entrepreneurship at infobase - brazil
TRANSCRIPT
Swimming among the sharks – Infobase way of EntrepreneurshipLessons from the biology
EmployeesAround 150
Foundation1998
HQRio de Janeiro Operations
Offices
Geographic Coverage
Some Facts•Top 50 System Integrator in Brazil• Top 50 IT Company in Brazil• Xerox – Biggest ECM partner in Brazil• Xerox – Software factory for more than 100 projects• Accenture – More than 100.000 consulting hours
Parcerias
Awards
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
Netpartner, our web agency, was listed among the top 50 coolest digital agencies in Brazil
#1 - Entrepreneurs follow their instincts
41% did’t have even a business plan
26% have just a draft
5% did rudimentary financial projections
72% started but did not finished their BPs because they decided to start making things happen
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
Forbes new big companies:
#2 – More knowledge means better instincts
At Infobase:30% have some kind of technical certification85% have BSCs92% speak english30% are MSCs or have a post-graduation course
Logic issue: if we sell what we know, we worth more if we know more!
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
#3 – Knowledge without action is wasting
A bad idea well executed is better than a great idea on the paper!
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
#4 – The big guys do not live alone
In Brazil, SMBs are responsible for around 20% of GPP
In countries like England and USA this number is around 30%
USA GPP is almost 5 times bigger than Brazilian GPP(~ 3tri X ~ 15tri)
So, American SMBs produce almost the same richness than ALL Brazilian companies
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
#5 – Behavior of big guys, agility of small ones
Contractual flexibility
Technical specialization
Velocity
Close to decision board
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
Infobase advantages for big companies (partners and customers)
#6 – Differentiation is fundamental
At Infobase:EMC abilities – important to Xerox partnershipQuest Software – biggest partner for Application and Database Management projects in BrazilNetpartner (our web agency) – usability and intranet projectsOmniture – biggest analytics solution in the world. On IT company in Brazil with this skill
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
#7 – Leadership must be shared
At Infobase:Self management teamsGroup and individual goalsExchange between teams and projects
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
#8 – The new ones need protection
At Infobase:MentoringVariable compensation plan since internshipManagement Capabilities Development Program
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
#9 – Without adapting, you die
A world of specialists but…specialities change!
At Infobase:BootcampsCourses and events outside Brazil
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
#10 – Nothing is as hard as it seems to be!
Incubators
Risk capital
Financial institutions
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
Friends, Family and Fools
A lot of work!!!
#11 – Axiom of stomach and brain
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
The entrepreneur must have stomach to take risks
Too close = ConservativeDoesn’t work. Must take risks
Too far = PrecipitateDoesn’t work. Must choose the right paths
#12 – Axiom of heart and brain
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
The entrepreneur must have the heart inside the company.
Too close = BlindDoesn’t work. Must have critical vision
Too far = IndifferentDoesn’t work. Must get involved to convince people
#13 – Let everybody help to build (meet our new ventures)
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase
THANKS!!!
www.infobase.com.br | [email protected] | twitter.com/AndreInfobase