entrepreneurship and innovation in the brazilian context...
TRANSCRIPT
Trade and Development Board Investment, Enterprise and Development Commission Multi-year expert meeting on enterprise development policies and capacity-building in science, technology and innovation Geneva, 20–22 January 2009
PAPER SUBMITTED TO THE EXPERT MEETING*
Entrepreneurship and Innovation in the Brazilian context
Project Vínculos: an Innovative Experiment
By
Mr. Marcelo Dantas
Director, Technology and Innovation Department, SENAI Pernambuco
________________ * The views expressed are those of the author and do not necessarily reflect the views of UNCTAD.
Entrepreneurship and Innovation in theBrazilian context
Project Vínculos: an Innovative Experiment
StateState’’ss PolicyPolicy
PolicyPolicy ConfigurationConfiguration
EducationDevelopment Plan
EDP
Industrial,Technological and
ForeignCommerce Policy
ITFCP
HealthDevelopment
Plan
Agriculture andLivestock
DevelopmentPlan
Agriculture
Science, TechnologyAnd Innovation for aNational Development
Action Plan
Growth AccelerationPlan
PAC Infrastructure
Economic Policy
Industrial, Technological andForeign Commerce Policy
(ITFCP)
Commitment to Production
Objective– Increase production and business efficiency
– Development of a future productive base
Focus–Development of new products, processes and usages
(innovation and differentiation)
–Capacity building encouragement for industrial innovation
–Foreign market entry/ exports expansion
–Valuing Brazilian resources
–Mass consumption oriented projects
Axis of ITFCP
Industrial Industrial ModernizationModernization
Innovation and Innovation and Technology DevelopmentTechnology Development
Target
Economic Growth,Economic Growth,
Efficiency and Efficiency and CompetitivityCompetitivityIncreaseIncrease
Industry’s Strategic Map 2007 - 2015
(Mapa Estratégico da Indústria: 2007-2015. CNI/ DIREX, 2005.)
ChangesChanges ImpactImpact onon SENAISENAI
ExternalExternalEnvironmentEnvironment
SENAISENAI
Imports replacementImports replacement
-- DualDual SystemSystem-- ABNTABNT NormsNorms-- Operations, Tasks, StepsOperations, Tasks, Steps-- LayoutLayout
Quality and ProductivityQuality and Productivity Quality Control, CCQ, Quality Control, CCQ, StandardizationStandardization
Economic Opening :Economic Opening :-- IndustrialIndustrial CompetitivityCompetitivity ProgramProgram–– ICPICP-- Brazilian Program for Quality and Brazilian Program for Quality and ProductivityProductivity –– BPQPBPQP-- ProPro--consumer Legislationconsumer Legislation
-- SGQSGQ -- ISO 9001ISO 9001-- RegulationsRegulations-- LabsLabs
CHANGES/ EVOLUTIONCHANGES/ EVOLUTION
ExternalExternalEnvironmentEnvironment
SENAISENAI
Demands for Management Demands for Management Systems andSystems and
EntrepreneurshipEntrepreneurship
Quality Management, Quality Management, Environmental Management,, Environmental Management,, Business Management,Business Management,Projects:Projects: VVíínculosnculos,, CompetirCompetir,,etcetc..
Technological Innovation Technological Innovation
Investments:Investments:-- InfrastructureInfrastructure-- LaboratoriesLaboratories-- EducationEducation-- ConsultancyConsultancy-- Technology InformationTechnology Information
Structuring Projects in PE: Structuring Projects in PE: -- ShipyardShipyard-- RefineryRefinery-- PolyesterPolyester-- BRBR--101101
SUAPE:SUAPE:’’ss Services Provision Services Provision Plan:Plan:-- BuildingBuilding-- AssemblyAssembly-- OperationOperation
Mission
“Promote professional and technology education, innovation
and industrial technologies transference contributing to increase Brazilian Industry
Competitivity”.”
Technical and Technological Services and Entrepreneurship
for SMEs
Technical and Technological Services
- Technological Development/ Innovation
- Specialized Technical Services/ Laboratories
- Technical and Technological Advisory/ Consultancy
- Technological Information/ Knowledge management
- Products and processes certification
SENAI PROGRAM FOR TECHNOLOGICALINNOVATIONIndustrial Technology Unit
SENAI-DN Actions
– INOVA SENAI– Technology Publicizing;– Partnerships;– SENAI’s Public Quote for Innovation.
Projects and Programs for Innovation and Entrepreneurship
Projects and Programs for Innovation and Entrepreneurship
Projects and Programs for Innovation and Projects and Programs for Innovation and EntrepreneurshipEntrepreneurship
• Project Vínculos (Senai / UNCTAD / GTZ / Sebrae / Sesi / IEL);•Project Competir (Senai / Sebrae / GTZ);• Territorial development for enterprise collectives bases –IDB/CNI (Vínculos);•SENAI program for Technological Innovation.• Publicizing of New Technologies (Senai / Microsoft / Intel / Solidworks)
An Innovative Project in Brazil
Partners of Vínculos
Overall Goal
Contribute to the creation of sustainable business linkages
between large buyer companies (mostly TNCs) and local
micro, small and medium enterprises.
Actions of Vínculos
Formulate public
policy advice for
Sustainable Business
Linkages
Promote and
disseminate the
concept of
Sustainable Business
Linkages
Structure the
technology transfer
(institutional integration)
to fulfill the demand of
the companies
Implement and manage
regional projects
Qualify local institutions
in the methodology’s
application
Large buyercompanies (TNCs)
Local suppliercompanies
Gap of competitiveness
Vínculos and local partners (SEBRAE, SESI, SENAI, IEL, Banks and others) implement activities which prepare local supplier companies to meet the criteria required by TNCs.
Technologyand know-how request
Sparsetechnologicsupply
Technology andknow-how intervention
Logic of intervention
Benefits for the large companies• Suppliers upgraded and skilled in the
required criteria
• Business with qualified suppliers
• Reliable and long-term relationship with suppliers
• Monitoring of suppliers’ performance
• Acting as a socially responsible company
Benefits for suppliers• Increased business volume with large companies
and other local suppliers
• Increased interaction with large companies and other suppliers
• Qualification process
• Facilitated market access (visibility, training, contact network, direct contacts, new business)
• Strong relations with large companies on a long term basis
Regional Projects
São Bernardo do Campo
Manaus
Bahia
Pernambuco
Ceará
Programa Vínculos PernambucoAnchor-companies:
Institutions:
Main Results:27 suppliers in the qualification process (light machinery, painting, transport, pallets/package and engineering services)Innovations in the monitoring system (practice and performance)Qualification’s Proposal – Integration SystemWebsite: www.vinculospe.com.brFrom 31% to 64% on total qualification scala within 9 monthsFrom R$50.452,16 to 111.416,03 (average per supplier) of suppliers’ sales to the anchor companiesFrom 1027 to 1078 (5,0%) in the number of employees of the suppliers
Policy coordination & coherence
Evolution in the qualification scala
Business Round Table
Sensibilization of new
anchor companies in
Suape
OBRIGADO!Thank You!
Divisão de Inovação e TecnologiaSENAI
Marcelo Dantas LiraGerente
Tel: + 55 81 3222-9104E-mail: [email protected]
Strategic Map > www.cni.org.br For more information about Projeto VinculosCONTACT:
Mike [email protected]
+41 22 9175672 Fausto Cassemiro
[email protected]+55 85 32556653 / +55 85 96010440