entertainment goes global: mass culture in a transforming world
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Entertainment Goes Global: Mass Culture in a Transforming World. Hold our attention. Affects every man, woman, and child . “communications and development” theory . “cultural imperialism ”: consumerism and individualism. American cultural hegemony. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Entertainment Goes Global: Mass Culture in a Transforming World](https://reader035.vdocument.in/reader035/viewer/2022070420/56815e70550346895dccf264/html5/thumbnails/1.jpg)
Entertainment Goes Global:Mass Culture in a Transforming World
![Page 2: Entertainment Goes Global: Mass Culture in a Transforming World](https://reader035.vdocument.in/reader035/viewer/2022070420/56815e70550346895dccf264/html5/thumbnails/2.jpg)
Hold our attention
![Page 3: Entertainment Goes Global: Mass Culture in a Transforming World](https://reader035.vdocument.in/reader035/viewer/2022070420/56815e70550346895dccf264/html5/thumbnails/3.jpg)
Affects every man, woman, and child
![Page 4: Entertainment Goes Global: Mass Culture in a Transforming World](https://reader035.vdocument.in/reader035/viewer/2022070420/56815e70550346895dccf264/html5/thumbnails/4.jpg)
“communications and development” theory
![Page 5: Entertainment Goes Global: Mass Culture in a Transforming World](https://reader035.vdocument.in/reader035/viewer/2022070420/56815e70550346895dccf264/html5/thumbnails/5.jpg)
“cultural imperialism”:consumerism and individualism
![Page 6: Entertainment Goes Global: Mass Culture in a Transforming World](https://reader035.vdocument.in/reader035/viewer/2022070420/56815e70550346895dccf264/html5/thumbnails/6.jpg)
American cultural hegemony
![Page 7: Entertainment Goes Global: Mass Culture in a Transforming World](https://reader035.vdocument.in/reader035/viewer/2022070420/56815e70550346895dccf264/html5/thumbnails/7.jpg)
Protectionist policies to maintain control over indigenous cultural content
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Local entertainment products have become increasingly popular in home countries
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Globalization has spurred local economies and allowed national cultural content to blossom
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Localization
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Appeal to an international audience
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Internet will revolutionize distribution
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Movement of ideas and transformations of culture on a global scale