entrepreneurial economics - goetheanum

89
Entrepreneurial Economics Integrating Economics, Accounting and Money An Aid to Teaching Daniel W. Osmer Sebastopol, California May 1, 2018 © 2018 Daniel Osmer

Upload: others

Post on 18-Dec-2021

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Entrepreneurial Economics - Goetheanum

Entrepreneurial Economics Integrating Economics, Accounting and Money

An Aid to Teaching

Daniel W. Osmer

Sebastopol, California May 1, 2018

© 2018 Daniel Osmer

Page 2: Entrepreneurial Economics - Goetheanum

2

Abstract

Thecurrentpracticeofintroducingbasiceconomics,moneyandaccounting,isolatedfromeachother,createsafragmentedpictureoftheworlddevoidofmeaningandwithoutasenseofwherewe'vecomefromandwherewe'regoingtoasindividualsorasacivilization.Thefocusofthisresearchistoidentifyanddescribeamoreintegratedapproachandpracticethatincludesbasiceconomicconcepts,explanatoryimagesandanhistoricalcontext.Threesectionsareofferedasguideswithaviewtoprovidingadeeperandbroaderunderstandingoftherelationshipbetweentheeconomicprocess,moneyandaccounting.

1)'WorldHistorythroughEconomics'anditstimelineofmilestonesandcharacteristicindividualsdepictsthedevelopmentoftheindividualandsocietyinrelationshiptotheevolvingformsofmoneyandaccountingfromthebeginningofcivilizationthroughtotheRenaissance.Twocriticalcharacteristichistoricalfiguresarehighlightedrepresentingthepedagogicalthemeofthegreat'timeoftransition'andtheinfluentialstoryofthetwostreamsofmathematicsunderlyingmoderneconomiclife.

2)'EconomicsfromtheGroundUp'identifiesfundamentaleconomicideasandasetofassociatedexplanatoryimagesthatcanbeusedasaguidefor'thinkingthingsthrough'inregardstounderstandingtheunderlyingnatureoftheeconomicprocessandtheexchangeofvalues.Thecreationofeconomicvaluebeginswiththelandandtheproductsofnatureasitmovestoeconomicvaluecomingmoreandmorefromtheintelligenceoftheindividuatingintelligenceofthedevelopinghumanbeing.Thedoubleentryaccountingprocessprovidesanorganizingtoolessentialforperceivingthemovementoftheseeconomicvalues.Afterall,itistheactionsofallhumanbeingsthatmoveseconomiclife,notthemarketorthestate.

3)'AccountinginaNutshell'focusesonanactualactivitybygoingthroughandcompletingasetofaccountingexercisesthatfollowthehistoricaltransitionfromsingletodoubleentryaccounting,andfinally,totheclosingentries.ThisprovidedthebasisformoderndayaccountingtechniqueandbecamecommonplaceduringtheRenaissanceasameansforobtainingameaningfulunderstandingofthefundamentalaccountingprocess.Thisexperientiallearningprocessmakesvisiblethebasicstructureandtechniqueoftheaccountingprocesswhilelinkingittotheoriginsofmoneyandthemanagementofeconomiclife.Thebasicprinciplesandpracticeofthisaccountingprocess,ineffectauniversallanguage,providesthelensforunderstandingmoneyandtheeconomicprocess.Moneyisaccounting.

Combiningthepresentationofessentialeconomicmilestonesandconceptshistorically,paralleltolookingatmoneyandaccounting-in-practice,providesacoherentframeworkandwayofeconomicthinkingthatmakesforanewawarenessoftheeconomicprocessinitmanyfacetsandmovements.Thisguideprovidesanaidtoeconomicawarenessandperceptionprovidingthebasisforawilltoassociatewitheachother,thereby,bringingconsciousnessandbalancetoeconomiclife.

Page 3: Entrepreneurial Economics - Goetheanum

3

Acknowledgements

Iamindebtedtomycolleaguesinassociativeeconomicswhohavecontributedtomyongoingeconomiceducationthroughparticipationinnumerousworkshops,conferencesandprojectsthathavetakenplacearoundtheworldsince1997.Manyoftheideasinthispaperderivefromon-goingresearchconductedcollegiallyinthecontextoftheEconomicsConference.TheAssociativeEconomicsFestivalthatyear(1997)markedanewlevelofcommitmentandearnestnessinregardtospiritualscientificresearchinthefieldofeconomicsanditsrelationshiptomoneyandaccounting.

AwordofgratitudegoestoChristopherHoughtonBuddandMarcDesaulesfortheirinvaluablecontributionstomyownjourneytounderstandandengagewithassociativeeconomicsinalivingway.Muchofthisresearchprojectisderivedfromtheirwork,generouslyandpatientlyshared.Recommendedforanintroductiontoassociativeeconomics:'AHumanResponsetoGlobalization:DiscoveringAssociativeEconomics'byMarcDesaulesand'MetamorphosisofCapitalism:RealizingAssociativeEconomics’byChristopherHoughtonBudd.

Finally,thankyouSusanGravelle.Thisresearchprojectwouldnothavebeenpossiblewithoutherencouragement,patientscrutinyandongoingdialogue.

ThefollowingdocumentispartlybasedonareadingofthefourteenlecturesbyRudolfSteinergiveninDornach,SwitzerlandfromtheJuly24toAugust6,1922translatedin1936byA.O.BarfieldandT.Gordon-Jones,GA340.ThiswaspublishedasWorldEconomybyRudolfSteinerPress,London1972

AllreferencesrefertothemorerecentpublicationfromNewEconomyPublications,Canterbury,England,1993.ThistranslationhasbeeneditedandbroughtuptodatebyChristopherHoughtonBudd,PhDandistitledEconomics:TheWorldAsOneEconomy.

Page 4: Entrepreneurial Economics - Goetheanum

4

Dedication

ThisfirsteffortasaresearcherisdedicatedtoWernerGlas,PhD.,whoin1976recognizedandencouragedmythententativeexplorationsofthespiritualnatureofeconomiclifeinlightofRudolfSteiner'seconomicscourseof1922whereheoftenhintedatitssignificanceformyfutureendeavors.

ThisresearchprojectwasmadepossiblethroughagrantfromtheEconomicsConferenceoftheGoetheanum,partoftheSectionfortheSocialSciencesoftheSchoolofSpiritualScience,DornachSwitzerland.

Supervisor:ChristopherHoughtonBudd,PhD. ResearcheratTechnologyUniversity,Delft,Netherlands Email:[email protected]

Page 5: Entrepreneurial Economics - Goetheanum

5

Contents

Abstract 2

Acknowledgements 3

Dedication 4

One:WorldHistorythroughEconomics 6

Introduction 6

TheStoryofExchange 8

Summary:TimeofTransition 17

Synopsis:WorldHistorythroughEconomics 18

Two:EconomicsfromtheGroundUp 20

Introduction 20

EssentialIdeasofAssociativeEconomics 22

EconomicsLectures:LinkstoAccountingandMoney 35

EssentialImages 37

TwelveBlackPaperDrawings:VisualAids 44

Three:AccountinginaNutshell 51

Introduction 51

TheTimeofTransition:HistoricalHighlights 52

ElementsoftheTransition 53

AccountinginaNutshellExercises 54

Appendix 87

Bibliography 89

Contacts 91

Page 6: Entrepreneurial Economics - Goetheanum

6

ONE:WORLDHISTORYTHROUGHECONOMICS

Introduction

Theapproachtothehistoricalnarrativethatgoesalongwiththevisualtimelinemixesahistoryofeconomicsandeconomichistory.1Significantcharacteristicimagesandeventsaremarkedanddescribedinordertodevelopabroadbrushstrokefeelandunderstandingofthestoryofexchangeintheeconomicprocess.Thisnarrativefollowseconomicthoughtandthedevelopmentofeconomicideasaswellashighlightingmajorchangesineconomicpracticesandconditionsbeginningwiththeprocessofdevelopingthefirsthumansettlements.2

Avisualtimelineofeventsispresentedfirstinordertoprovideacontextfortheintroductionofeconomics,accountingandmoney.ThetimelineisastorytellingdeviceandexplanatorytoolforexploringeconomicconceptsandsignificanthistoricalmomentsfromJerichototheRepublicofVenice.Thisactsasanaidto'livinginto'theeconomicprocesswithourthinkingbyfollowingitslogicandtechnique.Jerichoisidentifiedbecauseitisrecognizableasrepresentativeofitstimeandplace.Thestorybeginswiththeexchangeofvaluessettingtheeconomicprocessinmotionwhenthefirstsettlementscreatedasurplusthroughthenewphenomenonoftrade.Theuseofanimaginativeandengagingeconomichistoryexerciseplacesusabovethehorizonofhistoryinordertoprovideadeeperunderstandingoftheevolutionofeconomics.Thistimelinestoryendswithavisualdepictionofthepaceandevolutionofthephysicaleconomyrelativetothoseofthemorerecentexpansionofthefinancialeconomy.TimelineNarrative

Usingcolorchalkon3’x6’blackpaper,achronologicalsketchdepictssignificantcharacteristicmomentsandbiographiesalongalineshowingthehistoricaldevelopmentoftheindividualandsocietyandtheirrelationshiptothechangingformsofeconomiclifeandmoney.Artistically,theideaistocreatethefeelingofaccelerationashumanitymovestowardanexplosionofindividualcreativity,towardsomethingmomentousandepoch-making,atthetimeoftransitionduringtheRenaissance.Theextraspaceontherightsideofthetimelineisspaceforthefuture,imaginativelyspeaking,thefutureyettobewrittenbyindividualsstrivingtowardtheimpulseoffreedomandresponsibility.Thehistoricaldevelopmentoftheaccountingprocessanditstechniqueprovidesameansforbridgingthegapinourunderstandingofeconomicsandmoneybymakingobjectivesenseoftheworldandone'splaceinit.ThepurposeistocreateanintroductiontobasiceconomicaxiomsandhistoryforthenovicebasedonthefirstsevenlecturesoftheeconomicscoursegivenbyRudolfSteinerin1922andsubsequentworkinassociativeeconomics.'WorldHistorythroughEconomics','EconomicsfromtheGroundUp'and'AccountinginaNutshell'aredesignedtoworkinconjunctionwitheachothertoenableanintegratedunderstandingofeconomics,accountingandmoney.

1Thehistoryofeconomicsisaboutthehistoryandevolutionofeconomicthought,itsoriginsandthedevelopmentofeconomicideas,whereas,economichistoryisconcernedwithchangesineconomicpractices,institutionsandconditions.2Whenthefirsthumansettlementsbeganisstilldebated.Atwhatpointhumanbeingsbegantomakepermanentsettlementsseemstobemoreofaprocessthanasinglepointintime.

Page 7: Entrepreneurial Economics - Goetheanum

7

11,500BCtothePresent

Themainpurposeofeconomiclife,meaninghumanity'sjointprovisionformaterialexistence,istocreateeconomicvaluewhile,seeneconomically,thepurposeofculturallifeistouseupthosevalueswhiledevelopingandapplyingtheskillsandcapacitiesofeveryindividual.Imageandcolorareusedinthepresentationasanaidtoenteringimaginativelyintothesetwoprocessesthatperpetuallyflowintoeachother.Byrisingabovethehorizonofhistorywecanlookbackandexaminewherewehavecomefrom,wherewearenow,andwherewearegoingto–allinthecontextofeconomiclife,moneyandaccounting.Thisimaginativeexerciseismeanttoengenderasenseofeconomicandfinancialhistory.Themoreweunderstandeconomichistorythemorewecansenseandfindourplaceinit.Slide1-WorldHistorythroughEconomicsTimeLine

AssociativeEconomicsCafé•Sebastopol,CAMarch23,2015FrenchGardenBanquetRoomThreeaspectsof'WorldHistorythroughEconomics':

1)Achronologicaljourneyfromthefirstsettlementsaround9,000BCtotheRenaissanceupto1,500ADshowingthedevelopmentoftheindividualandsociety;

2)Theevolutionofeconomiclifeandtherelatedchangingformsofmoneyoverthesametimeperiod;

3)Thelinkageofthedevelopmentoftheindividualandsocietytotheemancipationofthe'moneymarket’relativetothe'goodsmarket'.

Page 8: Entrepreneurial Economics - Goetheanum

8

TheStoryofExchange

TheAgriculturalRevolution

Astimemarchedonmoreandmorehumanbeingsbeganactingonandtransformingnatureinordertomeettheirmutualneeds.Astheydidsotheirknow-howandunderstandingoftheirnewcircumstancesexpanded,beginningaprocessofcontinuousinnovationandcreativity.Byworkinguponnatureandslowlyapplyingtheircreativeintelligencethefirstsurplusofgoodsbeyondtheirimmediateneedswascreated.Forthemostpart,currenteconomicconceptsarederivedfromlookingatcompetitiverelationshipsbetweenbuyersandsellers.Anotherwaytolookatthecrossingpoint,wherebuyerandsellermeet,istoseetheserelationshipsemergefromtwoopposingstreamsofeconomiclife.Ontheoneside,economicvaluesarecreatedthrougheconomicactivityandontheothersideeconomicvaluesareconsumedor‘usedup’byculturalactivity,thewiderangeofinnovativeandproductivethingspeopledo.Itispossibletoseetwostreamsthatarosewiththeseearlysettlementsthatinauguratedeconomicexchangeandthephenomenonofbuyingandselling.Valuegainedfrommodifyingtheproductsofnatureandvaluegainedthroughappliedknow-howconstitutesthetrueoriginsofaccountingandmoney.JerichoservesasastartingpointfordescribingthestageofcivilizationthatculminatesinthemilestoneofMesopotamia6,000yearslaterin3,000BC.EconomicdevelopmentandactivityacceleratesfromthetimeofMesopotamiaallthewaytotheadventoftheGreco-Romanperiodwhenanotherexpansiveimpulseradicallychangeshowcivilizationoperates.Thelastperiodcoveredbythe'WorldHistorythroughEconomics'timelineendswiththeperiodrecognizedasapivotaltimeoftransitionforcivilization,theRenaissance.Thefollowingnarrativematerialisdesignedtobeusedinconjunctionwiththestorytellingimageryofthetimelinevisualthatcanbebuiltupfromscratch.PopulationnumbersareapproximateandbasedonseveralsourcesincludingtheUnitedStatesCensusBureau,WikipediaandtheAncientHistoryEncyclopedia.

Fourmajorperiods:1)NatufianEpipalaeolithictoNeolithicsettlements(12,500BCto9,500BC),(2)JerichoandTepeAsiabtoMesopotamia(9,500BCto2,000BC),3)MesopotamiatotheGreco/Roman(2,000BCto340BC)and4)Greco/RomantoRenaissance(340BCto1,500AD).AbuHureyra11,500BC

ThegradualcreationofhumansettlementshasbeenalongprocessthatmayhavehaditsoriginsintheEpipalaeolithicandonintotheNeolithicperiod.AbuHureyrawasanancientsettlementmoundjusteastofAleppoandwashomeoftheNatufianculture.ItiswidelythoughtthattheyweretheeventualsettlersofJericho.Theywerehunter-gatherersthatovertimebecamethefirstfarmersevenbeforeJericho.3Also,newfindingsrevealthepossibilitythatsemi-permanentsettlementsandfoodcultivationexisted21,000yearsagoatasitecalledOhaloIIontheancientSeaofGalilee.ThisprocessofhumansettlementtowardsagricultureledtotheformationofthefirstknowncitieslikeJericho.4 3AndrewMoore,GordonHillmanandAnthonyLegge"VillageontheEuphrates:FromForagingtoFarmingatAbuHureyra"(Oxford:OxfordUniversityPress2000).4Nadel,D.,Piperno,D.,Holst,I.,Snir,A.,&Weiss,E."Antiquity",(2012)86(334),990-1003).doi:10.1017/S0003598X00048201.'NewevidencefortheprocessingofwildcerealgrainsatOhaloII,a23000-year-oldcampsiteontheshoreoftheSeaofGalilee,Israel.'

Page 9: Entrepreneurial Economics - Goetheanum

9

Jericho9,500BC

Fromonepointofview,itcanbeshownthattheemergenceofcivilization,economiclifeandaccountingallbeganover11,500yearsagowiththefirstcitiesandearlysettlementsofhumanbeings.JerichoisintheWestBankofthePalestinianTerritoriesandisbutoneofmanypossiblesuchstartingpoints.5Thisspreadingphenomenonofexchangewitheachother–trade–resultedinsurplusgrainsandsaltaccumulatingbeyondtheimmediateneedsofthecommunity.6Theneedtokeeptrackofvariouscontributionstothecentralgranaryorsaltcolumnrequiredamethodforrecordingthisongoingstory.Itisnowthoughtthatthesingletallystickwasusedasasimplerecordingdevicetoaccommodatethenewlifeofeconomicexchange.7Thisrecordingormarkingtookplacelongbeforewritingornumberscameintoplay.Theseearlyrecordkeepers,'theaccountants',mayhaveprovidedthenarrationexplainingthemarkings,so,dotheythenbecomethefirststorytellers?Toaccountisnotonlytocountbutalsotosupplythenarrative–thestorybehindthenumbers.Markingsandtallystickswereusedtotrackgraininstoragebeforewritingandmoneyweredevelopedandrecentarchaeologicalevidencesuggeststhattheindividualsdoingtheaccountingeventuallydevelopingstorytelling,writing,countingandmoney.8

Atthistimetheworldpopulationisestimatedhavebeenfourmillionwiththelargestsettlementshavingfrom1,000to2,000inhabitants.Notes: Exchangeofvaluebeginstheeconomicprocess

Meetingeachother'sneedsthroughtradingwitheachother Householdeconomicsandsmallsurplusesscatteredabout Tallystickasmemorydevice HumanbeingsactuponNaturetomeettheirneeds 'Know-how'beginstobedevelopedandapplied Populationofthelargesthumansettlementsisfrom1,000to2,000TepeAsiab7000BC

RecentarchaeologicalworkdonebyaFrencharchaeologisthasshedlightontheveryancientclay-firedtokenshapesfoundscatteredinabundanceallaroundthearea.9Theevidencesuggeststhatby7,000BC

5KathleenMaryKenyon,https://www.britannica.com/place/Jericho-West-Bank,Retrieved2017-04-01."Thecity’ssiteisofgreatarchaeologicalimportance;itprovidesevidenceofthefirstdevelopmentofpermanentsettlementsandthusofthefirststepstowardcivilization."JerichoisatownlocatedintheWestBankinthecountryofJordan.6 D.R.Piperno,E.WeissandI.Holst,"Nature"(2004)p.670–673.DomesticatedeinkornwheatinTurkeydatesbackto9,500BCaccordingtothesescholars. 7AlexanderMarschack,"ArchaeologyofthePeabodyMuseum",HarvardUniversity(May/June1979):Vol.32,No.3,p.22-31.Tallying,fromtheOldFrenchwordtailler,meaningtocutornotch,mayhavebeenthefirstrecordingmethodusedbyancientpeople,theearliestnotationsbeingconcernedwiththereckoningoftimeandinventory–thetallystick.8Dr.GunterDreyeroftheGermanInstituteofArchaeologyisperhapsthemostprominentofanumberofarcheologistswhobelievethatwritingactuallydevelopedoutofearlymarksthatwereusedtotallythekindsandamountsofgoodsinstockatancientwarehouses.9DeniseSchmandt-Besserat,Archaeology(May/June1979)Vol.32,No.3,p.22-31.“TheirpopularitycontinueswithtimeandpracticallyallexcavatedMiddleEasternmoundsdatingfrom10,000-4,000BChaveyieldedsometokens.”

Page 10: Entrepreneurial Economics - Goetheanum

10

templeaccountantswereusingsmallclaytokensofvariousshapesandsizesasrecordingdevicestorepresentgoods–wheat,sheep,goats,oxen,oil,andwine.10ShemakesthecasethatancientfiredclaytokensweretheprecursortotheSumerianideographsandtheyfunctionedasakindofnoteactingascurrencybythefactthattheywerebookkeepingentriesinscribedintotheclayfiguresaswellastheclayenvelopesholdingthem.Thisneweconomiclifeofexchangeandsurpluswasstillbasedonhouseholdeconomicsandsmall,dispersedsettlements.Theinventionofclaytokenaccountingrepresentedacognitiveleapformankindthatledtothedevelopmentofcountingandwriting.Andyet,ittookmanymoremillenniatodeveloprudimentarysingleentryaccountingusingcolumnsofnumbers.Bynowtheworldpopulationisestimatedtonumberlessthan8millionandthelargestsettlementswerearound3,000to5,000.Mesopotamia3000BC

Over4,000yearslaterlargercitiesandtradesystemsdevelopedwhereclaytokensbegantobereplacedbyimagesthatthenevolvedintotheideographsusedtocreatetheCuneiformscript.11Mesopotamiasawtheeconomiclifeofexchangecontinuetoaccelerateandrecordkeepingbecamemorecomplicatedastradeincreasedandwritingwasestablished.Theabilitytobuildcitiesandmonumentswasduetotheexpandingsurplusfromacontinuingandacceleratingdivisionoflabor,oradivisionoffunction,sinceJericho.Thisresultedinamultitudeofprofessionsandcraftsdistributedoveraneverwideryetconnectedgeographicalcircle.Thewheelconnectedtothecartandtheplowharnessedtooxenacceleratedeconomiclifewideningtheexpanseofcivilization.

Thecategoriesofclaytokensrepresentingthevarioustypesofgoodsavailablegreatlyincreased.Atokengoingintoaclayenvelopewasavaluecomingin,calledadebitindoubleentryaccounting,andatokenremovedwasavaluegoingout,oracredit.12Intoday’sterms,accountinghistoriansinterpretthesealedtransferofclaytokensaspartofthelongdevelopmentofaccountingthatprecededtheadventofportablemoney.Anarrativeaccompaniedthissimplesingleentryaccountingsystem.Barley,theshekel,andringmoneyservedasMesopotamiancurrency.13Theringsweremadeofsilverandwere 10.NiloufarMoghimiandHassanFazeliNashli,PhDCandidateinPrehistoricArchaeology,Abstract"AnArchaeologicalStudyontheTokensofTepeZagheh,QazvinPlain,Iran"DepartmentofArchaeology,UniversityofTehran,Tehran,Iran(2013)."TepeAsiabbecame,intheeighthmillenniumBC,thefirstsitesinIrantoincludetokens.Itwasinthesesites,stillintheprocessofNeolithization,thattokensandhumanandanimalfigurineswerediscovered." 11 DeniseSchmandt-Besserat,ScientificAmerican.June1977,Vol.238,No.6,p.50-58.“Withtheriseofcitiesandthedevelopmentoflarge-scaletradethesystemwaspushedontoanewtrack.Imagesofthetokenssoonsupplantedthetokensthemselves,andtheevolutionofsymbolicobjectsintoideographsledtotherapidadoptionofwritingallacrosswesternAsia.”12RichardMattessich,‘TheBeginningsofAccountingandAccountingThought:AccountingPracticeintheMiddleEast8000B.Cto2000B.C.andAccountingThoughtinIndia300B.C.totheMiddleAges’.Publisher,NewYork,N.Y.:Routledge,2000.13DeniseSchmandt-Besserat,"TheEarliestPrecursorofWriting"ScientificAmerican.(June1977),Vol.238,No.6,p.50-58.Theyweretriangles,circles,spheres,beads,cones,andpiecesforstringing.Sheoffersusaconvincingequivalencebetweenthevariousclayfiguresandthegoodsbeingtraded:sheep,goats,oxen,wheat,oil,wine,etc.,andsuggestthehypothesisthatthesesimpleclayfigurinesrepresentthefirstcurrencyinhistory:Currencyisanote,abookkeepingentry,andtheopeningtowriting.

Page 11: Entrepreneurial Economics - Goetheanum

11

sometimesusedtohold60shekelsasameansformakinglargerpurchases.JerichotoMesopotamia6000Years

Thisphenomenonofincreasingeconomicexchangeamongpeoplesetintomotiontwomajorevolutionaryforcesthatshapedthefutureofsociety.Thefirstistheaccumulatingsurplusbeyondimmediateneedoruseandthesecondistheincreasingdiversityofeconomicactivities–thedivisionoffunction(labor).Geographicalconsiderationsandopportunitieshavealottodowiththelocationofsettlements.WhatbeganinJericho,withhouseholdeconomiesproducingthefirstsurplusesbycultivatingnature,ledtothetowneconomiesofMesopotamia,withitsrapidlydevelopingdivisionoflabor,andthefirstlargesurplusesthatmadepossiblethebuildingoflargercitiesandmonuments.Theincreasingintelligenceofhumanbeingsthroughsixthousandyearsofexperiencereliedonabundantfoodproduction,theplowwithoxenandthewheelandcart–makingtheriseofcivilizationpossible.Farmerswerenowabletopursuespecializedeconomictasksbecomingcraftsmenandentrepreneurs.14Thelifeofthecommunitywasmoreimportantthantheindividualandsocietywasstill‘ordered’andkeptcohesivethroughcommandmentsadministeredbytheveryfewasatheocracy.Economiclifeduringthislongperiodoftimewasbasedonhouseholdeconomiesthatgrewintovillagesandthencitiesby3,000BC.Boththeancienthouseholdandvillageeconomicsdevelopedanature-basedcommodity-moneyusinggrains,cattleormetals.Forthefirsttime,humanbeingsbegantoexchangevaluebetweeneachotherinordertomeeteachother'sneeds.Thisearlyroleofmoney–actingasanintermediaryinordertofacilitatefairandequitabletrade–isnowcalledthe‘meansofexchange’function(MX)orpurchasemoney.Thismoneywasusedforimmediatepurchase(buyingandselling).Nowadays,thesecirculatingvaluesaremadevisiblethroughtheincomeandexpenseaccountsindoubleentrybookkeeping.Atthistimemoneywasveryphysicalandcumbersome,relativetotoday.Bynow,theworldpopulationisfewerthan45millionandthesizeofUrukapproximately45,000.15Notes:

LocaleconomieswithinasmallgeographicalareameetinghumanneedsPersonalandvillageeconomyWheel/cartandplow/oxenWritingandcountingDivisionoftaskasanevolutionaryforceincivilizationCitiesandmonumentsFarmerfreedtospecialize(largersurpluses)

14Hays,J."MesopotamianEconomics,Money,Labor"(2009)."Asagriculturebecamemoreadvancedsurplusesweregeneratedfreeingfarmerstoperformothertasksandlearnnewtechniques.Overtime,farmerscouldbranchoutandspecializeinspecifictasks,becomingmorelikecraftsmen.Tabletslistedtheprofessions:tradesmen,butchers,stonemasons,watercarriers,fishermen,estateworkers,farmers,tanners,weavers,boatbuilders,furnituremakers,bakers,silversmiths,metalworkers,potterymakers,beerbrewers,breadmakers,leatherworkers,spinners,weavers,clothesmakers,toolandweaponsmakers,jewelers,woodworkersandpeopleinchargeofpreparingsacrificesandmaintainingbuildings." 15 FromtheAncientHistoryEncyclopedia(https://www.ancient.eu/uruk/)"TheUrukPeriodstretchedfrom3800to3200BC.Thistimesawanenormousgrowthinurbanizationwithimpressivestructuresandtheearliestevidenceofwriting.Urukprobablyhadapopulationofaround45,000attheendoftheperiod."

Page 12: Entrepreneurial Economics - Goetheanum

12

Agriculture-based/Commodity-moneyMeansofexchange–Purchasemoney–IncomeandexpenseaccountsSilverringmoneyandtheShekelTemporaryrelationship/bothsidesmakeagain

Greece/Rome340BC

Coherentthinkingabouteconomiclifewaslacking,andperhapsnotneeded,untilAristotleinauguratedmoderneconomicsbyarticulatingafewkeyprinciplesandquestions(340BC).Onesuchcontributionthatholdsuptodayistheideathattheeconomicprocesstakesitscoursethroughexchange–theactofbuyingandselling.Humanneedsaremetasone’sindividualityunfoldsinorder,asJ.M.Keynesputit,'todofineactions’forothers.Inotherwords,economiclifeisbroughtintomotionthroughtheuniversalfactofhumanneeds(differentiatedcoincidenceofdemand)andtheinitiativefromthevariedtalentsandskillsofhumanbeings(coincidenceofuniqueness).InrelationtofutureeconomiclifeAristotleidentifiedtheneedtothinkaboutfairexchange,equitabledistribution,acommonmeasureandapermanentrecord.16ThedignityofthehumanbeingcultivatedinGreececontinuedasRomeintroducedthestructureoflawandtherightsofcitizens,withaccountabilitytoeachotherbuiltintotheculture.AtheniansaswellasthelaterRomanswererequiredtodotheiraccountsundertheseriousthreatofsanctions.EmperorAugustuskepthisaccounts17andexpectedeverycitizentodothesame.ThetabulaerationumwasthemostimportantaccountbookoftheRomanbusinessmanandwasdividedintotwosidesofoffsettingentriesthatultimatelycomprisedawhole.Accountinghistoriansdescribethisasametaphorexpressingthedichotomyofhumanexistenceandthetendencytodividetheworldintotwoonlytobringthembacktogetherintoawholeagainforperception.

Augustusconnectedaccountingtransparencyandthepublicationofaccountstopoliticalwell-beingandstability.Thisimperialaccountant’sdeedsfadedintohistoryuntilmuchlaterwhenaccountingitselfwastransformedintoanewtoolandtechniquethatallowedforthedramaticexplosionofeconomicactivitythatcameaboutastheindividualbeginstoemergewiththedawnoftheRenaissance.18Thisnewlegalworldof'rights'andtheconceptofthecitizenemergesalongsidethereligiousculturallifeasthestatebeginstoform.Thefuturestatealsobecomes,moreandmore,intertwinedwitheconomiclife,eventuallyleadingtonationaleconomiesandadebt-basedtrademoneyor–lookingattheotherside–creditmoney.Thisnewcreditmoneyfunctionedasa‘storeofvalue’(SV)usedtoinvestproductivelyoveraperiodoftime.Inaccountingterms,thisismadevisiblethroughthebalancesheet

16 HoughtonBudd,C.,RudolfSteiner,Economist-Articles&Essays,NewEconomyPublication,Canterbury,Kent,England.1996.17 FromtheHistoryofAccounting,Wikipedia,Retrieved201-04-017."TheRomanhistoriansSuetoniusandCassiusDiorecordthatin23BC,Augustuspreparedarationarium(account)whichlistedpublicrevenues,theamountsofcashintheaerarium(treasury),intheprovincialfisci(taxofficials),andinthehandsofthepublicani(publiccontractors);itincludedthenamesofthefreedmenandslavesfromwhomadetailedaccountcouldbeobtained." 18HistoryResearchGuidesbyBostonUniversityStudents,DepartmentofHistoryatBostonUniversity.(http://blogs.bu.edu/guidedhistory/)(January20,2017).InitProfessorMadeleineAtkinson,BostonUniversity,'RenaissanceIndividualism':"AstheindividualbecameincreasinglyimportantduringtheRenaissance,manyphilosophersdevelopedtheirownideasofa“perfect”individual,aRenaissanceman,oramanwhoiscapableandknowledgeableofallthings."

Page 13: Entrepreneurial Economics - Goetheanum

13

createdfromtheaccounts.Moneywasnowintheformofmetalcoins,eventhoughpapermoneyhadtoappear.Howeconomiclifewillbeconductedinthenearfuture,asindividualscontinuetobecomemoreeconomicallyassertiveandaware,isagrowingproblemyettoberesolved.Bynow,worldpopulationwasapproximately140millionwithRomeestimatedtohavehadapopulationatitspeakofalmostonemillioninhabitants.Notes:LegalStateandLegalPersonEmergesalongsideCultural/ReligiousOrderAristotleasFatherofModernEconomicThoughtDebtBased/Credit-Money(Trade-Money)StoreofValue–LoanMoney–ExpressedinBalanceSheetAccountsModerninfluences:GreekCulture– RomanStructure–Jury ArchitectureTheaterandOlympics Citizen/RightsDemocracy AccountingpartofCulture/LawNorthernItaly1202to1494AD:TimeofTransition

BritishmathematicianandsciencewriterKeithJ.DevlinofStanfordUniversityhaswrittenthemostrecentandbesthistoryofancientmathematicsandtheimpactofFibonaccionmodernscienceandmathematics.Inaddition,mathematicianTimothyJohnson,professorattheMaxwellInstituteforMathematicalSciencesatHeriotWattUniversity,Edinburgh,UKhaswrittenapaperthatappearedintheJournalofBusinessEthics(2015)thatarguesthatafundamentalprincipleofcontemporaryfinancialeconomicsisbalancedreciprocityandnottheprincipleofutilitymaximizationasperconventionalwisdom.ScatteredaboutthistechnicalpaperJohnsonidentifiesthemathematicalhistoricallinksfromLeonardoBonacciandLucaPaciolitotoday'smodernmathematicsandeconometrics.MuchofthenarrativebelowcomesfromDevlin’sandJohnson’sworkconnectingancientandmodernmathematicalinnovators.ItaliansLeonardoBonacci(Fibonacci)andLucaPacioliThenearthreehundredyearsbetweenthepublicationoftheencyclopedicLiberAbacibyLeonardoBonacci(Fibonacci)in1202andtheSummabyLucaPacioliin1494marksaperiodoftimewherescience,mathematics,art,accountingandcommerceallwentthroughmajortransformations.Duringthistimetheseedsfortoday’smoderneconomyweresown,inpart,bytheadoptionofdoubleentryaccounting.Thistimeofmomentoustransitionfromthe13ththroughthe15thcenturysawtheaccelerationoftrade,individualinnovationandnewabilities,whichthendevelopedintotoday’smoderntechnologicalglobaleconomy.LeonardoBonacci(Fibonacci)andLucaPacioliarenaturalbookendstothiscolorfulstory,asitshedslightonthisradicaltimeoftransitiontothefuturemoderngloballyconnectedworld.LeonardoBonacci'sLiberAbaciintroducedtheHindu-ArabicnumeralsandArabicalgebratoEuropefromPisa,ItalywheretheyeventuallyreplacedRomannumeralsandlaunchedmodernmathematicsandscience.BonacciwasamerchantandmathematicianwhotravelledthroughoutNorthAfricaandtheMiddleEast,beforeMarcoPolo’sfamousjourneys,wherehelearnedadvancedalgebraanditsnumericplacesystemashewentabouthisbusiness.TheworkofLeonardoBonacciinspiredthe‘abbacoschools’

Page 14: Entrepreneurial Economics - Goetheanum

14

thatbeganthepopularizationanddisseminationofthisnewmathematicsandnumbersystem.Throughoutthe13thand14thCenturies,itwascopiedinshorthandformandspreadthroughoutEuropewithoutanycitationorrecognitionofitssource.Romannumeralswerestillpreferredbythechurchandtheguildssotheypersistedallthroughthe15thcenturybecause,formany,thenewArabicnumbersandmathematicswerenottobetrusted.Thetraditionalmethodoftrackingexchange,beforeArabicnumerals,usedmoveablepiecesas‘counters’onaboard.Thismadeitpossibletospatiallyandvisuallyworkoutthecalculation,andthenrecordthefinalresultusingRomannumerals.Therefore,therewasnowaytopreservethetransactionprocessitselfuntilthenewsystemcamealong.Adding,subtracting,dividingandmultiplying,asweknowittodaywerehardlyknownatthetime,letalonepracticed.Theabilitytoseeorunderstandtheadvantagesofconsolidatingandsummarizingtheaccountsperiodicallywaslimitedduetothekindofconsciousnessofthetime.Mostdidnothave‘addinginone’shead’asanexperienceorability,forcalculatingwasstillspatialuntiltheuseandknowledgeofArabicnumeralsbecamecommonplace.Theadventofthisnewtechnical‘closing’process(summaryofaccounts)inaccountingwasamajortechnicalbreakthroughthatrevolutionizedthecultureandeconomyoftheRenaissance.(Thisisdemonstratedinthe‘AccountinginaNutshell’practiceexercises,seepages15-17.)SinceFibonacci,themerchantsofItalybegantoapplythenewmathematicsandnumbersystemtocommerce,singleentrybookkeeping,bankingandteachinginthevernacularratherthaninLatin.Theyalsogavenewlifetothehigherproblem-solvingmathematicsformerlyusedforrecreationandspeculation.Twostreamsofmathematicsexistedsidebyside,anabstractproblem-solvingscholarlymathematicspracticedbyafew,andanotherpracticalmathematicsappliedtocommercialaffairsinthenewlyemergingschools.Thesenewabbacoschools,astheywerecalled,wereknownforusingwhattodaywouldbecalled'storyproblems'tocreateliveexamplesofhowtosolveissuesincommercialarithmetic.Forthefirsttime,bothstreamsofmathematicsbegantobeintroducedinthevernaculartotheeverydaypeopleofthetime.19

WithoutthisintroductionofHindu-ArabicnumbersintoEuropedoubleentryaccountingcouldnothavedevelopedintothelanguageofcommerceandfoundationoftoday’sglobalfinancialarchitecture.ThedecisiveroleofFibonacciinthespreadandgrowthofalgebraandmathematicstothecommonpersonwouldhavegonecompletelyunnoticedtohistoryifmathematicianPietroCossalihadnotbychancecomeacrosstheonlyknownreferencetothemonumentalworkofLeonardoBonacci(Fibonacci)inanoldmanuscripthewasstudyingandsubsequentlypublishedinhis1797bookonthehistoryofalgebraandmathematics.20

19RichardMattessich,‘TheBeginningsofAccountingandAccountingThought:AccountingPracticeintheMiddleEast(8000B.Cto2000B.C.)andAccountingThoughtinIndia(300B.C.andtheMiddleAges)’.Publisher,NewYork,N.Y.:Routledge,2000.20ThatonementioninPacioli’s'SummadeArithmeticaGeometriaProportionietProportionalità'wastheonlycluetoLeonardo’s(Fibonacci)pivotalroleinthedramaticgrowthofarithmetic,algebraandmathematics.Itlaythere,unnoticed,untilthelateeighteenthcentury,whenanItalianmathematician,PietroCossali(1748–1815),cameacrossitwhilestudyingthe'Summa'ofPacioliinthecourseofresearchinghisbook“Origins,TransmissiontoItaly,andEarlyProgressofAlgebraThere”.Publisher,Springer,NewYork,CopyrightHolder,Springer.OnlineISBN978-0-387-48946-9.

Page 15: Entrepreneurial Economics - Goetheanum

15

Continuingtheabbacotraditioncenturieslater,mathematicianandmonk,LucaPacioli,tookitfurtherwhenin1494hepublishedthe'SummadeArithmeticaGeometriaProportionietProportionalità',commonlycalledthe'Summa'forshort,thatincludedthefirstcodification,explanationanddemonstrationofthedoubleentryaccountingtechniquethathadalreadybeeninuseforsometimeinnorthernItaly.ThetransitionfromsingleentrybookkeepinginFibonacci’stimetoitscodificationandteachingasdoubleentryaccounting,epitomizedinLucaPacioli’sworkalmost300yearslater,correspondedwiththeemergenceofcapitalism,expandedtrade,increasedproductionandtheexplosionofindividualcreativityandinvention,characteristicoftheRenaissance.21

Paciolihadtheadvantageofanewtechnology–theprintingpress–thatallowedforunprecedenteddisseminationofknowledge.Mathematical,scientificandartisticabilitieswerebecomingmoreandmoreapparentinmoreandmorepeople,nownolongerrestrictedtoonlythefortunatefew.BothBonacciandPacioliwereconsideredmasterteachersandsynthesizersofthemostcurrentmathematics.Arabicnumeralseventuallybecamecustomary,astheabbacoschoolsbecamepopulartrainingforboysthroughouttheregionduringthisperiod.TheintroductionofArabicabbacomathematicsandrecentdevelopmentsinthescienceofopticsledtoadeeperunderstandingandapplicationofperspective,creatingarevolutionintheartandarchitectureofthetime.AleadingfigureduringtheItalianRenaissance,PierodellaFrancescawasamasterofmathematics,perspectiveinartandtheemergingscienceofoptics.22ItisnowthoughtthatPaciolistudiedunderPieroandthentaughtperspectivetohisfriendandcollaboratorLeonardodaVinci,thisjustafterworkingwiththepolymathLeonBattistaAlberti.Perspectiveinart,emergingscienceandmathematicswereallpartofalongandfruitfulcollaborationthateventuallyshapedthemodernworldandparticularlythetwoparallelseparatesystemsofmathematicalproceduresandknowledge–a‘lower’vernacularsystemrelatedtocommercialactivity,anda‘higher’LatinsystembasedonGreekmathematicsandgeometry.23

TwoParallelStreams

Bonacci(Fibonacci)andPacioliwere,toalargeextent,responsibleforthespreadofoneofthemost 21'Civilization'fromWikipedia,thefreeencyclopediaJanuary4,2017.Retrieved2017-04-01."Amajortechnologicalandculturaltransitiontomodernitybeganapproximately1500ADinWesternEuropeandfromthisbeginningnewapproachestoscienceandlawspreadrapidlyaroundtheworld,incorporatingearlierculturesintotheindustrialandtechnologicalcivilizationofthepresent."22 Monograph, "AlbertiandPierodellaFrancesca:TheHistoryoftheMathematicalTheoryofPerspectivefromAlbertitoMonge".SpringerVerlag(2007).LucaPaciolistudiedunderFranciscoDelPieroaswellasLeonBattistaAlbertiandthentaughtLeonardoDaVincithemathematicsofperspectiveheusedtopaintthe'LastSupper'.Onechapterisdevotedtotwooftheoldestwrittensourcesonperspectiveconstructions—andthemainsourcesforquattrocento—composedbyLeonBattistaAlbertiandPierodellaFrancesca.Pierowasanartistandamathematicianwhowantedtoconnectthesetwodisciplines–opticsandpainting.23Monograph,"TheOriginsofModernAlgebraanditsNotations",PublishedbyCatrina,(2016)."Bytheendofthefifteenthcenturythereexistedtwoindependenttraditionsofmathematicalpractice.OntheonehandtherewastheLatintraditionastaughtattheearlyuniversitiesandmonasteryschoolsinthequadrivium.OfthesefourdisciplinesarithmeticwasthedominantonewithDeInstitutioneArithmeticaofBoethiusastheauthoritativetext.Arithmeticdevelopedintoatheoryofproportionsasakindofqualitativearithmeticratherthanbeingofanypracticaluse,whichappealedtoestheticandintellectualaspirations.ThesouthofEuropealsoknewaflourishingtradition.Sonsofmerchantsandartisans,includingwell-knownnamessuchasDanteAlighieriandLeonardodaVinci,weretaughtthebasicsofreckoning(accounting)andarithmeticintheso-calledabbacoschoolsinthecitiesofNorthItaly,theProvence,andCatalonia."

Page 16: Entrepreneurial Economics - Goetheanum

16

impactfulhumaninnovations,doubleentryaccounting,atechniqueandpracticeforperceivingandmanagingtheacceleratedtradethatfueledtheriseoftheRenaissanceandeventuallyledtoourcurrentglobalfinancialeconomy.Merchantsusedthistechnologytoguidetheirownenterprisesaswellastheeconomyasawhole.Thisinventionwasalsocalledthe‘VenetianMethod’,commonlyknownasdoubleentrybookkeeping(accounting).24

Inaddition,historiansofmathematicscantracetherootsofmodernmathematicsandscience,atleastindirectly,tothesesametwoindividuals.Forexample,LeonardoBonacci(Fibonacci)introducedsymbolicalgebraandthealgorithm,whileLucaPacioliusedthestoryproblemmethodofsolvingcomplexcommercialsituations.Indeed,today’sfinancialmathematicalconceptofpresent-valueanalysiscanbetracedtoLeonardoBonacci.

The‘problemofpoints’inmathematics,wasusedbyLucaPacioliforinstructionalpurposesandledtowhatisnowcalledtheCox-Ross-Rubensteinformulanowusedforpricingadigitalcalloptioninmodern

finance.25GamblerandmathematicianGerolamoCardanotooktheircontributionsfurther.MathematiciansBlaisePascalandPierredeFermatthentookupCardano’sprobabilitywork.Thiseventuallyledtoalgorithmiccomputationalschemesthatevolvedtotheinput-outputmodel,idealforcomputersandthefutureeconometricsthatholdsswaytoday.Mathematicalmodelsarenowbeingdevelopedthatbegintosupplanttheuseofdoubleentryaccountingastheguidingtechnologyformanagingthefutureeconomy.26Proportion,ProbabilityandEconometrics:AccountingEndures 1)MathematicalprobabilityisinBookVofNicomacheanEthics(Aristotle),atextthataddresseshowan individualcanliveaspartofacommunityanddirectlyaddressingtheissueofsocialcohesion. 2)ModernmathematicalprobabilityoriginatesoutofasynthesisofFibonacci’scommercialmathematics andtheanalysisofexchangebytheScholastics,theschoolmenofmedievaluniversitiesinEurope. 3)GamblerGerolamoCardanorecognizesthemathematical'ProblemofPoints'fromatextbyPacioli. 4)ThePascal–Fermatsolutiontothe'ProblemofPoints'becomesthepracticalstartingpointof mathematicalprobability. 5)TheCox/Ross/Rubensteinformula(Coxetal.1979)forpricingadigitalcalloptioncanbetracedbackto theworkofPascalandFermat.

VenetianMethodMovesWestward TheleadingcenterforinternationaltradeactivitymovedfromnorthernItalytothenorthandwestasLucaPacioliandhiscompanionLeonardodeVincifleeMilanin1499toescapethelatestinvadingarmy.TheNetherlands(LowCountries)wasbecomingthenewcenterfortheinternationaleconomyandthe 24JaneGleason-White,DoubleEntry,Allen&UnwinPublishing(2011).25TimothyC.Johnson,MaxwellInstituteforMathematicalSciencesandDepartmentofActuarialMathematicsandStatistics,Heriot-WattUniversityJournalofBusinessEthics,"ReciprocityasaFoundationofFinancialEconomics"(Edinburgh2015)."Essentially,PascalandFermatestablishedwhatwouldtodayberecognizedastheCox/Ross/Rubensteinformula(Coxetal.1979)forpricingadigitalcalloption."26MacKenzie(2008,p.158)p.52.Johnson;JBusEthics(2015)131:43–67."Black-Scholeswaswhatreallyenabledtheexchangetothrivewherewewerefacedwiththeissueofgambling.Thatfellaway,andIthinkBlack-Scholesmadeitfallaway.Itwasn’tspeculationorgambling;itwasefficientpricing."

Page 17: Entrepreneurial Economics - Goetheanum

17

teachingandpracticeofdoubleentryaccounting.DutchaccountingmanualssparkedworldwideinterestinaccountingandAmsterdambecometheworldcenterforaccountingexpertise.27

Asanexampleofthepowerfuleffectsofthisnewtechnology,calledtheVenetianMethod,theHanseaticLeaguelostitscontrolofahugetradingregionattheendofthe15thcenturyingreatmeasureduetothisnewtechnologybeingimportedbytheDutch,whichgavethematradingadvantagethatledtoanintensificationandexponentialincreaseintheamountoftrade.28The‘VenetianMethod’includedinnovativecreditvehiclesandbillsofexchangethattheybeganusing,whichexpeditedandquickenedtradingactivitygreatly.Thiswasincontrasttothecumbersome,inconvenientandriskyuseofsilvercoinsbytheLeague.Bynow,worldpopulationhadincreasedto425millionpeople,withRepublicofVeniceestimatedtobecloseto150,000.Notes: Capital,individualandliabilitiesemerge

EconomiclifebeginstowidenandaccelerateNewscienceofopticsandperspectiveinart,clockandcompassSingletodoubleentryaccountingRomannumeralstoArabic

Arabicnumbers,unitofaccountandconceptofequity(capital)nowdoubleentry Manualtomachineprinting Leadingtoafuture: Globalclosedeconomy

Technology-based CapacitymoneyandBookMoney

Summary:TimeofTransition1202–1494ADThisthreehundred-yearperiodofsocialtransitionwascharacterizedbyanunprecedentedexplosionofindividualtalent,geniusandnewabilities,settingthetoneandimpulseforthecurrenttimesandbeyond.BorninPisa,Italyin1170LeonardoBonacci’smonumentalcontributionstomodernsocietywouldhavebeenlostinthedimshadowsofthelongpasthaditnotbeenforanaccidentofhistory.BeforeFibonacci(Bonacci)cameonthesceneRomannumeralsruled,Latinwasthelanguageofknowledgepracticedbythefew,whilebooksandmanuscriptswererareandaccessibleonlytohighlytrainedscholarsandnobles.MathematicianPietroCossaliin1797discoveredareferencetoFibonacciinanoldmanuscripthewasstudyingthatledtothere-recognitionofhiscontributiontobothstreamsofmathematicsthroughhisintroductionoftheplacesystemandadvancedArabicalgebratoEurope.TheplacesystemandunitofaccountwerethelastessentialelementsneededfortheemergingdevelopmentofacompletedoubleentryaccountingtechniquethatLucaPaciolicodifiedandpublishedalmost300yearslater.BorninSansepolcro,Italyin1447,LucaPaciolipickedupwhereFibonaccileftoffbysynthesizing, 27 JacobSoll,"TheReckoning:FinancialAccountabilityandtheRiseandFallofNations"(BasicBooksNewYork,NY2014). 28HanseaticLeaguefromWikipedia,thefreeencyclopedia.Retrieved2017-05-01. "NewvehiclesofcreditimportedfromItaly,wheredouble-entrybookingwascodifiedin1494,helpedtheDutchoutpacetheHansaeconomy,inwhichsilvercoinchangedhandsratherthanbillsofexchange."

Page 18: Entrepreneurial Economics - Goetheanum

18

codifyingandteachingthenewdoubleentryaccountingtechnology,thathadalreadycontributedgreatlytotheeconomicriseoftheRenaissancebythetimeofhis1494publicationofanencyclopedicsummaryofmathematics.Surprisingly,Pacioli’s'SummadeArithmeticaGeometriaProportionietProportionalità'wastheoldmanuscriptfoundbyCossaliin1797thatresurrectedFibonacci’splaceinhistory.PaciolienthusiasticallyattributedtoFibonacciaswellasmathematicianandartistPierodellaFrancescamuchoftheworkinhis'Summa'.BonacciandPacioliwereconsideredmasterteachersoftheirtime,synthesizersofthemostcurrentmathematicsandexpandedalgebra,influencingbothstreamsofmathematics:theacademichighermathaswellasthe‘lower’commercialmathematics.Theyalsomadethetwodifferentmathematicsstreamsaccessibletotheeverydaypersonbywriting,andlaterprinting,inthecommonItalianratherthanintheconventionalLatin.Theircombinedefforts,alongwithothers,providedthefundamentalbasisandimpetusformodernmathematicsandscienceaswellascurrentdoubleentryaccountingthatunderliesthemodernglobalfinancialsystem.BothBonacciandPacioliexplainedthenewmethodsintermsthattradesmen,merchantsandschoolchildrencouldunderstand.29Centurieslater,theeconometricsthatevolvedfromthismathematicswouldsupplantdoubleentryaccountingastheguidingtoolfortheeconomybeginningintheearly19thcentury.Meanwhile,invasionandgeographyspurawestwardmovement.Thenextchapterrunsfrom1509Antwerpthroughto1914,WWIandtheTreatyofVersailles.

Synopsis:WorldHistorythroughEconomics

JerichotoMesopotamia:9,000BCto3,000BC(6,000years)

Thefieldofhumanneedsexpandsasagriculture-basedcommoditymoneyintheformofgrainsfulfillsimmediateneedsandbeginsthephenomenonofmoneyissueinahousehold/smallvillagesetting.Thisisconventionallycalledthe'meansofexchange',perRudolfSteiner'purchasemoney',andalsoreflectedintheincomeandexpenseaccounts.MesopotamiathroughGreece/RomeandMiddleAges:3,000BCto1,200AD(4,200years)

Thefieldofhumandignityexpands,asdebt-basedtrade-moneyintheformofmetal,fulfillingfuturepaymentneedsandresultinginthenewphenomenonofcreditcreationinanational-statesetting.ExpressedthroughLoanMoney,StoreofValue,andtheBalanceSheet.Renaissance:1,200toPresent(800years)

Thefieldofhumanabilitiesexpandsastechnology-basedcapacity-moneyintheformofdebitsandcreditsbeginstoshowapotentialthatwillestablishitselfinthefutureasmobileaccountingmoneyusedglobally.Future-appliedabilitiescreateeconomicvalueresultinginthepossibilityofabalancedeconomyonagloballevel.Recognitionisgrowingforconsideringtheimportanceofthemissionofanactivityorenterprisealongsidetheothertwo. 29 KarelDavids,C.A.Davids&JanLucassen"AMiracleMirrored:TheDutchRepublicinEuropeanPerspective",(CambridgeUniversityPress1995)p.240."AbbacoschoolsteachingcommercialmathematicsandotherpracticalskillsflourishedthroughoutnorthernItalycoincidingwithFibonacci'spublicationof'LiberAbaci'in1202.Ahighpercentageofboysattendedtheseschoolsinordertodoaccounting,writingandclericalworkintheprofessions."

Page 19: Entrepreneurial Economics - Goetheanum

19

Thefinancialeconomyalsobeginstoseparatefromthe‘real’economy.Inotherwords,themoneymarketsdivergeactingontheirownaccountasdistinctfromthegoodsmarket.Mathematicsalsobeginstoinsertitselfintothemanagingofeconomiclifeasdoubleentryaccountingknowledgeweakens,becomingashadowofitself,despiteitsroleasthebasisfortheglobalfinancialarchitecture.Economistsarebeginningtoperceivetheneedtounderstanddoubleentryaccountinganewbyre-examiningitsroleinmanagingeconomiclife.

Page 20: Entrepreneurial Economics - Goetheanum

20

TWO:ECONOMICSFROMTHEGROUNDUPIntroductionPreludetoUnderstandingEconomicsandAccounting

IntheprocessofworkingwiththeeconomicslecturesofRudolfSteiner30andtheworkofothercolleaguesseveralbasicconceptsrelatedtothe‘exchangeofvalue’intheeconomicprocessemerge.Theyareparticularlyusefulandnecessaryforbuildingapictureandbasicunderstandingoftheeconomicprocessanditscharacteristicsbeforeproceedingfurther.Theseleadingeconomicconceptsneedtobeexaminedandthoughtthroughinordertoprovidethegroundworkfordeepeningone'sunderstandingoftheeconomicprocess,theroleofaccounting,andmoney.

FromareadingoftheeveningseminarsduringtheeconomicslecturesRudolfSteinerlinksmoneyandbookkeeping(accounting)toeconomicsanditsconsciousmanagement.Manycenturiesagothemaintoolusedtoguideanenterpriseandtheeconomywasdoubleentryaccountinguntilovershadowedbymodernmathematicmodelsandeconometrics.Accountingisonceagaingainingrecognitionasauniversallanguageandtechniqueforunderstanding,perceivingandmanagingmoderneconomiclife.Discussionoftheseessentialeconomicideasprovidesanintroductionandevenprerequisiteforunderstandingtheprincipalrelationshipsbetweentheeconomicprocess,moneyandaccounting.

Twoqualitiesofoureconomicnature–self-servingandother–serving–emergeasthefirsthumansettlementssparktradebetweenpeoplemeetingeachotherneeds.31Thisnewphenomenonofexchangethroughtradeproducesthefirstsurplusofgoodsbeyondimmediateneedsandsetstheeconomicprocessinmotion-self-servinginthatweconsumeforourselvesandother-servingwhenproducingforothers.Wecanbeboth.Balancingconsumptionandproductionisaccomplishedbymanagingcirculation.

Thecurrentpracticeofintroducingbasiceconomics,moneyandaccountingisolatedfromeachothercreatesafragmentedpictureoftheworlddevoidofmeaningandwithoutasenseofwherewe'vecomefromandwherewe'regoingtoasindividualsorasacivilization.Inthecontextofhistory,itcanbeseenthatmoneyandaccountingarebornoutoftheactivityofhumanbeingsasaresultoftheexchangeofvalueintheeconomicprocess.ItisAristotlewhofirstidentifiestheexchangeofvalueasthebeginningofeconomics,andmorerecently,RudolfSteinerdescribesthetwofundamentalqualitiesofanyexchangeintheeconomicprocess.32

Youthofallagesareenteringaneconomiccultureindebtandwithoutdirectioninaworldwheretakinginitiativeisbecomingparamounttofindingajob.Moderndemandsofoureconomicculturearemakingitincreasinglynecessaryforresponsibleindividualstobecomemoreeconomicallyandfinanciallyaware,awarebeyondone’sownimmediatecircumstances,atanearlierandearlierage.Byawakeningeconomically,adeepersenseofentrepreneurshipinspiresaspiringyouthtodeveloptheirtalentsandabilitiesbymeetinghumanneedsintheworld.Thereisaneedtolearnhowtotakeinitiativeasyoung

30RudolfSteiner,Economics:TheWorldasOneEconomy(Canterbury,England:NewEconomyPublications,1996)

31ChristopherHoughtonBuddandArthurEdwards,21Policies:Forthe21stCentury(Canterbury,England:AssociativeEconomicsWorldwide,2012)32RudolfSteiner,Economics:TheWorldasOneEconomyLectureSix(Canterbury,England:NewEconomyPublications,1996)

Page 21: Entrepreneurial Economics - Goetheanum

21

peopledevelopandhonetheirskills,thusengenderinganewsenseofpurposeandmeaning.

Theentrepreneurtakinginitiativethroughanactivityorevenjuststayingalivesetsintomotionaseriesoffoureconomicevents.Inotherwords,initiativecreatesexchange,value,accountsandcashflowthatallneedtobemanagedinordertomaintaintheoriginalaimandethos.Exchangeisneededbecausewenolongerrelyonourselvesalonetomeetourmaterialneedsbutonthosearounduswithwhomwetrade.Whenthisisdoneeconomicvalueiscreated,inthatbothpartiesinexchangegetswhattheyneedtosatisfytheireconomy,theirsituation.Inordertoviewandsharewithotherstheongoingactivityoftheconstantlymovingvaluesineconomiclifeitisnecessarytohaveapermanentrecordofthecorrespondingvaluescomingin,goingoutandremaining.Anaccountholdsthisinformationaboutthevaluesexchanged,expressedasaprice.

Economics,MoneyandAccounting

Economics,moneyandaccountinghaveaspecialrelationshiptovalue.Inonesense,economicsisaboutthecreationofvalueaswemeeteachother'sneedsthroughexchange.Thisbringstheeconomicprocessintomotionwhereinmoneycanbeseenasfacilitatingthecirculationoftheseeconomicvaluesintheformofacommoninstrument.Thislanguageisaccounting–usedtopreciselyperceiveandcommunicatetheseeconomicvaluesastheymovethroughthethreedomainsofsociety–culture,rightsandeconomy.Usinganappropriateimageforeachonecanenhancethearticulationandunderstandingofthesethreeessentialelementsoftheeconomicprocess.

CirculationofValue CreationofValue PerceptionofValue

1) 2) 3)T Money Economics AccountingTheimagesaboveareusedtoenhancetheprocessofunderstandingeconomics,moneyandaccountingasawhole.Formoneyandaccountingarereallytwosidesofthesamecoin,designedtobeaprecisereflectoroftheeconomyineveryexchange.

Thefirstisanopen-endedlemniscateimageusedtohelpexplainconceptsrelatedtothecirculationofvalueandmoneyintheeconomicprocess.Thesecondimagerepresentsacontinuumalludedtoinlecture1ofEconomicswhereRudolfSteinerusedittoillustratethevaluecreationprocessthathasevolvedovertime.Thisisusedasanaidforunderstandingthevaluecreationprocessandotherrelatedeconomicconcepts.Thethirdinthislexiconofeconomicimagesservesasavisualaidforunderstandingthelanguageofdoubleentryaccountingthatservesasthebasisforperceivingeconomicvaluewhilealsocommunicatingwithothersinacommonlanguage.Thesethreepedagogicallyusefulimages,inconjunctionwiththeuseofcolorcoding,areusedtoenhanceanddeepentheprocessofunderstandingeconomics,accountingandmoneyasanintegratedwhole. Thesethreeimageshavebeenchosentoactasaidsforcommunicatingeconomicideaspictoriallyandusedseparatelyasappropriateinordertoaddlayersofmeaninginthevariouseconomicconcepts,visuallyrevealingtheirrelationships.

Page 22: Entrepreneurial Economics - Goetheanum

22

Respectively,theseare:1)anopen-endedcirculationlemniscate,2)thecontinuumlinepointingupwardanddownwardand3)aleft-rightorientedT-form.Withthisorientationanduseofthethreeimagesitispossibletoquicklygainaverybasicunderstandingofeconomicsbyfocusingonthemostessentialaspectofeconomics–theexchangeofvalueintheeconomicprocessofcirculationanditsrelationshiptomoneyandaccounting.Accountingispresentedasthelanguageofexchangeusedasanaidforconsciouslyperceivingtheeconomicsprocessinordertomaintainitshealth.EssentialIdeasofAssociativeEconomics TheExchangeofValueintheEconomicProcess

Whatiseconomicvalueandhowisitformedintheeconomicprocess?Inordertoanswerthequestion,thefollowingassociativeeconomicleadingthoughtshavebeendistilledandderivedfromareadingoftheeconomiclecturesofRudolfSteiner1922andarrivedatthroughanongoingcollegialdialogueinthecontextofspiritualscientificresearch.Intheprocessofbuyingandselling,exchangethatis,economicvalueiscreatedinadditiontomeetingeachother’simmediateneeds;so,thefirsttaskistobegintocreateapictureforourselvesoftheeconomicprocessandtheexchangeofvalue.

Taking initiative in the world meeting human needs creates exchange, values, accounts and cash flow that all need to be managed in order to maintain the original aim and ethos.

I. TheHumanBeingTakingInitiative(1through9)II. Exchange(10through16)III. Value(17through27)IV. Accounts(28through29)V. CashFlow(30through31)

I. THEHUMANBEINGTAKINGINITIATIVE

Civilization, economics and accounting simultaneously began as human settlements created exchange and the first surplus of goods beyond their immediate needs – setting the economic

process in motion.

1) Economicsisdonebyhumanbeingswithotherhumanbeings.Thedrivingforcetoeconomiclifeisthehumanbeingandnotthemarketorstate.Itispossibletojusttakewhatisgivenfromtheland,fromnature,andsubsistasanimalsdo.Itiswhenhumanbeingsbegintoexchangeneededgoodsthateconomicstrulybegins.2) Humanbeingsarecapableofactinginself-interestaswellasintheinterestofothers.Itseemsthatmarketeconomicshasanincompleteviewofthehumanbeingthatemphasizesonesideofhumanbehavior–self-interest.Whileitistruethatthehumanbeingisandneedstobeself-interested,itisalsotruethathumanbeingsarealsocapableofactingintheinterestofothers.Thissideoflifemakesaltruismandanexpandedviewofthehumanbeingpossibleandnecessaryforamorecompletepicture.

Page 23: Entrepreneurial Economics - Goetheanum

23

3) Inordertounderstandtheeconomicprocessoneneedstoconsiderinfluencesbeyondone's owncircumstances.Itispossibletoseethingsclearlywhentheyarecloseathand,whereasitisnecessaryinaglobaleconomytolookbeyondone'sownhouseholdandneighborhoodandthinkofeconomicsandeconomiclifeasawhole."Wemustnotconfusetheissuebythinkinginthenarrowsenseofhouseholdeconomics."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborandCreationofValues(1922)p.62"Wecanonlygraspinsharpoutlinethatwhichliesclosetous.However,ourtaskistoachieverealinsight,yieldingmobileideas,whichnevercorrespondtothosederivedfromourimmediateneighborhood."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborandCreationofValues(1922)p.624) Economiclifeanditsmanagementhasbecomethecommonresponsibilityofusall.Livinginanincreasinglygloballyconnectedeconomyeveryoneisaffectedbyeveryoneelse'seconomicthoughtsandactions.Ratherthanrelyingmoreandmoreoncentralauthorityandexpertiseitisnowpossibleandnecessaryforindividualstobecomeeconomicallyandfinanciallyawaresothatwebecomeourownauthorities.Inthelanguageofdoubleentryaccountingusedinallcultureswehavethemeanstobegintoconsciouslymanagetheeconomysothatitworksforandbelongstoeveryone.“Everythinguptothehighestrealmshastobeseenfromaneconomicpointofview.Ifanangelweretocomedowntoearthtoday,thenitwouldhavetoappearmerelyinadream–andbeunabletochangeanything–or,ifitwantedtoappeartopeopleintheirwakingconsciousness,itwouldhavetoentertheeconomiclife.Itcouldnotavoiddoingso.”RudolfSteiner,Economics:TheWorldAsOneEconomy,Discourse1July31,(1922)P.1855 ThereisInsufficientthinkinginregardtounderstandingthemoderneconomicprocess.First,theelementsofeconomicsareperpetuallyfluctuatingandaredifficulttounderstandasstaticphenomenon.Ifweask,whatiscapital?astaticdefinitionisgiven,whereas,ifweask,'whatisthecapitalformationprocess?'adynamicdescriptionfromdifferentperspectivesandmovementinourthinkingcanresult."Todaywearecalleduponbythefactsoflifetogetmovementintoourconcepts,soastopenetratetheeconomicprocesseswithconsciousunderstanding.Wemustobtainsuchmobilityofthinkingasenablesustothinkaprocessthroughtoitsendquiteinwardly."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborandCreationofValues(1922)P.71Second,thinkingwithmovementrequiresakindofthinkingthatisalltogethercomprehensive,takingintoconsiderationmanyreciprocallyrelatedphenomena."Butonemustbeawareofthefactthateconomicthinkingmustbemoreorlesstotal,athinkingofaverycomprehensivekind.Itismucheasiertothinkjuridicallywhich,indeed,iswhatmosteconomistsdo."RudolfSteiner,Economics:TheWorldAsOneEconomy,Discourse1(July31,1922)P.186Third,unlikethescientistwhoobservesnaturefromoutside,theeconomistwhoobserveseconomicphenomenonfromoutsideisalsowithintheeconomicprocessbeingobserved!Weareintheretortandarenotjustoutsidetheprocessbutinitaswell,unlikethechemist.Inordertoaccommodatethisphenomenonineconomicsandfinanceacertaintypeofreflexivethinkingisrequired,akindofreflexivethinkingdescribedbyGeorgeSorosinhis1988publication,"TheAlchemyofFinance"."Theeconomicprocessesaredistinguishedbythefactthatweourselvesarewithinthem;thereforwemustsee

Page 24: Entrepreneurial Economics - Goetheanum

24

themfromwithin."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborandCreationofValues(July27,1922)p.71"Innaturalsciencewestandoutsidetheprocess."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborandCreationofValues(July27,1922)p.726) Acomprehensiveall-encompassingthinkingwithampletorqueisneededinordertounderstand theeconomicprocessinaglobaleconomy.Everyoneneedsclothesbutnoteveryoneneedstobeaclothesmaker.Thinkingeconomically,especiallyinrelationtotheultravioletorintelligencepoleofthevaluecreationcontinuum,ischallenginganddifficult."Butacertainflairisessentialtothinkingeconomically."RudolfSteiner,Economics:TheWorldAsOneEconomy,Discourse2(August1,1922)p.197"Innaturebiologytakesthepartofsomethingthatpushesyouifyoudonothaveacertainflairyourself;ineconomicsyouneedtogeneratethisbyyourself."RudolfSteiner,Economics:TheWorldAsOneEconomy,Discourse2(August1,1922)p.1987) Theverynatureofeconomicphenomenacallsforadescriptivemethodofthinkingthat considersaconstellationofperspectivesallatonce..Descriptivethinkingisamobilethinkingthatisagileandabletoholdreciprocallyrelatedconceptsinafashionsimilartoawalk-around.Thisiswherephenomenaarelookedatfrommultipleperspectivesinordertogainasharedpictureofafluctuatinginvisibleprocessbeforedivingintodefinitionthroughdeductiveorinductivethinking.“Economicsneedsadescriptivemethodofthinking,whichsetsoutfromdifferentstartingpoints,allowingthemtoculminateinconcepts.”RudolfSteiner,Economics:TheWorldAsOneEconomy,Discourse1(July31,1922)P.180"Onereacheseconomicconceptionsbyverificationandmodificationofconceptsinthelightofexperience."RudolfSteiner,Economics:TheWorldAsOneEconomy,Discourse1(July31,1922)P.1818) Thereisnosuchthingasintrinsicvalueineconomics. Pricesfluctuatewithplace,timeandhumancircumstances.Itishumanbeingsthatgiveandtakeawayeconomicvalueastimepassesorasplacevariesorcircumstanceschange.“Tobeginwith,wecandolittlemorethanobservehowpricefluctuateswithplaceandtime.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.43.9) Thefutureeconomywillincreasinglyrelyonthecultivatingofaportfolioofmarketableskills andcapacities.Theeconomiclifetodayprefersthe'intelligencepole'ofvaluecreation,foreconomicvalueismoreandmorecreatedbyproductsandservicesderivedfromthecreativeintelligenceandintuitionofhumanbeings.PeterF.Druckerpronouncedthefutureageoftheknowledgeworker37yearsafterRudolfSteineranticipatesthisbypointingtotheneedforpeopletocultivatemultipleandvariousabilitiesandcapacitiesoverthecourseofone'slifetimeaswellastotheincreasingroleofhumanintelligenceinthecreationofeconomicvalue.Astradebecomesaworldwideaffairitistheintelligenceandcapabilitiesofindividualhumanbeingsthatcreatesthefutureeconomy.

Page 25: Entrepreneurial Economics - Goetheanum

25

"HumaneconomicworkinghastoaverylargeextentbeendrawnintowhatIamherecomparingwiththeultraviolet."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture1:FromIndustrialismToWorldEconomy(July24,1922)p.38"Wemustseetoitthatpeoplearenotrestrictedtoonesolitaryactivitythroughouttheirlives,butareabletoturntheirhandstootherthings."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture5:TheProductionAndConsumptionofValues(July28,1922)p.82

II. EXCHANGE

Economics, money and accounting all meet at the transaction – the exchange of economic value.

10) Inanexchangeortransactionbothsidesmakeagainineconomicvalue–adualsurplusis created. Conventionalwisdomholdstothethoughtthatwhenonepersonmakesagain,theotherpersonsomehowsuffersaloss.AmedievalcustomthatlastedthroughtheRenaissancewastheculturalshunningofcommerceandaccounting.Theoriginalsourceofthiserroneouseconomicthoughtcanbefoundin‘TheEssays’ofMicheldeMontaigne,inwhichheconfidentlyexplainshowtheprofitofonemanistheexpenseoftheother.33

“Theeconomicprocesstakesitscourseintheactivityofbuyingandselling,essentially,thatis,intheexchangeofvalues.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.49.

“Bythebareprocessofexchange,thethingsexchangedonbothsidesbecomeofgreatervalue.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture10:OnAssociations(August2,1922)p.125.

11) Economicvaluescreatedneedtobeusedupandconsumed.

Whenwhatisproducedisnotconsumedanunhealthybalancearises.Ittakesperceptionandintervention,i.e.distribution,byhumanbeingstoensurethatproductionandconsumptionareinbalance.Productionforproduction'ssakeisuneconomic,sohowdoesonedeterminewhattoproduceandwhatnottoproduce?

"Ithinkthismatterwillbeofgreatsignificanceasfarastheproductionandconsumptionofvaluesisconcerned-becausevaluesexisttobeconsumed,andiftheyarenot,anunhealthytendencyarisesintheeconomicprocess.”RudolfSteiner,Economics:TheWorldAsOneEconomy,Discourse2(August1,1922)p.193.

12) Economicvaluesandpriceschangeastheycirculateintheeconomicprocess.

Withoutcirculationtherecanbenoeconomicvalue.Circulationinthissensemeansexchangeofvaluebetweenpeopleastheymeetoneanother'sneeds.Valueschangeastheymovethroughthreeareasofproduction,consumptionanddistribution.Andinaddition,howvaluesmovethroughthethreeaspectsofsociallife–culture,economicsandhumanrights.“Thusthepricechangesintheprocessofcirculation.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.42 33Threebooks,107chapters,published1580."TheEssaysofMicheldeMontaigne",Book1,Chapter21:“…thattheprofitofonemanisthedamageofanother.”

Page 26: Entrepreneurial Economics - Goetheanum

26

"Nevertheless,hereagainthereistheunderlyingideaoftakingholdofsomethingstaticandgivingitadefinition,whereasintherealeconomicprocessthingsareinperpetualmovement."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)P.4513) Payingforsomethingimmediately,whetherthroughmoneyorbarter,isthefirstkindof exchangeintheeconomicprocess.

Thisformofmoneycameaboutwiththefirsthumansettlementsthatledtoexchangeformeetingeachother’sneedsthroughtrade.This'trademoney'facilitatedexchangeinthepresentforproductsmadeinthepast.Theseexchangeshappenedimmediatelyasatraceintimeofanowpasttransaction.ThisformofexchangeisderivedfromthenaturepoleofthevaluecreationcontinuumdesignatedasValueOne(V1)."Somethingveryimportanthappenswhen,inbuyingandsellinginthemarket,IpayonthespotforwhatIget."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborandCreationOfValue(July27,1922)p.88"Thatispayment.Thatisonethingtheremustbeintheeconomicprocess."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborandCreationOfValue(July27,1922)p.8814) Payingforsomethingovertimecreatesanenduringrelationshipthatconstitutesasecondkind ofexchangeintheeconomicprocess.

Thisformofmoneybegantodeveloplaterinhistoryashumanbeingsbegantorecognizeindividualrightsanddignity.Theriseofthe'citizen'inRometothe'justprice'ofAquinasledtotheexpansionofloanmoneyandindividualcreativityandinitiativeatthedawnoftheRenaissance.Theexchanges,i.e.,transactions,endureovertimeandcreateaspaceandarelationshiplastingintothefuture.LoanmoneyasaformofexchangeisderivedfromtheintelligencepoleofthevaluecreationcontinuumdesignatedasValueTwo(V2).Loanmoneyenduresasarelationshipintothefuture,ratherthantrademoneythatisimmediateandcompletedallatonce,

“Thesecondthing,whichplaysasimilarparttopayment,islending.Thisdoesnotinterferewiththeconceptofpaymentassuch.Lendingisanaltogetherdifferentfactwhichsimplyexists."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture6:TruePrice(July29,1922)p.88

"IfIhaveintellectualorcreativecapacitiesinsomedirection,itmustbepossibleformetoobtainloanedcapital."

“Inadditiontopaymenttheremustbeloancapital.Herethenwehavetwoveryimportantfactorsintheeconomicprocess–paymentandloan.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture6:TruePrice(July29,1922)p.88.15) Gift,paymentandloanmoneytogetherformaninherentmovementintheeconomicprocess.Understandingthreequalitiesofexchangeprovidesameansforcooperatinghumanbeingstotakeresponsibilityforbalancingandmanagingthewidereconomy.Thesethreequalitiesweavethroughsociety'sthreedomains:tradeofgoodsandservices,productiveenterpriseandrenewingofeducationandculture.Theclassicalfactorsoftheeconomicprocesscalledland,capitalandlaborserveasastartingpointforunderstandingtheeconomythatneedstoincludetheunderlyingimpellingforcemovingtheeconomicprocess.Itisthemovementfrompaymenttoloantogiftmoneythatformsthefactorsofpriceformationintheeconomicprocess.

Page 27: Entrepreneurial Economics - Goetheanum

27

Thethreeaspectsofmodernfinancecanbedescribedintermsoftheglobalfinancialstructureas1)trade,2)capital,and3)centralbanking;orintermsofthefunctionsofmoneyas1)meansofexchange,2)storeofvalue,and3)unitofaccount;orintermsofaccountingas1)incomeandexpenses,2)balancesheet,and3)closingentries."Payment,loanandgift-thisisarealtrinityofconcepts,essentialtoahealthyeconomy."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture6:TruePrice(July29,1922)p.88

16) Asecondeconomyhasemergedfromthenormaleconomyofgoodsandservices.

Accumulatedcapital(value)arisingfromthenormaleconomyatacertainpointbegantodobusinessonitsownaccountseparatefromthatwhichiscreatedthroughtheinterplayofthemodificationofthelandintogoods(V1)andtheapplicationofintelligencetohumanactivity(V2)–thenormaleconomy.

Thefinancialsystemgrowsabovetheultra-economiclifeofaccumulatedsurpluscapitalnotneededforthemeansofproduction.Thisismoneyseekingtopreserveitselfafteritbecomesvisibleatthemomentoftheclosingentriesoritcanbeconsciouslyallocatedinthatmoment,towhereitisneeded.Financialism,moneyeconomics,arisesoutofthecapitalformationprocesswhenthereisexcessliquiditybeyondwhatisneededforinvestmentinenterprises.Freelycapitalizedactiveculturallifecreateseconomicvalueforthefuture–education,artsandinitiative–especiallytheyouthandsocialentrepreneurs. Thehumanbeingisanavigatorbetweentwologics,betweentwoworldsthatneedbalancing.

“Overandabovetheeconomic,thereliesanultra-economiclife,whichisessentiallydeterminedbythepeculiarpowerinherentintheactualmassesofcapital.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture1:FromIndustrialismToWorldEconomy(July24,1922)p.38

“Thuscapitalismarisesintheprocessofthedivisionoflabor,andintheprocessofcapitalismthefinancialsystem,moneyeconomics.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborandCreationofValues(July27,1922)p.66

III. VALUE

Values and prices arise through the fact of their perpetual circulation in the economic process.

17) Culturalandaestheticvalueisnotequivalenttovalueinatechnicaleconomicsense. Whileitistruethatallthingscansaidtobevaluable,tohavevalueinaneconomicsensesomeworkneedstobeperformedthatcancreateacommoditythatmeetsahumanneed.Exerciseisvaluabletoaperson,andwithextension,tosocietygenerally.However,ineconomicsitisnotwalkingforexercisethathaseconomicvaluewhereaswalkingtodeliverpackagestocustomersdoescreateeconomicvalue.

"If,forinstance,wefinditnecessaryforourbodilyhealth,havingworkeduponlandinsomeway,togetsomeexercise,allthismayofcoursebejudgedfromanotherstandpoint;butwethusdocannotbedescribedaslaborintheeconomicsense,norcanitberegardedinanywayasafactorcreatingeconomicvalues."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.48

"Butthemomentaropeiswoundroundthewheelandusedtodrivesomemachine,atthatmoment,thatwhichwouldnototherwisebelaboratalintheeconomicsense,isturnedtogoodaccountbyintelligence."Rudolf

Page 28: Entrepreneurial Economics - Goetheanum

28

Steiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.48

18) Economicvalueiscreatedthroughhumanactivitytransformingthelandanditsproducts.First,economicvalueiscreatedwhenhumanactivityenhancesandtransformsnatureanditsproducts.Foodandproductscomefromnatureandtheresourcescomingfromtheland.Agricultureandexchangethatbeganwiththeearliestsettlementscreatesthenewphenomenaofeconomicvalueandasurplusbeyondone'simmediateneeds.

"Tograspeconomicswemustfirstconsiderhow,ontheonehand,valueappearsaslandtransformedbylabor-landseenthroughlabor-while,ontheotherhand,itappearsaslaborseenthroughintelligence."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.51.

"Thatwhichreachesdownintonaturewouldthenbecomparablewiththepartofthespectrumwhichextendsintotheinfra-red."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture1:FromIndustrialismToWorldEconomy(July24,1922)p.3719) Economicvalueiscreatedbyhumanintelligencemodifyingandorganizinghumanactivity.Second,economicvalueiscreatedwhenhumanintelligenceenhanceshumanactivityorlabor.Intelligencecreateshumancapacities,skillsandtalents.SincetheearlyRenaissanceanexplosionofinnovation,creativityandindividualachievementhasprovidedthegroundworkforourmodern'knowledgeandcontentworker'economy34. IntelligencecreateshumancapacitiesandproductscomefromNature. "HumaneconomicworkinghastoaverylargeextentbeendrawnintowhatIamherecomparingwithultra-violet.Irefertotheworkingsofcapitalassuch."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture1:FromIndustrialismToWorldEconomy(July24,1922)2p.3820) Twooriginsofeconomicvaluecanbeseenasapolaritybetweenlandononesideand intelligenceontheother.Acontinuumimageisusedintheeconomicslecturestodepicthoweconomicvaluesarecreatedintheeconomicprocess.Invisibleinfraredrepresentsthenaturepoleofvaluecreationandinvisibleultravioletrepresentstheintelligencepoleofvaluecreation.Thevisiblelightbetweenthesetworepresentsthenormaleverydayeconomyrepresentedbytheactivityofhumanbeingsastheyproduce,distributeandconsumevalues(intheformofgoods),allmediatedbymoney.“Thereiseverykindoffluctuatingcondition,butonefactwillalwaysbeinevidence:Thevalue-creatingfactorsintheeconomicprocesswillalwaysbefoundatthesetwooppositepoles.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.49."Thesetwooriginsofvaluearerealpolaropposites:theydifferas,inthespectrum,theone-theluminousoryellowpole-differsfromtheother-theblueorviolet."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.51.21) Economicvaluesarecreatedfromtwodirections:thelandanditsproductsaremodifiedby

humanactivityorhumanactivityismodifiedandorganizedbyintelligence.Coalinthegroundhasnoeconomicvalueuntilitisbroughttothesurface,cleaned,sorted,baggedanddelivered

34PeterDrucker,"LandmarksofTomorrow"(NewYork,HarperandRow1957).p.122.Druckercoinedtheterm'knowledge-worker'thatwaslateradoptedbythemarketingdepartmentofAppleComputer,Inc.tointroducetheMacintoshcomputerin1984.

Page 29: Entrepreneurial Economics - Goetheanum

29

tomarket–byandforhumanbeings.Astimepasses,theincreaseinhumaningenuityandcreativitymeansthatmoreandmorevalueisoftheV2kind,resulting,asitwere,inmorecapitalorcreditintheworldrelativetomoney.Theeconomicprocessispredicatedatoneside'onlandor'nature',who'sproductsresultfromhumanlabor(V1)allthewhileorganizedbyintelligence(V2)–whichistheotherside.RudolfSteinerinhis1922lecturestoeconomicsstudentsusedtheelectromagneticspectrumtodescribethetwowayseconomicvaluecanbecreated.Visiblelightexistsbetweenthetwopolesofinfraredandultravioletwherethenormaleconomy(visiblelight)isanalogoustohumanactivity.TheinvisibleinfraredpoleisanalogoustoNatureandultravioletpolerepresentshumancreativeintelligence.Economicvalueisfirstcreatedwhenhumanactivityenhancesandtransformsnatureanditsproducts.Economicvalueisalsocreatedwhenhumanintelligenceenhanceshumanactivity(labor).Theeconomicvaluescreatedfromlaborworkingonnature(V1)areexchangedimmediatelytoactivelymeethumanneeds.Theeconomicvaluescreatedfromintelligenceworkingonhumanactivity(labor)areresourcesexchangedoveraperiodoftime.Thefirstisrelatedtotrade,purchasemoneyandtheIncome&Expenseaccountswhereasthesecondisrelatedtofinance,thebalancesheetandloanmoney.Ontheonesideisthequalityofimmediateexchangethatreflectsthetraceofthetransaction(flow).Theothersideisaqualityreflectingamoreenduringtransactionorrelationship(stock).Theonehavingalottodowiththepastandtheotherwiththefuture. “Thereisindeednootherwaysinwhicheconomicvaluesarecreated.Eitherlandismodifiedbylabor(V1),orlaborismodifiedbyintelligence(V2).”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)P.4822) Theeconomichealthratiobelowisamathematicalwayofexpressingthefactthateconomic valuesderivedfromintelligence(V2)actingonhumanlaborhastheeffectofextending economicvaluederivedfromnature(V1)stretchingitfurtherandfurther,increasingitsvalue exponentially.Whenthevaluecreationprocessislookedatasapolaritythereisontheonesidelandanditsproductsbeingtransformedbyhumanactivity(labor)andmadeintoavalue.ThisisV1orthenaturepoleofthevaluecreationcontinuum(polarity).Thiscanalsobeexpressedasland(Ld)modifiedbywork(w)Value(V).Thisisexpressedintheshorthandas–LdwV–landmodifiedbyhumanworkcreatingeconomicvalue.Thesecommoditiesfromnature(land)arecontinuallydivided(extended)byhumanintelligencetherebycontinuallymultiplyingtheireffectscreatinganotherformofeconomicvalue,humanintelligenceimprovingandorganizinglabor.ThisisV2ortheintelligencepoleofthevaluecreationcontinuum.Thisisexpressedsymbolicallybysayingthatlabor(La)organizedbyintelligence(i)andmadeintoavalue(V)intheshorthandis:LaiV.This'moneyfromintelligence'isthedivisorinitsrelationshipto'commodityfromnature'asitextendsthevaluesderivedfromnatureanditsproducts.Theonekindofvalue(V1)iscirculatingtrademoneyforpurchaseofcommoditiesthatismademoreefficientandvaluablethroughanotherkindofvalue(V2),appliedintelligenceandcreativity,thatbecomescapitalmoney.Thepointisnottosolvetheequationbuttoseeandunderstandthesignificanceoftherelationshipbetweenthetwo.Commodity-valuesareexpressedintheformofapriceaspurchasemoney(PM).Itisinrelationshiptoadifferentkindofvalueexpressedintheformofcapitalasloanmoney(LM)orcapitalmoneyasavaluederivedfromactiveintelligenceappliedtolabor. Thisrelationshiporratiodescribesaprocessofsynthesiswhentheproductsofthelandalongwiththesubsequenthumanactivitydisappearintothecreationofpurecapital.Capitalisemancipatedfrombothlandandlabor–asynthesisofnatureandhumaneffort.

Page 30: Entrepreneurial Economics - Goetheanum

30

"Thisinteraction,whichcannotberepresentedbyasubtractionbutonlybyadivision,representstherealhealthoftheeconomicprocess:* Ld w V = Commodity Economic Health (X) = _______________

Lr i V = Money RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborAndCreationOfValue(July27,1922)p.71 Thisformularepresentstherelationshipbetweenthetwopolesofvaluecreation–natureandintelligenceorlandandcapital.WhereLdislandandwVisvaluederivedformthehumanbeingworkingonandmodifyingtheland(nature)anditsproducts.OntheothersidethereisLrthatrepresentsLaborandiVisvaluederivedfromintelligencemodifyinglabor.*Ld=LandorNature;w=labor;V=economicvalue;Lr=labor;i=intelligence (NlV;LsV)

23) PricesarisefromtheinterplayofvaluesbetweenthetwopolesofV1andV.

2

Byusingthevisualofthevaluecreationcontinuumimage(seeimage#5-page35)itispossibletounderstandthetwopolesofvaluecreation–goodsbornofthelandandbornofintelligence.Economicvaluesarederivedfromavariedmixofthesequalitiesastheyinteractandcombine,resultinginprice.Itisverydifficulttofollowthemyriadvaluesthatplayapartinestablishingaprice.“Nowwhatisitthatemergesintheeconomicprocesswhenvalueandvalue,asitwere,impingeononeanotherintheprocessofexchange?Itisprice.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.49."Valuesetagainstvaluegivesyouprice."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.4924) Valuesareinvisibleandfluctuatingastheymovethroughtheeconomicprocess.Itisnotthethingsthatareexchangedineconomiclifebuttheeverchanginginvisibleeconomicvaluesattachedtothemthatareexchangedandnotthesubstance."Butwemustnotforgetthatwhateverappearsintheeconomiclifewillalwaysbefluctuating"RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborAndCreationOfValue(July27,1922)P.71"Ideasineconomicsmustbealtogethermobile.Wemustridourselvesofthehabitofconstructingconceptscapableofabsolutedefinition.Wemustrealizethatwearedealingwithalivingprocess,andmusttransformourconceptsalongwiththatprocess."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture1:FromIndustrialismToWorldEconomy(July24,1922)P.3925) Invisiblevaluesareexchangedineconomicsnotthephysicalgoodsperse.Thisisanimportanteconomicconceptthatisworththinkingthrough.First,whenanexchangehappensbothpartiesneedtoevaluateinthemoment,“DoesitmakessensetotradeandwillIbethebetterforit?”Onlyifbothdecidetodosowilltheexchangeoccur.Apieceoffruithasacertainvalueatonemomentandthenextithaslessvalueduetosatiationordecay.Eventhoughlittletimeisspentthinkingthroughtheactualprocessofanexchange,itisnonethelesstruethat‘value’exchangehovers,sotospeak,abovegoods–whetherdirectlyasin

Page 31: Entrepreneurial Economics - Goetheanum

31

barter,orindirectlyaswhenmoneyservesasproxy.Inpureeconomicterms,itisthefluctuatinginvisiblevaluesthatareexchangedandnotthegoods.“Ineconomicswemustspeakofvalues,notgoods,astheelementarything.”RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.4926) Valuesandpricesareindicatorsofeconomicconditionsthatpointtosomethingelse. Justasathermometeractsasasensoroftheambientenvironmenteconomicvaluesandpricessensetheeconomicenvironment.Thetemperatureindicatesactionisneededinordertobalancetheambientenvironmenthigherorlowerjustasvalueandpriceindicatethatactionisneededtobalancetheeconomy.Justasdirectmanipulationofthethermometerwillnotbalancethetemperature,settingvaluesandpricesdirectlywillnotbalancetheeconomyinthelongrun.Ifpricesaretohighforaproductitcouldindicateaneedtohavemorehumanbeingsinvolvedintheproduction.Whenpricesgettolowawayneedstobefoundtoincreasesalesorreducethenumberofworkers. "Itonlybeginstohavearealmeaningwhenweregardpricesandvaluesmuchasweregardthepositionsofthemercury-asindicators,pointingtosomethingelse."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture3:EconomicScience(July26,1922)p.52"Thecardinalquestionisthatofprice.Wemustobservepricesasweobservethedegreesofthethermometer,andthenlookfortheunderlyingconditions."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.59 "Thepointis:ifpricesfallinsuchaway,wemustdosomethingofakindthatcanincreaseturnover."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture2:TheEconomicProcess(July25,1922)p.5327) Theirisatendencyforthepricesthatarisefromthevaluecreatingprocesstobedistortedandneedbebroughtintobalance.Rentsandlandincreaseinvalueduetofalseascendingprocesseswhilevaluesrelatedtointelligenceandwillareundervalued. "Suchascendinganddescendingprocessesmustequallybepresentintheeconomiclife:theremustbethetendencyontheonehandtofalsifypricesbytheformationofrent,andontheotherhandthetendencytolowerpricesonthesideofindustrialcapital."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture7:TheFactorsOfPriceFormulation(July30,1922)p.101

IV. Accounts Money has become moving bookkeeping.

Inordertoviewandsharewithotherstheongoingactivityoffluctuatinginvisiblevaluesitisnecessarytohaveapermanentrecordofthecorrespondingvaluescomingin,goingoutandremaining.Anaccountholdsthisinformationaboutthevaluesexchangedallexpressedintheformofprices. "Moneyisnothingbuttheexternallyexpressedvaluewhichisgainedintheeconomicprocessthroughthedivision

Page 32: Entrepreneurial Economics - Goetheanum

32

oflaborandtransmittedfromonepersontoanother."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture4:DivisionOfLaborandCreationofValues(July27,1922)p.6628) Moneyhasbecomeaninterconnectedworldwidemovementofbookkeepingtransactions.Moneyisreallyanaccountingconceptthatdatesbacktoantiquityandhasprovidedthemeansformanagingsocietyandtheeconomy.Accounting(bookkeeping)inoneformoranotherhasbeenunderlyingoraccompanyinghumandevelopmentsincecivilizationbegan.Consideringthatinitscurrentformdoubleentryaccountingprovidesthestructureunderpinningtheglobalfinancialarchitecture,itisnowonderthattechnologicaldevelopmentshavemadeitsothatmoneyhasbecomemovingbookkeeping–sharedanduniversaldoubleentryaccounting,thatis.“Allformsofmoneytransactionsarebook-keeping.It’sjustthatmoneychangeshandsinsteadofentrieschangingfromdebittocreditcolumns.”Economics,RudolfSteiner,Discourse6,August5,1922p.223.29) Thekeytoolsforconsciouslymanagingtheeconomysustainablyaremoneyandaccounting.TheinsightfromRudolfSteiner'seconomiclecturesof1922,thatmoneywasbecomingglobalbookkeeping(accounting),hasproventobethecase,asmoderntechnologyhasmadeinstantelectronictransactionsandvirtualdistributedledgerspossibleworldwide.Theunderlyingstructureofmoney,aswellastoday'smodernglobalfinancialstructure,isthetechniqueorevenlanguageofdoubleentryaccounting.Doubleentryaccountingactsasatooltoperceivetheeffectsofworldtradeandworldfinance,whichismanagedbymoderncentralbanksandbankers.Thenewtrendistohaveanassociationofindividualsandpaymentsystemsreplacingcentralbankexpertiseasindividualsincreasetheireconomicawarenessworldwide."Foritiswithmoneythatwemastertheeconomicprocessnowadays."RudolfSteiner,Economics,TheWorldAsOneEconomy,Lecture12:Money(August4,1922)p.155. “Allformsofmoneytransactionsarebook-keeping.It’sjustthatmoneychangeshandsinsteadofentrieschangingfromdebittocreditcolumns.”RudolfSteiner,Economics:TheWorldAsOneEconomy:FurtherOnMoney,Discourse6(August5,1922)p.223."Thestudentlearnstothinkabouteconomiceventsinthefirstinstanceasalteringtheaccounts."JohnHicks,(1904-1989).

Page 33: Entrepreneurial Economics - Goetheanum

33

V. CASHFLOW(P.A.V.E.™)

30) UnderstandandManage: 1)Profit-I&E 2)Capital-B/S 3)Cash-CFP.A.V.E.theWay®Exercise Thisexerciseintroducesthebasicpurposeandprinciplesunderlyingafinancialforecast.Aforecastiscreatedthatincludesprojectedfiguresnexttotheactualalongwiththevariancebetweenthetwofollowedbyanexplanation,whetheroverorunderthe projectedfigures.Insightandforesightaregainedintheprocess.

Page 34: Entrepreneurial Economics - Goetheanum

34

31) The Money View - Understanding 2 kinds of money from an accounting perspective. 1) Everyone is a Bank

2) Every human being faces the need to have enough cash inflow to match the anticipated cash outflow. 3) The economy is the sum of all the bank-like individuals all related to each other in a worldwide ‘money flow’ economy. 4) My inflow is your outflow. My asset is your debt. 5) The interconnected nature of all balance sheets, great and small, is the reason for its inherent instability and dynamic tendency to fluctuate between extremes. 6). The inherently hierarchical money-flow system determines what counts as money (inflation metric) and what counts as credit (interest metric) all depending on the level in the system. This creates elasticity and expansion on the one side and discipline and contraction on the other. 7). The dealers (banks) knit together the layers in the hierarchy and make a profit on the two-way markets between money at a higher level and credit at a lower level. 8). Central banks can, but do not need to, make a profit and therefore, can play a special role as stewards of the economy as a whole.4

4

Bagehot is the origin of all modern monetary policy. Source: Professor Mehrling’s ‘Money View’ Blog (http://ineteconomics.org/blog/money-view/), adapted and edited edited. from the August 2011 Associate! Publisher: Centre for Associative Economics Ltd., on behalf of the Economics Conference of the Goetheanum.

Page 35: Entrepreneurial Economics - Goetheanum

35

EconomicsLectures:LinkstoAccountingandMoney

Fromtheexcerptsrelatedtothetheme‘exchangeofvalue’threestoodout.OneisfromLectureTwo,withinputfromLectureTen,andtheotherisfromLectureSix.Thefirstisaboutbuyingandselling(exchange)andtheseconddescribestheessentialqualitiesofpaymentandloanintheeconomicprocess.Bothcanbevieweddirectlythroughexperienceintheprocessofdoingashortsetofaccountingexercisesfrom'AccountinginaNutshell'(SeeSectionThree,page50).TheconceptsfromLectureTwoandSixareespeciallyusefulforunderstandinghoweconomics,accountingandmoneyarelinked.Inaddition,athirdthemeincludestwoexcerptsthatgotogetherasbookendsmakingclearwhattheaccountingandmoneyaretrackingastheeconomicprocesstakesitscourse.LectureTwo:BuyingandSelling(Payment)

“Theeconomicprocesstakesitscourseintheactivityofbuyingandselling,essentially,thatis,intheexchangeofvalues.”RudolfSteiner,Economics,TheWorldAsOneEconomy,LectureTwo:TheEconomicProcess(July25,1922)p.49

“Bythebareprocessofexchange,thethingsexchangedonbothsidesbecomeofgreatervalue.”RudolfSteiner,Economics,TheWorldAsOneEconomy,LectureTen:OnAssociations(August2,1922)P.125

Thereisnobetterwaytoseetheresultsofeconomicexchangethaninthespeciallyorganizedaccountsofdoubleentryaccounting.Thenatureofexchangeisdepictedusingasimplesketchthatvisuallydemonstratesthatbothpartiesinanexchangemakeagain–asurplus–infact,adualsurplus.35Thiseconomicphenomenoncanbeperceivedinprecisefashionasoneproceedsthroughthehands-onaccountingexercise,makesvisiblethedualsurplusofanytransaction.

Whenthisprocessisexaminedcarefullyitisapparentthatbothsidesinanytransactionaremakingadoublevaluation,balancingimmediateandfutureneeds,beforetheexchangeismade.Inaddition,ashumanbeingssettled,asinJericho,theyexchangewitheachothermoreandmoreastheymeteachother’sneeds.Asnotedabovehowever,thereisagrowingcorrelatedphenomenonofsurplusvaluearisingfromtheexchangeitself.ThiscomingintomovementasaresultofbuyingandsellingisdescribedinLectureTwoandTenasaninvisibleperpetualprocessinwhichweareallparticipants.

LectureSix:PaymentandLoan

“Inadditiontopaymenttheremustbeloancapital.Herethenwehavetwoveryimportantfactorsintheeconomicprocess–paymentandloan.”RudolfSteiner,Economics,TheWorldAsOneEconomy,LectureSix:TruePrice(July29,1922)p.88.Thedescriptionofbuyingandlendinginthislecturealsothesourceofthetwoqualitiesofanexchangeortransaction–immediateandongoing.Withimmediatepaymentforagoodtherelationshipiscompletedandfinishedatonce.Aloancontinues,asitisnotcompletedallatonce.Thereisacontinuingrelationshipuntiltheloanispaid,whenthetransactioniscompleted.

35Seechapteronein'OfWheatandGold'foranexplanationofRudolfSteiner'stwintheoryofvalueandthenatureofexchangeascreatingadualsurplus.OfWheatandGold:ThoughtsontheNatureandFutureofMoney,ChristopherHoughtonBudd,PhD(NewEconomyPublications,Canterbury,Kent,England,1988).

Page 36: Entrepreneurial Economics - Goetheanum

36

Conceptsinaccountingcanbedepictedusingcolorsandmultiplelayersofrelatedconceptsusingthevaluecreation,circulationandperceptionimages.Theaccountingexercisefollowingsingletodoubletoclosingentrywillshowhowthesetwoqualitiesformthebasisofdoubleentryaccounting.Theeconomiccategoryof‘Loan’isnotthesameasaloanfromsomeone,whichisafinancialinstrumentandnotanorderingconcept.36

LectureTwo&Seven:FromLand,Labor&CapitaltoPurchase,Gift&Loan

“Certainly,tobeginwith,tracingtheeconomicprocessrevealsthesethreefactors–thatwhichcomesfromland,thatwhichisachievedbylaborandthatwhichisderivedfrom,ordirectedbymeansofcapital.”RudolfSteiner,Economics,TheWorldAsOneEconomy,LectureTwo:TheEconomicProcess(July25,1922)p.44.

Inthislectureland,laborandcapitalarerecognizedastheconventionalstartingplaceforunderstandingtheeconomicprocess:valuederivedfromland,achievedbylabororderivedfromcapital.Butdoeseconomicvalueinherentlycomefromtheland,labororcapital?Thisquestionisaddressedinthevaluecreationcontinuumimageusedtovisualizetheeconomicvaluecreationprocessinrelationtothesethreefactors(seeimage#5page45).

“Letusrealizeatoncethattherecanbenoeconomicsystemwithoutthisinterplayofloan,giftandpurchase.”RudolfSteiner,Economics,TheWorldAsOneEconomy,LectureSeven:TheFactorsofPriceFormation(July30,1922)p.93.

RatherthanlookatthesethreeimportanteconomicfactorsinastaticfashionLectureSevenmakesitclearthat,lyingunderneathasitwere,thereissomethingelsemovingtheeconomicprocess–theinterplayofpurchase,loanandgiftmoney.Doubleentryaccountingtrackseconomicactionsbymakingmoneyvisibleasitchangesvalueinitsmovementthroughproduction,consumptionanddistribution.Threeeconomicimagesareusedtovisualizethemovementofeconomicvaluethroughland,laborandcapitalinordertoseetherelationshipsbetweenaccountingandmoneyandtheiruseformanagingtheeconomy.37

36“Loanismeanttorefertoaneconomiccategorythathoversabove,includes,butisnotsynonymouswith,theloanswemoreusuallyspeakofLoanasanorderingconcept,notafinancialinstrument.Bankloanscanindeed,andoftendo,haveanon-loancharacter.Theybecomegiftswhenremittedinthefaceofover-indebtedness,forexample:purchaseswhenthecostoftheloanisasgreatasthereturnitprovides–thatis,whentheborrower’sprofitissoakedupbyeconomicallyexcessiveinterestcharges,whichtransferawayfromhimmorevaluethanhehasbeenabletocreate.”Economics,RudolfSteiner,LectureVIJuly29,1922p.88(seeNote38,editorChristopherHoughtonBudd,page237.) 37 Thisreferstothreeofthetwelveimagesusedasaidsforthinkingthrougheconomicconceptsforestablishingalivingrelationshipanddeeperunderstandingoftheexchangeofvalueintheeconomicprocess(see#4'Synthesis:TheEconomicsProcess'atthetopofpage35).

Page 37: Entrepreneurial Economics - Goetheanum

37

EssentialImages

TheEconomicsandAccountingImages

TheimagesarebasedontheeconomicscourseofRudolfSteinergivenin1922toeconomicsstudents.Threelargeformatblackpaneldrawingswereusedasrepresentativeimagesfordescribingthecreation,circulationandperceptionofeconomicvalueintheeconomicprocess.Afourthdepictstheevolutionofsociety,theindividualandexchangeintheeconomicprocessusingatimeline,significanteventsandbiographies.Theremainingeightblackpaneldrawingsareusedforexplainingessentialassociativeeconomicsaxiomsanddoubleentryaccounting.

Alltwelvelarge-formatwallvisuals(p.42-48)areusedtoaccommodateseverallayersofrelatedeconomicandmonetaryideasastheyariseinconversationduringthetraining.Bothstudentsandtrainerusethevisualsinconjunctionwith'EconomicsfromtheGroundUp'and'AccountinginaNutshell'asareferenceandcommunicationtoolforaskingandansweringeconomicandfinancialquestions.

TimelineImage

Oneofthetwelvepanesisthe'WorldHistorythroughEconomics'timeline(#3page43)thatprovidesanintroductionandongoingreferencepointforboth'EconomicsfromtheGroundUp'and'AccountinginaNutshell'.ThetimelinebeginsontheleftsideofthelargeformatblackpaperdrawingbeginningwiththetimeoftheAgriculturalRevolution,thenpassingthroughthe‘TimeofTransition’attheendoftheRenaissance,thenadvancingtothepresentontherightofthedrawing.ThetimelinepresentationdepictingtheevolvingeconomicliferevealsfordiscussionkeyconnectionstothechangingformsofmoneyandaccountinginrelationtotheindividualandsocietyTwelveImages:Titles-Descriptions-Methods

1) DriverofEconomicLife:TheHumanBeinginaWorldEconomy 2) SymmetryasExplanatoryDevice 3) WorldHistoryThroughEconomicsandFinance:AVisualTimeline 4) Synthesis:TheEconomicProcess 5) Money:CirculationofEconomicValue 6) Economics:CreationofEconomicValue 7) Accounting:PerceptionofEconomicValue 8) Synthesis:TheEconomicProcess 9) TakingInitiative:SteppingintoTheFuture 10) FindaNeedandMeetitwithYourAbilities 11) TheStructureofDoubleEntryAccounting 12) P.A.V.E.–PicturetheAimandExpressitinFiguresfortheFutureImageDescriptions(12)1)DriverofEconomicLife:TheHumanBeing

Thisimageisusedtotalkaboutthehumanbeingasdriveroftheeconomyandnotthemarketorstate.RelatedlayersofconceptsfromthetextoftheEconomicsCoursecanbeaddedtotheimagereinforcing

Page 38: Entrepreneurial Economics - Goetheanum

38

relatedideasinordertobuildasharedimage.Accountinghasbecometheuniversallanguageforaone-worldeconomythatallshare.Individualmicroactionscanbeseentohavelarge-scalemacrosignificance.InstructorNotes:Thehumanbeingisalsocapableofhavinginterestinothersandtheirneedsinadditiontoself-interest.Associativeeconomicsincludesboth.AdamSmithindicatedthatself-interestisthemostsocialthingonecando,foritautomaticallyorderssocietysothatitworksforeveryone.Thedominantconceptsofcompetitionandmarketforcescanevolvetowardscooperationandresponsibility.Ratherthanlookingatthepartofthehumanbeingthatisfocusedonouroftenunconsciousdrives,itisalsopossibletoemphasizeahighermoreenlightenedconsciousness.BothJ.M.KeynesandR.Steinerdescribedtheemergenceofworldeconomyoutoftheoldpersonalandnationaleconomies.Theself-containedsystemofhouseholdeconomygrewintothetowneconomy,whichgrewintothestateeconomy,andnowwehavemovedintoaworld,orglobaleconomy."TheinhabitantofLondoncouldorderbytelephone,sippinghismorningteainbed,thevariousproductsofthewholeearthhecouldatthesametimeandbythesamemeansadventurehiswealthinthenaturalresourcesandnewenterpriseofanyquarteroftheworldhecouldsecureforthwith,ifhewished,cheapandcomfortablemeansoftransittoanycountryorclimatewithoutpassportorotherformality."38Inamarketeconomyunconsciousinstinctsstriveforthelowestprice;whereasconsciousinterestinothersseekstopaythetrueprice.Thismeansbeingawareofandinterestedinthe‘otherside’ofthetransaction–theexchangeofeconomicvalue.Dowetakeadvantageofourfriendsbytryingtogetthelowestpriceordoweaskifitisenoughsotheycancontinueinfuture?Economicsisaboutfindingthemeaninginlife,abalance.2)SymmetryasExplanatoryDevice

Symmetryisapowerfulexplanatorytoolinmanydisciplines,includingmathematics,physics,art,economics,moneyandaccounting.Symmetrydoesnotmeandualism;itismoreaboutpolarity,continuumandtheideaofdifferentlogicsneedingtoberesolved.InstructorNotes:Theconceptsreciprocity,polarityandproportionplayanimportantroleinunderstandingeconomiclife.J.K.Galbraith:'Theentiretyofeconomicsisabi-polaraffair.'Withouttwoeyescrossingwecouldnotperceiveinthemarvelouswaywedo!

"Inallhumanperceptionasymmetrycomestoexpression,arightandleftsymmetry.Hadhenottwo

38 J. M. Keynes,"TheEconomicConsequencesofthePeace"(NewYork:Harcourt,Brace,andHowe1920)."TheinhabitantofLondoncouldorderbytelephone,sippinghismorningteainbed,thevariousproductsofthewholeearth,insuchquantityashemightseefit,andreasonablyexpecttheirearlydeliveryuponhisdoorstep;hecouldatthesamemomentandbythesamemeansadventurehiswealthinthenaturalresourcesandnewenterprisesofanyquarteroftheworld,andshare,withoutexertionoreventrouble,intheirprospectivefruitsandadvantages;orhecoulddecidetocouplethesecurityofhisfortuneswiththegoodfaithofthetownspeopleofanysubstantialmunicipalityinanycontinentthatfancyorinformationmightrecommend."

Page 39: Entrepreneurial Economics - Goetheanum

39

ears,twoeyes,andtwonoses,manwouldnotattaintotheperceptionofhisownIorEgo."RudolfSteiner,LectureTwo,November1,1914Dornach,Switzerland.

"Fromourperspectivesymmetriesarethefoundationsfromwhichlawsspring."BrianGreene,PhysicistandMathematician,ColumbiaUniversity,NewYork,NewYork.

3)VisualTimeline:WorldHistoryThroughEconomicsandFinance

TheeconomicandfinancialtimelineisbuiltupthroughconversationinordertoenhanceanunderstandingoftheevolutionofmoneyandeconomicsasdepictedinRudolfSteiner'seconomicscourse1922.InstructorNotes:Avisualtimelineofeventsispresentedfirstinordertoprovideacontextforintroducingthedevelopmentofeconomics,accountingandmoney.Theprocessofexchangebeginswiththefirsthumansettlementswherethestoryofcivilizationbegins.ThetimelineisastorytellingdeviceandexplanatorytoolforexploringeconomicconceptsandsignificanthistoricalmomentsfromJerichototheRepublicofVeniceinordertoliveintotheeconomicprocesswithourthinkingandimagination.

Usingcolorchalkon3’x6’blackpaperachronologicalsketchofsignificantcharacteristicmomentsandbiographiesaredepictedalongalineshowingthehistoricaldevelopmentoftheindividualandsocietyandtheirrelationshiptothechangingformsofeconomiclifeandmoney.Byplacingkeyeventspictoriallyonabroadhistoricaltimelineitispossibletogetasensefortheevolutionofsocietyandtheindividualinrelationshiptotheparalleldevelopmentoftheformsofmoneyandeconomiclife.

4)Synthesis:TheEconomicProcess

Thethreeimageshavebeendesignedtoactasaidsforcommunicatingeconomicideaspictoriallyandareusedseparatelyasappropriateinordertolayerthevariouseconomicconcepts,visuallyrevealingtheirrelationships:1)thecontinuumlinepointingdownwardandupward,2)anopen-endedcirculationlemniscate,and3)aleft-rightorientedT-form.

Withthisorientationanduseofthethreeimagesitispossibletoquicklygainaverybasicunderstandingofeconomicsbyfocusingonthemostessentialaspectofeconomics–theexchangeofvalueintheeconomicprocessofcirculationanditsrelationshiptoaccountingasthelanguageofeconomicsassuch.

InstructorNotes:Economics,moneyandaccountinghaveaspecialrelationshiptovalue.Fromonepointofview,economicsisaboutthecreationofvalueaswemeeteachother’sneeds,thusbringingtheeconomicprocessintomotion.Moneyfacilitatesthecirculationoftheseeconomicvaluesandaccountingisusedtopreciselyperceiveandcommunicatethemastheymovethroughthethreedomainsofeconomics,moneyandaccounting.Usinganappropriateimageforeachonecanenhancethearticulationandunderstandingofthesethreeessentialelementsoftheeconomicprocess.TheimagescanbeusedtoexplainorcommunicateassociativeeconomicaxiomsderivedfromtheeconomicscourseofRudolfSteiner.

Page 40: Entrepreneurial Economics - Goetheanum

40

5)Economics:CreationofEconomicValueTheelectromagneticspectrumimageisalludedtoinLectureOneoftheeconomicscoursewhereSteinerusedittoillustratethevaluecreationprocess.Thisimagewillbeusedasanaidtounderstandingthevaluecreationprocessandothereconomicconcepts.InstructorNotes:Thenextimportanteconomicconceptisvalue.Iusetheimageoftheelectromagneticspectrumthatdepictsthecontinuumfromlowtohighfrequencywaves.Theleftside,coloredred,representstheinvisible,tothenakedeye,infraredpole.Therightside,coloredpurple,istheultravioletpole.Betweenthetwo–orange,yellow,green,blue–representingvisiblelightinthiscase,isthe'normal'economy.Visiblelightexistsbetweentwopolesofinfraredandultraviolet,thenormaleconomyisanalogoustotheorange,yellow,green,blueportion,thevisiblelightbetweenthetwopoles.39Theinvisibleinfraredisanalogoustonatureandultravioletrepresentshumanintelligence.Economicvalueiscreatedononesidewhenhumanactivityenhancesandtransformsnature,creatinggoods.Economicvalueisalsocreatedwhenhumanintelligenceorganizeshumanactivity(labor).IntelligencecompriseshumancapacitieswhileproductscomefromNature.Capitalishumanintelligenceandcapacitiesexpressingthemselves.Theproductsofnaturecomefromtheland.Humanactivityiscalledlabor.Capitalarisesthroughtheinterplayofvaluesderivedfromtheland(nature)andacteduponbylabor(humanactivity)andvaluesderivedfromintelligenceorganizinghumanactivity.Themoderndivisionoflaborisaprofoundspiritualandevolutionaryprocesswheretheburdenofacommoneconomictaskisshared.Onecanalsosaythatcapitalresultsfromtheincreasingdivisionoflabor.Developingoverandabovethenormaleconomyisanultraeconomiclifedeterminedbythegrowingpowerofaccumulatedcapital.Thefinancialsystemgrowsoverandabovetheultraeconomicslifeofaccumulatedsurpluscapitalnotneededforthemeansofproduction.Financialism-moneyeconomics-arisesoutofthecapitalformationprocesswhenthereisexcessliquiditybeyondwhatisneededforinvestmentinenterprises.Theactiveculturallifethencreatesfutureeconomicvalue.Removeland,labor&capitalascommoditiesandtheybecomethenaturalboundariesoftheeconomy–thethreebottomlines–people,planetandprofit-thesocial,environmental,andfinancial.WhenIsellsomethingIreceivecashanddebittheaccountasvalueentering.WhenIbuysomething 39 Rudolf Steiner, "Economics:TheWorldasOneEconomy"(NewEconomyPublications,Canterbury,England1996).InChapterTwoJuly25,1922P.51."Youmaywellholdfastthispicture:Justasinthespectrumthewarmcolorsappearontheoneside,soononesideoftheeconomicprocessthereappearstheland-valuewhichwillshowitselfmoreintheformationofrents*–thesideoflandtransformedbylabor(V1).Ontheothersidethereappearsinsteadthosevalueswhicharetranslatedintocapital.Labortransformedbyintelligence(V2)."*“Rent”ismeanthereinthestricteconomicsense,thevaluethatemergesfromland.

(seeNote19,editorChristopherHoughtonBudd,page230).

Page 41: Entrepreneurial Economics - Goetheanum

41

cashleavesmyaccountasacreditbecausevalueisleavingtheaccount.Economicvaluearisesontheonesidewhentheproductsofnaturearetransformedbyhumanactivityasitisputintoeconomiccirculation.Economicvaluecanalsoarisewhenhumanactivity(labor)istransformedandenhancedbyhumancreativeintelligence.Economicvaluecanbecreatedwhenlandismodifiedbyhumanactivity(labor)andhumanactivity(labor)istransformedbyhumancreativeintelligence.6)Money:CirculationofEconomicValue

Anopen-endedlemniscateimageisusedtohelpexplainconceptsrelatedtothecirculationofvalueandmoneyintheeconomicprocess.InstructorNotes:Whatisthemostimportantaspectoftheeconomicprocessinexchange?Itisthefactofbuyingandselling.Buyingandsellingisreallyproductionandconsumptionthatformsapolaritythatneedshumaninterventiontocountertheimbalancesthatarise.Exchangeisthehumanelementofeconomics.Productionisdoneforothersandconsumptionforoneself.Exchangebelongstoneitherpolealoneandisneitherselflessnorselfishbutaresolutionofthetwoandbalancesthepolesofproductionandconsumption.40Whatbringstheeconomicprocessintomotion?Themovementofproductiontoconsumptionbringstheeconomicprocessintomotion.Circulation.Accurateknowledgeofthenatureofexchange,meetingoneanother'sneeds,isrequiredforregulationandintrinsicself-balancing.Inotherwords,recognizingthatitisnotpossibleforcreativehumanintelligencetoexpressitselfwithoutcreatingneeds.Humanneedscannotbemetwithouthumanintelligenceexpressingitself.Theworldeconomyisthesumofallexchangesthatarealsotransactions.Aslongasthereareneedstobemet,thisisaperpetualphenomenonandallitselementsareinreciprocalrelationship.Valuesfluctuatewithplace,timeandvaryinghumanneeds.Pricecomesaboutoutoftheinvisibleprocessofexchangingfluctuatingeconomicvaluesasaresultofexchange,circulation,distributionandrelationship.WhenIsellsomethingIreceivecashanddebittheaccountasvalueenteringin.WhenIbuysomethingcashleavesmyaccount;creditentry(out).7)Accounting:PerceptionofEconomicValue

Thethirdprimaryimageservesasavisualaidforunderstandingthelanguageofdoubleentryaccountingthatisthebasisforperceivingeconomicvalueandcommunicatingwithothersinacommonlanguage. 40 ChristopherHoughtonBudd,PreludeinEconomics(NewEconomyPublications,Canterbury1979).Manyideasandapproachestounderstandingthebasicassociativeeconomicconceptsfromtheeconomicscourseof1922byRudolfSteinerarefoundinPreludeinEconomics.Theeconomicimagescanbeusedtopresentrelatedconceptsbyaddinglayerstothedrawingthatcanedifytheirrelationshipsandfunctions.Thepurposeofthisistoenhancetheabilitytoperceivetheeconomicphenomenaandthenbeableto'thinkthemthrough'forourselves.

Page 42: Entrepreneurial Economics - Goetheanum

42

InstructorNotes:WhenIsellsomethingIreceivecashanddebittheaccountasvalueentering.WhenIbuysomethingcashleavesmyaccount,credit.Insightsaregleanedfromthesummaryaccounts,andforesightfromtheprojectedbudgetaccountsaregainedasincreasedawarenessandperceptionguideone'seconomicactionsinordertonavigatetheshipofenterprise.DoubleEntryAccountingistheuniversallanguageofexchangeintheeconomicprocessandcanbeunderstoodtobethreekindsofmoney.8)TheNatureofExchange

Thissetofimagesisusedtotelltheprimalstoryofexchange,theeconomictransaction,reinforcingtheassociativeeconomicaxiomthatbothsidesmakeagain.InstructorNotes:Whendideconomicsbegin?ThefirstsettlementsnearJericho.Civilization,economicsandaccounting(money)beganover11,000yearsagowhenthefirstsettlementscreatedasurplusfromminingandagriculture.9)SteppingintotheFuture:TakingInitiative!Thisvisualaidsourunderstanding,inaccountingandmoneyterms,ofthemovementofeconomicvaluewhenfirstundertakingsomething.InstructorNotes:Toundertakesomethingorjuststayalivecreatesexchange,value,accountsandcashflowthatneedtobemanagedtomeettheaim.Takinginitiativebeginswiththefirstmonetaryeventwherecapitalcomesfromsomewhereandisreceivedascashinordertobegin.TheT-Accountformisavisualaidforrecordingandperceivingthisprocessofvaluesleavingaccountsinordertobereceivedintoanotheraccount.10)FindANeedandMeetIt!Perceivingahumanneedintheworldcanbemetbytakinginitiativeandapplyingone'stalentsandskills.ThislargeformatcolorimagehelpsusimaginehowmoneyintheformofcashandperceivedviatheT-accountisrelatedtotakinginitiativemeetinganeed.11)TheStructureofDoubleEntryAccounting

TheTformisusedasavisualaidandorganizingdevicefordepictingthefundamentalstructure,essentialelementsandtheirrelationship.ThestoryinthisimageislinkedtoLectureSixandthedescriptionofthenatureoftwokindsofmoney.

InstructorNotes:Thisimageshowstheunderlyingstructureofdoubleentryaccountingandtherelationshipsbetweenpermanentandtemporaryaccountsandthefivecategoriesandtheirrelationshiptovaluesenteringand

Page 43: Entrepreneurial Economics - Goetheanum

43

leavinganaccount.Thebalancesheet(permanent)representstheassets,debtandequityandtheincomeandexpensestatement(temporary)representstheactivityofincurringexpensesandincome.

12)PicturetheAimandExpressitinFiguresfortheFuture

Theexpectedresultsofaneconomicactivityareprojectedintothefutureusingthesamecategoriesandstructureofdoubleentryaccounting.Itshowstherelationshipsbetweenaccountsbytrackingfuturemoneyflowsandtheireffectontheeconomicactivity.Thisanticipatesfuturework.InstructorNotes:Inanyfinancialandeconomicliteracyprogramforyouththeywouldlearnandpracticecreatingaforecastforthefutureyears'activity.Budgetedfiguresfortheactivityincludetheprojected,theactual,thedifferenceandanexplanation,whetherover,orunder-estimated.Thisisdoneforeachlineitem.MethodsforBlackPaperStoryPanels

1 Createthewalldrawingfromscratchasonepresentsthematerialtotheparticipants2 Createsomeofthedrawingbutleaveaspectstobedoneduringpresentation3 Createfinishedimageandconceptstobeusedasstorytellingprompt4 Createfinishedpanelandthenletparticipantsdescribeitsmeaning5 Askparticipantstoaddtoadrawingastheyseethings6 Presenterandparticipantscanbuildfromablankpaperduringtheconversation

Page 44: Entrepreneurial Economics - Goetheanum

44

Twelve(12)BlackPaperDrawings:VisualAids

1)DriverofEconomicLife:TheHumanBeing

Page 45: Entrepreneurial Economics - Goetheanum

45

2)SymmetryasExplanatoryDevice

3)WorldHistoryThroughEconomicsandFinance:VisualTimeline

Page 46: Entrepreneurial Economics - Goetheanum

46

4)Synthesis:TheEconomicProcess

5)Economics:CreationofEconomicValue

Page 47: Entrepreneurial Economics - Goetheanum

47

6)Money:CirculationofEconomicValue

7)Accounting:PerceptionofEconomicValue

Page 48: Entrepreneurial Economics - Goetheanum

48

8)TheNatureofExchangeintheEconomicProcess

9)TakingInitiative!:SteppingintotheFuture

Page 49: Entrepreneurial Economics - Goetheanum

49

10)FindaNeedandMeetitwithyourAbilities

11)TheStructureofDoubleEntryAccounting

Page 50: Entrepreneurial Economics - Goetheanum

50

12)PicturetheAimandExpressitinFiguresfortheFuture

Page 51: Entrepreneurial Economics - Goetheanum

51

THREE:ACCOUNTINGINANUTSHELL

Introduction

TheTransitionfromSingletoDoubleEntry:TheoryandPractice

Adeeperunderstandingofthenatureofmoneyatanearlyageusingdoubleentryaccountinghelpsavoidtoostrongaconnectiontomoney–oratoodisconnectedone–bymakingitpossibletofindabalance.Linkinganunderstandingoftheeconomicprocessandmoneywiththepracticeofaccountinginformsandtrainstheyouthfulwillinpreparationforfindingone’scallinginlifeandsteppinguptoone'sstorywithconfidence,clarityand,hopefully,capital."Ifwebringbackdouble-entrybook-keeping–tobusiness,tothecommons,totheinternet,tothemarketplace,andtooureverydaylives–we'llstartanotherrenaissance."41'AccountinginaNutshell'willusethetransitionfromsingletodoubleentryaccountingthattookplacefromthe12ththroughthe15thcenturytoprovideahands-onfast-pathintroductiontothetechniqueofdoubleentryaccountingforthenovice.Thistimeperiodcoincideswithageneral‘timeoftransition’thatprovidedtheimpulsefortherestoftheepochandthebirthofeconomiccultureandanewemphasisontheimportanceoftheindividual.Aburstofindividualachievement,inventionanddiscoveryprovidedtheplatformandimpetusfortoday’smodernscience,mathematicsandeconometrics.Goingthroughtheprocessofmovingfromsingletodoubleentryaccountingwithasetoftransactionsactsasaneffectiveteachingtoolthatallowsforadeeperunderstandingoftheunderlyingprinciplesinashortperiodoftime.TheeconomicslecturesfromRudolfSteinerin1922areintimatelyconnectedtoanunderstandingofaccountingandmoney.Bytakingaseriesoftransactionsthatareneededinordertoundertakeanewactivityintheworldthroughthedoubleentryaccountingprocessadirectexperienceisgained.Thisisaccomplishedthroughastep-by-stephands-onentryoffiguresandaminimumuseoftechnicalterms,noformulasorsemestersofaccounting.Oncelearned,doubleentryaccountingasaskill,isgoodforlife.Thislanguageforlifeisthelanguageofexchangeandisusedtomanageeconomiclife,takeinitiativeandnavigatethefuture.Itallowsindividualstoact,notonlyforthemselves,butalsoonbehalfofothersandtheeconomyasawhole.TheabilitytoreadandwritewasconfinedtoaveryfewatthedawnoftheRenaissanceandyetisnowthecommonpossessionofmostelementarystudents.Justastoday‘readingandwriting’inthelanguageofdoubleentryaccountingisconfinedtoafewexperts,inthefutureitwillbecomethecommonpossessionofallstudentsifitbecomesembeddedinthecultureonceagain.Ourfoundingfathersreliedondoubleentryaccountingtobothmanagethemselvesandnewenterprises,andtobuildacountry.Mostofthemweretaughtdoubleentryaccountingintheirteensasamatterofcourse.ThefirstAmericanentrepreneurandeconomistBenFranklincreatedamini-manualondouble-entryaccountingthatwasmadeavailabletoallpostalcustomers,forheconsidereditessentialfordailylife.Franklindeclaredthatallwomenandchildrenshouldbetrainedinaccountingbecauseitwouldensure“lastingadvantageandenrichingofthefamily.”Hepracticedfromandpromotedanintegrated

41DanPalanzainanarticlebyDocSearles,Medium"TheSecondComingofDouble-EntryBookkeeping"(August19,2016).

Page 52: Entrepreneurial Economics - Goetheanum

52

knowledgeofeconomics,accountingandmoneyasthewaytomanageoneselfandtheworld.Thelanguageofeconomics,exchangeandfinanceisdoubleentryaccounting–aworldlanguagederivedoutofthenatureofthehumanbeing–thattodayprovidesthebasisforourglobalfinancialarchitecture.Theenhancedperceptionandabilitytomakeadjustmentstoouractionsthatdoubleentryaccountingcanachieveismuchlikecrossingabusystreet.Insteadofblindlyrushingimmediatelytotheothersideofthestreetbecauseonecan,despitethegroupofvehiclesneedingtocometoastop,onecouldperceivethatwaiting10secondswillallowfortheclearingofthestreetsothattrafficcontinuestoflow.Nowyoucancrosswithouteffortordisruptionoftrafficatall.Thisisconsciousperceptionandresponsibleaction–inlightofone’snewawareness.Anepochaltransformationinart,scienceandmathematicsbeganjustasLeonardoBonacci(Fibonacci)publishedhisLiberAbaci(1202).HisBookofCalculationintroducedArabicnumeralsandalgebratonorthernItaly.ThisalsoignitedatransitionfromsingletodoubleentryaccountingandfromRomannumeralstoArabicnumerals.Theclimaxtothisprocesswasmarkedbythe1494publicationofLucaPacioli’smasterworktheSumma,anencyclopedicsynthesisofcurrentmathematicalknowledgeincludingthefirstcompletedescriptionandcodificationofdoubleentryaccounting.Theybothcontributedgreatlytothetransformationandeventualworldwideimplementationofdoubleentryaccounting,whichalsoprovidedthevehicleforexpandingtheeconomy,fuelingtheRenaissanceandshapingtoday’smoderneconomy.TheTimeofTransition:HistoricalHighlights

1. EventuallyreplacingRomannumbers,ArabicnumbersandalgebrawereintroducedtoEuropevianorthernItalybyLeonardoBonacci(Fibonacci)whenhepublishedhisLiberAbaciin1202hasteningthetransitionfromsingletodoubleentryaccounting.

2. Thetransitiontothenewfinancialtechnologyofdoubleentryaccountingfromsingleentryspreadand

enabledanunprecedentedexpansionofeconomicactivityandinnovation,financingtheRenaissanceintheprocess.

3. TheHanseaticLeague,apowerfulcollectiveofmerchantguildsandtowns,dominatedcommercial

activityuntiltheywereundonebyanewtechnologyimportedbytheDutchfromVenicecalledthe‘VenetianMethod’(doubleentryaccounting).15Theirdependenceonsilverfortransactionscouldnotcompetewiththenewvehiclesofcreditwherebillsofexchangemadetradeeasier,quickerandsafer.

4. Thedoubleentryaccounting(bookkeeping)techniquedevelopedinnorthernItalynowformsthe

underlyingstructureofthemodernglobalfinancialstructureandthefundamentaltoolofallbanks.5. Doubleentryaccountingbecametheanchorscienceformerchantsandbankersinordertocopewith

rapideconomicexpansionandguidetheirenterprises.6. The12ththrough15thcenturiescouldbegenerallycharacterizedasa‘TimeofTransition’thatprovided

theimpulsefortherestofourepoch,meaningthebirthofeconomiccultureandtheriseofindividualwill.

Page 53: Entrepreneurial Economics - Goetheanum

53

7. Anexplosionofindividualachievement,inventionanddiscoverysetsthestageandleadstoourcurrent

modernscience,mathematicsandglobaleconomy.Arabicnumbers,algebra,Greeklanguageteaching,drycompass,mechanicalclock,universities,cathedrals,paper,printingpress,lenses,optics,perspectiveinart,doubleentryaccountingenteredsociety.

8. Twostreamsofmathematicsdevelopedinparallelwitheachother–alowercommercialmathforthe

laypersonandahigherproblem-solvingmathforthefewscholars.9. LeonardoandLucahadamajorimpactonBOTHmathematicsandcontributedtothepopularizationand

advancementofBOTH.10. Doubleentryaccountingemergedfromthelowercommercialmathandbecametheguidingsciencefor

theexpandingeconomies.Modernmathematicsandscienceemergedfromthehigherproblemsolvingmathematics.

11. Algorithms,modernmathematicsandeventuallyeconometricscausedtheeventualreplacementof

doubleentryaccountingastheguidingtechniquefortheeconomy.ElementsofTheTransition:FromSingletoDoubleEntryAccounting

1. EarlyontheinnovationoftheCurrentAccountallowedforthepossibilityofarunningbalancein

accounting.2. TheCapitalAccountemergedandservedasaplacetoshowprofitaccumulation.3. TheIncomeandExpenseaccountswererecognizedandtheresultoftheactivityattheendofaperiodis

referredtoas’profit’.4. TheincomeandExpenseaccountscreateanadditional‘quality’ofaccount.Theyaretemporaryones

thatareperiodicallybroughttozero(closed)inordertobeginanew.5. Singleentryaccountingisonlyconcernedwithoneaspectoftheexchange(transaction).Whatiscoming

in,goingoutandleftover?6. Doubleentryaccountingtrackstheotherside,namelywherevalueshavecomefrom,andwherethey

havegoneto.7. Therearenowtwomajorqualitiesofaccountsthatareusedtoshowvaluesastheycomeinandgoout

andalsowheretheycomefromandgoto,thereby,addingperspectiveasthereisanincreasedawarenessofbothaspectsofthetransaction.

8. Doubleentryaccountinghasfivecategoriesofaccountsthatcanholdanytransaction(exchange)that

hasaneconomicconsequenceandismeasurableinmonetaryterms.

Page 54: Entrepreneurial Economics - Goetheanum

54

AccountinginaNutshellExercisesThefollowingaccountingexercisestakethefirstfewtransactionsofanactivitysothatstudentscanusethemtomakeentriesastheygothroughtheaccountingprocess.Usingpencilandworksheetthestudentsfollowtheleadoftheinstructordoingthesameinlargeprintonthewallwhereallcanseeandhearastheydo.UsingtheTformandveryfewtechnicalterms,theinitialstart-uptransactionsaretakenthroughthesingleentryaccountingprocesscontinuingonthroughdoubleentryandclosingentriestoitsconclusionintheformoffinancialstatements.Thisuniqueapproachofutilizingthetransitionfromsingletodoubleentryaccountingasapedagogicaltoolgivesthestudentanengagingandrelevanthands-onexperienceofthebasicfirstprinciplesofdoubleentryaccountinginaneconomiccontextinashortperiodoftime.TakingInitiative

Takinginitiativethroughanactivitycreatesexchange,value,accountsandcashflowthatneedtobemanagedinordertomeettheoriginalaimandethos.Exchangeisneededbecausewenolongerrelyonourselvesalonetomeetourmaterialneedsbutonthosearounduswithwhomwetrade.Whenthisisdoneeconomicvalueiscreated,inthatbothpartiesinexchangegetswhattheyneedtosatisfytheireconomy,theirsituation.Inordertoviewandsharewithotherstheongoingactivityoftheconstantlymovingvaluesitisnecessarytohaveapermanentrecordofthecorrespondingvaluescomingin,goingoutandremaining.Anaccountholdsthisinformationaboutthevaluesexchangedexpressedasaprice.Thevaluesthatareheldintheaccountsareintheformofpricesnotallofwhicharecashorcoinbutpromisestopaycashinthefuture.Accountingisthelanguageoftheexchangeofvalueintheeconomicprocessthatcanbeexpressedinthreekindsofmoney.Theduoofaccountingandmoneymakesitpossiblefortheprecisetrackingoftheflowofproduction,distributionandconsumptioninordertomaintainabalancedeconomy–fairpricesandaffordablecredit.42One-DayWorkshop

First,usingaconstructedtimelinepanelonthewall,ashorthistorythroughthelensofeconomicsispresentedanddiscussed.Thisisabriefbutbroadhistoricalsketchdepictingtheevolutionofsocietyandtheindividualinrelationtothedevelopmentofeconomiclifeandthechangingformsofmoney.Thefinaloverlayofthetimelinefeaturesanimageofthedevelopmentofthe‘real’economyandthefinancialeconomyalongwithadiscussionofitsrelationshiptothe2008financialcrisis.(1hour)Second,thefirstaccountingexercisesetreflectsastandardaccountingapproachfittingtoday’smodernconsciousness.Throughbothpracticeandtheory,inlessthan2hoursthestudentshaveexperiencedtheentirejourneyfrominitialstart-uptransactionsofanactivitytoendingfinancialstatementsintwohours.(1.5hours) Third,thesecondaccountingexerciseusestheexactsamesetofinitialstart-uptransactionsandtakesthemthroughthesamedoubleentryaccountingprocessfromthepointofviewof‘Romannumeral’consciousness.Thisisincontrasttothemoreevolvedanduseful‘Arabicnumeral’consciousnessthatdevelopedandtakenforgrantedtoday.Thissidebysideapproachgivesthemadirectexperienceofthe

42 Christopher HoughtonBudd,"FinanceattheThreshold:RethinkingtheRealandFinancialEconomies"(Surrey:GowerPublishing2012).

Page 55: Entrepreneurial Economics - Goetheanum

55

dramaticchangesbroughtaboutbytheunprecedentedexplosionofindividualcreativityduringtheRenaissancetimeoftransition(12ththrough15thC.)thatultimatelyshapedandledtoourcurrentabstractthinking.(1.5hours)Finally,inareviewoftheaccountingworkjustaccomplished,onebyonethetechnicaltermsarenowsubstitutedforthecolloquialexpressions.Questionsandclarificationsendtheday’sdoubleentryaccountingtraining.(1.5hours)

TrainingTime 5.5hours LunchTime 1.25hoursBreakTime 1hour(3x20min.)Total 7.75hours

Page 56: Entrepreneurial Economics - Goetheanum

56

AccountinginaNutshellT-AccountExerciseSetOne(Indirect-With/TrialBalance)TransactiontoStatement(Currentpracticeandthinking)

Page 57: Entrepreneurial Economics - Goetheanum

57

AccountinginaNutshell:ExerciseSetOne–CurrentPractice

SetOne:#1

Beforestartingtheexercises,abriefintroductionusing5ofthe12economicimagescreated(5,6,7,8&11below)isneededforabasicunderstandingoftheprocessofexchange,creationofvalueandtheirreflectioninaccounts.Thepurposeofthisfirstpanelistoactasavisualaidandpromptforunderstandinganddescribingwhathappensinatypicaleconomicexchange–atransaction.

Page 58: Entrepreneurial Economics - Goetheanum

58

SetOne:#2

Economicsisaboutallofus–everysoulontheplanet.Recognizingahumanneedintheworldandcontributingtoitsresolutionisanotherwaytolookatthetruenatureofeconomiclife.Bybeginningtheexercisewiththeaboveinitialfour(4)economictransactionstheaccountingprocessisexperiencedasanaturalandusefulpartofactingresponsiblyandeffectivelyinlife.Thisissimplesingleentrybookkeepingthatdevelopedoveralongperiodoftime.

Page 59: Entrepreneurial Economics - Goetheanum

59

SetOne:#3

Anewelementisaddedtothesingleentrybookkeepingtechniquethatexpandsitsscope,perspectiveandeffectiveness.Wheredothevaluescomingintoanaccountcomefromandwheredovaluesleavinganaccountgoto?Addingtheneededaccountstoseewherevaluesarecomingfromandgoingtocreatesacompletepictureoftheactivitybyrecognizingtheothersideofanytransaction.Thisisthebeginningofdoubleentryaccountingasitaddstothepartialviewofsingleentryaccountingwhereonlywhatcomesinandgoesoutisofconcern.

Page 60: Entrepreneurial Economics - Goetheanum

60

SetOne:#4

Intheprocessofaddingaccountsinordertogainafullerpictureoftheactivity,twodifferentqualitiesofaccountsbecomeapparentastheaccounttotalsaremovedor'closed'toaTaccountthatactsasasummaryandproofthatitisinbalancebeforeproceeding.

Page 61: Entrepreneurial Economics - Goetheanum

61

SetOne:#5

NowthatthesummaryproofshowsthattheentriesbalancetheyareseparatedintothetwoqualitiesofaccountsasrepresentedbythetwosummaryTaccountsofpermanentandtemporary.TheentriesintheProofaretransferredor'closed'intothetwo(2)qualitiesandtheresultoftheactivitycanemerge.

Page 62: Entrepreneurial Economics - Goetheanum

62

SetOne:#6

TheTemporaryAccountsSummaryresultisnowcalculatedandmovedor'closed'intothePermanentAccountsSummaryasdemonstrated.

Page 63: Entrepreneurial Economics - Goetheanum

63

SetOne:#7

Thelaststepinthisexercisetakesthetwo(2)Taccountformsanddisplaysthesameinformationinadifferentformatthatconformstomodernaccountingpractice.ThesummaryTemporaryAccountsandPermanentAccountsaretransferredtothestandardreportingformatandarenowcalledIncome&Expenseaccounts(Temporary)andBalanceSheetaccounts(Permanent)respectively.

Page 64: Entrepreneurial Economics - Goetheanum

64

AccountinginaNutshell

T-AccountExerciseSetTwo(Direct-Without/TrialBalance)TransactiontoStatement(Pastpracticeandthinking)

Page 65: Entrepreneurial Economics - Goetheanum

65

AccountinginaNutshell:ExerciseSetTwo–PastPractice

SetTwo:#1

Startingwiththesamefour(4)initialstartuptransactionsthissetofexercises(SetTwo)followsthesameprinciplesandtechniquecontainedandpracticedinSetOne.Thedifferencebetweenthetwobeginswithpagefour(4)wherethetwoqualitiesofaccountsaresummarizedanddirectlyenteredintothetwo(2)summaryT-accountsratherthanusingtheextrastepofcreatingaproof(trialbalance)tocheckthatbothsumsbalanceandareequal.

Also,themovingor'closing'oftheaccounttotalstothetwoT-accountsummariesisaccomplishedwithouttheuseofArabicnumbers.Thetechniqueusedisaspatialtranspositionthatallowsthemovementor'closing'oftheaccounttotalstothetwo(2)summaryT-accounts.Theabstractabilitytoadd,subtractandmultiplyontheflywasthen,averyrareabilitythatonlydevelopedsincetheintroductionofArabicnumerals.

Page 66: Entrepreneurial Economics - Goetheanum

66

SetTwo:#2

Economicsisaboutallofus–everysoulontheplanet.Recognizingahumanneedintheworldandcontributingtoitsresolutionisanotherwaytolookatthetruenatureofeconomiclife.Bybeginningtheexercisewiththeinitialfour(4)economictransactionstheaccountingprocessisexperiencedasanaturalandusefulpartofactingresponsiblyandeffectivelyinlife.Thisissimplesingleentrybookkeepingthatdevelopedoveralongperiodoftime.

Page 67: Entrepreneurial Economics - Goetheanum

67

SetTwo:#3

Anewelementisaddedtothesingleentrybookkeepingtechniquethatexpandsitsscope,perspectiveandeffectiveness.Wheredothevaluescomingintoanaccountcomefromandwheredovaluesleavinganaccountgo?Addingtheneededaccountstoseewherevaluesarecomingfromandgoingtocreatesacompletepictureoftheactivitybyrecognizingtheothersideofthetransaction.Thisisthebeginningofdoubleentryaccountingasitaddstothepartialviewofsingleentryaccountingwhereonlywhatcomesinandgoesoutisofconcern.

Page 68: Entrepreneurial Economics - Goetheanum

68

SetTwo:#4

ThisiswheretheexercisesetdivergesfromthefirstSetOneinthat1)thesummaryofaccountsisentereddirectlyintothetwo(2)T-accountswithouta'check'orproof.Also,apre-Arabicnumeralconsciousnessismimickedinordertoexperiencethespatialtranspositiontechniquetomoveor'close'theaccounttotalstothetwo(2)SummaryAccounts:PermanentandTemporary.

Page 69: Entrepreneurial Economics - Goetheanum

69

SetTwo:#5

Themovingor'closing'oftheTemporaryAccountstothePermanentAccountsisaccomplishedinthesamemannerasbefore,butwithoutthebenefitofArabicnumbers.Inessence,two(2)newT-accountsarecreatedtocompletethedoubleentryaccountingprocesscalled'Closing'.ThePeriodProfitaccount(result)andanOwnCapitalaccountareneededsotheresultoftheactivityasrecordedintheTemporaryAccountscanbemovedtothePermanentAccountsSummary.

Page 70: Entrepreneurial Economics - Goetheanum

70

SetTwo:#6

TheT-accountformusedtounderstandthedoubleentrytechniqueandprocesscanalsobeviewedinamodernstandardformat.

Page 71: Entrepreneurial Economics - Goetheanum

71

AccountinginaNutshellWorkshopwithPowerPointMay26,2017Twenty-FourSlidesT-Account'AccountinginaNutshellWorkshopwithThreeSetsofExercises ONE: ClosingtotheTwoSummaryAccounts(SpatialTransposingwithArabicNumerals) (Slides5through13) TWO: ClosingtotheTrialBalance(SpatialTransposingwithArabicNumerals) (Slides14through16) THREE:ClosingtotheTwoSummaryAccounts(CalculatingwithRomanNumerals) (Slides17through23)

AT-accountdemonstrationofthetransitionfromsingletodoubleentryaccountingthattookplacefromapproximately1200to1500innorthernItalyisusedtolearnthroughaseriesofexercisestheunderlyingprinciples&technique.

Page 72: Entrepreneurial Economics - Goetheanum

72

Accounting-In-ANutshell•Sebastopol•5/2017

Slide1

Slide2

Page 73: Entrepreneurial Economics - Goetheanum

73

Slide3

Slide4

Page 74: Entrepreneurial Economics - Goetheanum

74

Slide5

Slide6

Page 75: Entrepreneurial Economics - Goetheanum

75

Slide7

Slide8

Page 76: Entrepreneurial Economics - Goetheanum

76

Slide9

Slide10

Page 77: Entrepreneurial Economics - Goetheanum

77

Slide11

Slide12

Page 78: Entrepreneurial Economics - Goetheanum

78

Slide13

Slide14

Page 79: Entrepreneurial Economics - Goetheanum

79

Slide15

Slide16

Page 80: Entrepreneurial Economics - Goetheanum

80

Slide17

Slide18

Page 81: Entrepreneurial Economics - Goetheanum

81

Slide19

Slide20

Page 82: Entrepreneurial Economics - Goetheanum

82

Slide21

Slide22

Page 83: Entrepreneurial Economics - Goetheanum

83

Slide23

Slide24

Page 84: Entrepreneurial Economics - Goetheanum

84

What is Double Entry Accounting for? *

1) The balance sheet reveals our position in regard to our deepest purposes in life as well as a cumulative account of net worth.

2) The income and expense statement is an exact description of one's relationship to the world as well as a record of profitability.

3) Learning the language of accounting itself enlightens our will, allowing us to be financially sovereign, while at the same time acting as an instrument of service to others. This in contrast to becoming a slave to egotism and one's own self-interest.

4) The numbers can bee seen as hieroglyphs that plot and reveal our relationship to ourselves and to one another – to the world.

5) The ability to 'read' our financials can deepen our relationship to society and our purpose in life.

6) Financial and economic literacy can be done for what one can gain, at a deeper level, it calls on us to perceive how effectively are we giving to Society.

7) Learning to read and write financially creates the possibility to inscribe into the economic life our own particular signature and unique contribution to the betterment of the world.

8) Budgets (projections) and accounts can be seen as representing the journey about to be tread and the path already made, not just abstract assemblages of dry information and dead statistics.

9) Financial literacy can be about stocks, bonds, insurance, how mortgages work and credit card training, yet it is also about meeting human needs through what we do in the world and fulfilling one's life purpose in the process of serving others.

*Adapted and edited from:

Banking on Youth and Trade The teaching of associative business, finance and economics to young people © 2013 Christopher Houghton Budd. All rights asserted and reserved. Study material published as a contribution to public debates. Comments to the publisher always welcome. Part of any sale proceeds goes to finance research into associative economics. Please respect copyrights, otherwise how will authors live.

Page 85: Entrepreneurial Economics - Goetheanum

87

Appendix

TheEvolutionofDoubleEntryAccounting

ManyoftheseelementsexistedearlierbutwerenotfoundtogetherinaformandstrengthnecessarytopushtotheinnovationofdoubleentryuntiltheMiddleAges.

Privateproperty

Thepowertochangeownershipinagreementneededtobecomestandardpractice.

Capital

Wealthproductivelyemployedallowedforcommerceandcredittoexistandexpand.

Commerce

Theinterchangeofgoodsonawidespreadbasiswasneededbecausesmallvolumelocaltradingdidnotspurthecreationofanorganizedsystemthateventuallyreplacedthehodgepodgeofrecordkeeping.

Credit

Thepresentuseoffuturegoods(value)hasbeenaroundsinceGreecebutnotefficientlyandnowneedingtoberecordedastransactions.

Writing

Awaytomakeapermanentrecordinacommonlanguagetoaidalimitedhumanmemory.

Money

The"commondenominator"fortrackingvalueinexchangesismoney.

Arithmetic

Ameansofcomputingthemonetaryfiguresofthedealor(transaction)neededtobequicklycalculated.

Page 86: Entrepreneurial Economics - Goetheanum

88

StandardAccountingPrinciplesDavidMinars,CPA,J.D.,M.B.A.,Accounting,SecondEdition,Barron'sEducationalSeries,Inc.,2003.

Comparabilitymeansthattheinformationispresentedinsuchawaythatthedecisionmakercanrecognizesimilarities,differences,andtrendsbetweendifferentcompaniesorbetweendifferenttimeperiods.

Consistencyrequiresthataparticularaccountingprocedure,onceadoptedbyacompany,remaininusefromoneaccountingperiodtothenextunlesstheusersofthefinancialstatementsareinformedofachangebymeansofnotestothefinancialstatements.Disclosurerequiresthatallrelevantinformationthatwouldinfluencetheassessmentofacompany’shealthbyoutsideusersmustbedisclosedinthefinancialstatements.Materialityreferstotherelativeimportanceofanitemorevent.Ifanitemoreventismaterial,itislikelytoberelevanttotheuserofthefinancialstatements.Conservatismmeansthatwhenaccountantsfacemajoruncertaintiesastowhichaccountingproceduretouse,theygenerallychooseamethodthatwillunderstateassetsandincome.

Timelinessrequiresthatinformationgeneratedbytheaccountingsystemmustbereceivedshortlyaftertheendoftheentity’saccountingperiodinordertobeusefulfordecision-making.

Continuity,alsoknownasthegoingconcernconcept,assumesthatthebusinesswillcontinuetooperateindefinitely.

Entityreferstotheaccountingunit,businessoractivitythatisseparateandapartfromitsownerorowners.

Accountingperiodreferstothetimespanoverwhichtheaccountingdataisrecordedandreportedinthefinancialstatements.Comparisonoffinancialstatementsismadepossiblethroughtheuseofaccountingperiodsofequallength.Thetimeperiodcouldbeonemonth,interim(threemonth),orannual(twelvemonth)financialstatements.Formostcompanies,theannualaccountingperiodrunsthecalendaryearfromJanuary1throughDecember31.Othercompaniesusewhatiscalledafiscalyear,whichendsonsomedateotherthanDecember31.

Stabledollartheoryassumesthatpriceswillremainconstantovertime.Thistheoryrequiresthatallassetsberecordedattheirhistoricalcost.

Page 87: Entrepreneurial Economics - Goetheanum

89

Bibliography

Andersen,K.(2007)TheGeometryofanArt:TheHistoryoftheMathematicalTheoryofPerspectivefromAlbertitoMonge.UniversityofAarhus,Denmark.NewYork,Springer.

Davids,K.andLucassenJ.(1996)AMiracleMirrored:TheDutchRepublicinEuropeanPerspective.Cambridge:CambridgeUniversityPress.

Desaules,M.(1999)AwakeningtoGlobalBookkeeping,Canterbury:NewEconomyPublications.

Desaules,M.(2003)AHumanResponsetoGlobalization,Neuchatel,Switzerland:AssociativeEconomicsInstitute.

Devlin,K.(2011)TheManofNumbers:Fibonacci'sArithmeticRevolution,NewYork:BloomsburyPublishing.

Geijsbeek,J.(1914)AncientDouble-EntryBookkeeping:LucasPacioli'sTreatise.Denver:PublishedbyJohnB.Geijsbeek.

Gies,JandGiesF.(1969)LeonardoofPisaandtheNewMathematicsoftheMiddleAges.NewYork:ThomasCrowell.

Gleason-White,(2011)JaneDoubleEntry,Sydney:Allen&UnwinPublishing.Heilbroner,R.(1953)TheWorldlyPhilosophers.NewYork,Simon&Schuster.

HoughtonBudd,C.(2012)FinanceattheThreshold.Surrey:GowerPublishing.

HoughtonBudd,C.(1996)RudolfSteiner,Economist-Articles&Essays.Canterbury:NewEconomyPublications.

HoughtonBudd,C.(1988)OfWheatandGold:ThoughtsontheNatureandFutureofMoney,Canterbury:NewEconomyPublications.

HoughtonBudd,C.(1979)PreludeinEconomics.Canterbury:NewEconomyPublications.

HoughtonBudd,C.(2003)TheMetamorphosisofCapitalism,Canterbury,England:AssociativeEconomicsInstitute.

Høyrup,J.(2005).“LeonardoFibonacciandAbbacoCulture:ProposaltoInverttheRoles”.Revued’HistoiredesMath́ematiques.

Johnson,T.(2014)ReciprocityasaFoundationofFinancialEconomics,JournalofBusinessEthics131:43-67SpringerlinkJuly2014.Received:12October2013/Accepted:11June2014/Publishedonline:6July2014.

Mattessich,R.(2000)"TheBeginningsofAccountingandAccountingThought:AccountingPracticeintheMiddleEast(8000B.Cto2000B.C.)andAccountingThoughtinIndia"NY,NewYork:Routlage.

Page 88: Entrepreneurial Economics - Goetheanum

90

McQuaig,D.andBille,P.(1999)CollegeAccounting,6thEdition.Boston&NewYork:HoughtonMifflinCompany.

Minars,D.(2003)Accounting,SecondEdition,Hauppauge:Barron'sEducationalSeries.

Piper,M.CPA(2013)AccountingMadeSimple.Philadelphia:PublishedSimpleSubjects,LLC.

Robinson,J.andBreasted,J.(1920)HistoryofEurope:AncientandMedieval.Boston:TheAthenianPress.

Schmandt-Besserat,D.(1979)ReckoningBeforeWriting.Archaeology.May/June1979,Vol.32,No.3.

Soll,J.(2014)TheReckoning:FinancialAccountabilityandtheRiseandFallofNations.NewYork:BasicBooks.

Soros,G.(1988)TheAlchemyofFinance.NewYork:SimonandSchuster.

Steiner,R.(1996[1922])Economics,TheWorldasOneEconomy.Canterbury:NewEconomyPublications.

Page 89: Entrepreneurial Economics - Goetheanum

91

Forworkshopsandpresentations: AccountinginaNutshell EconomicsfromtheGroundUp WorldHistoryThroughEconomics

Φ

ContactDanielOsmerat:[email protected]

EconomicBuzzCafe:Gather,shareandexploretheworldofeconomicshttp://www.economicbuzzcafe.com/

TheEconomicsConference

AstandingconferencewithintheSocialScienceSectionoftheSchoolofSpiritualScience(seebelow),theEconomicsConferenceoftheGoetheanumisaworldwideresearchcommunitythatseekstounderstandbusiness,financeandeconomicsonthebasisofRudolfSteiner'seconomicscourseandrelatedwritings.Theaimistomakeseminalyetconcretecontributionstofundamentalproblemsofourtimeinsuchfieldsaspricetheory,monetarypolicyandentrepreneurialendeavor.ItsmeetingstakeplaceinmanypartsoftheworldandincludeanannualworldwidegatheringconductedprincipallyinEnglishbutalsointhelanguagesofthosewhotakepart.http://economics.goetheanum.org/home/

BooksandpublicationsareavailablefromtheAssociativeEconomicsInstitute:http://www.associative-economics.com/publications/shop/

Books:AHumanResponsetoGlobalizationBeyondtheMarketEconomicsFreeingtheCirclingStarsOfWheatandGoldPreludeinEconomicsRareAlbionRudolfSteiner,EconomistTheMetamorphosisofCapitalismTheRightOnCorporationBooklets:RudolfSteiner'sSocialIntentionsThreefoldtheSocialOrder