EntrepreneurshipProgram PlaybookEuropean Innovation AcademyJuly 2019Hong Kong

© 2019 by European Innovation Academy

Stage 2 (Day 5 - 7) 21DAY 5, Wednesday, July 24: Marketing Strategy & Product Development Sprint 22DAY 6, Thursday, July 25: Revenue and BusinessModel & Financials 23DAY 7, Friday, July 26: Marketing Campaign Launch & Startup Expo 24

Stage 3 (Day 8 - 10) 25DAY 8, Monday, July 29: Pitch Preparation& Intellectual Property 26DAY 9, Tuesday, July 30: Funding & Pitch Finalization 27DAY 10, Wednesday, July 31: Investor Pitch 28

EPILOGUE 29

ContentPrelude 3Important to Know 4EIA Journey 5How to Succeed in EIA 6Product Development Sprint 7Practical Information 8Tools 9Mentors 10Mentor Calendar 11Clinics & Workshop schedule 12Meet Your Team 13Daily Task List 14Pre-program, until July 18: Problem Design 15

Stage 1 (Day 1 - 4) 16DAY 1, Thursday, July 18: Team Formation & Ideation 17DAY 2, Friday, July 19: Market & Customer Development 18DAY 3, Monday, July 22: Problem & Customer Validation 19DAY 4, Tuesday, July 23: Prototyping & Solution Validation 20

Prelude

Your mission:

Only teamwork will helpyou survive!

Goals are dreams with deadlines!

• Find a problem worth solving.

• Design an extraordinary user experience.

• Get to know your customers and tailor an addictive, scalable solution.

• Create a story around your unique valueproposition.

• Be agile by finding shortcuts, copying what’s been done, and using all available resources.

• Engage your mentors to solve the problem.

Important to know

EIA venue address: Inno Space HKPC, 1/F, HKPC Building, 78 Tat Chee

Avenue, Kowloon Tong, Kowloon, Hong Kong

Wear your badge throughout the EIA program - it ensures you can enter the venue.

Team

BusinessMarketerSoftware DeveloperDesignerScience & other

Competencies needed in your team:

Daily Agenda*

10 AM - 12 PM

12 AM - 1 PM

1 PM - 2 PM

2 PM - 6 PM

6 PM - 8 PM

Keynote session

Lunch

Independent Teamwork

Team Mentoring Session

Independent Teamwork

8 PM Deadline to upload your tasks

*Except DAY 1, 3, 7 & 10

DAY 1

TEAM FORMATION & IDEATION

DAY 2

MARKET & CUSTOMER

DEVELOPMENT

DAY 4

PROTOTYPING & SOLUTION

VALIDATION

DAY 5

MARKETING STRATEGY &

PRODUCT DEVELOPMENT

SPRINT

DAY 3

PROBLEM & CUSTOMER VALIDATION

EIA Journey

DAY 7

MARKETING CAMPAIGN LAUNCH &

STARTUP EXPO

DAY 9

FUNDING & PITCH FINALIZATION

REVENUE & BUSINESS MODEL

& FINANCIALS

DAY 6 DAY 8

PITCH PREPARATION

& INTELLECTUAL PROPERTY

DAY 10

INVESTOR PITCH

How to succeed in EIATeams that have fulfilled the requirements will get to the Investor Pitch on Day 10. Investor Pitch is the final presentation on the main stage in front of all the other participants, visitors, mentors and investors.

Requirements to access the Investor Pitch:• 500 proven sign-ups via landing page (deadline Day 9 at 6 PM).• All mentor validation for Day 1 - 8 (deadline Day 9 at 10 AM).

• 1 random team is chosen as a Wild Card to gain access to the Investor Pitch on Day 10

Criteria to succeed:The investors will evaluate each team they meet with 1 - 10 for the following factors:

• Opportunity (proof of problem - solution fit) • Traction (proof of product - market fit) • Scalability (proof of business model fit) • Team and execution • Presentation

Additional chance for all teams

Journey to the Investor Pitch (The Final):

Fill require-ments by

Day 9Team

Gain access to the Investor

Pitch on Day 10

Pitch to Investors at the Investor Pitch on Day 10

Win aPrize

Product Development SprintProduct Development Sprint is additional mentoring with Software and Hardware Mentors to develop a Minimum Viable Product (MVP) of your solution. To gain access, the team has to fill the requirements.

Requirements to access Product Development Sprint:• Software & hardware mentors approve the digital prototype (link upload deadline Day 5 at 4PM).• One team member has gained required Growby points (deadline Day 5 at 4PM).• All mentor validation for Day 1 - 4 (deadline Day 5 at 10AM).

Gain access to Product Development Sprint

Gain access to the Investor Pitch on

Day 10

One team from Product Development Sprint will get direct access to the Investor Pitch.

Software & Hardware Mentors

choose the best MVP

Present at Startup

Expo

Developan MVP

Fill requirements

by Day 5Team

Practical information

Tools

GROWBY• Sends the templates to upload.• Daily agenda and keynotes.• Mandatory courses for points.• Official communication from the EIA team.• Growby works as a chatbot on Facebook Messenger.

ONLINE PLATFORM• Log into your account.• Open your team’s profile to find your Work-sheet (separated by dates). • Each day before 8 PM, fill in the Worksheets, ‘Task division by team’, and ‘Report by team,’ rate your mentors, and provide feedback on your cooperation.• Upload completed templates daily to your team profile on the Online Platform. • Mentors will fill in ‘Feedback by mentor’ and ‘Mentor validation’. They may also adddetailed comments.

THE PLAYBOOK• Daily goals, tasks and tools explained.

SLIDES• All the presentations are available at Slideshare.

MENTORS• Ask help from your mentors!

“Fill in” - add the information in a canvas on the Online Plat-form. All canvases are editable in the Canvas tab in your team profile. “Upload” - fill in the informa-tion in a separate template sent by Growby and upload it in the “Upload files” row on your team profile on the Online Platform. All templates are editable PDFs. Download the template, open it from your computer, fill in and upload to the Online Platform.

Read the instructionscarefully:

MentorsChief Mentor Day 1-7

Day 5-7

Day 4-10

Day 1-10

Day 5-7

Day 5-7

Day 6-10

Day 9-10

Marketing Mentor

Design Mentor

Life Coach

Hardware Mentor

Software Mentor

Pitch Coach

Investor

Business mentoring and team management.

Marketing strategy and campaign design.

Personal development related questions.

Hardware product development.

Product development and coding.

Pitch deck design, pitch training, and fine-tuning.

Fundraising mentorship and final judging.

UX and UI design, product development &pitch design.

Assigned specifically to

each team

Available for all teams as needed.

Assigned to specific Product

Development Sprint team

Appointments available at

specific times

You can see the full list with contact information in the ‘Mentors & Investors’ tab on the Online Platform. Your mentors are appointed to your team and you can see the list in your team worksheet.

Mentor calendar

Life CoachChief Mentor

July 15 July 16 July 17 DAY 1, July 18 DAY 2, July 19 July 20 July 21

Life CoachChief Mentor

Life CoachChief Mentor

Life CoachChief Mentor

Design Mentor

Life CoachChief Mentor

Design MentorMarketing MentorSoftware MentorHardware Mentor

Life CoachChief Mentor

Design MentorMarketing MentorSoftware MentorHardware Mentor

Pitch Coach

Life CoachChief Mentor

Design MentorMarketing MentorSoftware MentorHardware Mentor

Pitch Coach

Life CoachDesign Mentor

Pitch Coach

Life CoachDesign Mentor

Pitch CoachInvestor

Life CoachDesign Mentor

Pitch CoachInvestor

DAY 3, July 22

DAY 8, July 29 DAY 9, July 30 DAY 10, July 31 July 25 July 26 July 27 July 28

DAY 4, July 23 DAY 5, July 24 DAY 6, July 25 DAY 7, July 26 July 27 July 28

Clinics & Workshop schedule

Clinics are short meetings with special mentors and coaches where teams receive additional advice to perfect their business & product

Workshops are targeted hands-on lectures where specific team members get advice on a relevant topic.

NOTE! Keep an eye on Growby messages for additional pop-up clinics during the program. They are a great additional resource for your team!

Pitch Clinic Day 6 - 9 2 PM - 6 PM

Investor Feedback Day 9 3 PM - 5 PM

CEO & CBO Workshop(CEOs & CBOs Only)

CDO & CTO Workshop(CDOs & CTOs Only)

Day 3

Day 4 4 PM - 4:30 PM

CMO Workshop(CMOs Only) Day 5 4 PM - 4:30 PM

4 PM - 4:30 PMClinic schedule is sent via Growby.

Meet your team

CHIEF DESIGNOFFICER (CDO)

CHIEF EXECUTIVEOFFICER (CEO)

CHIEF BUSINESSOFFICER (CBO)

CHIEF MARKETINGOFFICER (CMO)

CHIEFTECHNOLOGYOFFICER (CTO)

I can introduce our solution to the world and get customers to

sign up!

My creativity combines the best of

UI and UX! I develop a tech

product in just one day!

I support growth and create value with

my innovativebusiness ideas.

I lead my team withvision, respect,

and responsibility.

Daily task list

TASK 1 - Target Market

TASK 2 - Customer Persona

TASK 3 - Customer Validation Interview

PROBLEM & CUSTOMER VALIDATIONMARKET & CUSTOMER DEVELOPMENTDAY

2TASK 1 - Team Formation

TASK 2 - Problem Evaluation & Ideation

TASK 3 - Industry Trends & Competitors

TEAM FORMATION & IDEATIONDAY

1

TASK 1 - Marketing Strategy

TASK 2 - Landing Page Launch

TASK 3 - Product Development Sprint

MARKETING STRATEGY & PRODUCT DEVELOPMENT SPRINT

DAY

5

TASK 1 - Funding Strategy

TASK 2 - Investor Pitch Finalization

TASK 3 - Traction

FUNDING STRATEGY & PITCHFINALIZATION

DAY

9

INVESTOR PITCHDAY

10

TASK 1 - Business & Revenue Model

TASK 2 - Financial KPIs

TASK 3 - Product Development Sprint

REVENUE AND BUSINESSMODEL & FINANCIALS

DAY

6

TASK 1 - Marketing Campaign Launch

TASK 2 - Product Development Sprint

TASK 3 - Startup Expo

MARKETING CAMPAIGN LAUNCH& STARTUP EXPO

DAY

7TASK 1 - IP Protection Plan

TASK 2 - Investor Pitch Deck Slides

TASK 3 - Marketing Campaign Improvements

PITCH PREPARATION &INTELLECTUAL PROPERTY

DAY

8

TASK 1 - Problem & Customer Validation

TASK 2 - Feedback Analysis

DAY

3

PROTOTYPING & SOLUTION VALIDATION

TASK 1 - Customer Journey

TASK 2 - Paper Prototype

TASK 2 - Digital Prototype

DAY

4

Get Inspired:• How to Choose Business Ideas by Udacity.• Chapter #1: First Step to Validate Your Busi-ness Idea by Pushstart.

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”Marketing professor at Harvard, Theodore Levitt

• Upload your problem to the Online Platform. Share your problem worth solving with all the other participants before meeting face- to-face and inspire them to join your team!

• Think about problems your potential customers are having, research trends in that industry to spot patterns, perspectives, competitors, and potential opportunities.

TASK 1: DEFINE & VALIDATE THE PROBLEM

Find relevant industry trends with Googleand Google Trends. For industry trends in China, use Baidu, and Baidu Index.

• Is it a problem or passion that many others have?

• Is this problem serious enough to be worth solving?

• How often does the problem occur?

• Who is the customer who has this problem?

Answer thesequestions:

Pre-program: Problem Design until July 18

GOALS OF THE DAY:

• Identify customer-problem fit.• Complete online validation.

STAGE 1 (Day 1 -4)

CHIEF MENTOR • Forming a dream team.

• Organizing teamwork and team roles to achieve your goals.

• Finding the right problem with the right solution, for the right customer, at the right time.

LIFE COACH• Working and communicating as a team.

• Handling stress and solving personal issues.

DESIGN MENTOR• Designing a unique user experience.

• Understanding how to develop anengaging user interface.

How will your mentors help? Your mentors are there to guide you through the process. Here’s what they’ll teach you.

Day 1: Team Formation & Ideation Thursday, July 18

• If you have a problem to solve, take a Canvas and fill itin! Talk to other participants to convince them to join yourteam.

• If you don’t have a problem to solve, get to know allthe problems and find your new team.

• Chief Mentors will approve the teams.

• Confirm your team members on the Online Platform.

TASK 1: TEAM FORMATION

• Fill in the Problem Evaluation Canvas onthe Online Platform.

• Collectively choose and design the prob-lem to solve and the possible solution youwill develop.

• Fill in the Problem and Solution section ofthe Lean Canvas on the Online Platform.

TASK 2: PROBLEM EVALUATION & IDEATION

• Use Google, Google Trends and Ubersuggest to research keywords relevant to your industry to identifytrends in the market. For industry trends in China, use Baidu and Baidu Index.

• Find similar solutions that already exist and analyze what key features they are lacking.

• Fill in the Unfair Advantage and Unique Value Proposition section of the Lean Canvas on the Online Platform.

TASK 3: INDUSTRY TRENDS & COMPETITORS

Get Inspired:

Important

GOALS OF THE DAY:

• Form a diverse five member team.

• Develop and validate the problem as a team.• Map out industry trends and potential competitors.

• Take your color coded name badgefrom the reception area before thekeynotes.• Expertise color code:

• Problem Expo is at the venue from1 PM - 4 PM.

Mentors:Life Coaches,Chief Mentors

BusinessMarketerSoftware Developer

DesignerScience & other

• Storm to Perform: The 4 Stages of Team Productivity by Trello• 4 Golden Rules of Ideation and 10 Ideations Tools to Use by Board of Innovation• Seriously, what’s your (startup’s) problem? by Silicon Valley Bank

Day 2: Market & Customer Development Friday, July 19

• Fill in the Market Canvas on the Online Platform.

• Use Google, Google Trends and Ubersuggest or Baidu and Baidu Index to find relevant data.

TASK 1: TARGET MARKET

• Fill in the Customer Canvas on the Online Platform. Choose either B2B, B2C, or double-sided.

TASK 2: CUSTOMER PERSONA

• Fill in the Customer Survey Experiment Card on the Online Platform.

• Prepare and upload the Customer Validation Inter-view questions on the Online Platform.

• Validate the interview questions with your Chief Mentor, go out and start talking to your potential customers. Over the weekend, talk to as many customers as possi-ble and improve your interview questions based on the feedback!

TASK 3: CUSTOMER VALIDATION INTERVIEW

Get Inspired:• How to Develop Your Competitive Advantage on Forbes.• Product Validation: 5 Strategies to Validate Your Product by Shopify • 20 Questions to Ask When Creating BuyerPersonas by Hubspot

Mentors:Life Coaches, Chief Mentors

Important

GOALS OF THE DAY:

• Define and analyze target market.• Design customer persona. • Prepare customer insights interview questions for problem validation

• Find your missing team members or join another team at the Team Clinic from 2 PM - 6 PM. • No keynotes on Day 3 (Monday, July 22), as you should spend the morning talking to your potential customers!

If your solution is B2B:Create a survey for the decision makers and distribute it via LinkedIn and WeChat to the correct organizations.

GOALS OF THE DAY:

Day 3: Problem & Customer Validation Monday, July 22

Important• No keynotes today! Be back at the venue by 2PM to meet with your mentors and analyze the results!

• Talk to at least 5 potential customers that fit your customer persona.

• Collect emails to follow-up with customers you interviewed to validate the solution.

TASK 1: VALIDATION

• Analyze and summarize the results from your interviews and discuss them with your Chief Mentor.

• Identify overall patterns and trends rather than drawing conclusions based on individual comments.

• Update your Customer Canvas on the Online Platform.

• Update your Customer Survey Experiment Card on the Online Platform based on your learnings.

• If your assumptions are not confirmed, you need to pivot and change direction.

TASK 2: FEEDBACK ANALYSIS

• Search for a new problem to solve or modify your target customer.

• Use Google or Baidu to research your new problem/solution/market.

IF YOU NEED TO PIVOT

Get Inspired:• How to Interview your Customers by Customer Development LabsGet Better Data from User Studies: 16 Interviewing Tips by Google Ventures

Mentors:Life Coaches, Chief Mentors

• Validate problem and potentialcustomer.

Improve your Customer Validation inter-view questions and continue talking to potential customers throughout the pro-gram.

Get Inspired:• Effective Customer Journey Maps byTandemseven• Storyboarding Tutorial by Alex Cowan (Darden MBA)• Everything You Need To Know About Wireframes And Prototypes by Adobe

Mentors:Chief Mentors, Design Mentors, Marketing Mentors, Life Coaches

Start thinking about your investor pitch! Prepare two slides describing the problem and the solution!

Test these slides when you meet with your Marketing Mentor on Day 5. Do they under-stand what you are doing?

Day 4: Prototyping & Solution Validation Tuesday, July 23

• Draw a Storyboard for your service or product. Check Growby for Storyboarding instructions.

• Upload a picture of the Storyboard to the Online Platform.

TASK 1: CUSTOMER JOURNEY

• Digitize your paper prototype using the tools suggested. Ask your design mentors for recommen-dations on additional tools.

• Add the link to your idea profile on the Online Platform.

• For hardware, use 3D modelling and visualization (i.e Photoshop).

TASK 3: DIGITAL PROTOTYPE

• Based on the Storyboard, develop the proto-type on paper.

• Ask at least 5 of fellow participants, mentors, teammates, and friends to test out your paper prototype. Film how they interact with the proto-type for analysis.

• Modify your solution based on the feedback. Make multiple iterations.

• Upload picture(s) of the paper prototype to the Online Platform.

TASK 2: PAPER PROTOTYPE

Important

GOALS OF THE DAY:

• Prepare customer journey.

• Validate Initial solution via paperprototype.

• Create and upload digital prototype.

• Make sure you attend the keynotes to learn how to reach the Product De-velopment Sprint & Investor Pitch.

• Design Mentors join the program TODAY!

Tools:• Marvel App• Adobe XD• Additional recom-mended tools here.

CHIEF MENTOR• Deciding the key features for your digi-tal prototype.

• Validating and scaling your business model.

MARKETING MENTOR• Building your landing page to get 500 sign-ups.

• Launching a kick-ass marketing cam-paign in just 3 days

DESIGN MENTOR• Developing a digital prototype.

• Designing an amazing landing page and marketing campaign.

SOFTWARE MENTOR• How to develop in lean mode to launch your Minimum Viable Product (MVP).

PITCH COACH• Pitching your idea in 60 seconds or less.

LIFE COACH• Handling the workload and staying ‘motivated.

• Solving team communication and management issues.

• Improving personal performance.

STAGE 2 (Day 5 - 7)

How will your mentors help? Your mentors are there to guide you through the process. Here’s what they’ll teach you.

Get Inspired:• 7 Examples of Kickass Landing Pages by Growth Driven Design• Landing Page vs Homepage: What’s the Difference by Instapage

Mentors:Chief Mentors, Design Mentors, Marketing Mentors, Life Coaches, Software Mentors, Hardware Mentors

Day 5: Marketing Strategy & Product Development Sprint Wednesday, July 24

• Upload the filled in Marketing Strategytemplate to the Online Platform.

• Focus on the key activities & channels to get500 sign-ups. For B2B, ask for letters of intentfrom potential customers to reach 500 users.

• Set up a system for tracking your sign-ups(HubSpot, Google Sheets, etc.)

• Fill in the Channels and CustomerSegments section of the Lean Canvas on theOnline Platform.

TASK 1: MARKETING STRATEGY

• Go to the Product Development Sprint room as soon as your digital prototype is ready and uploaded. The finaldeadline is 4PM today!

• Mentors will evaluate each uploaded prototype to allow access to the Product Development Sprint.

• Prepare a Product Development Sprint timeline and tools plan with the help of Software Mentors.

TASK 3: PRODUCT DEVELOPMENT SPRINT

• Fill in the Landing Page Experiment Card on the OnlinePlatform.

• Create and launch a landing page with a clear value proposition.

• Add the EIA logo and EIA homepage link to your landing page.• Choose a tool that will keep your website available after freetrial period (i. e. Google Sites)

• Add the link to your idea profile on the Online Platform.• If you are marketing to China, create a web-App or mini-pro-gram for WeChat.

TASK 2: LANDING PAGE

Important

GOALS OF THE DAY:

• Develop marketing strategy andplan activities.

• Launch landing page.

• Reach Product Development Sprint.

• Marketing Mentors are in theprogram TODAY.

• Pitch Clinic starts from TOMORROWCheck Growby for a sign-up link.

Get Inspired:• 50+ Business & Revenue Model Examples by Board of Innovation • Revenue Model: You Have a Great New Product. Here’s What You Need to Think About Next by Fortune • The 10 Most Popular Startup Revenue Models by Founder Institute

Mentors:Chief Mentors, Design Mentors, Marketing Mentors, Life Coaches, Software Mentors, Hardware Mentors, Pitch Coach

Day 6: Revenue and Business Model & Financials Thursday, July 25

• Define the most suitable Business and Revenue Model for your solution.

• Fill in the Cost Structure and Revenue Streams section of the Lean Canvas on the Online Platform.

TASK 1: BUSINESS & REVENUE MODEL

TASK 3: PRODUCT DEVELOPMENT SPRINT - 50% COMPLETE

• Determine the relevant financial KPIs, integrate them into your pitch and be ready to answer questions on how you’re making money.

• Upload the Financial KPIs Template to the Online Platform.

• Mobile App / Web App - Start building and testing your app/site. Add backend support if needed.

• Prototype Only (no coding) - Continue building and testing the prototype. Make views navigable.

• Physical Product - Continue building a landing page for your product. Create visuals for your product.

TASK 2: FINANCIAL KPIS

Important

GOALS OF THE DAY:

• Define business & revenue model.• Calculate startup Financial Key Performance Indicators (KPIs).• Complete 50% of product functionality.

• No keynotes tomorrow! Team Mentoring session starts at 10 AM.• Startup Expo will take place TOMORROW from 2 PM - 4 PM. Prepare a short elevator pitch that each team member can deliver!

Keep working on your investor pitch! Prepare two slides describing the business and revenue model and the financials KPIs!

Get Inspired:• 50+ Early Stage Marketing & Growth Strategies For Startups by Gleam• 6 Elevator Pitch Examples to Inspire Your Own by HubSpot

Mentors:Chief Mentors, Design Mentors, Marketing Mentors, Life Coaches, Software Mentors, Hardware Mentors, Pitch Coaches

Day 7: Marketing Campaign Launch & Startup Expo Friday, July 26

• Fill in the Marketing Campaign Experiment Card on the Online Platform.

• Launch your marketing campaign on social media and acquire your first sign-ups. Keep track of your customers to reach 500 sign-ups.

• Set up marketing tools (incl. newsletters, using Mailchimp, email templates, Thunderclap.it, etc).

• Improve your landing page and update the Landing Page Experiment Card on the Online Platform.

TASK 1: MARKETING CAMPAIGN LAUNCH

• Prepare your Startup Expo canvases and finalize your elevator pitch.

• Be ready to present to your mentors, co-partici-pants and visitors.

• Show your prototype, landing page and MVP to the visitors.

• Analyze the feedback to validate and improve your solution.

TASK 3: STARTUP EXPO

TASK 2: PRODUCT DEVELOPMENTSPRINT - 100% COMPLETE

Important

GOALS OF THE DAY:

• Launch marketing campaign and acquire first potential customers.

• Complete 100% of product functionality.

• Collect and analyze feedback from Startup Expo.

• Team Mentoring sessions take place at 10 AM - 12 PM & 4 PM - 6 PM.

• Startup Expo will take place from 2 PM - 4 PM. Set up your stand and show off your achievements!

• Software & Hardware Mentors will choose one team to gain straight access to the Investor Pitch for their developed product.

Today is the LAST day for Chief, Market-ing, Software & Hard-

ware Mentors in the program. Make the most of your time with them!

STAGE 3 (Day 8 - 10)

LIFE COACH• Developing teamwork and leadership skills.

• Managing deadlines and stress.

DESIGN MENTOR• Designing a flawless slide deck that stands out.

PITCH COACH• Perfecting your presentation and performance.

INVESTOR• Captivating an investor with your pitch to getfunding.

How will your mentors help? Your mentors are there to guide you through the process. Here’s what they’ll teach you.

Day 8: Pitch Preparation & Intellectual Property Monday, July 29

• Upload the answers to the IP Protection template questions to the Online Platform.

• Conduct a patentability search (Google Advanced Patents) to verify that yoursolution has not already been patented.

TASK 1: IP PROTECTION PLAN

• Use Google Analytics or Baidu Analytics to analyze the early results of your Marketing Campaign initiatives.

• Modify your campaign based off of the results.

• Improve the Marketing Campaign Experiment Card on the Online Platform.

TASK 3: MARKETING CAMPAIGN IMPROVEMENTS

• Put together your investor pitch deck slides including all the key information. Take it with you to Pitch Clinic.

• Make sure the content of your slides follows the Pitch Deck Criteria.

• Upload your investor pitch deck slides to the Online Platform by 6 PM.

TASK 2: INVESTOR PITCH DECK SLIDES

Important

GOALS OF THE DAY:

• Design intellectual property (IP) plan.

• Complete and upload Initial investor pitch deck slides.

• Upload your investor pitch deck to the Online Platform by 6 PM to get feedback.

• Deadline for the final investor pitch deck is tomorrow.

Get Inspired:• How To Fix A Broken Marketing Campaigns by Work Front • Pitch Deck: Complete Guide to a Pitch Presentation by Slidebeam

Mentors:Design Mentors, Life Coaches, Pitch Coaches

Day 9: Funding & Pitch Finalization Tuesday, July 30

• Upload the filled in Funding Strategy Template to the Online Platform.

• Indicate how much money you need and exactly what you need it for.

TASK 1: FUNDING STRATEGY

• Measure and analyze your Marketing Campaign results to include the results in the pitch.

• Upload the proof of your 500 sign-ups to gain access to the Investor Pitch.

TASK 3: TRACTION

• Update your investor pitch deck if necessary. Make the slides look amazing with a Design Mentor!

• Practice, practice & practice presenting your pitch!

• Upload the final version of your investor pitch deck to the Online Platform by 8 PM.

TASK 2: INVESTOR PITCH FINALIZATION

Important

GOALS OF THE DAY:

• Define funding strategy.• Prepare and upload final investor pitch and slide deck.• Acquire 500 sign-ups.

• Investor Feedback meetings from 3 PM - 5 PM.• Upload your investor pitch deck to the Online Platform by 8 PM. This is the pitch you will deliver if you get to the Investor Pitch.

Get Inspired:• Startup Funding: A Beginner’s Guide by Foundr• 100 Questions Investors Will Ask Entrepreneurs Seeking Funding by Forbes• First 100 days: The start-up checklist every new business needs

Mentors:Design Mentors, Life Coaches,Pitch Coaches and Investors

Start preparing for the future - Fill in the 100 Day Plan on the Online Platform. Think through it carefully with your team as this will be your guide after the program!

Go up there, rock the stage, and pitch like a boss.

Day 10: Investor Pitch Wednesday, July 31

• 500 proven sign-ups via landing page(deadline Day 9 at 6 PM).

• All mentor validation for Day 1 - 8(deadline Day 9 at 10 AM).

REQUIREMENTS TO ACCESSTHE INVESTOR PITCH:

3 + 4 minutes(3 min pitch + 4 min questions from investors).

IVESTOR PITCH FORMAT

GOALS OF THE DAY:

• Impress the investors!

Investors will evaluate the following factors: • Opportunity (proof of problem / solution fit)• Traction (proof of product / market fit)• Scalability (proof of business model fit)• Team and execution• Presentation

Important

• ONE wild card team will be chosen to pitch at the Investor Pitch.

EpilogueCongratulations, you made it through EIA! Now go out into the world and make it happen!

Use your acquired knowledge to scale and level-up your business.

Engage your early customers and move from the MVP to the next level.

Maintain and grow your network of mentors, advisors and supporters.

Leverage the expertise of your investors.

And remember, it’s all about the team!

You’ve dreamt big. Now make your dreams a reality!

PARTNERS & SPONSORS