Opportunity to apply

Implementation

Mandate Analysis Strategy Implementation Financials

Pitch competition

More engagement with Enterprise and identify potential candidates

• 2 events (Montreal and Québec)• 2 hours to prepare• 10-minute presentation• Case: bag of objects to pitch• Top students get interviews

Implementation

Mandate Analysis Strategy Implementation Financials

Launch and evaluate campaign

• Evaluate attendance and online submissions• Continued employee efforts

Financials

Mandate Analysis Strategy Implementation Financials

$30,000

Pitch competition

$10,000per school

Contingency costs

$5,000

Update website $5,000

Risques et Mitigeants

Mandate Analysis Strategy Implementation Financials