entrepreneurship 101 - course introduction
DESCRIPTION
Course introduction for the MaRS Entrepreneurship 101 program.TRANSCRIPT
Steps for Success forWomen in Technology
Recommended event:
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Date: Tuesday, October 10, 2006Time: 8:15 a.m. - 10:00 a.m. (Breakfast included)Location: MaRS Discovery District MaRS Centre Auditorium, 101 College St., Toronto, ON
Fee: $40 Members* $50 Non-members* $10 Students*Special Promotion: Members introducing friends and colleagues can register at the member rate of $40* * plus GST
Register: Register online at http://www.catawit.ca or by calling Muriel Debroy at: 613-236-6650
This is the second Toronto Chapter event, following our successful launch in June 2006. CATA WITForum is a new initiative of the Canadian Advanced Technology Alliance with the goal of helpingwomen in technology companies and women entrepreneurs advance in their careers and businessesthrough mentoring, networking, professional development and advocacy.
Entrepreneurship 101
Definition
Entrepreneur:
a) the director or manager of a public musical institution.
b) one who undertakes
We can’t create entrepreneurs – that desireis something that has to come from you.
What we can do is to help give you thetools that will help you harness and directyour entrepreneurial drive.
Who are we?
• Dr. Tony Redpath, Business Advisor for MaRS(www.marsdd.com), Managing Partner PrimaxisTechnology Ventures Inc. (www.primaxis.com)
• Prof. Cynthia Goh, Professor of Chemistry,founder of Axela Biosensors(www.axelabiosensors.com) and AssociateDirector of the Institute of Optical Sciences
• The MaRS team
Course Philosophy
• The course will follow a logical paththrough various topics relevant to startinga business
• The course is aimed at science /engineering / medical researchers in auniversity or hospital lab
• The course will be of much greater valueif you have a business case in mind
Three Threads
• 1) Lectures on specific topics (intellectualproperty, marketing etc.)
• 2) Lectures from entrepreneurs telling theirstory – Success Stories (tales from thetrenches)
• 3) Business case development + mentoring - special classes, regular after lecture sessions, etc.– the UpStart competition
Course Outline
1. Introduction 2. Starting a business 3. Selling your products, your ideas, yourself 4. Business management 5. Raising money 6. Building a team 7. The pitch
Introduction
• Oct 03rd Intro to course• Oct 10th Science and business do mix
– success story case study• Oct 17th Intro to technology commercialization / business creation• Oct 24th One-on-one sessions (CR4)
Starting a business
• Nov 1st Different forms of entrepreneurship – various(NB Wed.) technology business structures
• Nov 7th Negotiations• Nov 14th One-on-one sessions (CR3)• Nov 21st Building a business model• Nov 28th Science and business do mix
Selling your products, your ideas, yourself
• Dec 05th One-on-one sessions (CR2)
• Jan 07th Marketing 101• Jan 16th Marketing – tales from the trenches• Jan 23rd Selling yourself –resume and interview skills
Business Management
• Jan 30th IP Management• Feb 06th Science and business do mix• Feb 13th Budgeting• Feb 20th One-on-one sessions (CR4)
» NB. Reading Week
Raising Money
• Feb 27th What do investors look for ?
• Mar 06th Written tools for building a business
• Mar 13th Science and business do mix
Building a Team
• Mar 20th Human resources management
• Mar 27th The role of Boards, Advisory Panels, ServiceProviders
• Apr 03rd Building Technology Teams / Building SalesTeams
The Pitch
• Apr 10th Building a pitch for your idea• Apr 17th Science and business do mix• Apr 24th Work session
• May 01st Up-Start competition
Resources
Lecture notes
• Lecture reminders, biographies ofupcoming speakers and short descriptionsof the upcoming lecture will be broadcastto all attendees who have registeredthrough the website
• All lectures will be available (slides plusaudio) on the MaRS website(www.marsdd.com/Ent101)
Platforms for ConvergenceInnovation
Physical & Virtual Platforms Provide Core Infrastructure
Cultural gap remains (lack of market experience, focus)
Mismatch of offerings to VC/market needs
No business focused management
Lack of seed capital and operational support to launch technology companies
Innovation Gap
Market and opportunity evaluation(market intelligence tools anddatabases)
Business tools, templates and bestpractices
MaRS Venture Group Team
Business Resources
MaRS Industry Expert Networks MaRS Capital Networks MaRS Scientific Research MaRS Portal
Networks
MaRS Staff, Advisors and Mentors
Companies, Entrepreneurs, Scientists, Tech Transfer, RINs,MaRS Residents and Non-Residents
MaRS Venture Group
MaRS BioEntrepreneurship SeriesNEW
Monthly series: Insight specifically into the bio-industry and the
elements necessary to effectively commercialize lifesciences research (therapeutics, devices,diagnostics)
Taught by industry professionals
In-depth Q&A session where participantsare encouraged to discuss their specificprojects
Speakers will answer questions fromparticipants on MaRS BioEntrepreneurshipBlog at blog.marsdd.com.
The series is aimed for anyone who wishesto learn more about what is required tocommercialize in the life sciences industry: Graduate students, Post Docs, MDs, Technicians,
Professors, Investors, Tech Transfer and other interested in the
commercialization of life sciences.
MaRS BioEntrepreneurship Series Details
Registration is required www.marsdd.com/bioentCost $25/ session
*Complimentary for grad students and post docs!Begins Oct 16th
Upcoming BioEntrepreneurship Events
MaRS BioEntrepreneurship SeriesNEW
Registration is required www.marsdd.com/bioentCost $25/ session
*Complimentary for grad students and post docs!Begins Oct 16th
The Business of Biotech – Oct 16 ‘06Dr Lynne Zydowsky- Zydowsky Consultants
Market Assessment: Great new product or justreally cool science? - Nov13 ‘06Kelly Holman and Damian Lamb- Genesys Capital
Intellectual Property Strategy– Dec 4 ‘06Linda Kurdyduk- Transition Therapeutics/ Mt Sinai Hospital
Navigating the Global Regulatory Path for NewDrugs- Jan15 ‘07Ann Tomalin- Can Reg
Clinical trial strategies – Feb 12 ‘07Wendy Hill- Gap Strategies
Project Management – Mar 12 ‘07To be announced
VCs and CVs: managing the people profit equation– Apr 16 ‘07Joanne Harrack- Snelgrove Associates
Strategic financing in Biotech – May 14 ‘07Boris Chebursky-SHI
Building the VC pitch in Biotech– June 12 ‘07Wayne Schnarr-Equicom
Opening Seminar October 16th
MaRS BioEntrepreneurship SeriesNEW
Registration is required www.marsdd.com/bioentCost $25/ session
*Complimentary for grad students and post docs!Begins Oct 16th
The Business of BiotechSpeaker: Dr. Lynne Zydowsky
The risks inherent in bringing drugs and devices to marketstrategies that companies use to compete across the value
chain to mitigate those risk.Insight specifically into the bio-industry and the elements
necessary to effectively commercialize life sciences research(therapeutics, devices, diagnostics)
Addresses the process of drug and medical devicedevelopment starting with building new devices oridentifying candidate drugs and taking these through thedevelopment process. Participants will discuss
NIH Post Doctoral ResearcherSenior Reseacher GSKCo-founder of Renovis seeing it through its $50MM
fundraising,First employee and senior BD exec with Exelixis all the way
through the IPO
About Dr Lynne Zydowsky, SanFrancisco CAAdvisor to founders, investors and management teams onhow to build the foundations of young life sciencecompanies. 20+ years in industry including:
