entertainment breakfast 2015 - tim leake
TRANSCRIPT
CANNESIN TEN
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#PronouncedLikeCan
I can only share what I experienced.Apologies if it fails to provide value.
What is it? The Cannes Lions International Festival of Creativity.
What is it? It’s the Academy Awards
of advertising.(Ironically, not the Cannes Film Festival of advertising.)
What is it? Awards.Content.Networking.
Equal partsJaded and Inspired.
HT John Owen, Dare
Categories seem like a really dated concept.
Creativity now requires a broader definition.
“A creative isn’t just someone who comes up with ideas, but someone who believes they can change things.”
Amir Kassaei
Celebrity now requires a broader definition.
Artificial Intelligence is coming sooner than you
think.
“The business plans of the next 10,000 startups are easy to forecast:
Take X & add AI.”Kevin Kelly
The industry is in danger of losing its way.
“We believe, in our arrogance, that what we’re doing is relevant to real people.”
Amir Kassaei
How can we bring value to people through our advertising?
Value through entertainment?
Be valuable, then make itentertaining.