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ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT IT 101 – Helpful IT Concepts Concepts

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Page 1: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Presented By

Richard Genzer, CEOGenzer Enterprises

March, 2013

IT 101 – Helpful IT ConceptsIT 101 – Helpful IT Concepts

Page 2: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Are You Ready?

Select Top Technology Trends for 2013*– Internet of Things– Cyber security– Big data– Cloud computing– Next gen mobile

Other sources:– Agile dev– TV integration– Social, social, social– Device integration (e.g. glass, monitor)

IEEE 13 Top Trends for 2013

Can you leverage, Can you leverage, cost, approximate, cost, approximate,

follow or align follow or align without without

understanding?understanding?

Page 3: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

What do they mean… to you?

• Internet of Things– Connecting “ordinary things” to the net like your car, house or refridgerator

• Cyber security– Keeping you and companies safe from interlopers

• Big data– Mining the mountains of data to discover useful information

• Cloud computing– Leverage centralized computing capacity and build an elastic infrastructure

• Next gen mobile– More capablities, better screens, improved connectivity

• Agile dev– New ways (iterative / collaborative) to develop products / services

• TV integration– One of the “internet of things” from above

• Social, social, social– Everyone seems to think we want to be social but do so online?

• Device integration (e.g. glass, monitor)– New classes of devices that can be accessed (e.g. heart monitor)

Page 4: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

What do YOU want to talk about?

I am prepared to talk about the following:

– Networking– Internet pipes and technologies– Browser technologies– Encryption– Cloud computing– Development

What else?What else?

Page 5: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Networking

• Every device is uniquely addressed• Data is sent in packets, streaming a

challenge• Networks require traffic police (routers)• Networks are dangerious (firewall)• Servers and users are connected• Ports allow traffic to be segregated• Increased traffic means bigger pipes

Page 6: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Domain Names

• People don’t do numbers… need names– Top level domains (.com, .org, .edu, .xxx)– Works from right to left– About 150MM w/ 100MM .com (

www.dailychanges.com) – Find (www.godaddy.com), Register, Setup,

Maintain

• DNS system– Globally replicated database– TTL

Page 7: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Domain - WhoisRegistrant: Dns Admin Google Inc. Please contact 1600 Amphitheatre Parkway Mountain View CA 94043 US +1.6502530000 Fax: +1.6506188571

Domain Name: google.com

Registrar Name: Markmonitor.com Registrar Whois: whois.markmonitor.com Registrar Homepage: http://www.markmonitor.com

Administrative Contact: DNS Admin Google Inc. 1600 Amphitheatre Parkway Mountain View CA 94043 US +1.6506234000 Fax: +1.6506188571 Technical Contact, Zone Contact: DNS Admin Google Inc. 2400 E. Bayshore Pkwy Mountain View CA 94043 US +1.6503300100 Fax: +1.6506181499

Created on..............: 1997-09-15. Expires on..............: 2020-09-13. Record last updated on..: 2013-02-28.

Domain servers in listed order:

ns3.google.com ns4.google.com ns2.google.com ns1.google.com

Domain Name: TEMPLE.EDU

Registrant: Temple University 7th floor Wachman Hall 1805 N. Broad Street Philadelphia, PA 19122 UNITED STATES

Administrative Contact: Enterprise Systems Group Temple University Computer Services 7th floor Wachman Hall 1805 N. Broad Street Philadelphia, PA 19122 UNITED STATES (215) 204-5555 Technical Contact: Enterprise Systems Group Temple University Computer Services 7th floor Wachman Hall 1805 N. Broad Street Philadelphia, PA 19122 UNITED STATES (215) 204-5555

Name Servers: NS1.TEMPLE.EDU 155.247.166.2, 2620:104:7000::200 NS2.TEMPLE.EDU 155.247.19.2, 2620:104:7008::100

Domain record activated: 27-May-1987Domain record last updated: 18-Nov-2005Domain expires: 31-Jul-2013

http://whois.domaintools.com

Page 8: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Encryption

• Keep data safe from prying eyes• Keys unlock the information• Inverse keys… key to encode and a

different key to decode• Public / private key• Challenge / response, two-factor• Using the same key (symmetric) is

dangerous and cumbersome.

Page 9: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Cloud Computing

• On demand• Scalable• Ubiquitous• Virtualized• Model: pay as you go (no CAPEX)• Uses

– Storage: supporting applications (e.g. evernote)– Storage: supporting private apps (e.g.

sharepoint)– Virtual computing: support dynamic hosting

(e.g. ecommerce)

Page 10: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

The Browser

• Top Browsers– Chrome, IE, Firefox, Safari

• Mobile versions of them all• Started as static, now program

environment– html5test.com, rogerdubuis.com, bjork.com

• Differences– Language support: HTML, CSS, JavaScript,

Flash– Layouts change

Page 11: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Development Soup

• Agile• Programming languages vs programming

environments • WordPress, Joomla, • LAMP• .NET vs anything else (ruby, python, PHP)• Open vs. closed environments• MySQL (open) vs stuff from Microsoft or Oracle• Ecommerce platforms• 3-tiered, middleware, multitiered• Model View Controller (MVC)… .NET, Cake,

Django• Usage scenarios / stories

Page 12: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Databases

• Table: each with one or more columns• Columns: (fields) each with a type• Keys: locate/refer row quickly• Normalization: so data is not

repeated• Lesson: keep data clean so database

is fast, efficient– duplicate data, “messy” information

Page 13: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Other Fun Things to Talk About

• Google Docs• Mobile Computing & Tablets• IT and Developing Countries• Online Video & Education• Viruses, Trojan, Key Logger, Assorted

Malware• VOIP• Web Monitoring

Page 14: ENTREPRENEURIAL TOOLBOX Presented By Richard Genzer, CEO Genzer Enterprises March, 2013 IT 101 – Helpful IT Concepts

ENTREPRENEURIAL TOOLBOX

Reference List

• Aaron Titus: how the internet works - http://www.youtube.com/watch?v=7_LPdttKXPc

• From Lynda: how databases work - http://www.youtube.com/watch?v=z5YnKt2aOCs

• Examples of HTML 5 - http://www.creativebloq.com/web-design-tips/examples-of-html5-1233547

• Ineteresting Infographics - http://nowsourcing.com/2010/06/18/technology-internet-infographics/

• Traffic sites– Google: http://www.google.com/transparencyreport/traffic– Akamai: http://www.akamai.com/html/technology/dataviz1.html– Interactive map: http://internet-map.net/– Internet health: http://dev.gomez.com/internet-health-map/

• Encryption: using colors to demonstrate - http://www.youtube.com/watch?v=3QnD2c4Xovk

• Cloud computing animation: http://www.youtube.com/watch?v=QJncFirhjPg