WELCOME

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SECTOR ANALYSIS

Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation.Activities such as personal reading or practicing a musical instrument are considered to be hobbies.

Entertainment may also provide fun, enjoyment and laughter. The industry that provides entertainment is called the entertainment industry. There are many forms of entertainment for example: cinema, theatre, sports, games and social dance. Puppets, clowns, pantomimes and cartoons tend to appeal to children, though adults may also find them enjoyable.

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Forms of entertainment

Animation Cinema and theater Comedy Comics Dance and music Games Other forms of entertainment

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Animation

• Some people find animation to be amusing. Similarly, some people find cartoons to be entertaining.

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Cinema and theater, Comedy Many people find cinema / theater and other

live performance such as circus, plays, musicals, farces, monologues and pantomimes to be entertaining.

Comedy provides laughter and amusement. The audience is taken by surprise, by the parody or satire of an unexpected effect or an opposite expectations of their cultural beliefs. Slapstick film, one-liner joke, observational humor are forms of comedy which have developed since the early days of jesters and traveling minstrels.

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Comedy, Comics

Comedy provides laughter and amusement. The audience is taken by surprise, by the parody or satire of an unexpected effect or an opposite expectations of their cultural beliefs. Slapstick film, one-liner joke, observational humor are forms of comedy which have developed since the early days of jesters and traveling minstrels.

Comics contain text and drawings which convey an entertaining narrative. Several famous comics revolve around super heroes such as Superman and Batman. Marvel Comics and DC Comics are two publishers of comic books. Manga is the Japanese word for comic and print cartoons.

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Dance and music, Games

Many people find involvement in social dance to be entertaining. Some interesting people listen to or watch musical entertainment Equipment

Games provide relaxation and diversion. Games may be played by one person for their own entertainment, or by a group of people. Games may be played for achievement or money such as gambling or bingo. Racing, chess or checkers may develop physical or mental prowess. Games may be geared for children, or may be played outdoors such as lawn bowling

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Top Entertainment Companies Of India: Sony pictures Zee Televisons Star TV Cinevistas Pritish nandy communications Sahara One Media And Entertainment Ltd. Saregama India Ltd UTV Software Communications Ltd. Balaji Telefilms Ltd. Shree Ashtavinayak Cine Vision Ltd

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Sony Pictures :

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•Sony was founded in 1946 by Masaru Ibuka and Akio Morita. The two complemented each other with a unique blend of product innovation and marketing savvy, and formed a company that would eventually grow into a more than $60 billion global organization.•In 1953, the company earned licensing rights to the transistor from Western Electric. Ibuka urged his engineers to improve production methods with the goal of creating a consumer product, the transistor radio. In 1955, the TR-55, Japan’s first transistor radio was launched. And, in 1957, Sony released the world’s first pocket transistor radio, establishing a market leadership position for the company.•On November 8, 1989, Japanese corporation Sony acquired the American film and television production company Columbia Pictures Entertainment, Inc. (Columbia Pictures, Tri-Star Pictures, etc.) from The Coca-Cola Company for US$3.4 billion. Sony also acquired the Guber-Peters Entertainment Company for $200 million (formerly Barris Industries, Inc.) when Sony hired Peter Guber and Jon Peters to head CPE and it was all led by Norio Ohga, who was the chairman of Sony during that time.The company was renamed Sony Pictures Entertainment on August 7, 1991.

•On June 3, 2011, SonyPictures.com was hacked, resulting in over a million passwords and e-mail addresses being stolen

CEO profile

Sir Howard Stringer (born February 19, 1942) is a Welsh-born American businessman and the chairman, president and CEO of Sony Corporation

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Stringer was born in Cardiff, Wales, the son of Marjorie Mary ,a Welsh schoolteacher, and Harry Stringer, an English sergeant in the Royal Air Force.. Stringer became a naturalized citizen in 1985 and now holds dual US-UK citizenship.His younger brother, Rob Stringer, is chairman of Sony Music Label Group.

Stringer had a 30-year career at CBS, where he was a journalist, producer and senior executive. He served as president of CBS from 1988 to 1995, where he was responsible for all the broadcast activities of its entertainment, news, sports, radio and television stations

Sringer began work at Sony in May 1997 as president of its US operational unit (Sony Corporation of America). He was made a Sony group executive officer in May 1998.[7]Since June 2005, he has been chairman and CEO of Sony overseeing the entire businesses of Sony, including its media and electronics subsidiaries such as the Sony Computer Entertainment, Sony Music Entertainment, Sony Electronics, Sony Pictures Entertainment and Sony Financial Holdings

PRODUCTS OFFERED

Sony Pictures Music Group Sony Pictures Family Entertainment Group Sony Pictures Consumer Products Sony Pictures Digital Productions Inc.[4][15]

Sony Pictures Imageworks Sony Pictures Animation Sony Pictures Network Sony Pictures Mobile Sony Pictures Digital Networks

SPiN SoapCity Screenblast

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CSR ACTIVITIES

Sony Pictures Entertainment's Global Corporate Social Responsibility is responsible for the studio's strategic philanthropic efforts, cultural participation and community outreach activities with particular emphasis on the company's involvement close to home here in Culver City

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They mainly concentrates on :

Enabling EmployeesVolunteering

Reducing CarbonSony Aims to be

Zero-WasteSony's Green

Production Policy

Sony Pictures Entertainment is firmly committed to the principles of good corporate citizenship. While our business is to create outstanding entertainment for audiences worldwide, we feel equally responsible for making a positive impact on the quality of life in and around our community.

ZEE TV

History : Zee TV was founded by Subhash Chandra and was launched in India on 1 October 1992, becoming the first Hindi satellite channel. Zee formerly had a partnership with STAR TV. However, STAR TV ended their partnership with ZEE TV when Rupert Murdoch's News Corporation acquired STAR TV. Zee TV was launched in the UK in March 1995, which acquired TV Asia,[2] the first Asian channel to be launched in the UK and Europe. Zee TV was launched in the USA on 15 July 1998. In the USA, some of Zee TV programmes are subtitled in English and some commercials are in English. A HD channel was introduced in 2010

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CEO profile

Zee TV was founded by Subhash Chandra and was launched in India on 1 October 1992, becoming the first Hindi satellite channel. Zee formerly had a partnership with STAR TV. However, STAR TV ended their partnership with ZEE TV when Rupert Murdoch's News Corporation acquired STAR TV. Zee TV was launched in the UK in March 1995, which acquired TV Asia,[2] the first Asian channel to be launched in the UK and Europe. Zee TV was launched in the USA on 15 July 1998. In the USA, some of Zee TV programmes are subtitled in English and some commercials are in English. A HD channel was introduced in 2010

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He is a regular contributor to The Economic Times, Financial Express, Business Standard, Hindu Business Line, Business World and other publications of repute

and is a much sought after speaker in industry forums. He is the first Indian on the global jury of the Emmy Awards in 2002. Mr. Goyal holds an MBA (FMS Delhi '84) and an Honors graduate in English literature (gold medalist) from Panjab University

CSR activities

º Campaign on breast cancerº Campaign for the visually impairedº Campaign for HIV/AIDS for the international Aids dayº Aids awareness campaign by Mukti Foundation

º Campaign on pulse polio

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Education:

Ekal Vidyalaya's education programme is customized to meet the needs of rural and

tribal children.

The classes are scheduled to meet the needs of the village children and are often adapted depending on the season and harvest schedule. The school curriculum is tailored to teach the children basic literacy and life skills to help them develop self-confidence and succeed in rural occupations or pursue higher education, if they choose

STAR TV

The company was launched in 1990 by Subash Chandra Goyal as a part of Zee TV but was later bought by STAR TV (Asia). It started broadcasting five television channels on 1 January 1991 from AsiaSat 1 Satellite. Launch of The STAR TV Network pioneered satellite television in India and in the process

catalyzed explosive growth in the media industry across the entire region

• In 1993 Rupert Murdoch's News Corporation purchased 63.6% of STAR for over $500 million, followed by the purchase of the remaining 36.4% in 1 January 1993.

• Most of its programs are syndicated U.S. shows, for example soap operas like The Bold and the Beautiful and Santa Barbara and talk shows like Donahue and Oprah. Even when the star plus has more audience in India, It is threatened by the launch of new channels.

• In August 2009, STAR Broadcasting Corporation revealed a restructure to its Asian broadcast businesses into four units - STAR (India), STAR (Greater China), STAR Select and Fox International Channels.

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CEO PROFILE

Uday Shankar, Chief Executive Officer,STAR India Uday Shankar is the Chief Executive Officer of STAR India, a wholly owned subsidiary of News Corporation and the number one media company in India. He is responsible for the transformation of Star Network into a pan-Indian broadcaster with the addition of Bengali, Marathi and South Indian languages to its portfolio. Shankar has also been instrumental in shaping STAR India into a broad spectrum media company with interests beyond television broadcasting into film production, television distribution and home shopping.

A journalist by profession, Shankar is a veteran of news business. He has to his credit the remarkable launch of Hindi news channel, Aaj Tak, which re-defined the television news in India. He has also been the Editor and CEO of MCCS, the company that runs Star News.

Shankar holds an MPhil degree in Economic History from Jawaharlal Nehru University in Delhi. He also holds a post graduate diploma in journalism from Times School of Journalism and is an alumnus of IIM Ahmedabad.  

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CSR ACTIVITIES

They mainly concetrated on developing the villages

They also focused on educating the people in villages and developing them.

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DOMESTIC VALUE

The global entertainment & media market will see sustained growth and a 6.4% compound annual growth rate to hit $2 trillion in 2011, according to a new PricewaterhouseCoopers report.

In particular, convergent platforms will rise at double-digit rates and will represent more than 50% of global entertainment spending by 2011.

The report says that internet, TV distribution and video games will be the fastest-growing areas.

According to the report, filmed entertainment rose 2.9% globally in 2006, following a 2.6% decline in 2004. An annual growth rate of 4.9% on filmed entertainment spending is predicted, rising to $103bn in 2011 from $81bn in 2006. Digital downloading and digital cinema rollout will contribute to growth.

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INTERNATIONAL VALUE

with a compound annual growth rate of 18.3% leading to a tally fo $73bn in 2011. That will represent an estimated 14% of the global advertising market in 2011. Global advertising whole will show an annual growth rate of 5.4% rising to $531bn in 2011, the PwC analysts predict.

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The US will remain the largest but slowest growing Entertainment Media market, with a compound annual growth rate of 5.3% to reach $754bn in 2011.

Asia Pacific will remain the fastest-growing region during the next five years, PwC forecasts, with the fastest economic growth and double digit increases in Internet, TV

distribution, casino and other regulated gaming and video games.

SWOT ANALYSIS

STRENGTHS

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1. Media And Entertainment is one of the most booming sectors in India due to its vast customer reach. The various segments of the Media And Entertainment industry like television and film industry have a large customer base.2. The growing middle class with higher disposable income has become the strength of the Media And Entertainment industry.3. Change in the lifestyle and spending patterns of the Indian masses on entertainment.4. Technological innovations like online distribution channels, web-stores, multi- and mega-plexes are complementing the ongoing revolution and the growth of the sector.

5. Indian film industry is second largest in the world and the largest in terms of the films produced and tickets sold.6. The low cost of production and high revenues ensure a good return on investment for Indian Media And Entertainment industry

WEAKNESS

1. The Media And Entertainment sector in India is highly fragmented. 2. Lack of cohesive production & distribution infrastructure, especially in the case of music industry.3. The lack of efforts for media penetration in lower socio-economic classes, where the media penetration is low.

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OPPORTUNITIES

1. The concept of crossover movies, such as Bend It Like Beckham has helped open up new doors to the crossover audience and offers immense potential for development.2. The increasing interest of the global investors in the sector.3. The media penetration is poor among the poorer sections of the society, offering opportunities for expansion in the area.4. The nascent stage of the new distribution channels offers an opportunity for development.5. Rapid de-regulation in the Industry6. Rise in the viewership and the advertising expenditure.7. Technological innovations like animations, multiplexes, etc and new distribution channels like mobiles and Internet have opened up the doors of new opportunities in the sector.

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THREATS

1. Piracy, violation of intellectual property rights pose a major treat to the Media And Entertainment companies.2. Lack of quality content has emerged as a major concern because of the 'Quick- buck' route being followed in the industry.3. With technological innovations taking place so rapidly, the media sector is facing considerable uncertainty about success in the marketplace.

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ECONOMIC DEVELOPMENT

Filmed entertainment, which includes theater box office, home video, and made-for-television movies, is a large and rapidly growing industry, with sales projected to reach $67 billion by 2002. Strong growth is expected to continue into the next decade, spurred in part by expanding interactions with the computer, electronics, and software INDUSTRIES

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THANK YOU