entrepreneur's edge: exporting wellness services to global markets with steve finikiotis

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Osprey © Osprey 2013 – All rights reserved.

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Exporting Wellness Services to Global Markets

Steve Finikiotis with Krisna Hanks | May 14, 2013

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The key themes of this topic:

–Highlight emerging wellness opportunities from a global perspective

–Why we’re on the cusp of a worldwide revolution in healthcare delivery

–Look at why North American players are a strong fit for international markets, especially those in developing regions

–What can we do to prepare our organizations to find and tap the right opportunities

Themes

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–Beginning our 11th year delivering services to markets on five continents

–Bringing leadership and experience in a range of services and disciplines

–Applying an analytical framework for helping clients make an impact in global markets

–Providing a growing worldwide network of colleagues and partners in private and public sectors

–Using an innovative collaborative platform to accelerate knowledge-transfer among stakeholders

About Osprey

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Key questions our team explores:

−What is the potential size of the market? Are there potential adjacent opportunities within reach?

−How can we learn and address customer preferences?

−What new products-services can be offered, and how should they be tailored for the local market/context?

−Who are the competitors, and how are they represented?

−What particular market-entry strategies should be applied?

−What partners can we convene to grow while building relationships with government private sector players?

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North American companies are poised to play a critical market-shaping role.

Here’s the deal

We’re on the cusp of a global revolution in health and wellness – a revolution being led by entrepreneurs.

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The case for wellness

Nearly 66% of companies with effective wellness programs believe they perform better than their competitors. Towers Watson, 2011

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Macro drivers transforming global wellness:

① The rise of middle classes – millions of

consumers -- across emerging markets

② The rise of the private sector, along with foreign

direct investment and cross—border trade

③ An aging population in developed markets

④ The spread of a culture of wellness

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The U.S. and Canada are hothouse markets…

Image: CCBY under Creative Commons License

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① Technology tools

② Management practices

③ Program administration expertise

North American players and emerging markets

Interlocking features / capabilities + demand:

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Market Opportunity Assessment:

–Identify promising markets and segments

–Analyze target markets – sizing, forecasting and modelling

–Define key market drivers along with macro trends and local drivers

Key Preparatory Issues:

–Gather and analyze information to support successful “go-to-market” strategies

–Help clients leverage their competitive advantages

–Develop and address market-entry scenarios

Analytical framework

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Develop in-market customer insight:

–Customer segmentation

–Preference analysis – customer attitudes, needs, wants and expectations

–Tools of the trade: quantitative and qualitative research

Go-to-market Issues:

–Understand market features, demographics and trends

–Identify drivers that support product feature decisions

–Develop programs to boost customer loyalty, brand equity, and market share

High growth markets

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11 Tips for Success

−Focus on promising markets with which you have an affinity. −Find the right partners and build strong relationships.

−Spend quality time “in-market”

−Foster a culture of globalism in your organization.

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−Cultivate a global mindset

−Collaborate with local partners and suppliers

−Think globally but focus locally

Wrap-up Keys

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Steve Finikiotis @finikiotis [email protected] Join the conversation www.ospreyvision.com/blog,

Stay in touch…

TouchPoints

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Osprey

www.ospreyvision.com

entrepreneur's edge: exporting wellness services to global markets with steve finikiotis

Health & Medicine