entertainment from 25 feet
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2 nd Digital Entertainment Conference, 11 th Nov, 2008, ITC Grand Central, Mumbai Jai Maroo jaimaroo @shemaroo.com. Entertainment from 25 Feet. Web & Mobile channels : Content Owners Approach ? Movies On Demand : How & When in India Innovative Customized Offering - PowerPoint PPT PresentationTRANSCRIPT
www.shemaroo.com2nd Digital Entertainment Conference11th Nov,08
Entertainment from 25 Feet
2nd Digital Entertainment Conference,
11th Nov, 2008, ITC Grand Central, Mumbai
www.shemaroo.com2nd Digital Entertainment Conference11th Nov,08
Key Points
• Web & Mobile channels : Content Owners Approach ? • Movies On Demand : How & When in India• Innovative Customized Offering • OnDemand Services : Bollywood’s Perception
www.shemaroo.com2nd Digital Entertainment Conference11th Nov,08
Web & Mobile channels : Content Owners Approach ?
Today even the traditional Content Houses have come of age to accept web &
mobile channels as revenue streams & modes of promotion.
Revenue Stream
Should not affect other revenue streamsPlatforms should accept it as a cost centreContent is not created or acquired for freeTransparent & Timely reports should be providedDefinitely enhances visibility & penetration
Promotional ToolBetter allocation of marketing budgetsOffers more targeted marketing optionsMore integrated interactive solutionRational cost levels allow for prolonged campaigns
www.shemaroo.com2nd Digital Entertainment Conference11th Nov,08
Movies On Demand : How & When in India
HOW
Yes it is available through a few web portals, but is the bandwidth good enough to provide a quality viewing experience to the consumer & not to forget the screen size.
MOD on IPTV : A few have started & some are on the verge of rolling out. But can we wait more, maybe yes before making an alternate choice .
MOD on Digital Cable : Now that’s really interesting since the Analog cable players have a
ready mass to offer interactive services by taking their networks to the next level.
PPV over DTH : Would we really qualify this as a true Movie On Demand ?
WHENSuperior Quality True MOD over Broadband, IPTV & Digital Cable in India is not more
than 6 months away.
www.shemaroo.com2nd Digital Entertainment Conference11th Nov,08
Innovative Customized Offering
• Typically every movie is exploited on a min. of 4 platforms during its life cycle.
• Consumer have multiple options to catch up on a movie missed in the theaters on other platforms
• Maybe its not Movies that I really want to watch on an On Demand Platform
How about something like this:
www.shemaroo.com2nd Digital Entertainment Conference11th Nov,08
OnDemand Services : Bollywood’s Perception
Bollywood’s reaction to a fully realised OnDemand Film Universe
• Significant increase in revenues• Much awaited distribution solution & blow to piracy• Shrinking of release windows across platforms• Better accountability & reporting• Streamlining/consolidation in value chain• Encouragement for aspiring talent to innovate• Will allow the industry to go beyond stereo type films by allowing each
type of content to find it’s audience
www.shemaroo.com2nd Digital Entertainment Conference11th Nov,08
Thank You
Shemaroo Entertainment Pvt. Ltd.Shemaroo House, Plot No. 18,Marol Co-operative Industrial Estate,Off Andheri – Kurla Road,Andheri (East), Mumbai 400059.Phone (91-22) 4031 9911Fax(91-22) 2851 9770
Website: www.shemaroo.com