Entrepreneurial Motivation

SAGAR KOTECHA

MBA - I

Guided By –

Vishal Rana. (Lecturer)

What is Motivation?

Motivation derived from the word ‘motive’.

Motivation is an inner spirit that activates and directs our behaviour towards our goals.

It is an ongoing process.

Basic elements of the process of Motivation :

are – 1) Motive 2) Behaviour & 3) Goal.

Process of Motivation

Motivation Theories : Maslow’s Need Hierarchy Theory -

food, clothing, air, shelter, water,

Job & family security protection.

Affection, friendshipSelf respect, achievemt

Work itself is the motivation

According to him - 3 Types of needs.

1. Need for Affiliation

2. Need for Power

3. Need for Achievement

Motivation Theories : David McClelland’s Acquired Needs Theory -

1. Need for Affiliation :

– A desire to belong to a Group.

– A desire to interact with others.

– A desire to be liked by others.

– A desire to live & work together.

– A desire to make routine jobs more bearable.

Motivation Theories : David McClelland’s Acquired Needs Theory -

2. Need for Power :

– A desire to control others.

– A desire to manipulate others.

– Political orientation.

– Leadership to influence others.

Motivation Theories : David McClelland’s Acquired Needs Theory -

3. Need for Achievement :

– High desire for achievement.

– Moderate risks.

– Pre-occupation with the task.

– Satisfaction of accomplishment.

– Need for immediate feedback.

Motivation Theories : David McClelland’s Acquired Needs Theory -

Motivating Factors :

A. Internal Factors :

– Desire to do something new.

– Educational background.

– Occupational background or experience.

Motivating Factors :

B. External Factors :

– Government assistance and support.

– Availability of labour and raw material.

– Encouragement from big business houses.

– Promising demand for the product.

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GHR’sGlobal Business School