PowerPoint PresentationRAN
K
APP
MX TAKATAK
content creators
OTT platform with
300k+ hours of streaming content along with 50 originals across premium fiction, comedy,
drama, reality
independent albums and exclusive content to suit
everyone’s taste
Supporting more than 23 file formats
150+ Hyper casual and
Multi-player games
We have a Large Distribution Footprint with a Unique and Diverse User Base
Large and Diversified User Base1
North MAU 39%
East MAU 22%
South MAU 22%
West MAU 17%
Non-Metro: 52% || Metro: 48%
MX Player’s focus on this unique and untapped audience provides huge growth potential across India
5
83% 17%
Platform – Key Metrics
MX Player Hotstar Sony LIV Voot ZEE5
Avg Monthly App MAU (Mn)
MX Player Hotstar Sony LIV Voot ZEE5
MX PLAYER has been leading OTT category since Jan’20
Our LOCAL MEDIA PLAYER is the oldest and most trusted video player focused on the Indian Audience
Local File Player – Key Features
23 File Formats supported
The first to provide gesture-based video-controls for a seamless playback experience while playing personal content through the
media player
Content discoverability Trending videos, Top Games, Top music visible on home tab making it easier for user to consume trending content
Our Premium Video Offering is the #1 Video Streaming Platform in India
Video Streaming – Key Metrics
50Mins Avg. Daily Watchtime
300,000 Hrs Library Content
Metrics as of May’21
Our Music Offering Continues to Show High Engagement on the Platform
Note: Metrics as of May’21
Music – Launched in partnership with Gaana
25M Tracks
BOLLYWOOD
Our Casual Gaming Offering has Shown Strong Growth since Launch
Gaming – Key Metrics
30+ Gameplays/user/d ay
Top Performing Games
MX TakaTak – Key Metrics1
150M+ MAU
MX TakaTak – Trending Content
news news news
date)
date)
BRAND SAFE PREMIUM WEB SHOWS
IMDb Rating 8.0IMDb Rating 7.9 IMDb Rating
8. 1
IMDb Rating 8.0
8. 8
IMDb Rating
Thriller LANGUAGE: Hindi
SABKA SAI GENRE: Drama
CAGES GENRE: Crime,
Action LANGUAGE: Hindi
Kunal Kohli
TOP WEB SERIES: LICENSED PARTNERS
BIGGEST SHOWS FROM AROUND THE WORLD TURKISH, KOREAN, SPANISH, PAKISTANI & JAPANESE
SHOWS
TV LOVER
86 Mn
MOVIE LOVERS
98 Mn
EVERYTAINMENT PACKAGE High impact package providing brand opportunity to engage with audiences across their entertainment journey
Video + Games + Music + Short Video
MX TAKATAK
IN-FEED VIDEO
AUDIO ADSINTERSTITIAL
MEDIA
PLAYER
OTT HOME PAGE MUSIC TABWEB SHOWS TAB TV TAB MOVIES TAB
PLATFORM ROADBLOCK
OTT + MEDIA PLAYER MASTHEAD High impact roadblock with presence across both media player as well as OTT
REACH : 16-18Mn
GAMES TAB
TIL ONE PACKAGE MX PLAYER + MX TAKATAK + TIMES NEWS+GAANA + ILN + CRICBUZZ
Premium package offering presence across MX player, MX Takatak, Times News , Economic Times, Cricbuzz , Gaana , MensXP, iDIVA
175M Imp per day || 35M reach across
+ + + + + +
REACH & FREQUENCY
BUYS MX PLAYER offers wide reach and deep targeting across both offline and online tabs using multiple ad-formats of
different sizes across both display and video
HIGH REACH + HIGH SOV VIDEO CAMPAIGN
INSTREAM VIDEO IN FEED*
+
COMPANION AD
MX PLAYER & MX TAKATAK can be used as a distribution channel for existing brand content thereby helping brand
drive engagement , awareness as well as viewership metrices
CONTENT HOSTING
content
CONTENT HOSTING: CONTENT AMPLIFICATION
CAROUSEL ACROSS WEB & APP
NOTIFICATION CONTENT LIVE STREAMED ON MX
LIVE STREAMING Live stream of content on MX to drive viewership and engagement metrics
LET’S CHAT..