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Achieving the Enterprise 2.0 vision

Vasken KnouniSales Solution Specialist for Enterprise 2.0 September 2010

Agenda

What is Enterprise 2.0 and the CIO dilemma

How does the Enterprise 2.0 vision look like

Getting there: strategies and capabilities

Conclusions

Question & Answers

“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.”

by Andrew MacAfeeMay 27, 2006

Social software is in your business

Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. (Wikipedia’s definition).

Collaboration drives innovation ...

Find and connect with people across boundaries

Become aware of what others are doing

Rapidly distribute ideas,

experiences and knowledge

Tap into the knowledge of your informal

network

The CIO Dilemma

SO WHAT? – I WANT TO:

• Increase Sales• Increase Productivity• Increase Awareness• Increase Brand Recognition• Better Investments (ROI)• Better Customer Service• Better Products• Retain and Acquire Customers and Employees• Achieve maximum uptime of systems• Lower Costs

Change of behaviour towards IT

Need to merge social computing and applications

Introduce social computing tools in the flow of the applications in order to retain the context

Enterprise 2.0 creates solutions with a set of capabilities and technologies that can enhance business processes

Source: “Leading in Times of Transition: The 2010 CIO Agenda”, Gartner, January 2010

Top CIO Initiatives for 2010

Achieving the E2.0 vision

Key Enterprise 2.0 message for achieving a tangible ROI

E2.0 in the Flow

1 Users add Value

2

Users interact

and share opinions via

forums, blogs, chat

Retain customers

by providing relevant content

The Enterprise 2.0 story

Engage customers with a user

friendly web site

Content is delivered

depending on customer

Social Web (Web2.0)

ContentManagement

Users help each other to find the answers

they need

Social Computing

Expose tools to

help people complete

their tasks

Web Applications

Usersform social businessnetworks

Less Frustration = Increase Productivity & Sales

Sales aredoing well

Usersaccess

multiple Apps according to

security

Overall Return On InvestmentimprovesROI

Increase

Business agility and

evolution of products &

services

Continues Improvement

Tag clouds, links, and

activity stream facilitate

Rich InternetApplications (RIA)

What if you don’t Integrate the Applications with the Web2.0 tools?

The non-integrated approach: Web2.0 “knowledge coffins” out of Context

“Department 2.0”

No chance of integrating into Existing Business Applications?

What capabilities do I need?

What Gartner Is Saying

“Organizations should define the role of portal infrastructure relative to investments in converging technologies, such as web content management, social networking, analytics and enterprise mashups.”

Generation 7 Portals: Unifying the User

Experience, Gartner

Oracle Enterprise 2.0 solution

Enterprise 2.0 Platform

PortalOracle WebCenter Suite

Integration Infrastructure

Search Web Services Adapters Content SOA & BPM

Social MediaOracle WebCenter Services

Third party repositories

CRM ERP Legacy Applications

BI Data Sources

Enterprise Portals

Team Spaces

Dashboards Composite Apps & RIA

Collaborative Applications

Multi-Channel Access

Content ManagementUCM/ECM/TCM

Identity Managemen

t

Users interact

and share opinions via

forums, blogs, chat

Retain customers

by providing relevant contentEngage

customers with a user

friendly web site

Content is delivered

depending on customer

SocialWeb (Web 2.0)WC Services

ContentManagementUCM

Users help each other to find the answers

they need

Social ComputingIntelligent Collaboration

Exposing tools to

help people complete

their tasks

Web ApplicationsSOA & Apps

Usersform their

socialnetworks

Less frustration = Increase Productivity & Sales

Benefit

Usersaccess

multiple Apps according to

security

Overall Return On InvestmentimprovesBenefit

ROI

Business agility and

evolution of products &

services

BenefitContinues Improvement

Tag clouds, links, and

activity stream facilitate

The Enterprise 2.0 Story with Oracle

Rich InternetApplications (RIA)WC FrameworkWCM

Design principles of E2.0

• Engineered to work with the infrastructure applications which run your business

• Architecture on open standards• Data and infrastructure residing on cloud • Relatively small web applications• Web apps surfaced on platforms via WOA services

(using REST or standards based portlets).• Apps can be surfaced on multiple channels:

• On the web, On mobile devices, Point of sales

• Web applications are customizable

Oracle E2.0 tagcloud of applications

fans

social business

customer driven business

social commerce

community based support

expert findercapture intellectual property

participate

engage

share

contribute Generation Y

changing workforce

changing citizens

openness

community driven self service

transparency

agility

opinions

experiences

customer product design

Conclusion

Key E2.0 message

E2.0 in the Flow

1 Users add value

2

Users interact

and share opinions via

forums, blogs, chat

Retain customers

by providing relevant content

E2.0 Strategy - Complete vision

Engage customers with a user

friendly web site

Content is delivered

depending on customer

Social Web (Web2.0)

ContentManagement

Users help each other to find the answers

they need

Social Computing

Expose tools to

help people complete

their tasks

Web Applications

Usersform social businessnetworks

Less Frustration = Increase Productivity & Sales

Sales aredoing well

Usersaccess

multiple Apps according to

security

Overall Return On InvestmentimprovesROI

Increase

Business agility and

evolution of products &

services

Continues Improvement

Tag clouds, links, and

activity stream facilitate

Rich InternetApplications (RIA)

Bottom Line

People Content

Process

Applications and toolsto help people do their jobs

Empower peopleand decision makingby working together

Bringing together structured and unstructuredinformation

If you don’t have a social strategy, you better go get one

Q: So where is Oracle going?

Oracle WebCenter

Oracle Fusion Applications

Oracle WebCenter Suite – User Experience Platform

Oracle UCM Suite

A: Embedding E2.0 capability into all of our Applications