entrepreneurs - what makes them a success
TRANSCRIPT
Entrepreneurs –what makes them a success? Entrepreneurs –what makes them a
success?
Presented By: Magda kochanowicz
http://m
“ PUTTING THE PIECES TOGETHER”
Anatomy of an Entrepreneur
knowledge
hand
gutspersonality
experience
eyes
ears
skinpassio
n
Sir. Alan SugarJames Dyson
Sir Richard Branson
Sir. Richard Branson
“ How I’ve survived, had fun and made a fortune doing business my
way “
“ The English Industrialist …. Business
Magnate”
New York Times
Sir. Richard Branson
“ A frugal Billionaire”
5
Ffdfdatrde[rtphe
PERSONAL FRONT Born in July 18. 1950 in South London
Married to his second Joan, he has two children: Holly and Sam
Branson has Dyslexia and had poor academic performance as a student, but discovered his ability to connect with others
Knighted in 1999 for his “service to entrepreneurship”
Appears at No.85 on the list of “100” Greatest Britons”
ROLE MODEL →PLAYFUL LEADER→GEEK FOR ADVENTURES→ENTERTAINMENT CEL” The quintessential entrepreneur”
7
Richard Branson
Richard Branson Ranked in 2007’s Time
Magazine Top 100 Most Influential People in the world”
236th richest person according to Forbes’ 2008 list of billionaires, with estimated net worth of approx. $4.4 billion USD
Founder & CEO of Virgin GroupF” My interest in life comes from setting myself huge, apparently
unachievable challenges and trying to rise above them… from the perspective of wanting to live life to the full, I felt that I had to
attempt it”.
1970’s: the brand is born 1980’s: early growth / survival
“ The Brave may not live
forever – but the
Cautions do not live at
all ! “
Size does matter : “… you need to challenge and
compete with brands to become big yourself ”
1990’s ENTERPRENEURlAL START- UP
10
is one of the most exciting brands !!! Some Facts:
360 Compani
es worldwid
e,
An annual Virgin Group
turnover
of £11 bn
Employing
55 000 people
WHAT ARE YOU LOOKING FOR ? SearchBranson’s
Empire
Travel Lifestyle Media & Phone Music Money People & Planet
It’s all about Virgin
The Brand ValuesFun
VALUE FOR MONEY
Quality
Innovation
COMETITIVE CHALENGE
BRILLIANT CUSTOMER SERVICE
Love your
people
The Brand Core Values
“ Business is not a recipe which could be imitated”
BUSINESS PHILOSOPHY
“ Look for the best and
You will get the best”
“ Fun is the core of
how I like to do
business “
“Be different
“
Core beliefs Strategy Core Values Branson’s skills
Conclusion
•Helping people achieve things that they did not know they were capable of
•Being a catalyst to the success of others
•Constantly learning
•Public Relation genius –he understand what the media wants and gives it to them
•He is likeable He knows when to disappear
•Listen to people
•Encourage communication and feedback
•Integrate personnel into other parts of organization
•He is sponge for new ides
•Inspire people to think like entrepreneurs
•You and everybody around you will make mistakes
“Success one day
does not give you a
free lunch every
day thereafter”
Entrepreneur Mind Set
“Being good in business is the
most fascinating kind of art.
Making money is art and good business is the
best art”
-ANDY WARHOL
Thank You for your attention.
Have You got any questions ?
Thank You for your attention.
Have you got any questions?