How to be an Entrepreneur as a Business

JournalistPresented by

Maya Payne Smart and Joe Grimm

Day 3:Marketing for

JournalistsPresented by

Maya Payne Smart

Today’s Agenda

• Choosing a niche

• Defining your target market

• Pursuing sales

• Minding journalistic ethics and standards

Goals for Today

• Understand why specialization pays

• Grasp the importance of market research

• Learn tried and true methods for building your platform and broadening your network

• Recognize ethical issues

The Process

Get Niche Quick

Why?

• Builds expertise

• Improves the quality of your stories

• Shortens your research time

• Allows you to negotiate higher pay

• Attracts assignments and resources to you

How To

• Monitor news in your niche with RSS feeds

• Attend conference and events related to your niche

• Pursue assignments in your niche

• Blog in your niche (see beatblogging.org for best practices)

One Niche, Multiple Expressions

What’s Hot Now?

Source: Magazine Publishers of America

Walking the Line

JournalistMarketer

Freelance Marketing

Freemium Marketing

What’s Your Story?

Selling Your Story

• Articles

• Websites/Blogs

• Speaking

• Professional groups and directories

• Social media

• Conferences and events

Staying Connected

Questions?Please e-mail me at

maya@writingcoach.com.