entrepreneurship & small business mngt.pptx
TRANSCRIPT
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BUSINESS JOURNEY
He started business on 2005 at Meherpur, Silchar after obtaining SISI training
on FPI. Later he also attended 15 days training at CFPI, Mysore. His ambition
was to become self-reliant, self-dependent and wanting to do something unique
in his life motivated him to become an entrepreneur. He later started a farmers
club in his village to motivate farmers how they can contribute towards this
industry which will not only provide a helping hand in earning but also will
secure their economic condition.
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BUSINESS MODEL
Product- Fruit squash and vegetable pickles.
Target custom ers-Quality conscious consumers.
Raw mater ials pro curement- Mostly locally available except mango
which is procured from outside.
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Types of raw materials:
For Pickle For Squash1. Ripe mango
2. Coriander leafs
3. Green olive
4. Bamboo shoot
5. Ginger
6. Salt
7. Carrot
8. cucumber
9. Turmeric powder
10. Green olive
11. Mustard oil
12. Vinegar
13. Chili
14. Garlic
15. Cumin
16. Sugar
1. Mango
2. Pineapples
3. Orange
4. Litchi
5. Sugar
6. Water
7. Natural preservative
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Yearly production-
4500 bottle of pickles and 2500 bottles of squash.
Price of product:
For pickles, price range is Rs. 45-55For squash, price range is Rs. 80-95
Distribution channels:
No intermediaries.
Manufacturer Retailers Consumers
Manufacturer Consumers
Marketing strategy:
No marketing strategy because he doesnt possess any valid FPO license.
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CHALLENGES FACED:
Communication
Electricity
Cold storage
Technical knowhow
Finance
Packaging material
workforce
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CHALLENGES RESOLVED Packaging material and communication is interrelated problem and is increasing total
cost. So he is collecting locally bottles of ghee and old squash bottles. He also collect
packaging material from Anjali Plastics of Bongaigaon occasionally.
For enhancing technical knowledge continuously attending various workshops,
training and also collecting various information through R&D, internet and resource
persons.
Finance problem resolved through loan taken from UBI. He also has good contact
with NABARD DDM and other finance officials.
Electricity problem is in its way get resolved soon.
As a huge cold storage facility is required which will require a huge expenditure & at
present couldnt be availed therefore resources are processed immediately so that
they are not wasted. Right from plucking to processing is done within a day which
somehow mitigating these problem at present.
Motivated the locally available workforce by giving them extra wages initially to
work for him.
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MAJOR MILESTONE
Professional attitude gained by him.
Technical proficiency & know-how is enhanced.
In his verge to attain FPO license soon which ultimately resolve the problem of
marketing the products.
MANAGERIAL FUNCTIONS:
Production:Annual turnover Rs 12 lakhs.
Logistics:Goods are sent outside through Jagannath cargo service to other
states. Locally availed to customers through retailers as sales agent and door to
door selling. Warehousing is available near the unit of production.
Finance:books of accounts are maintained on a day to day basis.
HR:workers are paid wages on day basis. No. of workers varies based on the
level of work. Maximum no. of workers employed are 40 on a day.
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IMPACT OF GLOBALIZATION:
The main problem is small industries are not provided with required
facilities which ultimately helps them to compete with these giants.
Manufacturing cost is ultimate concern which is ultimately leading to
increase in unit cost also they cant opt to economies of scale at an
initial stage.
Thus a lot of support from govt is necessary to help them in their
infant stage so that small industries can cope up to these situation.
Future plans:
First of all to obtain loan from NABARD to increase their unit size and also to
avail package materials at low cost. And also to resolve the cold storage
problem. Also obtaining FPO license will help in resolving marketing problem
which ultimately help in boosting the sales of product and make it renounced
among the customers.
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SWOT ANALYSISStrength:
No middlemen
Most of the raw materials
are locally available.
Self-owned land
Self-research and
development
Weakness:
FPO license still notobtained
Electricity problem
Transportation facility
Unable to market the
product.
Threat:
Giant competitors
Fpo license not availed.
Opportunity:
Workforce locally available
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ENTREPRENEUR PROFILE GAURANGA FRUITSHOPName: Late Gauranga Chandra Roy
Present owner: Giriban Chandra Roy
Educational quali fi cation: H.S passed
Business type: whole sale Fruits & Dry fruits Distributor
Duration: 30 years
Address: Tarapur, station road, silchar, pin- 788003
Family background:
Economic status: Upper Middle class
Father: Businessman
Brother: Businessman
Son: MBA graduate, engaged in family business
Business type: family business
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Business journey:
Late Gauranga Chandra Roy started his business journey about 30 years ago in
1983. At first they started with road side stall & later business grew as a
wholesale distributor in all over Silchar. They have their distribution channel all
over the Barak valley & other neighboring states.
Business model:
Product- Seasonal Fruits and Dry Fruits.
Target customers- Wholesalers, Retailers and local customers.
Raw mater ials procurement- Fruits are procured as per their seasonal
availability in bulk both from outside as well as from local farmers. Also dry
fruits are ordered from outside countries.
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Types of products:
Fresh fruits Dry fruits
1.Mango
2.Apple
3.Grapes
4.pineapples
5.coconut
6.oranges
7. citrus
8.Berries
1.Dates palm
2.Cashew nuts
3.Almond
4.Nuts
5.Dry sliced Mango
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Yearly turnover:
Rs 2025 lakhs
Price of product:
Price of fresh fruits varies as per supply & Demand.
For dry fruits as per the MRP
Distribution channels:
It has intermediaries in distribution channel.
Wholesaler Retailers Consumers
wholesaler Consumers
Marketing strategy:
No marketing strategy is followed as they have better goodwill among the retailers
and consumers
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Chall enges faced:
1. Transportation
2. No owned Cold storage facilities
3. Growing competition
Chal lenges resolved:
Transportation problem resolved by using services of capital & Network travels.
In case of cold storage they are using the facility at Ramnagar, FCI Godown.
Major mi lestone:
Expanded their distribution channels to Aizawl & Tripuara.
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MANAGERIAL FUNCTIONS
Production: Goods are not produced but procured directly.
Logistics: goods are stored in FCI Godown Ramnagar at a charg of Rs 20-30/- unit.
Using cargo services of capital travels goods are sent outside.
Finance: books of accounts are maintained on a day to day basis and yearly balance
sheet is prepared.
HR: They have both permanent & temporary workers. No. of permanent workers
are 20 who are paid monthly and no. of temporary workers varies.
I T: Accounts are maintained both manually and through computer softwares like
Tally & MS Excel.
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Impact Of Globalization:
Still there is not much impact of globailsation on them as they are wholesale
distributors & most of all they occupy a large market area in silchar as a major
distributor.
Future Plans:
They are planning to expand their distribution channels outside India specially
neighbouring countries like Bangladesh etc and also set up branches in some
more states in northeast.
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SWOTANALYSIS
Strength:
Goodwill
Prior businessknowledge
Biggest
wholesale
supplier in
silchar
Weakness:
Dealing with
raw materials
Opportunity:
Demand is
always there
Threat:
New competitors
growing
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