enterprise gamification in the cognitive era - ibm cebit 2016
TRANSCRIPT
Take engagement to the next level with cognitive computing
Patrick Bartl, Managing Consultant
March 14-18, 2016
Enterprise Gamification in the Cognitive Era
Hall 2, Stand A10
Engage your employees with Enterprise Gamification
2
High sustainable engagement drives
business performance
35YrsAverage age of gamers
44%Female gamers
74%Gamers older than 18yrs
Enterprise Gamification drives Employee
Engagement
9.9%
14.3%
27.4%
Low traditional engagement companies
High traditional
engagement companies
High sustainable
engagement companies
~3x1yr operating
margin87%
80%
Talent development
Employee engagement
and commitment
Employee Engagement is a top
priority of CHROs
Take engagement to the next level with cognitive
computing
Talent development and employee engagementare the highest priorities of CHROs
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87%80%
68% 65%60% 60% 58% 57% 55%
Talent development
Employee engagement
and commitment
Talentretention
Workforce productivity
Sourcing and recruiting
Performance management
evaluation
Talent management
Rapid development of workforce skills
Collaboration and knowledge
sharing
Source: IBM CHRO Study 2014; n=320 [CHRO only]
Importance of workforce challenges today
Employee Engagement drives Business Performance
4
9.9%
14.3%
27.4%
Low traditional engagement companies
High traditional engagement companies
High sustainable engagement companies
~3x1yr operating
margin
Source: Source: Towers Watson, 2012; n=50
Can Enterprise Gamification address your workforce?
5
35Yrs Average age of gamers
44% Female gamers
74% Gamers older than 18yrs
Source: Entertainment Software Association, 2015
6
Enterprise Gamification
is the use of game mechanics and experience design in a
non-game context to motivate and (digitally) engage employees
to achieve their objectives and in turn
meet aligned organizational goals.
Patrick Bartl, IBM, 2015
IBM applies state-of-the-art methods and frameworks
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Octalysis Gamification Framework Level 1-3
IBM Better Change Method
IBM Design Thinking
Scrum
Examples
IBM internal Enterprise GamificationGermany, Austria and Switzerland
9
+63% more log ins per user per
week
CRM
15kWiki visits
>2kstatus updates
76% enjoyed participating in the challenges
>850 participants
79% would like to participate again in a similar initiative
+33% more log ins overall per
day
+17%more status updates per
week
ESN+11%
more unique users per
week
(1) Seamless adoption of a new CRM solution(2) Internal promotion of IBM Connections as
enterprise social network (ESN)
Objectives
An Enterprise Gamification initiative let employees discover the two tools voluntarily by mastering 9 challenges over 12 weeks
Solution
Results
Source: IBM, 2014
Enterprise Gamification powered by IBM Watson
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Take Engagement to the next level with Cognitive Computing
11 Source: IBM, 2016
Retrieve and Rank
Personality Insights
DialogTradeoff Analytics
The IBM Watson Retrieve and Rank service helps users
find the most relevant information for their query by using a combination of
search and machine learning to find ‘signals’ in the data.
The Dialog service provides a comprehensive technology
platform for managing conversations between virtual agents and users through an Application
Programming Interface (API).
Gain insight into how and why people think, act, and feel the way they do. This service applies linguistic analytics and personality theory to infer attributes
from a person’s unstructured text.
Helps users make better choices to best meet
multiple conflicting goals.
Watson learns from, and infuses intelligence into, the physical world to transform business and enhance the human experience
The Suspect – Watson Natural Language Processing
12 Source: IBM, 2015
Play the game here: http://www.thesuspect.comVideo: http://ibm.biz/BdHNW5
IBM’s Return Serve
13 Source: IBM, 2015
Videos: (1) http://ibm.biz/BdHNW7 (2) http://ibm.biz/BdHNWWMore information: https://www-07.ibm.com/innovation/au/ausopen/serve.html
Contact
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Patrick BartlManaging Consultant
IBMNahmitzer Damm 1212277 Berlin
Email: [email protected]
LinkedIn: www.linkedin.com/in/patrickbartlTwitter: @bartlpatrick
