Entrepreneurship and Marketing

Case Analysis: Google

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Abstract

Google evolved as a search engine and soon became the global leader in search engine

marketing. Search engine marketing is a kind of internet based marketing used for the

campaigning of websites by enhancing their visibility during internet searches by users. The

visibility of websites in search engine result pages is enhanced by optimization and is a very

modern and extensively used format of advertising. Search engine marketing became very

useful post 1990s because of the logarithmic increase in number of websites. These search

engines help users to find the most relevant websites as per a user requirement. Today

whenever we try to find out about anything in a search engine, we are shown a number of

options usually in the counts of several thousands. It is the technology and efficiency of

optimization which allows us to view the best available options first. This not only saves time

but also the effectiveness of our learning. Today for just the high degree of convenience the

search engine industry provides to its millions of users, it has managed to one of the fastest

growing industry in the world.