enterprise ireland social media presentation
DESCRIPTION
Social media presentation for businesses targeting emerging marketsTRANSCRIPT
The old rules don't apply anymore
The change has come. The revolution is here..
Are you ready?
23% of adults in Ireland use social networks
Are they talking about you?
More importantly.....
Do they even know you exist?
CONVERSATION
START
A
Word of mouth is the most trusted source of information
An estimated $1.4bn will be spent by brands on WOM marketing in 2009
They will be friends
With a person.
Start with the assumption that no-one wants to be your friend
Give people a reason to love you
Start hanging out with them
Start talking TO them, not at
them
Be
Original
Be remarkable
Why start something just because?
Do it because it's something you LOVE
Blogging can be frustrating
You may want to GIVE UP
Start a conversation
Ad Campaign Trade PublicationIn UK Or USA €5000
TV Ad Campaign - €10,000+
Trade Show €5000-10,000
Build Community
Traditional Media
Sweet FA
Hard Work
Your Year