entrepreneurship@cornell saveeship.cornell.edu/wp-content/uploads/2014/04/final... ·...

’10APRIL 15–16

CORNELL UNIVERSITY, ITHACA, NYUnderwritten by:

ENTREPRENEURSHIP@CORNELL

CELEBRATION

ENG JGSM ILR AAP HEC ARTS HOTEL LAW CALS

Celebration Gold Sponsor:


SAVE

Visit cen.cornell.edu to see a list of networking events across the country.

EntrEprEnEurship@CornEll CElEbration 2010

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WElCoME to CElEbration 2010!The spirit of innovation and creation has been an integral part of Cornell’s history ever since its founding by a self-taught entrepreneur and educational innovator 145 years ago. If there was ever a time for the entrepreneurial spirit to flourish on campus and across our country, it is now.

This year’s Entrepreneurship@Cornell Celebration represents the best of that Cornell spirit. With eleven schools and programs participating, it’s clear that innovation and entrepreneurship have become part of the fabric of our entire community. Whether it’s learning about the latest green technologies in upstate New York, hearing about a new way to market in this increasingly digital age, or watching the next generation of entrepreneurial leaders showcase their ideas in “The BIG Idea” competition, Celebration has something for everyone.

Innovation, collaboration, dedication—these are the tools that will see us out of these tumultuous economic times and into a better future. With those three words in mind, I welcome you to this year’s Celebration and invite you to make the most of these two days. I hope you will take advantage of this unique oppor-tunity to meet, network with, and be inspired by your fellow Cornellian business leaders, innovators, and entrepreneurs as well as the students who are taking up the entrepreneurial challenges of the 21st century.

David J. Skorton

President, Cornell University


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Contents

Schedule of Events ............................................................................................................................................32010 Cornell Entrepreneur of the Year ...........................................................................................................6History of the Cornell Entrepreneur of the Year ..........................................................................................7About Our Sponsors .........................................................................................................................................9CCTEC New Business and Emerging Technologies Showcase ................................................................14Symposia Panel and Panelist Information ..................................................................................................16Technology, Business and Resource Expo ...................................................................................................28“The BIG Idea” Undergraduate Idea Competition ....................................................................................30Cornell Venture Challenge .............................................................................................................................32SustaInvest .......................................................................................................................................................33About E@C .......................................................................................................................................................35



Celebration 2010sChEDulE of EvEnts

Thursday, April 15:

8:30 a.m. – 12:30 p.m. Cornell Venture Challenge Finalist Presentationswww.johnson.cornell.edu/brv/cvcinfo.html Ramin Parlor (Room 104), Sage HallSee page 32

9:00 a.m. – 11:00 a.m. Open Programming: The Johnson School Business RoundtableBallroom, Statler HotelSee page 16

11:00 a.m. Registration OpensLobby, Statler Hotel

1:00 p.m. – 3:00 p.m. CCTEC New Business and Emerging Technologies ShowcaseBallroom, Statler HotelSee page 14

2:45 p.m. – 4:00 p.m.Symposia Session 1: Panel 1: eCornell: The Entrepreneurial Learner: Connecting Learning to its Impact on Entrepreneurial ActivityAmphitheater, Statler HotelSee page 16

Panel 2: Program in Real Estate: Entrepre-neurial Women in Real EstateYale/Princeton Room, Statler HotelSee page 18

Panel 3: The School of Hotel Administra-tion’s Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship and the College of Human Ecology’s Sloan Program in Health Administration:

Current Applications and Entrepreneurial Opportunities at the Convergence of Hospitality and Healthcare Dartmouth Room, Statler Hotel See page 18

Panel 4: College of Agriculture and Life Sciences: Fashion with Social Awareness Penn Room, Statler HotelSee page 18

4:30 p.m. Keynote Address by Lubna Olayan ‘77, Cornell Entrepreneur of the Year 2010 Free and open to the public!Bailey HallSee page 6

6:00 p.m. Reception Terrace Lounge, Statler Hotel

7:00 p.m. – 9:00 p.m. Celebration Banquet Ballroom, Statler Hotel

9:00 p.m. Student Agencies After Glow Reception Regents Lounge, Statler Hotel

Friday, April 16:

8:00 a.m. – 9:30 a.m. Continental BreakfastAtrium, Sage Hall

9:30 a.m. – 10:45 a.m.Symposia Session 2: Panel 1: College of Human Ecology’s Sloan Program in Health Administration: Medical and Healthcare Entrepreneurship — Past, Present and FutureRoom B10, Sage HallSee page 19 (continued)



Panel 2: The Johnson School: Bootstrapping to Success: Starting a Company on a Shoe-string… and a PrayerRoom B8, Sage HallSee page 22

Panel 3: The Johnson School: Investing in the New Economy: The Changing Land-scape and its Funding ModelsRoom B9, Sage HallSee page 22

Panel 4: College of Agriculture and Life Sciences’ Community and Rural Devel-opment Institute (CaRDI): Growing the Green Economy: Leveraging Opportunities for Success in the Upstate New York RegionRoom B6, Sage Hall See page 22

10:45 a.m. – 11:15 a.m. Networking BreakAtrium, Sage Hall

11:15 a.m. – 12:30 p.m.Symposia Session 3: Panel 1: College of Engineering: Cornell’s Kessler Fellows Program: Education and Experience for Entrepreneurial EngineersRoom B6, Sage HallSee page 23

Panel 2: The Johnson School: Rising Stars: The “Early Days” of Promising Young En-trepreneursRoom B8, Sage HallSee page 23

Panel 3: The Johnson School: From Rubbish to Revenues: How to Create Wealth from Our WasteRoom B10, Sage HallSee page 24

Panel 4: College of Agriculture and Life Sciences: New Approaches to Marketing in the Post-Web 2.0 WorldRoom B9, Sage HallSee page 24

11:15 a.m. – 1:00 p.m. SustaInvest Portfolio Pitch Competition FinalsLearn more at www.sustainvest.org. Room B11, Sage HallSee page 33

Noon – 2:00 p.m. Technology, Business and Resource ExpoFinger foods/snack stationsFree and open to the public!Ballroom, Statler HotelSee page 28

2:15 p.m. – 3:30 p.m. Symposia Session 4: Panel 1: College of Human Ecology’s Sloan Program in Health Administration and the Department of Fiber Science and Apparel Design, the College of Engineer-ing’s Department of Biomedical Engi-neering, and Weill Cornell Medical Col-lege: Multidisciplinary Development and Partnership for Moving New Biomaterials Toward Clinical Reality: Case Studies of Cornell Inter-Campus/Inter-College Collaborative EffortsYale/Princeton Room, Statler HotelSee page 25

Panel 2: Faculty of Computing and Information Science: Information Technology (IT) EntrepreneurshipDartmouth Room, Statler HotelSee page 26

Celebration 2010sChEDulE of EvEnts (ContinuED)

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Celebration 2010sChEDulE of EvEnts (ContinuED)

Panel 3: Student Agencies: Managing Your Career...Lessons from Battle Tested EntrepreneursPenn Room, Statler HotelSee page 27

Panel 4: Social Entrepreneurship: Ideas Worth Spreading, from Students, Faculty, and AlumniAmphitheater, Statler HotelSee page 27

4:00 p.m. – 6:00 p.m. “The BIG Idea” Undergraduate Idea Competition Finalswww.eship.cornell.edu/BigIdea Free and open to the public!Ballroom, Statler HotelSee page 30

6:00 p.m. – 7:45 p.m.Networking Reception Hosted by E@C Student Advisory BoardFree and open to the public!Ballroom Foyer, Statler Hotel



@CornEll EntrEprEnEur of thE YEar 2010

LUBnA sULIMAn oLAYAn ’77 Lubna Suliman Olayan ’77 is the CEO of Olayan Financing Company, the hold-ing entity for the Olayan Group’s operations in the Kingdom of Saudi Arabia and the Middle East.

Founded in 1947 by her father, the late Sulaiman S. Olayan, The Olayan Group is a private multinational enterprise engaged in distribution, manufacturing, services and investments. Established in 1969, Olayan Financing Company is a fully di-versified industrial, trading, services and investment conglomerate that includes real estate stock funds and diversified venture capital business investments all over the world. The company operates or actively participates in more than 40 companies, often in partnership with leading multinationals. Olayan sits on the board of The Olayan Group.

Fortune magazine named Olayan on its “Global Power 50 Women” list from 2004-2009, Forbes magazine named her to its list of the “World’s Most Powerful Wom-en” in 2005, 2006 and 2007, and Time magazine named her as one of the “Top 100 Most Influential People in the World” in 2005.

Olayan joined the Board of Saudi Hollandi Bank in 2004, a publicly listed com-pany in Saudi Arabia, and has been a non-executive director of WPP since March 2005. In 2006 and 2009, respectively, Olayan joined the International Advisory Boards of Rolls Royce and Akbank. She joined the International Advisory Board of the Council on Foreign Relations in 2005 and has been a member of the Board of Directors of INSEAD since 2006. Olayan has been a member of the Board of Trust-ees of Cornell University since 2007 and joined the Board of Directors of KAUST (King Abdullah’s University of Science & Technology) in 2009.

Olayan is a member of the Board for Al Fanar, a non-governmental, non-profit venture that supports grass roots organizations in the Arab World and since June 2005, has sat on the Board of the Down’s Syndrome Charitable Association in Saudi Arabia.

Olayan is married to John E. Xefos ’76, who is a partner in the international law firm Baker & McKenzie Limited. The couple, who met while students at Cornell, have three daughters: Sarah, Serene and Talia.

Ms. Olayan’s keynote address will be given on Thursday, April 15, 2010, at 4:30 p.m. in Bailey Hall. Tickets will be avail-able at the door.

Free and open to the public!

Lubna Olayan ’77



thE historY of thE CornEll EntrEprEnEur of thE YEarThe Cornell Entrepreneur of the Year award is given to a Cornell graduate who best exemplifies entrepreneurial achievement, community service, and high ethical standards. A committee of Cornell alumni, faculty, and students select the recipient. The award is presented during the annual Entrepreneurship@Cornell Celebration.

This award recognizes the achievements and qualities of a Cornellian who best exemplifies the ideals of entrepreneurship by meeting the following criteria:• Started and successfully managed a business, contributed substantially to the turnaround or

growth of a business, or managed a larger business in a way that has demonstrated notable entre-preneurial characteristics and achievements.

• Contributed to the private enterprise system in ways that are an inspiration to others.• Used his or her business skills and creativity to enrich humanity.• Conducted his or her business and personal relationships with the highest integrity.

past recipients 2009 Jay Walker ’77 ILR

Walker Digital2008 Howard Milstein ’73 ARTS

New York Private Bank & Trust2007 Kevin McGovern ’70 ARTS

McGovern Capital, LLC2005 Robert Toll ’63 ARTS

Toll Brothers, Inc. 2004 Steve Belkin ’69 ENG

Trans National Group2003 Jules Kroll ’63 ARTS

Kroll, Inc. 2002 Rob Ryan ’69 ARTS

Ascend Communications; Entrepreneur America

2001 Jeffrey Parker ’65 ENG, ’66 MEN, ’70 MBA First Call; CCBN

2000 Jeffrey Hawkins ’79 ENGPalm Computing; Handspring, Inc.

1999 William Sanders ’64 CALSSecurity Capital Group, Inc.

1998 Robert Felton ’61 ENGIndus International, Inc.

1997 Linda Mason ’76 ARTS Bright Horizons Children’s Centers, Inc.

1996 David Duffield ’62 ENG, ’63 MEN, ’64 MBA PeopleSoft, Inc.

*Due to schedule changes in the recognition of the Entrepreneur of the Year, there were no recipients in 2006 or

1990.

1995 M. Arthur Gensler ’58 ARCH Gensler and Associates

1994 Irwin Jacobs ’56 ENGQualcomm, Inc.

1993 Donald Berens ’47 ARTS Hickory Farms Sales Corp.

1992 Harvey Kinzelberg ’67 ENGMeridian Group

1991 Kenneth Blanchard ’61 ARTS, ’67 PhD & Marjorie McKee Blanchard ’62 ARTS Blanchard Training & Development, Inc.

1989 James McLamore ’47 HOTEL Burger King Corporation

1988 Julius Kayser ’47 HOTEL, & Arthur Wolcott ’49 ARTSSeneca Foods Corporation

1987 The Mellowes Family: Alfred ’64 ENG,Charles ’33 ENG, John ’60 ENG Charter Manufacturing Company, Inc.

1986 John Mariani, Jr. ’54 ARTSVilla Banfi, USA

1985 Christopher Hemmeter ’62 HOTELHemmeter Investment Company

1984 Sanford Weill ’55 ARTS Citigroup, Inc.



about our sponsors

underwriters: eCornell: eCornell provides online professional and execu-tive development programs in the areas of leadership and

management development, human resources, financial management and hospitality manage-ment to individuals and many of the world’s leading organizations.

eCornell’s proven course-development model and asynchronous instructor-led delivery provide an engaging, rigorous, and interac-tive online learning experience. More than 120,000 courses have been delivered to more than 35,000 students in almost 200 countries. More than 100 corporate, not-for-profit, and public-sector organizations rely on eCornell’s award-winning enterprise learning solutions, including IBM, General Electric, Computer Sci-ences Corporation, Starwood Hotels & Resorts Worldwide, InterContinental Hotel Group, Boeing, the United Nations, and Walmart.

eCornell partners with the colleges at Cornell University, including the Johnson Gradu-ate School of Management, the School of Industrial and Labor Relations, the College of Engineering, and the School of Hotel Ad-ministration. Founded in 2000, eCornell is a wholly-owned subsidiary of Cornell University. www.ecornell.com

Student Agencies Foundation, Inc. supports Cornell undergraduates in their pursuit of education related to business and entrepre-neurship. It accomplishes this by funding two scholarships, the Student Agencies Endowment Fund and the Student Agencies Cornell Tradi-tion Fellowship, and through its two operating subsidiaries, Student Agencies, Inc. and eLab.

Student Agencies, Inc., founded in 1894 and the oldest independent, student-run company in America, hires Cornell undergraduates to manage its portfolio of businesses which in-cludes the Cornellian Yearbook, Big Red Ship-ping & Storage, Hired Hands Moving Compa-ny, Campus Promotions and Student Agencies Properties. www.studentagencies.com

eLab is a business accelerator that, in collabora-tion with Entrepreneurship@Cornell, provides Cornell students services to empower them to turn business concepts into reality. www.elabstartup.com

platinum sponsors:

College of Agriculture and Life Sciences: With more than 3,000 students, the College of Agriculture and Life Sciences (CALS) is the second largest undergraduate college at Cor-nell University and the third largest college of its kind in the United States. Its 23 majors in 26 departments prepare students for a world being shaped by the new life sciences, a global marketplace, and emerging technologies. The College’s four program priorities—a land-grant mission, the applied social sciences, the environmental sciences, and the new life sci-ences—allow faculty and students to examine the world’s complexities from multiple perspec-tives. Its commitment to research, teaching, and extension makes an important difference in the lives of people in New York State, the na-tion, and the world. www.cals.cornell.edu

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Department of Applied Economics and Management: Cornell’s undergraduate business program, located in the Department of Applied Economics and Management (AEM), is the smallest, most selective four-year program in the U.S. and one of only two in the Ivy League to be accredited by AACSB International. AEM’s core curriculum reflects its 100-year legacy of apply-ing practical economics and management tools on every continent to solve the world’s most significant business and social issues. Under-graduate students build on this analytical core by specializing in one or more of 10 in-demand business and applied economics areas, including finance, marketing, agribusiness, entrepreneur-ship, international trade and development, and environmental and resource economics. www.aem.cornell.edu

The School of Hotel Administration and The Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship: Entrepreneurial flair. Innovative thinking. Those two attributes have powered the global growth of hospitality into the world’s largest industry. At Cornell’s School of Hotel Administration, we help stu-dents and professionals discover new paths forward. Leaders at our Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneur-ship draw on a remarkable base of resources: a world-class faculty that champions entrepre-neurial studies; a vibrant network of alumni and other accomplished entrepreneurs and innovators; and multi-talented students with the ambition to dream big. Working together, we provide interactive programs and activities

that enable students to envision their dreams, engage with others and execute with excellence. www.hotelschool.cornell.edu, www.pihe.cornell.edu

The Johnson School: Founded in 1946, the Johnson School is Cornell University’s top-ranked graduate school of business. The John-son School builds upon Cornell’s depth and breadth of distinguished research and teaching, and its worldwide network of alumni, faculty, and colleagues. The school’s “performance learning” approach bridges theory and practice to provide students with real-world insight and experience. Deliberately small and extremely selective, the Johnson School maintains an in-tense, collaborative community, where students develop teamwork and networking skills that foster innovation and deliver results. Programs include one- and two-year MBA degrees, an Executive MBA and the Cornell-Queen’s Execu-tive MBA. www.johnson.cornell.edu

Entrepreneurship@Johnson (www.johnson.cornell.edu/academic/mba/entrepreneurship) spear-heads the Johnson School’s involvement in Celebration with participation from the Center for Sustainable Global Enterprise (www.johnson.cornell.edu/sge).

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about our sponsors (ContinuED)

Entrepreneurship@Johnson

Center for Sustainable Global Enterprise



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Gold sponsor:

The Division of Alumni Affairs and Development is proud to carry on many Cor-nell traditions. Among our favorites are Cornell Entrepreneur Network (CEN) and Cornell Sili-con Valley (CSV), active since 2000, and starting in May 2009, Cornell Wall Street (CWS). Also new in the last year are our webinars, which al-most 2,000 alumni have attended. Whether you join us in person or online, we’ll help you meet other leaders in your field, share ideas, gain insight, and use the Cornell connection to build your business contacts. CEN.cornell.edu, CSV.cornell.edu, and CWS.cornell.edu

reception sponsor:

CCTEC: The Cornell Center for Technology Enterprise and Commercialization (CCTEC) is responsible for the management and protection of Cornell University’s technology. CCTEC sup-ports Cornell’s land-grant mission by leverag-ing Cornell’s innovations to promote regional economic development to benefit the public. Through industry partnerships, CCTEC devel-ops Cornell’s technologies into products and services for public good. CCTEC hosts events to increase awareness on campus of Cornell’s values, inform researchers of the issues around intellectual property, and to connect internal and external stakeholders. www.cctec.cornell.edu

about our sponsors (ContinuED)

symposia sponsor: Choate Hall & Stew-art, LLP: Choate Hall & Stewart, LLP, is a leading law firm with nationally

recognized practices in business and technolo-gy, litigation, intellectual property, private equi-ty, finance and restructuring and insurance/re-insurance. The firm has an increasingly unique strategy and model: all of its lawyers under one roof in Boston, and a focus on a select group of areas where we practice at the highest level, with single-minded focus on adding value to clients and helping them succeed. The firm’s cli-ents range from technology startups to Fortune 100 companies to wealthy individuals to lead-ing venture capital and buyout funds. www.choate.com

benefactors: Harris Beach, PLLC: As one of the coun-try’s Top 250 law firms, Harris Beach

and its affiliates provide a full range of legal and professional services for clients across New York state as well as nationally. Our clients include Fortune 500 corporations, health care providers, privately-held companies, emerging technology businesses, financial institutions, educational institutions, not-for-profit organiza-tions, foundations, state and local governments and authorities, and individuals. www.harrisbeach.com



Cornell’s Sloan Program in Health Administra-tion offers a Master of Health Administration (MHA) degree. A dual degree MHA/MBA option is offered with The Johnson School, and a five-year BS/MHA is available to Cornell undergraduates. Since its founding in 1955 as the nation’s first two-year academic program in health services management, it has been dedi-cated to preparing new generations of health care leaders. The Sloan Program is built upon a foundation comprised of rigorous training in management, a solid understanding of the health care system, policy environment, ethics, public health, epidemiology and hands-on learning in real world settings. www.sloan.cornell.edu

Harter Secrest & Emery, LLP: Founded in 1893, Harter Secrest & Emery, LLP (HSE) has become Rochester’s leading law firm with a diversified and dynamic law practice serving businesses, non-profit entities and individuals. HSE has been named Rochester, New York’s #1 firm in “Ameri-ca’s Best,” a survey conducted by Corporate Board Member magazine ranking law firms by prefer-ence of public company executives. The firm is also ranked #1 in associate satisfaction (2004, 2005 and 2006) in American Lawyer magazine’s annual survey of mid-level associates. With offices in Rochester, Buffalo and Albany, New York, and in Naples, Florida, the firm has 140 attorneys and employs just over 300 people. www.hselaw.com

Contributors:

Celebration planning Committee:College of Agriculture and Life Sciences: Sharon Detzer ’88, Jamie Kalousdian, Deborah Streeter

CCTEC: Amanda Arliss, Laura Cima

CBC: Magdalena Kalinka, Shannon Murray

Center for Transformative Action: Kyle Rifkind ’11, Anke Wessels

College of Engineering: Tracey Brant ’84

Community and Rural Development Institute: Rod Howe, Soon Chun Kang ‘08

Division of Alumni Affairs and Development: Taniqua Stewart ’07, Jennifer Turner, Pat Watson ’83

eCornell: Franny King, Chris Proulx ’91, David Shoemaker

Entrepreneurship@Cornell: Becca Bowes, Kathy Hovis, John P. Jaquette, Jr., Debra Moesch-Shelley, Carol Peters

Faculty of Computing and Information Science: Lindsay Welsh

School of Hotel Administration’s Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship: Lauren Benfante, Tom Ward ’81

The Johnson School: Zach Shulman ’87, JD ’90

Cornell Program in Real Estate: David Funk, Pike Oliver, Susan Tosto

The College of Human Ecology’s Sloan Program in Health Administration: R. Brooke Hollis ’78, William White

Student Agencies: Will Brassel ’02, MBA ’10, Sharon Dauk MBA ’89, Dan Kathan ’71, MBA ’73, Dan Sommer ’97



CCtEC nEW businEss anD EMErGinG tEChnoloGiEs shoWCasE

Thursday, April 15 1:00 – 3:00 p.m.Ballroom, Statler Hotel

With hundreds of millions of dollars in research expenditures and an excellent research faculty, Cornell is a rich source of technologies for entrepreneurs and industry partners looking for new opportunities. Cornell technologies con-tribute to many products across many indus-tries and come from varied research disciplines such as engineering, physical sciences, life and agriculture sciences and medicine. CCTEC will be hosting key Cornell researchers to highlight selected exciting Cornell technologies and business opportunities from the Ithaca campus, New York State Agricultural Experiment Station in Geneva, and from the Weill Cornell Medical College in New York City.adenios, inc.

aDispell, inc.

Coferon, inc.

hybrid silica technologies, inc. (hst)

novomer, inc.

orthogonal, inc.

reparo therapy, inc.

veratag, llC

ZetroZ, llC

altering plant Cell Wall structure for Cellulosic Ethanol productionJocelyn Rose, Plant Biology, Cornell University

improved production of proteins in plants and bacteriaMaureen Hanson, Molecular Biology and Genetics, Cornell University

branched Chain fatty acids for prevention or treatment of Gastrointestinal DisordersJames Brenna, Nutritional Science, Cornell University

Methods to improve alcohol tolerance of Microorganisms for More Efficient Ethanol productionManuel Villa, Molecular Biology and Genetics, Cornell University

Compilation framework for Continuous Query processingChristoph Koch, Computer Science, Cornell University

search Engine ads: a new auction software system for selling ad spaceDavid Martin, Computer Science, Cornell University

tissue-engineered spinal Disc replacementLawrence Bonassar, Mechanical and Aerospace Engineering, Cornell University

ultrasound assisted Drug Delivery needle for the brainGeorge Lewis, Biomedical Engineering, Cornell University

soy-based fibers and fibrous structures for bioremediation and pest ManagementMichael Hoffmann, Entomology, Cornell University

novel fabrication Method for ultrathin layers of Graphene with high Electrical propertiesJiwoong Park, Chemistry and Chemical Biology, Cornell University

adirondack red potato and adirondack blue potatoWalter DeJong, Plant Breeding and Genetics, Cornell University

alstroemeria “tangerine tango”Mark Bridgen, Horticulture, Cornell University

acyl sugar tomatoes for insect resistanceMartha Mutschler-Chu, Plant Breeding and Genetics, Cornell University

new red apple, Crisp and very sweetSusan Brown, Horticultural Sciences, Cornell University

new red apple, Crisp, Well balanced, tart and sweetSusan Brown, Horticultural Sciences, Cornell University

new strawberry with Good flavor and pineapple overtonesCourtney Weber, Horticultural Sciences, Cornell University

integration of rnai and protein Knockout technology for Efficient Eradication of Cellular proteinsPengbo Zhou, Pathology, Weill Cornell Medical College

Method to attenuate igE-induced release of histamineAndrea Cerutti, Pathology, Weill Cornell Medical College

Commercial platform for Dependable predictive biomarker Model Development and EvaluationFabien Campagne, Physiology, Weill Cornell Medical College

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CCtEC nEW businEss anD EMErGinG tEChnoloGiEs shoWCasE (ContinuED)

low-cost, high-efficiency, all inorganic nanocrystal-based solar CellsTobias Hanrath, Chemical and Biomolecular Engineering, Cornell University

a Micro/nano-Mechanical resonator-based sensor platformDarren Southworth, Materials Science and Engineering, Cornell University

bucky-balls Give flash Memory a boostEdwin Kan, Electrical and Computer Engineering, Cornell University

patterning nano- and Micro-arrays of biomolecules and Cells using a polymer stencil Harold Craighead, Applied and Engineering Physics, Cornell University

Method for Monitoring the heart to prevent ventricular fibrillation, the Most Common Cause of sudden Cardiac DeathRobert Gilmour, Biomedical Sciences, Cornell University

Monolithic nanoparticle filtersJuan Hinestroza, Fiber Science and Apparel Design, Cornell University

improved ultra-fast fiber laserFrank Wise, Applied and Engineering Physics, Cornell University

Controlled release agricultural Chemical Delivery systemMargaret Frey, Fiber Science and Apparel Design, Cornell University

universal Gripping ‘hand’ for robotsJohn Amend, Mechanical Engineering, Cornell University

Monolithic silicon acousto-optic ModulatorSuresh Sridaran, Electrical and Computer Engineering, Cornell University

alkaline Electrolytes for better fuel CellsGeoffrey Coates, Chemistry and Chemical Biology, Cornell University

safe Electrolytes for li-Metal batteriesLynden Archer, Chemical and Biomolecular Engineering, Cornell University

high-bandwidth, 10-Gb Electro-optic switchMichal Lipson, Electrical and Computer Engineering, Cornell UniversityExhibitor list subject to change without notice.



sYMposia panEl anD panElist inforMation full panElist bios arE availablE onlinE at WWW.Eship.CornEll.EDu/EvEnts/CElEbration10

symposia session 1:Thursday, April 152:45 p.m. – 4:00 p.m.

Panel 1: eCornell: The Entrepreneurial Learner: Connecting Learning to its Impact on Entrepreneurial ActivityAmphitheater, Statler Hotel

Much is being written about how the increased use of online and digital media is shifting the role students play - from engaged recipients of knowledge to proactive learners who construct their own knowledge in a manner appropriate to their individual interests, needs, and con-text. The proliferation of disaggregated content is spawning significant entrepreneurial activ-ity in all education sectors. But are students who take an entrepreneurial approach to their education more likely to engage in entrepre-neurial activity in life? Does a more individu-alized, entrepreneurial approach to learning produce more entrepreneurs? Does it foster more innovative thinkers? More innovative organizations? What are the implications for creating the next generation of entrepreneurs? This panel will explore these issues and more.

Moderator:Chris Proulx ’91, President and CEO, eCornell

Panelists: Samuel B. Bacharach, McKelvey-Grant Professor of Labor Management and Director, Institute for Workplace Studies, ILR School, Cornell University; Director, The Smithers Institute, Cornell UniversityEric Berg, Executive Director, LINGOS, Inc.

Web site: www.lingos.comBob Berstein ’97, Managing Director, DreamTigerEquities

Web site: www.dreamtigerco.com

open programming: the Johnson school business roundtable

Thursday, April 159 a.m. – 11 a.m. Ballroom, Statler Hotel

This roundtable is an open discussion, moder-ated by a veteran venture capitalist, among experienced business operators. Audience par-ticipation welcomed and encouraged.

Moderator: Howard Morgan Phd ’68, Partner, First Round Capital

Email: [email protected] site: www.ausum.comTwitter: @HLMorgan Blog: www.waytooearly.com

Panelists: David Fischell ’75, MS ’78, PhD ’80, CEO, Angel Medical Systems

LinkedIn: www.linkedin.com/pub/david-fisch-ell/19/172/944

Doug Kahn ’74, Chairman and CEO, Ahura Scientific, Inc.

LinkedIn: www.linkedin.com/pub/doug-kahn/9/57b/25a

Doug Rowan ’60, MBA ’62, CEO, Imaging Solutions

LinkedIn: www.linkedin.com/pub/doug-rowan/0/21/66b

Pelin Wood Thorogood ’90, MEN ’91, MBA ’94, Managing Partner, Aegean Group

Email: [email protected]: @PelinTLinkedIn: www.linkedin.com/in/pelin

Bill Trenchard ’97, Founder, LiveOps, Inc.; Founder/Partner, Founder Collective

Email: [email protected] sites: www.liveops.com, www.foundercollective.comLinkedIn: www.linkedin.com/in/billtrenchard

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Panel 2: Program in Real Estate: Entrepreneurial Women in Real EstateYale/Princeton Room, Statler Hotel

The Program in Real Estate along with the Cor-nell Real Estate Women’s Network has brought together a panel of industrious women. They will discuss their trials and tribulations in developing successful companies and entrepre-neurial careers while simultaneously pursuing innovation in the field of commercial real estate.

Moderator:Lynn Z. Gray JD ‘75, Founder and CEO, Campus Scout, LLC

Email: [email protected]

Panelists:Deborah Friedland ’88, MS ’95, Managing Director, Goldin Associates, LLC

Email: [email protected] Pianin MBA ’87, Senior Consultant, Focus Management Group

Email: [email protected] Sharma, Founder and Principal, Grove Street Investment, LLC


Panel 3: The School of Hotel Administration’s Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship and the College of Human Ecology’s Sloan Program in Health Administration: Current Applications and Entrepreneurial Opportunities at the Convergence of Hospitality and Healthcare Dartmouth Room, Statler Hotel

Increasingly, entrepreneurs and “intrapreneurs” are creating opportunities at the intersection of hospitality and healthcare. Whether in areas like home health, managed services, patient transportation, senior living, wellness/spas, medical travel, or improving patient/family

centered care and customer satisfaction scores in hospitals, the convergence of hospitality and healthcare is fertile ground for service-minded entrepreneurs and innovators. This panel will discuss some of the areas of convergence and opportunities for entrepreneurs in these areas.

Introductory Comments:Alan Mathios, Rebecca Q. and James C. Morgan Dean of the College of Human Ecology

Moderators:R. Brooke Hollis MBA/Sloan ’78, Executive Director, Sloan Program in Health Administra-tion, College of Human Ecology, Cornell University Thomas L. Ward ’81, Managing Director, Pillsbury Institute for Hospitality Entrepreneur-ship, School of Hotel Administration, Cornell University

Panelists:William C. Jones, Executive Vice President, Berkshire Health System James Lee, Sloan ’79, Executive Vice President and Chief Operating Officer, Stellaris Health/Lawrence Hospital; Governor, American College of Healthcare ExecutivesJulie O’Shaughnessy ’88, Coach, Studer GroupGerard van Grinsven, President, Henry Ford West Bloomfield Hospital, former Vice Presi-dent, Ritz Carlton

Panel 4: College of Agriculture and Life Sciences: Fashion with Social Awareness Penn Room, Statler Hotel

Some new buzzwords have attached them-selves to the term “fashion,” such as “sustain-able fashion,” “socially responsible fashion,” and “eco-fashion.” This panel will explore how each company (from small startup to large es-tablished brand name corporation) is making its

(continued)

sYMposia panEl anD panElist inforMation (ContinuED)full panElist bios arE availablE onlinE at WWW.Eship.CornEll.EDu/EvEnts/CElEbration10



products appeal to consumer interests in social and environmental considerations as well as stylishness. The panelists’ comments will relate to entrepreneurs who are motivated to include “triple bottom line” considerations in their products/services.

Moderator: Deborah Streeter, The Bruce F. Failing, Sr., Professor of Personal Enterprise and Small Business Management, Department of Applied Economics and Management, College of Agri-culture and Life Sciences, Cornell University

Panelists:James Connolly ’06, Product Line Manager, Global Athletic Training Apparel, Nike, Inc.

Twitter: @ JamesConnolly83

Christine Marchuska ’02, Founder and CEO, C. Marchuska

Twitter: @cmarchuskaVerneda White ’05, Founder and Creative Director, Human Intonation

symposia session 2:Friday, April 169:30 a.m. – 10:45 a.m.

Panel 1: College of Human Ecology’s Sloan Program in Health Administration: Medical and Healthcare Entrepreneurship — Past, Present and FutureRoom B10, Sage Hall

(continued)




(continued)

Healthcare has long represented a major por-tion of the GDP, and its share has increased in recent years. Even before the recent economic downturn, a BusinessWeek article indicated that healthcare was the primary sector propping up the economy. Recently, it has been one of the few sectors to escape much of the downturn facing other industries. Accordingly, entrepre-neurs have looked at the health field as a source for opportunities. The panelists will discuss some of the ways they have applied entrepre-neurial ideas in for-profit, non-profit or hybrid health related organizations. They will touch on prior successes and failures, current ventures, and also share thoughts about potential emerg-ing opportunities for the future.

Moderator: John Kuder, Associate Professor and past J. Thomas Clark Professor of Entrepreneurship, Sloan Program in Health Administration, College of Human Ecology, Cornell University

Panelists: Kempton Coady, III MBA/Sloan ’74, Founder, ViVA Skin Care Center, former CEO, Deltex Medical Group

Email: [email protected] LinkedIn: www.linkedin.com/in/kemptonjcoady

Andrew Dahl, MPA/Sloan ’70, Executive Consultant, Carol, Inc./ Lemhi Ventures, Doug Brown Executive-in-Residence, Sloan Program in Health Administration, College of Human Ecology, Cornell University




Cornell Alumni Affairs & Development is pleased to sponsor and support student and young alumni participation in

Entrepreneurship@CornellCelebration 2010Join us at events across the country or online to:

•Meetotherleadersin your field

•Shareideas

•Gaininsight

•UseCornellconnectionstobuild your business contacts

Visit us online to connect to Facebook,LinkedIn,Yahoo,andGooglegroups. cen.cornell.edu

Office of Alumni Affairs



John Denning MHA/Sloan ’98, Founder, Wholesale ChangeTerrence Murphy MBA/Sloan ’86, CEO, Monarch Teaching Technologies

Panel 2: The Johnson School: Bootstrapping to Success: Starting a Company on a Shoestring… and a PrayerRoom B8, Sage Hall

In this challenging environment – and per-haps for the foreseeable future – it is difficult to obtain funding from investors unless your company has proven that it can generate prof-its. But how do you generate profits with little or no funding? Learn from a panel of seasoned entrepreneurs who have started and grown companies from scratch.

Panelists: David Fischell ’75, MS ’78, PhD ’80, CEO, Angel Medical Systems

LinkedIn: www.linkedin.com/pub/david-fisch-ell/19/172/944

Harry Hill ’85, President, Oak Lawn Marketing, Inc.Web site: www.oaklawn.co.jp

Douglas Rowan ’60, MBA ’62, CEO, Imaging Solutions

LinkedIn: www.linkedin.com/pub/doug-rowan/0/21/66b

Bill Trenchard ’97, Angel Investor and Founder, LiveOps, Inc.

Email: [email protected] Web sites: www.liveops.com, www.foundercollective.com LinkedIn: www.linkedin.com/in/billtrenchard

Tien Tzuo ’90, Co-founder and CEO, Zuora, Inc.

Email: [email protected] Web site: www.zuora.com Twitter: @Tientzuo

Panel 3: The Johnson School: Invest-ing in the New Economy: The Changing Landscape and its Funding ModelsRoom B9, Sage Hall

Do investors have to receive smaller financial returns if the companies they invest in are try-ing to address social or environmental goals? Panelists will explore the emerging trend in financing sustainable enterprise.

Panelists:Taryn Goodman ’00, MBA ’09, Manager, Impact Investing, RSF Social FinanceAngela Mwanza MBA ’00, Senior Vice Presi-dent, UBS Private Wealth Management

Email: [email protected] Web site: www.ubs.com/privatewealthmanage-ment

William B. Rosenzweig ’81, Co-Founder and Managing Director, Physic Ventures

Email: [email protected] Web site: www.physicventures.com

Tom Schryver ’93, MBA ’02, CFO, e2e MaterialsEmail: [email protected] / [email protected] Twitter: @tomschryver

Panel 4: College of Agriculture and Life Sciences’ Community and Rural Development Institute (CaRDI): Growing the Green Economy: Leveraging Opportunities for Success in the Upstate New York RegionRoom B6, Sage Hall

This panel will highlight entrepreneurs from upstate New York who are making a difference in the green economy. We will engage entre-preneurs from different sectors (emerging and traditional) in a dialogue about how they were able to identify their markets and find business resources. From this discussion we hope to dis-cover local and regional factors that contributed to business startup and expansion. The session

(continued)




will end by discussing some of the broader policy support (eg. financing, technology, and human resources) that must be considered to grow the green economy in upstate New York.

Moderator:Soon Chun Kang ’08, Extension Educator, Cornell University Cooperative Extension, Chemung County

Email: [email protected] Web sites: www.counties.cce.cornell.edu/che-mung/, www.cardi.cornell.edu, www.p4pnetwork.com

Panelists:Scott Austin, President, Imaginative Manufacturing, Inc.

Email: [email protected] Web site: www.imaginativemfg.com

Matt Farrell ’05, Vice President and Co-Founder, Silicon Solar, Inc.

Email: [email protected] Web site: www.siliconsolar.com

J.J. Nicholson, Project Manager, Red Jacket Orchards

Email: [email protected] Web site: www.redjacketorchards.com

Sandra Persing ’10, CEO, Persing Woods, LLCEmail: [email protected] Web site: www.persingwoods.com Facebook: Persing Woods

symposia session 3:Friday, April 1611:15 a.m. – 12:30 p.m.

Panel 1: College of Engineering: Cornell’s Kessler Fellows Program: Education and Experience for Entrepreneurial EngineersRoom B6, Sage Hall

For ten select junior Engineering students each year, the Kessler Fellows Program brings the business wrapper of entrepreneurism to life! The program consists of a spring course (Es-

sentials of Entrepreneurism), a paid summer in-ternship in a startup/entrepreneurial environ-ment and a fall symposium series. Last summer, at companies including Hybrid Silica Technolo-gies, Thevi Cosmetics, Serious Materials, Nu-menta and marketcetera, Fellows brought their passion and expertise to work closely with a mentor and team members at all levels of their organization, making lasting and significant impacts in each company. The program is fully funded by Cornell alumnus Andrew J. Kessler, ’80, and Fellows receive a cash prize, internship salary and repayment of a portion of financial aid. Come hear the 2009 Fellows share their ex-periences with this unique program. Also learn about how to host a Kessler Fellow in your startup during the summer of 2010!

Panelists:Peter Bai ’10, Materials Science and Engineering Amy Chen ’10, Operations Research and Engineering Bhaskar Garg ’10, Mechanical Engineering Thomas Murray ’10, Mechanical and Aerospace EngineeringScott Purdy ’10, Computer Science Michael Ryan ’10, Engineering Physics

Panel 2: The Johnson School: Rising Stars: The “Early Days” of Promising Young EntrepreneursRoom B8, Sage Hall

Have you wondered what it’s like to launch your first (or second) business? This highly-interactive session – where the panel asks and answers questions – features promising en-trepreneurs and the adventures of their first ventures. Listen, give feedback, and see how starting your first business is possible.

Moderator:Ralph Terkowitz ’72, General Partner, ABS Capital Partners

(continued)




Panelists: Adam Hocherman ’97, MBA ’06, President, American Innovative, LLC

Email: [email protected] Web site: www.americaninnovative.com

Dana Lampert ’08, CEO and Co-founder,Wiggio.com

Email: [email protected] site: www.wiggio.com Twitter: @wiggio

Deborah Muller ’87, President and Founder, HR Acuity, LLC

Email: [email protected] site: www.hracuity.comTwitter: @hracuity

Edward Robertson MBA ’04, CEO and Founder, Iizuu, Inc.

Web site: www.iizuu.com Twitter: @Iizuu

Josh Tetrick ’04, Social Entrepreneur, Writer and Speaker

Email: [email protected] Web site: www.33needs.com Twitter: @joshtetrick Blog: blog.33needs.com

Panel 3: The Johnson School: From Rubbish to Revenues: How to Create Wealth from Our WasteRoom B10, Sage Hall

Our increasing dependence on foreign oil, our overflowing landfills, and mounds of e-waste have inspired many entrepreneurs to create profitable enterprises by reusing our solid waste. Panelists will discuss their business opportuni-ties associated with new waste-focused ventures.

Panelist:Beth Kean-Waddell, Vice President and General Manager, Northeast Region, RecycleBank

Email: [email protected] Web site: www.RecycleBank.com

Panel 4: College of Agriculture and Life Sciences: New Approaches to Marketing in the Post-Web 2.0 WorldRoom B9, Sage Hall

Options for effective marketing in the post-Web 2.0 world are overwhelming for entrepreneurs. Changes in the print business coupled with the flood of information pouring through all avail-able channels have made marketing extremely challenging. The panelists will discuss what has worked for them in getting and keeping the attention of consumers. The panel will not be focused only on so-called “social networking” but will also cover various creative approaches to creating awareness, imprinting brand, and inspiring a purchase decision.


(continued)




Moderator: Deborah Streeter, The Bruce F. Failing, Sr., Pro-fessor of Personal Enterprise and Small Business Management, Department of Applied Economics and Management, College of Agriculture and Life Sciences, Cornell University

Panelists:Miki Agrawal ’01, Founder and CEO, Slice, The Perfect FoodRadha Agrawal ’01, Partner and Creative Director, Slice, The Perfect Food Rachel Doyle ’05, CEO and Founder, GlamourGals

symposia session 4:Friday, April 162:15 p.m. – 3:30 p.m.

Panel 1: College of Human Ecology’s Sloan Program in Health Administration and the Department of Fiber Science and Apparel Design, the College of Engineering’s Department of Biomedical Engineering, and Weill Cornell Medical College: Multidisciplinary Development and Partnership for Moving New Biomaterials Toward Clinical Reality: Case Studies of Cornell Inter-Campus/Inter-College Collaborative EffortsYale/Princeton Room, Statler Hotel

Developing and taking new compounds from the bench to clinical practice is a long and challenging undertaking. Collaborating with multidisciplinary colleagues across multiple departments/campuses and developing rela-tionships with corporate partners also poses challenges that these panelists have successfully addressed. The panel will discuss some of the collaborative techniques that have helped them to develop new materials and applications that hold great promise commercially. The CEO of Methylgene, Inc., will add his perspectives as someone who has taken a new company from concept through clinical trials to going public.

Introductory Comments:Alan Mathios, Rebecca Q. and James C. Morgan Dean of the College of Human Ecology

Moderator: Sean Nicholson, Associate Professor, Policy Analysis and Management, Sloan Program in Health Administration, College of Human Ecology, Cornell University

Panelists: C.C. Chu, Rebecca Q. Morgan ’60 Professor, Department of Fiber Science, College of Human Ecology, Cornell UniversityDonald Corcoran MBA/Sloan ’82, President and CEO, Methylgene, Inc.

(continued)



Cynthia Reinhart-King, Assistant Professor of Biomedical Engineering, College of Engineer-ing, Cornell UniversitySuzanne B. Schwartz, Assistant Research Professor of Surgery, Weill-Cornell Medical College

Panel 2: Faculty of Computing and Information Science: Information Technology (IT) EntrepreneurshipDartmouth Room, Statler Hotel

Information technology is one of the largest growing industries and the possibilities for successful business outcomes are limitless. The panel will discuss how advances in information technology enable startup companies to operate without needing large capital, providing a lot of flexibility within these companies.


Panelists:Jon Aizen ’03, Co-founder and COO, Dapper

Web site: www.dapper.net John Belizaire ’94, MEN ’95, Co-founder, FirstBestDaniel Huttenlocher, Dean of Computing and Information Science, John P. and Rilla Neafsey Professorship, Cornell University

Web site: www.cs.cornell.edu/~dphGun Sirer, Associate Professor, Computer Science, Cornell University

Web site: www.cs.cornell.edu/People/egs/



Panel 3: Student Agencies: Managing Your Career...Lessons from Battle Tested EntrepreneursPenn Room, Statler Hotel

We are all entrepreneurs in that we are the sole proprietor of our own careers…and the sooner we embrace this reality, the more effective we can be in charting our own course. Your career is a marathon, not a sprint, and it is likely to take a number of circuitous routes. This panel will explore the practical realities facing both alums and soon-to-be graduates that are interested in becoming entrepreneurs at some point in their lives. The panelists will share real world stories of how they navigated their careers through traditional positions to being an entrepreneur as well as the other way around. Get practical advice about how to network in non-traditional ways and how to present a really strong value proposition — and be encouraged that despite a difficult job market, there are always opportuni-ties out there as long as you are nimble and stay positive.

Moderator:Sharon Dauk MBA ’89, Owner, Sharon Dauk Executive Coaching

Web site: www.sharondauk.com

Panelists: Jim Farrell ’77, MEN ’80, President and Founder, f’REAL! Foods, LLC

Web site: www.freal.comMicah Rosenbloom ’98, Co-founder and Gen-eral Manager, Brontes Technologies, Inc.Dan Sommer ’97, President and Founder, Caridan Marketing Labs


Cari Sommer ’98, Co-Founder, Urban InternsEmail: [email protected] site: www.urbaninterns.comTwitter: @carisommer

Mark Miller ’85, Chairman, Textbook Revolu-tion/Textbook Media

Email: [email protected] Web site: www.markmillers.com LinkedIn: www.linkedin.com/in/markmillers

Panel 4: Social Entrepreneurship: Ideas Worth Spreading, from Students, Faculty, and AlumniAmphitheater, Statler Hotel

In a format similar to the widely acclaimed TED Talks, each social entrepreneur on this panel will present their “idea worth spread-ing,” an innovative solution to a socially press-ing problem, in a highly engaging and inspira-tional forum.

Panelists:Barry Beagen ’11, President, D+E|E+D

Email: [email protected] Houghton ’11, President, Congo Leadership Initiative

Email: [email protected] Kochman ’10, CEO, M.E.S.S. Express

Email: [email protected] Weber-Shirk, Professor, Civil and En-vironmental Engineering, Cornell UniversityCarolyn Witte ’12, Director of Service Learning, Cover Africa




technology, business and resource ExpoFriday, April 16 12:00 p.m. – 2:00 p.m.Ballroom, Statler Hotel

This year’s Technology, Business and Resource Expo features an outstanding group of participants. From new faculty inventions to successful local companies and student-run businesses, the Expo is truly representative of the breadth and depth of innovation and invention at Cornell and in the Ithaca community.Free and open to the public!

List of Participants* Anjolie AyurvedaBetter BatteryBR IncubatorBR LegalBR VenturesBuhler MilesCayuga Venture FundCenter for Life Science EnterpriseCenter for Sustainable Global EnterpriseClimb HigherCollege of Agriculture and Life SciencesCornell Automotive X-Prize TeamCornell Center for Technology Enterprise and Commercialization (CCTEC) Cornell Changemaker TeamCornell Consulting GroupCornell Entrepreneur NetworkCornell Entrepreneur OrganizationCornell Life Sciences Core Laboratory CenterCornell SAE RacingCornell Sustainable CampusCornell University Library’s Business Information Group

eClipseCornelleLabEntrepreneurship@Cornell Entrepreneurship@Cornell Student Advisory BoardExpedient Shopping, Inc.Finger Lakes Entrepreneurs ForumGlamour GalsHotelie Entrepreneurs Ignite Clean Energy Business Idea CompetitionM.E.S.S. ExpressNanobiotechnology CenterPioneer Financial GroupRed Pearl AdvisorsSloan Program in Health AdministrationSnappy ScreenSocial Business Consulting GroupSociety for Women in BusinessStudent AgenciesSyracuse Tech GardenUndergraduate Startup and Venture Capital ClubWilmerHale

*List subject to change without notice.



“the biG idea”Friday, April 16 4:00 p.m. – 6:00 p.m.

Ballroom, Statler Hotel

“The BIG Idea” is an idea competition open exclusively to Cornell under-graduates. Organized and executed by Entrepreneurship@Cornell and

supported by Student Agencies, Inc., “The BIG Idea” offers cash prizes to the top three ideas in two separate categories - business enterprise and

social enterprise. Winners are determined by three phases of competi-tion and are offered mentoring from successful entrepreneurs in the semifinal and finalist phases.

prizes: Each track, business enterprise and social enterprise, will have three winners:

First prize: $2,500 • second prize: $1,000 • third prize: $500

Prizes supported by the Vijay MEN ’75 and Sita Vashee Promising Entrepreneur Award Endowment Fund.

“The BIG Idea” receives support from the following endowments:

Dorman Family Award

Dr. and Mrs. Paul Felton Award

Brenda Clucas Hecht Award

Come vote for the winning presentation on friday, april 16 at 4:00 p.m. in the statler ballroom!

free and open to the public.

For more information on “The BIG Idea,” contact Entrepreneurship@Cornell at (607) 255.1576.

Gary and Marilyn Hellinger Award

Hussey Family Award

Richard M. Kossoff Award



the Johnson school’s br ventures’ Cornell ventureChallenge finalist presentations

Thursday, April 1511:45 a.m. – 2:55 p.m.Ramin Parlor (Room 104), Sage Hall

The Cornell Venture Challenge provides a way for Cornell-affiliated individuals and current stu-dents and faculty at other universities to take their first step toward turning an idea into a viable business. The competition is sponsored by BR Ventures (BRV), a student-run venture capital fund at Cornell University’s Johnson Graduate School of Management.

Entry teams developed their ideas in the form of a two-to-three page executive summary and sub-mitted them to a panel of judges. Finalists were chosen and expected to submit a more comprehen-sive (10-15 page) business description. The finalists will present their plan before BRV and judges from the venture capital community on Thursday, April 15. The top three teams will win a cash prize and be considered for investment by BRV. The other VC judges may invest in ventures at their own discretion.

2010 marks the second year of the Cornell Venture Challenge, following seven years of BRV’s Busi-ness Idea Competition. The competition is designed to foster entrepreneurship by combining the talents of entrepreneurs with the capital and resources of BRV.

awards:First prize will be awarded $10,000 and 20 hours of free legal help through Cornell’s Entrepreneur-ship Legal Services program. Second prize will be awarded $2,500. Third prize will be awarded $1,000. Additionally, CCTEC (Cornell Center for Technology Enterprise and Commercialization) will provide a “Cornell Technology Transfer Prize” to match the Cornell Venture Challenge prize award for any winner whose business idea is based on Cornell intellectual property officially disclosed to and officially on record with CCTEC at the time the idea was submitted to the Cor-nell Venture Challenge. Checks will be presented to the winning teams by BRV at the Celebration Banquet on April 15th, 2010. All prizewinners will also be reviewed by BRV for possible investment, subject to mutual interest and mutually agreeable terms.

this year’s judges are:

The Cornell Venture Challenge is sponsored by BR Ventures at the Johnson Graduate School of Management which provides the funding for prize money; CCTEC, which provides the Cornell Technology Transfer Prize to winners utilizing disclosed intellectual property developed at Cornell; and Palo Alto Software which pro-vides business plan software to all competition entrants.

David Rickerby ’91, Partner, Choate Hall & Stewart, LLPLeonard Sanders ’80, Portfolio Manager/Research Analyst, Kalmar InvestmentsAnupendra Sharma ’98, Investment Partner Venture Capital, Siemens Venture Capital

Dan Simpkins ’80, MEN ’81, Founder, Chairman, CEO, Hillcrest LabsDon Spero ’61, Co-Founder, General Partner, New Markets Venture PartnersRalph Terkowitz ’72, General Partner, ABS Capital



sustainvestFriday, April 1611:15 a.m. – 1:00 p.m.Room B11, Sage Hall

Entrepreneurship@Cornell’s Celebration provides the ideal setting for SustaInvest, a student competition that combines several great strengths of Cornell, including entrepreneurship, sustain-ability and investment management. SustaInvest was conceived by two of Cornell’s undergraduate groups, the Sustainable Enterprise Association and the Mutual Investment Club of Cornell, and is now a collaborative effort between graduate and undergraduate students.

Cornell has become a leader in the respective fields of sustainability and investment management with the help of two of the university’s most celebrated entrepreneurs and benefactors, Samuel C. Johnson and Jeffrey Parker. Their respective contributions led to The Center for Sustainable Global Enterprise and the Parker Center for Investment Research, two well-respected education and re-search centers. With these legacies and unmatched resources at its fingertips, Cornell is positioned to become a leading academic incubator for the emerging practice of sustainable investing.

The SustaInvest Portfolio Pitch Competition aims to encourage this process, inviting graduate and undergraduate students from across the country to design and defend an investment portfolio that will earn profitable environmental, social and financial returns over the long term. The competition finalists are asked to pitch their portfolios and defend their rationale to a panel of distinguished judges from the SustaInvest Advisory Council. All interested parties are invited to watch this ex-change of innovative ideas at the Johnson School at Sage Hall, Room B11, on Friday, April 16, from 11:15 a.m. to 1:00 p.m.

, NY

Fellows ProgramKessler

W W W . E N G I N E E R I N G . C O R N E L L . E D U / K E S S L E R F E L L O W S

2010 Kessler Fellows

Harsh Chamria, Electrical and Computer Engineering

Kat Ingalls, Mechanical Engineering

Rashaan Keeton, Chemical Engineering

Peter Krull, Chemical Engineering

Alvin Kumarga, Chemical Engineering

Jon Liu, Operations Research and Engineering

Josh Moskovitz, Operations Research and Engineering

Victor Poiesz, Materials Science and Engineering

Adrian Radocea, Materials Science and Engineering

Sarah Sprague, Information Science, Systems & Technology

Adam Woodward, Chemical Engineering

C o r n e l l e n g i n e e r i n g

2009 Kessler Fellows

Peter BaiMajor: Materials Science & EngineeringInternship: Hybrid Silica Technologies (www.hybridsilica.com)Mentor: Kenneth W. Wang ’77, President Amy ChenMajor: Operations Research and EngineeringInternship: Thevi Cosmetics (www.thevicosmetics.com)Mentor: Thevaki Thambirajah ’97, Founder / CEO Bhaskar GargMajor: Mechanical EngineeringInternship: PARC (www.parc.com)Mentor: Karl Littau, Area Manager, Materials & Processes Tucker MoffatMajor: Mechanical EngineeringInternship: Bug Labs (www.buglabs.net)Mentor: Peter Semmelhack, CEO Thomas MurrayMajor: Mechanical and Aerospace EngineeringInternship: Serious Materials (www.seriousmaterials.com)Mentor: Dan Boss, VP of Engineering Scott PurdyMajor: Computer ScienceInternship: Numenta (www.numenta.com)Mentor: Subutai Ahmad ’86, VP of Engineering Michael RyanMajor: Engineering PhysicsInternship: v.i. Laboratories (www.vilabs.com)Mentor: Bart A. Hanlon, VP of Engineering Jeff WillMajor: Chemical EngineeringInternship: The Water Initiative (www.thewaterinitiative.com)Mentor: Brian Foley, JD Casey WorthingtonMajor: Electrical and Computer EngineeringInternship: Marketcetera (www.marketcetera.com)Mentor: Yoram Talmor, VP of Engineering Joey ZwickerMajor: Mechanical EngineeringInternship: Anybots (www.anybots.com)Mentor: Trevor Blackwell, CEO

Cornell’s Kessler Fellows Program Ô Education and Experience for Entrepreneurial Engineers! Questions? Join us on Friday at Symposia Session #3



about Entrepreneurship@Cornell:Entrepreneurship@Cornell works with all Cornell schools, colleges and organizations to help cre-ate and promote entrepreneurship education, events, commercialization and experiential learning opportunities. Our vision is to support a diverse group of university-wide activities that finds and fosters the entrepreneurial spirit in every Cornell participant — in every college, every field and every stage of life.

Annual funding for Entrepreneurship@Cornell is provided by the Governing Board, the Office of the Provost, an Alumni Advisory Council, and an endowment established by Cornell Alumni.

Governing Board

Christopher Ober Interim Dean

College of Arts and Sciences College of EngineeringCollege of Architecture, Art and Planning

School of Industrial and Labor RelationsCollege of Human Ecology Cornell Law School

College of Agriculture and Life Sciences

G. Peter LepageHarold A. Tanner Dean

Kent Kleinman Gail and Ira Drukier Dean

Harry C. Katz Kenneth F. Kahn Dean

Alan MathiosRebecca Q. and James C. Morgan Dean

Stewart J. Schwab Allan R. Tessler Dean

Susan A. Henry Ronald P. Lynch Dean

Advisory Council

Chair:Kevin McGovern Class of ’70

J. Thomas Clark Class of ’63, MBA ’64

Joeseph Anderson Class of ’07

Scott Belsky Class of ’02

Past Co. ChairJohn AlexanderClass of ’74, MBA ’76

Nancy Clark Class of ’62, MA ’64

John Balen Class of ’82, MBA ’86

Vice Chair:Steve Benjamin Class of ’80, MEN ’81, MBA ’82

Robert Berstein Class of ’97

Patrick Burke Class of ’83

Adam Farrell Class of ’06

Mac Cummings Class of ’02

Felix Ejeckam MEN ’94, PhD ’97

Sharon Dauk MBA ’89

Jim Farrell Class of ’77, MEN ‘80

Michael D. Johnson Dean

School of Hotel Administration

Chair: Joe Thomas Anne and Elmer Lindseth Dean

The Johnson School

Rich Farrell Class of ’90

Bob Felton Class of ’61

Vice Chair:Bill Trenchard Class of ’97

Past Co. ChairJeff Parker Class of ’65, MEN ’66, MBA ’70

Cornell’s Kessler Fellows Program Ô Education and Experience for Entrepreneurial Engineers! Questions? Join us on Friday at Symposia Session #3



Burt FlickingerClass of ’80

Advisory Council (continued)

Jason Gerlach Class of ’93

Jim McNair MBA ’83

Gary Hellinger Class of ’62

Ron Rigores Class of ’99

Ejnar Knudsen Class of ’91

Dan Sommer Class of ’97

Jonah Goodhart Class of ’00

Matt Russo Class of ’90

Charlie Lynch Class of ’90, MBA ’95

Bill Weidlein Class of ’77

Bill Frey Class of ’79

Allison Gulbrandsen Class of ’84

Lee Pillsbury Class of ’69

Mike Karangelen Class of ’90

Terry Wehe Ryan Class of ’69

Vijay Vashee MEN ’75

William Verhelle JD ’98

Peter Seidenberg Class of ’92, MBA ’98

Rich Marin Class of ’75, MBA ’76

Eric Young Class of ’78

Steve Gilfus Class of ’97

Carl Forsyth MBA ‘82

Angela Mwanza MBA ’00

Michael Kubin Class of ’71

Noah Goodhart Class of ’97

Jonathan Holtz Parent ‘12

Donald Peskin Class of ’77, MEN ’78,

MBA ’79

Jon Kaiden Class of ’88

Rob Ryan Class of ’69

Brian Magierski Class of ’93

Chris Wilkerson Class of ’95

Steve Gal Class of ’88

Don Gulbrandsen Class of ’83

Dan Ramsden Class of ’86

Harvey Kinzelberg Class of ’67

Sam Seltzer Class of ’48

Robert Maroney Class of ’72

Micah Rosenbloom Class of ’98

William McAleer Class of ‘73, MBA ‘75

Mark Miller Class of ‘85

David Zalaznick Class of ’76

Alison Gerlach Class of ’93

Jim Hauslein Class of ’81, MBA ’84

David Rickerby Class of ’91

Jon Klein Class of ’87

Don Shaffer Class of ’91

April 14–15, 2011

FOR CELEBRATION 2011


DATESAVE the

TO SIGN UP FOR CELEBRATION MAILINGS, CONTACT

ENTREPRENEURSHIP@CORNELL AT [email protected] OR (607) 255-1576

CORNELL UNIVERSITY, ITHACA, NY

Entrepreneurship@Cornell Office51 Warren HallCornell UniversityIthaca, NY 14853Phone: (607) 255-1576Fax: (607) 255-9330Email: [email protected]: eship.cornell.edu

Celebration Underwriters:

Becca BowesCommunications [email protected]

Kathy HovisSpecial [email protected]

John P. Jaquette, Jr.Executive [email protected]

Debra Moesch-ShelleyProgram Manager and Internship [email protected]

Carol PetersAdministrative [email protected]

Celebration Platinum Sponsors:

The word entrepreneur stems from the French word entre-prendre: meaning to undertake. It is in this spirit that the Entrepreneurship@Cornell Celebration 2010 is proud to implement sustainability principles at our event. You will notice refillable water bottles and water stations, food com-posting, minimal use of paper products at meals, maximum use of recycled paper for our printed materials, and recy-cling bins. We take our cue from “Sustainability at Cornell” and intend to make even greater strides at future events. Thank you for participating in this effort with us!

Also sponsored by:CCTEC Choate Hall & Stewart, LLP Harris Beach, PLLC Harter Secrest & Emery, LLP M&T BankSloan Program in Health Administration Tompkins TrustTriad Foundation

Celebration Gold Sponsor:

Cornell Silicon Valley

Entrepreneurship@Johnson

Center for Sustainable Global Enterprise

Cornell Wall Street

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