epc & english

EPC & ENGLISH PRESENTATION

Joshua Lee Yee Kai 0315820 Hong SangWon Brian 0314661 Ken Wong Chun Thim 0315534 Kelvin Yong Chen Yin 0316050

Muhammad Ikmal Bin Nor Hisham 0316037

History

Draisienne by Baron Karl von Drais

Penny-farthing bicycle (aka Ordinary/high wheeler)

by James Starley

Early 18th century 1870s

1885

Rover by John Kemp Starley (James Starley’s nephew)

Columbia by Albert Pope

1878

Present

Cyclon Cycle Industry CCI

-Penang-

Cyclon Cycle Industry CCI

KSH Cycles TTDI

-Klang Valley-

KSH Cycles TTDI

Comparative Analysis

Cyclon Cycle Industries

Sdn Bhd

KSH Bicycle (TTDI)

Sdn. Bhd

Services provided Selling bikes

Repairing bikes

Give advice on how to fit the riders on a

bicycles

Have a fitting station where we will fit our

rider on his bike to the riding position like sit

height, knee adjustment and etc

Correct some of their minor cycle habit

because some people have awkward cycle

positions

Selling bikes

Repairing bikes

Products sold Mountain bikes

Road Bikes

Mountain bikes

Road Bikes

Customers Mainly high-end bicycle enthusiasts

Famous people

Foreigners

All age groups from kids to adults

Strategies in managing business Teamwork

Be a friend but not too friendly

Need to know what is sellable and what is not

Have to know what is in season

Keep updating through the magazine and

internet

Get the right components, get the right

bicycles, get the right items and also get the

right time.

Train good staff

Bring in good products

Have a reasonable price

Marketing: sponsoring events and

advertising in magazines

Number of branches One branch in Penang Nine branches across Malaysia

How many competitors? Five to six in the area Two to three in the area

Strategy to compete with

competitors

Sell a brand different from competitors

Have a mutual agreement with competitors to

sell different brands

Provide more variety of products to the

customers

Try to provide best service in this industry

Advertise and join events

How often new products are

released

Every month Every month

Is pricing affected by

competitors?

Puts a fair price which is not too low or high as

a respect towards their competitors

There is a price war between everyone so

the price is set lower.

Future plans Shifting attention from retailing to focusing on

distribution.

Keep opening new outlets in Malaysia

Train more trainees

Bring in more stock

Recommendation

Focus more onto their customers

CCI cycles

Open more branches CCI cycles

KSH cycles

Thank you

epc & english

Business