Entertainment ID Registry

TWG, BMWG, and POC Update

April 16, 2013

EIDR Confidential 1

Agenda

• Member Recruiting – Don Dulchinos

• Business Development & Upcoming Events – Don Dulchinos

• Operations Update – Clint Richmond

• Technical Updates – Richard Kroon

• POC Update – Hari Mahesh

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Member Recruiting

• Lionsgate

• FilmTracks

• Microsoft

• Netflix

• Verizon, AT&T

• AETN, Starz, Univision, AMC Networks, Scripps

• Amazon

• Samsung, LG, Panasonic, Sony Electronics

• Nielsen, Tribune

• Sony DADC, Technicolor

3 EIDR Confidential

Don

Business Development

• EIDR-AdID Interop at CableLabs completed.

• CIMM PoC complete. Event 4/16; call for EIDR as mandatory content ID in broadcast advertising (along with AdID)

• Service bureau term sheet in preparation

• EIDR seeking integration with new MPEG archival standard, MPEG/SCTE, AMWA AS-03, SMPTE/BXF

• ISAN discussions moving forward.

• JPG SAG AFTRA Clearinghouse likely to also call for AdID and EIDR for talent compensation in ads.

• EIDR Use Cases will be included in Alternate Content interop at CableLabs (part of cable transition to IP.)

4 EIDR Confidential

NAB Activity

5 EIDR Confidential

Briefing on EIDR hosted by Cognizant: Tuesday, April 9, 2013, 2:00-3:00 p.m. PST Briefing on EIDR hosted by Prime Focus Technologies:

Wednesday, April 10, 2013, 11:00-12:00 p.m. PST Attendees/Prospects: Warner Brothers, Disney/ABC, PriceWaterhouseCoopers, Verizon, FilmTracks, Scripps Networks, AMC Networks, Gartner Group, Shaw, Adobe, Technicolor, Oracle

Exhibitors: EIDR member companies exhibiting their services and technical applications at the NAB Show:

– Deluxe: Booth # SU5415

– Ericsson: Booth # SU821 – Civolution: Booth # SU6111

– MediaMorph: Booth # N6719

– Prime Focus Technologies: Booth # SL8506

– Rentrak: Booth # N2537

– Rovi Corporation: Booth # SU7524

– RSG Media Systems: Booth # N5217 Cisco: Multiple Booths

Upcoming Events

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• April 22 Dulchinos UK Meet Prospects, Members

• May 7 Hollywood IT Summit

• May 21 TWG Face to Face – Thanks NBCU

• June 10–12 NCTA Cable Show, Wash. D.C.

• Asia Outreach Fall 2013

– Focus on Japan

– NTT Labs

– Japan Cable Labs planning to come to TWG FTF; would like to

make studio contacts

• IBC September 2013

Getting to 1 Million Records

• Best practices in development for bulk ingestion based

on initial Sony/EIDR experience

• Next Bulk Data Imports

– Warner Brothers – data in preparation

• Possibly including Flixster

– Fox – in planning

– NBCU – in planning

– Disney/ABC – Dulchinos to reach out to ABC

– Paramount - TBD

– BFI

• ~80,000 records

• Principally covering UK content

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EIDR Operations Highlights

Category Today 2012 2011 2010

Total records 373,463 279,900 221,146 183,915

Original/title-level content:

Movies 65,668 51,496 45,774 43,573

Series 10,901 9,613 8,719 7,541

One-Time-Only TV 26,594 26,112 22,199 17,952

Shorts/Supplemental 1,646 1,406 1,224 1,121

Web 5 4 0 0

Episodes 231,595 158,371 130,284 105,891

Total Original Content 336,409 247,002 208,200 176,078

TV Seasons 14,586 12,197 9,486 7,837

Edits, Encodings & Clips 22,468 20,701 3,460 0

3/26/2013

EIDR Development Update: 2.0

• Development Schedule

– Currently on Schedule

• CNRI and Rovi development underway

• SDK, Tools, CFF, BMR, and Web page development pending

– Rovi primary developer in transition

– No significant issues foreseen

– Anticipated July Release – Final Testing Schedule TBA

• Language Coding Best Practices for Support 2.0

– Circulated to TWG for Comment

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Tiger Team Summary

• Live Events & Sports Tiger Team

– Richard Kroon (rkroon@eidr.org)

• Draft Best Practices Review Complete

– Live Events

– Provisional Data

– Forward-compatible encoding proposed (for immediate use)

– Direct support for 2.1

– Circulated to TWG for Comment

• Next Meeting: April 25 @ 9:00am Pacific

– Will be cancelled if there are no Best Practices comments to

review

10 EIDR Confidential

Tiger Team Summary

• Video Services Identifier Tiger Team

– David Agranoff (d.agranoff@cablelabs.com)

• Topics Include:

– Review of Current Status – Complete

– Seeding/Maintaining the Registry – Tests Underway

– Conducting a Pilot Project

– Documenting Lessons Learned/Outstanding Issues

– Planning for Full Deployment

• Next Meeting: April 18 @ 1:00pm ET / 10:00am PT

(note shift in meeting time)

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Proof of Concept Development

• Rights Management

• EIDR for Music in A/V Works, including Cue Sheets

• Fingerprinting and Watermarking

– Disney, NBCU, Google (YouTube), NTT interested in a PoC.

• Content Recommendation systems

– Shaw

• Multiplatform/second screen applications

– Clearleap

• Metadata Enhancement/Enrichment

• End-to-end automation of workflow for Retailers/Studio

12 EIDR Confidential

Member Update – CableLabs EIDR / Ad-ID Interop

• EIDR “Virtual’ Interop held November 2012 through April, 2013

• Goals

Raise awareness of the use of EIDR and Ad-ID in context of SCTE-

130 based advanced architectures:

• Establish campaign and metadata containing EIDR and Ad-ID to

supports use cases

• Summarize impressions by Ad-ID for invoice purposes

• Summarize impressions by EIDR for royalty purposes

• Report user detail by Ad-ID or EIDR

Cable Television Laboratories, Inc. 2013. All Rights Reserved. Proprietary/Confidential. 4/15/2013 13

Cable Television Laboratories, Inc. 2013. All Rights Reserved. Proprietary/Confidential. 14 4/15/2013

EIDR – AdID Interop Results

• Acquired and integrated Ad-ID metadata for Ads and EIDR registered

entertainment content (via NBC) for use during the Interop.

• Multiple runs were exercised using campaigns injected into the BlackArrow

CM/ADS system. These campaigns were the result of multiple rounds of

consensus based modifications to actual Canoe VOD campaigns.

• Integration between CableLabs Cloud-based Interop Environment (CBIE) and

BlackArrow ADS system was used for all video session placement activities.

• Summarization of impressions by Ad-ID for invoice purposes and by EIDR for

royalty purposes were generated by BlackArrow and Rentrak

• Summary report will contain user details by Ad-ID and EIDR generated by

Rentrak.

Cable Television Laboratories, Inc. 2013. All Rights Reserved. Proprietary/Confidential. 4/15/2013 15

Active PoCs

Customer Description Start Date

Notes

Sony Bulk Ingest, Episodic – Phase I complete (72K registered, 14.5K in review, 1.5K matched).

Phase II TBD December ‘12 88K records

Shaw Recommendations Environment – Linear to VoD

January ‘13

NBCU/Rentrak Theatrical Performance Reporting November ‘12 Complete

RSG Media/Ericsson Catalog Matching and Registration through Rights

Management Software (Rights Logic) January ‘13

MPAA /NBCU/WB Early registration of title and ratings January ‘13 EIDR field to be added to CARA

Google/WB Availability list automation April ‘13

Fox, Paramount Music Cue Sheet March ‘13 BMI, ASCAP

briefings held

CableLabs Social Media Content Recommendations January ‘13

16 EIDR Confidential

Pilot Project Updates

• Flixster – Added ~90K Flixster Alternate IDs

• Baseline Research – Registered ~13K movies

• Fox – Edit level registration complete for existing movie titles for UV initiative in

progress (~500 records)

• Shaw – Register content they produce

• British Film Institute – Selected UK collections movies and TV (~80K records)

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Backup

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EIDR In Production

Customer Description Integration

Warner New release, UV registrations, Microsoft Integration, Matching Internal Records,

ISAN IDs as Alternate IDs API

Disney New release. Matching Internal Records API

NBC Universal New release, UV registration, Matching Internal Records API

Paramount UV registration Zendesk Tickets

Fox New releases, UV registration, Matching Internal Records UI, Zendesk Tickets

Sony

New releases, UV registration, Matching Internal Records Zendesk Tickets

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EIDR In Production

Customer Description Integration

Baseline New releases, ~40K Catalog titles, Baseline IDs as Alternate

ID, Matching Internal Records with EIDR IDs API

Rovi Continuous seeding ~2.5K records/month API and Tools

Comcast Seeding of Linear TV data by Rovi, VOD Data by InDemand

IVA Populating Alternate IDs (~200 records/month) API

20 EIDR Confidential