enterprise tools and api’s to kick-start and sustain ... with mobile audiences via sms, mms, and...

Tim Miller, [email protected]

John Styers, [email protected]

Sean Downey, [email protected]

Elsbeth Cloninger, [email protected]

SUMOTEXT Corporation | WWW.SUMOTEXT.COM | 1-800-480-1248 | 10825 FINANCIAL CENTRE PARKWAY LITTLE ROCK, AR 72211

Enterprise Tools and API’s to kick-start and sustain conversations &commerce with mobile audiences via SMS, MMS, and Mobile Wallets.

mailto:[email protected]




ABOUT US

• Founded in 2007 and profitable since 2011

• 100+ brand, agency, and enterprise accounts

• Host over 50 short codes and 10 StarStar numbers

• 1 of 5 companies certified by the Mobile Giving Foundation

• Ranked #1 by TopTenReviews.com –2011, 2012, 2013, 2014

Web Server 2-X

Receives, decisions, and responds to inbound

requests from consumers.Scalable to X number of

Web Servers by Short Code or Aggregator.

Perpetual JOB creates MT’s from scheduled messages,

then parses to satellites. Each Satellite sends MT’s,

then logs each MT to SQL 2. .

In File

MT’sMO’s Delivery Receipts

SQL Server 1

Accounts, Keywords, Subscribers.

MO Live (60 Days)

MO Archive

Proprietary Client Databases

JOB

SQL Server 2

MT Live (60 Days)

MT Archive

MT’s

Carriers, Aggregators,

Short Codes

Web Server 1Public SitesWeb FormsWAP Sites

Web Server 0Web AppReporting AppCustom Apps

MT Status ReportsUpdate SQL 2 Logs

Web Server 3SatelliteServers 1-X

SUMOTEXT Back Office CRM and Billing AppConfigure, Add/Edit/Delete Short Codes, Carriers, Aggregators

Configure, Add/Edit/Delete Keywords, Accounts, Users

VPN

Sole purpose is to send and log scheduled message to aggregators. Scalable to X number of Satellite Servers / binds

Customer Accessvia Web Browser

U.S. CARRIERS INTERNATIONAL CARRIERS

Aggregators

MULTI-AGGREGATOR ARCHITECTURE

SUMOTEXT CORPORATION

DELIVERY MODELS

SELF-SERVICE

MANAGED SERVICES

• Client controls program via Online Tools and/or API’s

• SUMOTEXT provides Set-up, Training, Service, and Support

• Client engages SUMOTEXT Client Services Group (CSG)

• CSG provides methodologies + dedicated account manager and account executive

• CSG leads Mobile Strategy + Campaign Planning, Execution, and Measurement services

HYBRID SERVICES• SUMOTEXT provides methodologies + dedicated account manager and account executive

• Client owns primary day to day campaign management

• SUMOTEXT provides additional services/roles as needed

Account Executive Account Manager

Product & Integrations Executive Oversight Support

Brands

People

Partners

Process

Assets

Constraints

Default Reports

Custom Reports

Analytics

Customer Goals

Business Goals

Technology Opportunities

Integration Opportunities

Message Context

Message Channel

Message Tactic

Campaign

Value Proposition

Theme

Target Audience

Target Market

Call to Action

Measurement Criteria

App

Mobile Wallet

SMS / MMS

Social Media

Mobile Web

Email

… Show this text

at checkout!

UNIQUE COUPON CODES

… Enter code 1234

at checkout!

… Scan at POS!

SHARED COUPON CODES

VALUE TO CRM / TRACKABILITY

REDEM

PTIO

N R

ATES

SMS

MMS

WAL

LETS

To Stay Relevant

1. StarStar Numbers

2. Geofences

3. Multimedia Messages (MMS)

4. Mobile Wallet Objects

5. Personal Keywords (Perkeys)

6. Viral Campaigns

Abbreviated Dial Codes (ADC’s)

• Location Aware• Easy to Dial• Easy to Remember• They Invite Action

StarStar™ Numbers kick-start customer engagement by combining traditional voice calls with the ability to deliver location-aware and device-aware menus, links, and digital content via SMS and MMS.

COMBINE BRAND MARKETING – AND – ACTIONABLE MARKETING

• Uses a call-to-action to overcome inertia• Connects with the company in some form• Yields measurable results towards a business goal

BRAND MARKETING

Goal: To create lasting, ‘Top of Mind’ awareness

• Gives products and services an identity• Inspires loyalty by shaping perceptions• Establishes differentiation and competitive advantage

ACTIONABLE MARKETING

Goal: To persuade a prospect to act or engage

Demo StarStarMessage & Data rates may apply

To Stay Relevant

1. StarStar Numbers

2. Geofences


4. Mobile Wallets


6. Viral Campaigns

GC: Just arrived! The Martin

Retro Collection. Come in for a

test strum and annual string

sale! Expires 9/3/13.

Reply STOP to opt-out.

160 Char. Plain Text SMS

Demo an MMS Slideshow. Text: GC To: 22122

Guitar Center: Just arrived!

The Martin Retro Collection.

Come in for a test strum and

strings sale! Expires 9/3/13.

Reply STOP to opt-out.

• Up to 5,000 characters of text (not 160)

• Images, Audio, Video, Barcodes, Embedded Objects

• Slide shows

• The best channel into the mobile wallet

• Typically doubles redemption rates compared to SMS

“Combining Audio with Visuals increased KPI’s 50-60%” Brian Colbert, Pandora

To Stay Relevant

1. StarStar Numbers

2. Geofences


4. Mobile Wallets


6. Viral Campaigns

iOS 6

Tanger: Tap the image to

install the Pass into Passbook.

iOS 7

22122

Tanger Gift Card. Click to

add to your mobile Wallet!

http://d2c.sumotext.com/?i

d=n(nluXxstj

To Stay Relevant

1. StarStar Numbers

2. Geofences


4. Mobile Wallets


6. Viral Campaigns

REWARDS TO GO

Text: 9PKBT To: 22122

TO GET THESEINTO THIS!

For rewards when you need them!

$10 OFFAny Bosch Battery

Send us a text Andrew!

Member: Andrew Milton

Rewards ID: 18741873562536

Text to Join Pep Boys Mobile Alerts. Msg&Data rates may apply. Max 8msg/mth. Reply STOP to end or HELP for help. T&C’s and Privacy Policy at 22122.mobi/h/?PEPBOYSNot valid in combination with any other discounts, rebates or special offers, including discounts, rebates or special offers made on Pep Boys website.

Not valid on special order merchandise. Not valid on existing commercial and fleet accounts. May only be used for in store purchases.

To enhance MSR (My Starbucks Rewards)

1. StarStar Numbers

2. Geofences


4. Mobile Wallets


6. Viral Campaigns

Text your card number to 22122

Send this card to your phone!o r g i v e t h i s c a r d t o a f r i e n d !

SEND TO MOBILE – GIVE TO MOBILE!

SEND TO MOBILE – GIVE TO MOBILE!

Texting your 16-digit card number to 22122

Mobilize this card by

Your My Starbucks Rewards (MSR) card number is

To Stay Relevant

1. StarStar Numbers

2. Geofences


4. Mobile Wallets


6. Viral Campaigns

The Pros use to Impact Redemptions and Loyalty

22122

TANGER: Time to update

your basics. Choose a

mobile coupon. Reply:

A (25% off all Blazers)

B (30% off all Socks)

C (35% off all Sweaters)

1

2

3

4

5

6

22122

TANGER: Time to update

your basics. Which coupon

would you prefer? Reply:

A (Plain Text SMS)

B (MMS with barcode)

C (Passbook Pass)

1

2

3

4

5

6

22122

TANGER: Reply with your

email address or Tanger

Card # for 20% off today’s

purchase of $100 or more.

Reply STOP to Opt-out.

1

2

3

4

5

6

22122

1

2

3

4

5

6

TANGER: Hi Susan!

Jada is unpacking a new

shipment and Alison is

labeling the items now.

Hurry in to try on the most

adorable capris ever!

22122

1

2

3

4

5

6

TANGER: We agree – it’s too

cold to get out. So find a

cozy spot and surf over to

our private sale online.

All winter items 25% off.

Today only! www.bit.ly/aju4

22122

1

2

3

4

5

6

TANGER: Thanks! Your

Coupon Pass is below!

Reply with up to 5 friend’s

mobile numbers and we’ll

send them a pass too!

TANGER: Coupon Pass

22122

1

2

3

4

5

6

Tanger: Thanks for Shopping

at Tanger.com!

Your $134.78 purchase earned

you 50 bonus points and

brings your total to 850.

Track your shipment at:

www.bit.ly/9fh3k

1. StarStar Numbers2. Geofences3. Multimedia Messages (MMS)4. Mobile Wallets5. Personal Keywords (Perkeys)6. Viral Campaigns

1. Pull vs. Push2. Quid Pro Quo3. Personalization4. Context5. Viral Sharing6. Integration

to stay relevant

the pros use to impact redemptions and loyalty

Mobile Relationship Management Platforms

COMPETITIVE LANDSCAPE

SUMOTEXT

Mobile Commons

Archer

Air2Web

WaterfallVibes

HipCricket

Platform Features and Capabilities

Front Office

Back Office

StarStar NumbersMMS BuilderDynamic MMS BarcodesMobile Wallet ManagerMMS Delivery of PassbooksGeo Fence BuilderLocation Aware SMS/MMS

Advanced Data Collection Personalization TokensSegmentation and TargetingCross-Keyword CampaignsAuto-Integration TriggersEnterprise Views and Controls

ADVANCED

BASIC

Hybrid

enterprise tools and api’s to kick-start and sustain ... with mobile audiences via sms, mms, and...

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