EPM - Case Study.

GreenBin Waste Management Ltd.

Submitted By:Amrapalli KaranKamalika SomeKrishanu MukherjeeSomenath Sit

Highlights

Company Overview

Vision and Mission Statement

Corporate Objective and Strategic Plans

How EPM will help us ?

Financial Planning

Key Performance Indicators

Strategy

Achievements

Challenges

Company Overview➔ We are waste management company and started our operations in 2014 with

the Administrative Office is in Kolkata, West Bengal

➔ We are the first company in West Bengal to recycle the waste to:◆ Reduce environmental degradation◆ Save energy that would have gone into waste handling & product

manufacture◆ Earn Profits

➔ Currently we have waste collection and recycling factories in 3 locations in West Bengal.All plants have international standards certification (ISO 9001:2008, ISO 14001:2004 and OHSAS 18001:2007) and are regularly visited and inspected by ICLEI and and the Indian Pollution Control Board

➔ Our customers are mostly paper, glass companies,fertilizer manufacturers, nurseries, landscapers and farmers.

➔ Ensure the financial well being of the business.➔ Approach other state governments by educating

them about the need of waste management.➔ Provide municipalities/panchayats with more

economical, alternative for the disposal of waste.

➔ Provide top quality, recycled material to the consumer from all over West Bengal and India.

Mission..d Vision

..And VisionTo become India’s top waste management company, to serve all over India like we are currently doing in West Bengal, which will generate more revenue for us, also we can contribute to the environment as well.

Guiding Principles➔ Zero Waste: Changing the way we think about the “Waste” by treating it as

a resource rather than a disposal problem.➔ Options for reuse, recycling and recovery must be prioritized over disposal➔ Source separation is the preferred approach to maximizing recycling

(through programs such as the blue bin for recyclables, or the green bin for compostables), where practical and cost effective.

Whats ‘Our’ Strategy?➔ Target customers: Shopping malls, corporate

establishments and few medium and small localities.➔ Building image and awareness.

➔ Delivering economical and sensible disposal and recycling.

➔ Manage assets

➔ Focus on our marketing strategy must be to increase sales and profitability, by face-to-face contact, and effective publicity and promotional campaigns.

An area ( framework ) under the broader hood of Business Intelligence, that helps organizations to plan, execute, and monitor their objectives.

It provides critical insights to improve operational and financial performance.

EPM helps organizations with revenue management and proper financial reporting.

What is EPM ?

How can EPM help us ? Budgeting, planning and strategy are all critical functions to

the success of an organization, and most enterprise performance management software vendors automate all three processes.

Budgeting will help us with our short-term plans, usually over 12 months, with projections for both revenue and expenses and therefore profitability. The budgeting process will allow the management to set current and intermediate goals for the company.

Planning extends the time horizon beyond budgeting. Strategy often takes in the view over a five-year horizon, and EPM software that includes balanced scorecards and strategy maps can help considerably. When done correctly, the strategy will tie back to the budget.

How can EPM help us ? ( Contd.. ) Help manage, and expand our operational assets.

Will help us with cost optimization, raw material and yield management, and supplier relationship management.

EPM, which is also called corporate performance management (CPM), will assist us in closing our books of accounts by helping us deal with consolidation, financial reporting and disclosure.

Host Analytics for EPM

We will deploy a cloud based EPM solution called Host Analytics.

It will provide us with cutting-edge EPM solution.

Host Analytics will help us to unlock valuable insights using a solution that is actually easy to use – with minimal IT support – letting us manage company performance through interactive dashboards and scorecards generated at enterprise, department, and individual levels.

Streamline financial reporting with a drag-and-drop report writer and an automated report publisher that streamlines both financial and managerial reporting,  improves transparency and reduces compliance costs.

Host Analytics will empower our users within and beyond finance to perform speed–of- thought analysis and create advanced business models that align and link with financial plans and forecasts.

Two Fold.➔ Value Proposition for municipalities: Offering a cost effective and budget

saving means for the growing waste disposal problem.➔ Value Proposition for users of end products: Compost is a valuable soil

amendment that improves many soil properties. Plants and crops treated properly with compost may produce higher yields and have less weed growth. Chemical fertilizers do not offer this value. The other recyclable wastes such as glass and paper based wastes are segregated and delivered to corresponding plants.

.‘Our’ Proposition is..d Vision

Performance Measures

Performance Measures

Implementation Plan

Marketing Strategy➔ Emphasize high value, high quality products and services.

➔ Build a relationship oriented business.

➔ Focus on municipalities, fertilizer manufacturers, landscapers, nurseries, and the federal government as key initial markets.

➔ Business expansion through publicity, advertising, internet and alliances.

Pricing Strategy➔ The going rate per ton for compost is 800INR and up.

This price is low enough to ensure rapid growth in the market yet still provide a very healthy profit.

➔ We may be able to analyze and register our material as a fertilizer. In that case the price per ton will be in the 500INR per ton range — still well below the rate of 700INR per ton charged for manufactured chemical fertilizers; given this scenario, the sales figures below are very conservative.e disposal and recycling.

➔ We will be priced at market rates for the waste disposal service we offer to municipalities.

➔ Ours is a Non-Tipping model, where revenue is generated exclusively by recycling the waste collected.

Operations Plan

➔ 3 integrated MSW processing plants, with a cumulative processing capacity of 500 tons per day (tpd).

➔ Converting non-hazardous MSW into derived recycling products such as compost, refused derived fuel (RDF), sand and plastic ingots, which are sold in the open market.

➔ A concession agreement with the municipality on a Build, Own, Operate and Transfer (BOOT)2 basis for a period of 20 to 30 years.

➔ The company is granted rights to set up and operate an MSW plant and is also assured the supply of minimum guaranteed MSW free of charge by the municipality to its plant site.

➔ The in-house technology to segregate MSW into its wet and dry components and to convert them into multiple usable industrial products.

➔ The pioneering technology enables the company to reach higher recovery rates and a higher quality of end-products and to recycle up to 85% of the MSW received from the municipalities.

Operations Plan

MSW Composition Approximation

Operations PlanProcessing Type Processing

Technology

● Biological Processing Vermi Compost: Aerobic

Biomethanation: Anaerobic

● Physical Processing Refuse Derived Fuel (RDF)

● Thermal Processing Incineration: Mass Burn

Deliverables: High Quality End Products

Achievements

➔ Research & Development (R&D) for a consistent quality compost

➔ Field trials with farmers at a grass-roots level and interaction to obtain feedback with respect to the quantity and quality of farm yields.

➔ Shift towards the ‘Organic Uniform

High Quality Compost’---40% cheaper than chemical fertilizers, yields obtained are higher, presence at 3 locations in WB. has helped it to deliver large quantities of compost at a minimal transportation cost compared with other suppliers

Challenges ➔ Non-optimal waste collection

method.

➔ Inferior quality waste and single bin format.

➔ Difficult to implement international technologies due to poor waste type.

Success Factors➔ Investment in R&D

◆ High quality end products◆ Commoditised market

segments◆ Minimise distribution risks

➔ Non-tipping fee model caused◆ minimise the environmental

burden◆ At no extra cost to public

sector◆ Us to emerge as the most

preferred bidder and operator by the 3 location municipalities.

THANK YOU