entertainment identifier registry twg, bmwg, and poc...
TRANSCRIPT
EIDR TWG, BMWG, and POC Agenda
• EIDR New Members • EIDR Member Presentation
– Orchestra Networks • EIDR Operations Update
– Monthly Stats – Getting to Scale
• EIDR Member Presentation – Viaccess-Orca
• EIDR Technology Update – 2.0.1 Release Schedule – Other Q4 Activities – Tiger Teams
• EIDR Marketing and Outreach Calendar – Annual Participants Meeting – Upcoming Industry Events – Upcoming Newsletter
New Member Announcements
• New Member – Netflix – Industry Promoter
• New Member – Cinram – Industry Contributor
• New Member – Orchestra Networks – Industry Contributor
• New Member – Adobe – Industry Promoter
• New Member – T3Media – Industry Contributor
Master Data in the Movie Studios landscape
Product creation Sales & Distrib. Service & Fulfilment Financial Tracking
Theatrical
Television
Home Entertainment
Digital
ERP
Financial Consolidation
Royalties and payments
Reporting
Tracking and ordering
Titles
Title, Product, Agreement, Party, Location, Media assets, reference data
Rights
Digital Assets
Why Master Data Governance is critical
• Explosion of metadata • New formats/channels/markets • Increasing number of attributes • New standards and industry groups
• Increased complexity • The “versionitis” effect! • 1 product = Xy adaptations
• Reporting • Align master data across business lines • Enable consistent reporting
Market trend: Multidomain MDM
• Custom built • Rigid data models • Hard-coded UI and workflows • Lack of life cycle management • Lack of data quality and governance
Old generation product systems
• New metadata = high cost • No ability to manage past and future
versions • Poor user experience • Data in silos = no cross-domain
relationships
Multidomain MDM
• Model-driven: Absorb highly complex models
• Dynamic generation of UI and services • End user workflow • Sophisticated life cycle management
• Adapt quickly to any new requirements • Empower business users • Cover all master data for all business
groups • Manage versions / adaptations of data
Introducing EBX5
• Leading Multidomain MDM platform • Model-driven MDM software • Master data governance UI (workflow, hierarchy mgnt.) • Adaptation engine (inheritance) • Version control (past, present, future)
• References in the Media & Entertainment industry
Movies Videogames Theatres Publishing
Benefit of an EIDR-ready MDM
• Built-in support for EIDR metadata • Align studio metadata with the EIDR format • Facilitate registration • Allows lookup for 3rd party product tracking
• Built-in services • Services for calling EIDR REST API
• Submit registration • Look-up
Built-in EIDR support possibilities
Embedded Registration
Multidomain MDM / Title Master
Look-up Enrichment Metadata mapping
Progress Update
0
100,000
200,000
300,000
400,000
500,000
600,000
2010 2011 2012 Nov-13
Edits & Manifestations
Shorts
One-Time-Only TV
TV Episodes
TV Seasons
TV Series
Movies
EIDR Operations: Content database details
Category Today 2012 2011 2010
Total records 537,556 279,900 221,146 183,915 Original/title-level content:
Movies 75,361 51,496 45,774 43,573
Shorts 2,527 1,406 1,224 1,121
One-Time-Only TV 29,267 26,112 22,199 17,952
Series 12,888 9,613 8,719 7,541
Seasons 17,540 12,197 9,486 7,837
Episodes 276,982 158,371 130,284 105,891
Edits 116,244 18,293 1,855 0
Manifestations 6,715 2,046 1,621 0
EIDR Operations: Alternate ID’s
Category Nov. 2013
Any Alternate ID 235,841
Sony 129,715
Warner 48,093
ISAN 43,303
IMDb 37,791
IVA 30,128
Flixster 29,819
Baseline 20,933
Getting to Scale - 2013
• Bulk Registrations – current and upcoming – Rovi – Monthly “continuous seeding” – Warner Bros – Catalog match/registration wrapping up – Sony
• 20K strip show registrations pending • 20K misc. episodic records under review
– Baseline – Episodic integration ready for production – Fox – Movie and Edit integration ready for production – NBCU – Beginning prep bulk registration due to new business case – ABC – Now turning to bulk registration (as expected per Q4
schedule) – ITV/ISAN – Re-start of rolling monthly registration for December
300+ staff
16m subscribers
20 years of
experience
90+ clients
35+ countries
90 technology
partners
An FT Orange
company
About Viaccess-Orca 17
A strong customer portfolio across all content service provider delivery channels
19
DTT OTT CABLE SAT SAT
SAT IPTV CABLE SAT DTT OTT SAT
IPTV SAT CABLE SAT IPTV DTT
SAT
20
Premium content
Interactivity
Immersion
Personalization
Engagement
Recommendation
Service Platform
Protection
Business Rules CAS / DRM Anti-Piracy Services
EPG, PVR VOD / Catchup Self Service
Social Profiles
Cognitive Exploration Next Gen. Metadata Full Engagement
VO’s PayTV solution portfolio: geared towards viewer’s engagement
VO’s Content Discovery & Engagement Platform
VO’s holistic approach to Content Discovery & Engagement (1/2)
11/19/2013 21 Orca’s intellectual property – strictly confidential, under NDA
Before
Discovery
During
Interact
After
Learn
Monetization
Fun
11/19/2013 22
VO’s holistic approach to Content Discovery & Engagement (2/2)
2.0.1 Release Schedule
• Development on schedule and within budget. • December 7 production release:
– Production and Sandbox1 Service outages – No data migration necessary
• Features Include: – 2.0 Registry Schema/Validation Rule Corrections – De-duplication Rule Changes – DOI Schema Update – Improve Handling of Empty XML Tags – Lucene Upgrade Elements – Registry Performance Analysis – Misc. Bug Fixes
Other Q4 Activities
• New Registry Backup Process – Minimize system outage – Ensure index and data consistency for reliable restoration
• Registry Hardware Review – Check all registry and de-duplication servers for capacity/end-of-life
issues and performance improvement opportunities • Web UI Server Migration
– Moving to new servers with geographic diversity and more resources for improved performance
• New “Cookbooks” Being Prepared – Provide specific registration instructions rather than general
guidance (as has been our past practice) – Recipes for UltraViolet already published – Episodic Recipes to follow
Tiger Teams
• Radio Best Practices – Reviewed proposed practices against common use cases – Three edge cases identified for future elaboration and published recipes – Will seek formal TWG approval for Radio Referent Type in December
• Referent Types – Conducted review of EIDR vocabulary compared to member samples – Captured current state against future need
• In Development (Publication Status) – Conducted review of current practice and proposed refinements
• Shorts Redux – Compared Turner’s use cases against current practice – Identified need for “bi-directional” relationship resolution
• Will be available first via DOI resolution • Native support may be released in a “dot-dot” release prior to 2.1
• Early Cinema – Best practice ready for publication
• Video Services – First round of practical tests complete
Tiger Teams, cont.
• Future Tiger Teams will focus on developing/adapting practice to meet current member needs.
• Preliminary outreach underway for: – Title/Edit/Manifestation Registration Practices – Language Practices (Title, Clip, Edit, and Manifestation) – Adaptive Streaming – Packaged Media (DVD, Blu-ray, etc.)
Annual Participants Meeting
• Upcoming Annual Participants F2F Meeting – Thursday, January 16, 2014 – 8:30 AM – 3:00 PM PST – The Walt Disney Studios, Burbank, California – All member participants and industry supporters are invited to attend – Agenda: TBD
Marketing and Outreach Update
• Asia Outreach December 2013 – CableLabs new membership in Europe, Japan, China – DOI road show
• CES January 7-10, 2014 – EIDR Reception & Presentation at the Four Seasons Hotel
Wednesday, January 8, 2014 from 4:00 – 6:00 PM
• NAB Show April 5-10, 2014
• EIDR Newsletter Update in Production – Member news – New publications (UV, Standards Activity, Professional Workflow)